Umbraco Features
Content (9)
Content Authoring
Based on 588 Umbraco reviews and verified by the G2 Product R&D team. Drafting and publishing content is intuitive and non-technical.
Rich Text Editor
Based on 599 Umbraco reviews and verified by the G2 Product R&D team. Formatting content is straight-forward and painless.
Versioning
Based on 572 Umbraco reviews and verified by the G2 Product R&D team. Keep track of incrementally changing versions of the same content.
Plug-ins/Widgets/Apps
Available gadgets and modules suit the needs of your site and are easily incorperated onto the page. This feature was mentioned in 558 Umbraco reviews.
Approval Process
As reported in 467 Umbraco reviews. Can easily institute an approval routing process between authors and editors.
Content Scheduling
Based on 542 Umbraco reviews and verified by the G2 Product R&D team. Easily schedule content to be published at a certain time and in a certain order.
Asset Management
Based on 566 Umbraco reviews and verified by the G2 Product R&D team. System allows the storage and management of rich media files.
Internal Search
Based on 569 Umbraco reviews and verified by the G2 Product R&D team. Able to search your content based on keyword, metadata, tags, etc.
Content Repository
Based on 560 Umbraco reviews and verified by the G2 Product R&D team. Content--both published and yet-to-be published--can be intuitively managed, edited, tagged, approved, and stored.
Design (4)
Breadth of Pre-Built Templates
Based on 497 Umbraco reviews and verified by the G2 Product R&D team. The software provides a wide breadth of free or purchasable site templates that are attractive and suited to your webpages' needs.
Mobile
Based on 514 Umbraco reviews and verified by the G2 Product R&D team. Effective mobile templates are available and easily customizable.
Branding/Themes
Based on 507 Umbraco reviews and verified by the G2 Product R&D team. Consistent design elements across sites (including personalized brand components) unites webpages into a coherent online presence.
Customization
Based on 562 Umbraco reviews and verified by the G2 Product R&D team. The visual appearance of webpages can be easily customized to fit your site’s needs.
Platform (8)
User Community
As reported in 545 Umbraco reviews. The system has a large and interactive community of users.
SEO
Based on 538 Umbraco reviews and verified by the G2 Product R&D team. Pagination, page headers and titles, meta tags and URL structure all contribute well to site SEO.
Flexible Navigation Structures
Based on 552 Umbraco reviews and verified by the G2 Product R&D team. Able to build out different and multiple taxonomies to store and index content.
User, Role, and Access Management
Based on 571 Umbraco reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Enterprise Scalability
Based on 513 Umbraco reviews and verified by the G2 Product R&D team. Provides features to allow scaling for large organizations or an expansive web presence.
Internationalization
Based on 510 Umbraco reviews and verified by the G2 Product R&D team. Enables users to view and interact with the same content in multiple languages.
Dashboards and Reports
Access pre-built and custom reports and dashboards. 504 reviewers of Umbraco have provided feedback on this feature.
API / Integrations
Based on 525 Umbraco reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
Analytics (8)
Web Analytics
Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. This feature was mentioned in 29 Umbraco reviews.
Campaign Tracking
As reported in 28 Umbraco reviews. Analyze inbound marketing traffic to identify which campaigns are working best.
Audience Insights
Based on 27 Umbraco reviews. Helps users understand audience demographics and evaluate visitor behavior.
Reports & Dashboards
As reported in 28 Umbraco reviews. Create reports and dashboards to analyze results of campaigns.
Personalization
Streamlines personalization by integrating customer data repositories into systems that deliver content. 28 reviewers of Umbraco have provided feedback on this feature.
Marketing Automation
Based on 27 Umbraco reviews. Handles broad-reaching marketing orchestration by pulling customer data from CRMs and other data repositories to deliver content across multiple channels.
Personalization
Offers built-in personalization tools to tailor content to users. 136 reviewers of Umbraco have provided feedback on this feature.
Content Performance
As reported in 150 Umbraco reviews. Offers content performance analytics.
Content Management (3)
Customizable Templated Workflows
As reported in 30 Umbraco reviews. Suggested workflows that can be adopted as is or adapted to fit business needs.
Asset Management
Based on 30 Umbraco reviews. System allows the storage and management of rich media files.
Portals and Sites
Based on 30 Umbraco reviews. Able to create user portals and sites.
Design & Development (3)
No-Code App Development
As reported in 29 Umbraco reviews. Provides drag and drop tools usable by admins with little to no coding experience in order to build applications which automate workflows and business processes.
Low-Code App Development
Provides development environments to allow users to develop applications which automate workflows and business processes with minimal coding. This feature was mentioned in 28 Umbraco reviews.
Self-Service Capabilities
Customers have a route to update account details, payments and information themselves. 26 reviewers of Umbraco have provided feedback on this feature.
Functionality (3)
Developer Tools
As reported in 56 Umbraco reviews. Provide developer-focused tools for website creation and maintenance.
Automation
Based on 55 Umbraco reviews. Automate repetitive web development processes.
Website Staging
Offer staging and other pre-production environments for web development. This feature was mentioned in 56 Umbraco reviews.
Support (1)
CMS Variety
As reported in 57 Umbraco reviews. Support traditional and headless CMS.
Management (3)
Web Content Dedication
Provide web-dedicated content management capabilities. This feature was mentioned in 56 Umbraco reviews.
Website Hosting
Provides website hosting capabilities. This feature was mentioned in 54 Umbraco reviews.
Role-Based Permissions
Dictate user access and permissions based on organizational role. 60 reviewers of Umbraco have provided feedback on this feature.
Publishing (3)
Automated Publishing
As reported in 147 Umbraco reviews. Automatically publishes content at a time set by users.
Multi-language
Can support content being viewed in multiple languages. This feature was mentioned in 160 Umbraco reviews.
AR/VR Capability
Capable of deploying content to AR and/or VR platforms. This feature was mentioned in 108 Umbraco reviews.
Development (4)
Image Management
Provides limited digital asset management. This feature was mentioned in 163 Umbraco reviews.
Reuseable Content
As reported in 152 Umbraco reviews. Uses XML-based content structuring to support reuse of content pieces.
Unlimited Environments
Based on 142 Umbraco reviews. Provides unlimited environments to develop projects.
Form Builder
Provides a built-in form builder. 148 reviewers of Umbraco have provided feedback on this feature.
Agentic AI - Web Content Management (2)
Cross-system Integration
As reported in 60 Umbraco reviews. Works across multiple software systems or databases
Natural Language Interaction
As reported in 59 Umbraco reviews. Engages in human-like conversation for task delegation
Agentic AI - Headless CMS (1)
Cross-system Integration
Works across multiple software systems or databases This feature was mentioned in 10 Umbraco reviews.
Agentic AI - Digital Experience Platforms (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives





