Umbraco Features
Content (16)
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Content Authoring
Drafting and publishing content is intuitive and non-technical.
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Rich Text Editor
Formatting content is straight-forward and painless.
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Versioning
Keep track of incrementally changing versions of the same content.
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Plug-ins/Widgets/Apps
Available gadgets and modules suit the needs of your site and are easily incorperated onto the page.
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Approval Process
Can easily institute an approval routing process between authors and editors.
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Content Scheduling
Easily schedule content to be published at a certain time and in a certain order.
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Asset Management
System allows the storage and management of rich media files.
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Internal Search
Able to search your content based on keyword, metadata, tags, etc.
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Content Repository
Content--both published and yet-to-be published--can be intuitively managed, edited, tagged, approved, and stored.
SEO Management
Optimize and manage the search engine optimization efforts for a website or digital content
eCommerce Management
Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products
Forms Management
Store, manage and track all forms in a centralized location
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Media Management
Planning, organizing, and controlling the distribution of information or videos, images, audio, and other content
Drag & Drop Editor
Editing tool that allows users to drag and drop images, icons, widgets, or other components
Audio Editor
Visual GUI that allows users to manage audio tracks, instruments, filters, etc.
Design (4)
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Breadth of Pre-Built Templates
The software provides a wide breadth of free or purchasable site templates that are attractive and suited to your webpages' needs.
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Mobile
Effective mobile templates are available and easily customizable.
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Branding/Themes
Consistent design elements across sites (including personalized brand components) unites webpages into a coherent online presence.
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Customization
The visual appearance of webpages can be easily customized to fit your site’s needs.
Platform (8)
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User Community
The system has a large and interactive community of users.
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SEO
Pagination, page headers and titles, meta tags and URL structure all contribute well to site SEO.
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Flexible Navigation Structures
Able to build out different and multiple taxonomies to store and index content.
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User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
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Enterprise Scalability
Provides features to allow scaling for large organizations or an expansive web presence.
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Internationalization
Enables users to view and interact with the same content in multiple languages.
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Dashboards and Reports
Access pre-built and custom reports and dashboards.
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API
Application programming interface that allows for integration with other systems/databases
Analytics (11)
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Web Analytics
Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence.
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Campaign Tracking
Analyze inbound marketing traffic to identify which campaigns are working best.
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Audience Insights
Helps users understand audience demographics and evaluate visitor behavior.
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Reports & Dashboards
Create reports and dashboards to analyze results of campaigns.
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Personalization
Streamlines personalization by integrating customer data repositories into systems that deliver content.
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Marketing Automation
Handles broad-reaching marketing orchestration by pulling customer data from CRMs and other data repositories to deliver content across multiple channels.
Activity Tracking
Track and document all activities across devices, networks, and other systems
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
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Personalization
Offers built-in personalization tools to tailor content to users.
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Content Performance
Offers content performance analytics.
Interactive Content
Allow the audience to interact or engage with the content
Content Management (13)
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Customizable Templated Workflows
Suggested workflows that can be adopted as is or adapted to fit business needs.
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Asset Management
System allows the storage and management of rich media files.
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Portals and Sites
Able to create user portals and sites.
SEO Management
Optimize and manage the search engine optimization efforts for a website or digital content
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Metadata Management
Collect and maintain structured information that describes data or content
Calendar Management
Track and manage schedules and meetings via an integrated calendar
Audio File Management
Supports audio files
Asset Lifecycle Management
Manage assets throughout their lifecycle to optimize profit
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Brand Management
The process of developing, monitoring, and maintaining the brand value, reputation, and awareness across the target audience.
Document Management
Store, manage, and track all electronic documents in a centralized location
Template Management
Create, save, and re-purpose templates for emails, forms, etc.
Design & Development (3)
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No-Code App Development
Provides drag and drop tools usable by admins with little to no coding experience in order to build applications which automate workflows and business processes.
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Low-Code App Development
Provides development environments to allow users to develop applications which automate workflows and business processes with minimal coding.
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Self-Service Capabilities
Customers have a route to update account details, payments and information themselves.
Functionality (3)
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Developer Tools
Provide developer-focused tools for website creation and maintenance.
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Automation
Automate repetitive web development processes.
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Website Staging
Offer staging and other pre-production environments for web development.
Support (1)
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CMS Variety
Support traditional and headless CMS.
Management (3)
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Web Content Dedication
Provide web-dedicated content management capabilities.
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Website Hosting
Provides website hosting capabilities.
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Role-Based Permissions
Dictate user access and permissions based on organizational role.
Publishing (3)
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Automated Publishing
Automatically publishes content at a time set by users.
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Multi-language
Can support content being viewed in multiple languages.
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AR/VR Capability
Capable of deploying content to AR and/or VR platforms.
Development (18)
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Image Management
Provides limited digital asset management.
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Reuseable Content
Uses XML-based content structuring to support reuse of content pieces.
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Unlimited Environments
Provides unlimited environments to develop projects.
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Form Builder
Provides a built-in form builder.
Web Forms
Web form that allows users to enter data that is sent and processed for different reasons
Customizable Forms
Customize contracts and forms to collect specific information
User Management
Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks
Workflow Management
Create, design and manage workflows for repetitive tasks
Template Management
Create, save, and re-purpose templates for emails, forms, etc.
Compliance Management
Track and manage adherence to policies for any service, product, process, or supplier
Asset Lifecycle Management
Manage assets throughout their lifecycle to optimize profit
Website Management
Built-in website builder or integration with third-party site
Document Management
Store, manage, and track all electronic documents in a centralized location
SEO Management
Optimize and manage the search engine optimization efforts for a website or digital content
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Multi-Channel Management
Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels
Integrated Development Environment
An application for source code editing, compiling, and debugging
File Management
Create, save, and store files
Agentic AI - Web Content Management (3)
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Cross-system Integration
Works across multiple software systems or databases
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Natural Language Interaction
Engages in human-like conversation for task delegation
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Agentic AI - Headless CMS (2)
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Cross-system Integration
Works across multiple software systems or databases
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Agentic AI - Digital Experience Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Third-Party Integration
Addition of necessary external data, applications, tools, or features
Additional Functionality (104)
AI/Machine Learning
Software program that continuously adjusts its behavior based on observed data
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Image Editing
Edit, touch up, and convert images for publishing
Website Publishing Options
Options for publishing a website/landing page online, whether through a publishing site plugin, the user's site, or a subdomain
Chatbot
AI-based platform which conducts a conversation via auditory or textual methods
Content Publishing Options
Facilitates online authoring and publishing of the content
Text Editing
Edit text as needed
Access Control
Regulate who can view information within the system
Website Accessibility Tools
Tools that fix/remediate issues or optimize site elements to improve accessibility for visitors with disabilities or unique needs
Content Delivery
Distributing content through various platforms or channels
Content Personalization
Personalize delivered content based on characteristics, preferences, behavior or other data across the network
Configurable Workflow
Configure existing workflows to meet your organization's needs
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Video Editing
Create professional looking videos by manipulating video footage with filters, special effects, trimming, filters and transitions
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Performance Testing
Allows developers to check if their applications/web browsers are running as expected.
Activity Monitoring
Track and report on everything that happens within the system or network
Multi-Channel Distribution
Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Commenting/Notes
Leave comments and notes on documents for others to view
Content Publishing Options
Facilitates online authoring and publishing of the content
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Content Library
Centralized repository to store content and assets
Document Classification
Assign categories, labels, tags, or attributes to documents for organization, search and storage
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
API
Application programming interface that allows for integration with other systems/databases
Multi-Channel Distribution
Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Customizable Forms
Customize contracts and forms to collect specific information
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
A/B Testing
Provides built-in A/B testing for content.
Full Text Search
Search for specific words or phrases within a document or database
Two-Factor Authentication
Extra layer of security that requires not only a password and username but also something specific to that user
SDKs
A set of software tools and programs used by developers to create applications for specific platforms
Content Publishing Options
Facilitates online authoring and publishing of the content
Multi-Channel Marketing
Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
Image Editing
Edit, touch up, and convert images for publishing
API
Application programming interface that allows for integration with other systems/databases
Content Library
Centralized repository to store content and assets
Mobile Access
Access software remotely via mobile devices
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
De-Coupled Front & Back Ends
Separate front and back end platforms to make coding changes without affecting user experience
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Text Editing
Edit text as needed
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Rich Text Editor
Input different types of content and edit text formats, fonts, font sizes, and colors
Scheduling
Plan availability and assign specific time slots for tasks and resources
Tagging
Attach digital tags to documents and assets for identification, search, or monitoring purposes
Single Sign On
Allow users to access multiple services after entering their login credentials once
Configurable Workflow
Configure existing workflows to meet your organization's needs
Categorization/Grouping
Organize and group data or items based on various criteria
Preview Functionality
Preview materials before finalizing projects
Multi-Channel Distribution
Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers
For Marketers
For the intention to be used by marketing teams
Version Control
Track revisions and updates made to files and navigate between different versions
Approval Process Control
Manage the process of evaluating documents or requests submitted for approval
Filtering
Find & retrieve relevant data or documents
For Developers
For the intention to be used by developers
Website Analytics
Track and analyze information regarding website visitors
Role-Based Permissions
Set & manage permission levels based on user roles and restrict access to only authorized individuals
Historical Reporting
Information, data and reports that are being tracked over time
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
Email Marketing
Create and send email blasts/campaigns
Loyalty Program
Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases
Customer Touchpoints
Identify specific interactions between customers and brands
Customer Segmentation
Process of dividing customers into groups based on common characteristics
Web/Mobile App Development
Create/edit commerce applications for mobile devices and/or web
Product Catalog
Present a catalog of inventory that customers can view
Inventory Optimization
Maintain and control the stock level of inventory
Multi-Location
Manage and support multiple locations
Data Synchronization
Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency
Inventory Tracking
Track and monitor inventory items, such as raw materials, unfinished goods, and ready-to-sell items
Customer Database
A collection of customer information such as contact details, demographics, previous interactions, etc.
Activity Tracking
Track and document all activities across devices, networks, and other systems
Multi-Currency
Manage and handle various international currencies
Shopping Cart
Checkout of online store
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Customer Accounts
Record customer information, purchase history, and other notes
Conversion Tracking
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
CRM
Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Barcode/Ticket Scanning
Scan barcodes to ensure accurate pricing and label tracking
SSL Security
Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Secure Login
At least a username and password is required to access the system
Document Review
Review and analyze existing information across documents
Content Delivery
Distributing content through various platforms or channels
Customizable Branding
Add customized logos and colors to align with company branding
Secure Data Storage
Securely stores data to prevent data loss or breaches
Document Storage
Store and organize documents in a centralized system
Mobile Capture
Offline Access
Ability of websites, web applications, or mobile applications to function without an active internet connection
Templates
Sample files or documents that could be customized as needed or used as is
File Sharing
Public or private sharing of digital files such as documents, audio/video, images, and more
Data Capture and Transfer
Import, collect, and capture data from multiple sources
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