--- title: Twitter Analytics Reviews meta\_title: 'Twitter Analytics Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 226 reviews by the users' company size, role or industry to find out how Twitter Analytics works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 226 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Twitter Analytics Reviews & Product Details Measure and boost your impact on Twitter. * * * Seller [Twitter](https://www.g2.com/sellers/twitter) Discussions [Twitter Analytics Community](https://www.g2.com/products/twitter-analytics/discuss) Solution Type Best-of-Breed Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 17 months [ View More Pricing Information ](https://www.g2.com/products/twitter-analytics/pricing) ## Top-Rated Alternatives [ ![Hootsuite](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hootsuite") Hootsuite 4.3/5(7,405) ](https://www.g2.com/products/hootsuite/reviews) [ ![Sprout Social](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sprout Social") Sprout Social 4.4/5(6,871) ](https://www.g2.com/products/sprout-social/reviews) [ ![Brandwatch Social Media Management](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brandwatch Social Media Management") Brandwatch Social Media Management 4/5(983) ](https://www.g2.com/products/brandwatch-social-media-management/reviews) [ View All Alternatives ](https://www.g2.com/products/twitter-analytics/competitors/alternatives) ## User Insights Average based on 226 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) TM Tim M. Communications Specialist Mid-Market (51-1000 emp.) 4/13/2023 "We prefer our social dashboard for analytics" 3/5 What do you like best about Twitter Analytics? I like that it's easily accessible within browser or mobile app based on where I'm at and how quickly I need the data. Review collected by and hosted on G2.com. What do you dislike about Twitter Analytics? I dislike that Twitter Analytics is somewhat challenging to navigate in order to find exactly what I'm looking for. Review collected by and hosted on G2.com. What problems is Twitter Analytics solving and how is that benefiting you? It provides simple insights into how users are interacting with our content. The benefit is having data with the app or the browser. I typically prefer to gather data through our overall social media dashboard provider. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Zach B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Zach B.") ZB Zach B. Marketing Manager Telecommunications Small-Business (50 or fewer emp.) 3/3/2023 "Twitter Analytics are Clunky" 2.5/5 What do you like best about Twitter Analytics? The fact that they're attached to the native platform leads to a seamless experience unless you're using a social distribution platform, like Buffer. Review collected by and hosted on G2.com. What do you dislike about Twitter Analytics? It's clunky. It is hard to find exactly what I want. Review collected by and hosted on G2.com. What problems is Twitter Analytics solving and how is that benefiting you? Twitter analytics is great for allowing you access to crucial features like your highest reach and highest engagement posts. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 Gives Campaign ![Verified User in Civil Engineering](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Civil Engineering") AC Verified User in Civil Engineering Mid-Market (51-1000 emp.) 10/13/2020 "Middle of the Road" 3/5 What do you like best about Twitter Analytics? First, that it's free. It's helpful to have analytics baked right in to Twitter, which makes them easily accessible. The quick dashboard gives a snapshot of details 'at a glance' that you can delve further into. Looking into the data not only shows you what was working, but it gives you more insights to be successful on your next campaign. Twitter data provides the information collected by either the user, the access point, what’s in the post and how users view or use your post. While this might sound somewhat vague, it’s largely due to the massive amount of data that can be collected from a single Tweet. With this information, you can know demographics, total clicks on your profile or how many people saw your Tweet. Yes, this is just the tip of the iceberg, but understanding the data allows you to know how it’s used and the patterns of your content. Review collected by and hosted on G2.com. What do you dislike about Twitter Analytics? The analytics are not as robust as I would prefer. Though it's a great overview, what's missing is the drilling down into the details to get a true, helpful analysis of content. Surface-level, you're covered. But not so informative if you're looking for specifics to help drive your content creation efforts. I don't like that I can't change the date range; the default is a 28-day cycle, but it would be helpful to be able to look at different ranges (I.e. 90 day-cycle). A big downfall for me is that Twitter Analytics will not allow you to perform a competitive analysis, and you cannot get data for someone else’s profile. Review collected by and hosted on G2.com. What problems is Twitter Analytics solving and how is that benefiting you? It's helpful to provide a snapshot for leadership who are not social media mavericks. Gleaning top-line data is helpful for the 10,000 foot view, without overwhelming. Twitter Analytics is a helpful function, as it does allow you to access information about your followers such as their age, gender, location, household income, and even buying preferences. You’ll have a better idea of your follower demographics which in turn allows you to conduct an effective Twitter campaign that resonates with your audience. Twitter allows your followers to like and share your tweets. This can be used to analyze your impact to the target audience and boost your brand. Twitter allows you to use hashtags to reach more audience on a targeted topic and track the number of retweets received. Review collected by and hosted on G2.com. Show More 9/20/2021 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Fine Art](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Fine Art") AF Verified User in Fine Art Small-Business (50 or fewer emp.) 12/30/2021 "Was not Helpful" 2.5/5 What do you like best about Twitter Analytics? I personally did not like Twitter Analytics. It's highly likely due to the fact that the platform was not the best for showcasing art. I found it hard to generate an engaging audience when they had to link to other platforms to see the art. Therefore, the analytics provided were not useful. Review collected by and hosted on G2.com. What do you dislike about Twitter Analytics? I understand Twitter's platform is not designed for image optimization, however there is a huge segment of the market who use Twitter. If the platform were to be revised to include an image section only, perhaps the analytics would be more beneficial. Review collected by and hosted on G2.com. What problems is Twitter Analytics solving and how is that benefiting you? None. I have discontinued use of all Twitter services for this business and decided to use other platforms that are geared more towards images. It was hard to get audiences to engage without having clear pictures Rolf the art showcased. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Telecommunications](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Telecommunications") UT Verified User in Telecommunications Small-Business (50 or fewer emp.) 5/24/2022 "No opinion either way." 2.5/5 What do you like best about Twitter Analytics? Provides lots of information at a quick glance. Review collected by and hosted on G2.com. What do you dislike about Twitter Analytics? Nothing in particular stands out that I can think of. Review collected by and hosted on G2.com. What problems is Twitter Analytics solving and how is that benefiting you? Used to identify trends of outages. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Romain V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Romain V.") RV Romain V. International Communications Enterprise (\> 1000 emp.) 11/17/2020 "A free option to start with analytics on Twitter" 2.5/5 What do you like best about Twitter Analytics? The advantage of Twitter analytics is that it is free and available to anyone with a Twitter account. In a way, it is the perfect introduction to the world of analytics for users who do not need to in-depth KPIs. Review collected by and hosted on G2.com. What do you dislike about Twitter Analytics? The functionalities are pretty bare-bone and will not replace a proper analytics platform. For instance, you can look at your stats on a monthly basis but do not have the ability to get averages for a different timeframe (quarterly, yearly). It is also frustrating you can't go any deeper for the metrics provided. The platform shows how many mentions you received but does not provide an easy way to see them. Review collected by and hosted on G2.com. What problems is Twitter Analytics solving and how is that benefiting you? Twitter Analytics is a good solution for individual users or small businesses who do not want to pay for an analytics solution. It does provide data that is not available otherwise (impressions, profile visits, etc.) that can help assess how successful your Twitter strategy is. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic NS Nina S. Digital Marketing Small-Business (50 or fewer emp.) 11/17/2020 "Very average compared to other analytics platforms" 3/5 What do you like best about Twitter Analytics? I like that I don’t have to sign into another program to obtain analytics, everything comes from within the Twitter world. Also, unlike many external platforms, Twitter can give me too keywords from my follower base, which is better than what most can provide! Also another plus is that the platform is free. Review collected by and hosted on G2.com. What do you dislike about Twitter Analytics? I dislike the way the platform is designed. It’s very difficult to navigate and as far as tracking the data from my tweets, I’ve found many external platforms can give me a clearer picture of what’s going on. Facebook / Instagram comparatively give loads more information from within their platform. It also assured that people will not leave their platform to login through a third party provider. As someone that manages many high profile accounts, this is ideal. The less places I have to be logged in, the better for the safety and security for the accounts Review collected by and hosted on G2.com. Recommendations to others considering Twitter Analytics: I would recommend it if you are wanting a basic overview of analytics, but you will definitely need to use an external analytics platform through a third party if you want an in-depth look at your account’s performance. Review collected by and hosted on G2.com. What problems is Twitter Analytics solving and how is that benefiting you? Social media is hard to quantify without analytics. By having access to these numbers and data points, I am able to prove to my supervisors how well a project is going in a way they can understand. Tracking engagement any other way is a crapshoot. Also, it’s great info to show to external partners whether I am meeting with someone to show them what our clients have to offer, or am showing them data for a campaign that has already happened / is in process. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Maddy E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Maddy E.") ME Maddy E. Digital Marketing Coordinator Small-Business (50 or fewer emp.) 6/29/2020 Business partner of the seller or seller's competitor, not included in G2 scores. "Good Overview For the Month But Fewer Details Than Other Similar Social Platforms" 3/5 What do you like best about Twitter Analytics? I like that Twitter Analytics allows you to see some big picture analytics at a glance - it makes it easy to look and see what has resonated with your followers each month and over time. It's easy to see what has been successful so that you can duplicate that or present it to management who are looking for success stories. Review collected by and hosted on G2.com. What do you dislike about Twitter Analytics? I dislike that it's much more difficult with Twitter Analytics to dive in deeply to review the numbers. It's nowhere near as robust of a platform as Facebook Analytics is. There isn't a quick and easy way to import the numbers into a spreadsheet to do comparisons. Whereas I don't feel the need to use third party tools to analyze Facebook analytics, I do think that using a third party tool to accompany Twitter Analytics is necessary. Review collected by and hosted on G2.com. Recommendations to others considering Twitter Analytics: If you need pretty basic numbers, Twitter Analytics is going to be enough for you. If you really need to track numbers and dig into them over time, I recommend using a third party tool. Review collected by and hosted on G2.com. What problems is Twitter Analytics solving and how is that benefiting you? In my current role and at my current employer, Twitter is less important so I have used Twitter Analytics for all of my statistical monitoring purposes. In other positions where I was working in news, Twitter was a much more important element of the strategy so I needed third party tools in order to successfully analyze the statistics coming from the platform. I have been able to use Twitter Analytics alone to tell success stories, monitor how campaigns are performing, and report on how our tweets are resonating with our audience. Twitter Analytics has a good high level view of the basic information you need in order to report out. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education") AH Verified User in Higher Education Small-Business (50 or fewer emp.) 10/13/2020 "Twitter analytics" 2.5/5 What do you like best about Twitter Analytics? Easy to read, visual highlights including top tweets, and basic analytics. Review collected by and hosted on G2.com. What do you dislike about Twitter Analytics? Difficult to navigate. Need to click several options before you receive the option to change date ranges. Review collected by and hosted on G2.com. Recommendations to others considering Twitter Analytics: I recommend utilizing a more robust platform that offers in depth analytics and comparison tools. Review collected by and hosted on G2.com. What problems is Twitter Analytics solving and how is that benefiting you? At a glance analytics without leaving the native application. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") UH Verified User in Health, Wellness and Fitness Enterprise (\> 1000 emp.) 6/30/2020 "Decent Analytics" 3/5 What do you like best about Twitter Analytics? I like that we can see our reach and our ratio as it relates to reach versus likes and our retweets Review collected by and hosted on G2.com. What do you dislike about Twitter Analytics? Analytics goes only so far. It would be helpful to understand what we can continue to do to expand our reach/best practices that work for others along with recommendations for target accounts to follow Review collected by and hosted on G2.com. What problems is Twitter Analytics solving and how is that benefiting you? The problem is a short reach. Your content is only as good as your reach so Twitter Analytics helps us understand who the target audience is so then we can solution on how to best market to that audience Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about Twitter Analytics? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Twitter Analytics ](https://www.g2.com/products/twitter-analytics/discussions/new) ![Stephen O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen O.") SO Stephen Orion • Last activity almost 6 years ago Can I export this data to Google Data Studio (for free potentially)? 2 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/32086-can-i-export-this-data-to-google-data-studio-for-free-potentially) GU Guest User What is Twitter Analytics used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-twitter-analytics-used-for) [ View all Discussions ](https://www.g2.com/products/twitter-analytics/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 17 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/twitter-analytics/pricing) Twitter Analytics Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_de38ded54192865bf536f210b4a47ec4/hootsuite.png "Product Avatar Image") Hootsuite 4.3/5(7,405) [ Compare Now ](https://www.g2.com/compare/hootsuite-vs-twitter-analytics) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_e45eb8cbfab2f8ea3c791cc87fc73f85/sumall.png "Product Avatar Image") SumAll 3.8/5(15) [ Compare Now ](https://www.g2.com/compare/sumall-vs-twitter-analytics) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_58eae3dab16d8db15d2cc74f55615156/lumen-by-talkwalker.png "Product Avatar Image") Lumen by Talkwalker 4.3/5(137) [ Compare Now ](https://www.g2.com/compare/lumen-by-talkwalker-vs-twitter-analytics) ##### ##### Twitter Analytics Features Reports & Dashboards Report Customizability Report Exporting Scalability Social Analytics Competitor Analysis Follower Analysis Post Performance [ View More Features ](https://www.g2.com/products/twitter-analytics/features) ## Work at Twitter? Claim this profile to respond to reviews, update product info, and reach in-market buyers. [ Claim this profile ](https://www.g2.com/products/twitter-analytics/claim_requests/new?utm_medium=profile-footer-claim-cta&utm_source=g2) ##### Categories on G2 [Social Media Analytics](https://www.g2.com/categories/social-media-analytics) ##### Explore More [Which CCM platform is the most user-friendly for startups](https://www.g2.com/discussions/which-ccm-platform-is-the-most-user-friendly-for-startups)[Is BriteCore worth it as an insurance policy administration platform for carriers that need to minimise extended implementation timelines and costly customisation?](https://www.g2.com/discussions/is-britecore-worth-it-as-an-insurance-policy-administration-platform-for-carriers-that-need-to-minimise-extended-implementation-timelines-and-costly-customisation)[Which consumer insights software is the most accurate for tracking changing customer preferences across multiple countries for a brand managing research across several markets simultaneously?](https://www.g2.com/discussions/which-consumer-insights-software-is-the-most-accurate-for-tracking-changing-customer-preferences-across-multiple-countries-for-a-brand-managing-research-across-several-markets-simultaneously%20) [Which solution supports both live and pre-recorded interviews?](https://www.g2.com/discussions/which-solution-supports-both-live-and-pre-recorded-interviews)[Which energy management tools calculate ROI and demand response opportunities for facility budgets?](https://www.g2.com/discussions/which-energy-management-tools-calculate-roi-and-demand-response-opportunities-for-facility-budgets)[Pros and Cons Details](https://www.g2.com/products/twitter-analytics/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)