--- title: Twitter Analytics Reviews meta_title: 'Twitter Analytics Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 226 reviews by the users' company size, role or industry to find out how Twitter Analytics works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 226 scale: '5' date_modified: '2026-07-13' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Twitter Analytics Reviews **Vendor:** Twitter **Category:** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics) **Average Rating:** 4.1/5.0 **Total Reviews:** 226 ## About Twitter Analytics Measure and boost your impact on Twitter. ## Twitter Analytics Pros & Cons **What users like:** - Users enjoy the **industry-leading tools** of Twitter Analytics, providing valuable insights into interactions and performance. (1 reviews) - Users appreciate the **ease of use** of Twitter Analytics, enjoying its clear insights and user-friendly interface. (1 reviews) - Users appreciate the **top-tier analytics tools** of Twitter Analytics, enhancing their understanding of interactions and performance. (1 reviews) **What users dislike:** - Users are frustrated with **limited analytics** access due to paywall restrictions, hindering their ability to track performance effectively. (1 reviews) - Users are frustrated by the **limited audience reach** of Twitter Analytics, feeling their insights are now nearly useless. (1 reviews) ## Twitter Analytics Reviews ### 1. Good data, but poor interface **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 13, 2020 **What do you like best about Twitter Analytics?** I like that data is clearly displayed and you can see which tweets are performing best. **What do you dislike about Twitter Analytics?** You can not easily change dates and view data within a specific time period without exporting. **Recommendations to others considering Twitter Analytics:** Be sure to utilize so you can use data to inform future campaigns and adjust as needed. **What problems is Twitter Analytics solving and how is that benefiting you?** Content performance, content resonation and creative success. We can see who our top engagers are within the twitter community and what content pieces they are liking best. ### 2. We love using Twitter to share our info and see who is interested! **Rating:** 5.0/5.0 stars **Reviewed by:** Rachel L. | Market Partner, Mid-Market (51-1000 emp.) **Reviewed Date:** August 31, 2020 **What do you like best about Twitter Analytics?** I love that we are able to see who has viewed our posting and how many people our posts are reaching. I love that we can also see how many people come in contact with it. This allows our business to see out of all of our followers, who is coming across our post. **What do you dislike about Twitter Analytics?** I don’t dislike anything. It’s very helpful. **Recommendations to others considering Twitter Analytics:** This is a great tool to use for business especially those pushing their social media. **What problems is Twitter Analytics solving and how is that benefiting you?** This helps me and my company figure out how many people are accessing our posts. ### 3. Great for tracking growth! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** October 13, 2020 **What do you like best about Twitter Analytics?** Easy to track data, and view engagements **What do you dislike about Twitter Analytics?** No cloud data storage within application **What problems is Twitter Analytics solving and how is that benefiting you?** We are able to effectively track the progress of various social campaigns in one, simply to use place. The platform itself is easy to use, and customize for the differing needs of our social campaigns. Our social managers are also easily able to directly report on trends and react in real time to any positive reactions. ### 4. Helpful for business owners **Rating:** 4.0/5.0 stars **Reviewed by:** Rupa S. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** September 15, 2020 **What do you like best about Twitter Analytics?** I like how I can review each post to see how much engagement and views it got. **What do you dislike about Twitter Analytics?** Downsides are not all tweets get much engagement. **What problems is Twitter Analytics solving and how is that benefiting you?** Benefits are that I get more views and engagement when I have a picture involved versus just a message ### 5. Twitter Analytics for Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Mining & Metals | Mid-Market (51-1000 emp.) **Reviewed Date:** October 13, 2020 **What do you like best about Twitter Analytics?** The ability to track audience and views within several markets. It's a great way to see what works and what doesn't and helps ensure we push information and industry highlights that people want to see and interact with. **What do you dislike about Twitter Analytics?** They really cover everything in the dashboard but email alerts would be a big plus. **What problems is Twitter Analytics solving and how is that benefiting you?** Better targeting of industry colleagues and companies and reports for what's trending now. ### 6. Helpful Insights for Campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2020 **What do you like best about Twitter Analytics?** Provides helpful analytics to optimize campaigns by giving us actionable insights. **What do you dislike about Twitter Analytics?** Can be difficult to navigate for new users who have less familiarity with the platform. **What problems is Twitter Analytics solving and how is that benefiting you?** Helps ensure that we are allocating our resources most effectively and delivering content to target audiences. ### 7. Twitter analytics help drive how we post **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Civil Engineering | Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2020 **What do you like best about Twitter Analytics?** The data to see how our posts are performing and who is engaging with us **What do you dislike about Twitter Analytics?** I do not have any dislikes - I think it works very well **Recommendations to others considering Twitter Analytics:** Twitter Anaytics is a great tool to see how your posts are performing and how people are engaging with you. **What problems is Twitter Analytics solving and how is that benefiting you?** We are trying to increase brand awareness and engagement across our social media outlets - obtain new followers ### 8. Decent capabilities that lag behind Facebook's reporting **Rating:** 3.5/5.0 stars **Reviewed by:** Derek S. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2020 **What do you like best about Twitter Analytics?** Easy to quickly access basic information. **What do you dislike about Twitter Analytics?** Hard to dig through the "vanity numbers." **Recommendations to others considering Twitter Analytics:** You get what you pay for and in this case, it's free. **What problems is Twitter Analytics solving and how is that benefiting you?** I've been able to get quick, basic information about my tweet performance. ### 9. Twitter Analytics, Easy, Simple, Stats! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** October 13, 2020 **What do you like best about Twitter Analytics?** I like how information is easily readable. You can do a spreadsheet if you want, but I do better with visual graphs! **What do you dislike about Twitter Analytics?** There are a few analytics I can't get, but obtain instead through Hootsuite. **What problems is Twitter Analytics solving and how is that benefiting you?** No problems, so far. I've been very pleased with my experience with Twitter Analytics. ### 10. Twitter Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Maddy E. | Student, Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2020 **What do you like best about Twitter Analytics?** The layout is clean and direct. Very easy to understand and user friendly. Useful for viewing the activity of individual tweets and allows the user to see how posts compare in performance to others. **What do you dislike about Twitter Analytics?** There are no advanced settings to view engagement. Not very refined but does the job on a basic level. **What problems is Twitter Analytics solving and how is that benefiting you?** Helps you see which posts are more engaging than others so you can market more efficiently. ### 11. Twitter Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Jessica P. | Communications Coordinator , Small-Business (50 or fewer emp.) **Reviewed Date:** September 28, 2020 **What do you like best about Twitter Analytics?** I like the amount of detail twitter analytics provides you can analyze your followers figure out what messages/topics are resonating best and share back the meaningful metrics to clients. **What do you dislike about Twitter Analytics?** The platform is not super user friendly. **Recommendations to others considering Twitter Analytics:** Continue to optimize user interface. **What problems is Twitter Analytics solving and how is that benefiting you?** Lack of engagement has been the main issue that has been solved. ### 12. Analyze your Tweet data **Rating:** 5.0/5.0 stars **Reviewed by:** Sunny C. | Github Campus Expert , Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2020 **What do you like best about Twitter Analytics?** Analyze your Tweet data to understand your followers. Every word, photo, video, and follower can have an impact. Twitter Analytics shows you how your audience is responding to your content, what's working, and what's not. Use this data to optimize your future Twitter campaigns and get better results. **What do you dislike about Twitter Analytics?** Nothing , as we all know that it is very important for us. **Recommendations to others considering Twitter Analytics:** Guys, go for this. **What problems is Twitter Analytics solving and how is that benefiting you?** No problems. ### 13. Twitter Analytics Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** September 24, 2020 **What do you like best about Twitter Analytics?** Quick Dashboard Access can track daily and monthly. **What do you dislike about Twitter Analytics?** Would like to see more detail of share, retweet, and mentioned funnel to the size of sharers. **Recommendations to others considering Twitter Analytics:** Use it monthly to see what your followers are retweeting. See what social media twitter influencers to post. **What problems is Twitter Analytics solving and how is that benefiting you?** Seeing how many followers are retweeting post. ### 14. User friendly **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Graphic Design | Small-Business (50 or fewer emp.) **Reviewed Date:** October 13, 2020 **What do you like best about Twitter Analytics?** The way the information is displayed is pretty Easy and clear to read. I like that I can easily see the exposure and views/retweets. **What do you dislike about Twitter Analytics?** Sometimes I feel like the mobile view is a bit crowded on my screen but I have nearsightedness as it is so that might be particular to my comfort level. **What problems is Twitter Analytics solving and how is that benefiting you?** I’m trying to see how far my reach is with my posts. It’s nice to see it be broken down and that reach. ### 15. Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Madeline B. | Executive Trainer, Mid-Market (51-1000 emp.) **Reviewed Date:** October 13, 2020 **What do you like best about Twitter Analytics?** I like that it breaks down how many views and interactions my account has. **What do you dislike about Twitter Analytics?** I dislike that I can't see specifically who interacted, and what their demographic was. **What problems is Twitter Analytics solving and how is that benefiting you?** It has helped me see what is interracted with the most. ### 16. Just what I needed **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** October 13, 2020 **What do you like best about Twitter Analytics?** That it tells me exactly what I need to know regarding interaction with tweets. **What do you dislike about Twitter Analytics?** I can’t think of anything in addition to what it offers. **Recommendations to others considering Twitter Analytics:** I think if you want to keep a pulse on how your impact is online this is a great tool to measure that. **What problems is Twitter Analytics solving and how is that benefiting you?** We work in partnership with a medical agency. We needed to analyze how far their posts are reaching and how many interaction we were receiving. ### 17. Easy to Use Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Patriz Salazar D. | Social Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2020 **What do you like best about Twitter Analytics?** It's easy to filter through and get the important metrics and results whether it's by campaign, ad sets or the ads itself. It's not clunky or slow even with a lot of creatives set up on the back end **What do you dislike about Twitter Analytics?** no complaints about the app so far, especially if I compare it to other channels **What problems is Twitter Analytics solving and how is that benefiting you?** I have used it for B2B and lead gen campaigns to identify brand impact and tangible business results ### 18. Functional in-site analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Small-Business (50 or fewer emp.) **Reviewed Date:** June 25, 2020 **What do you like best about Twitter Analytics?** Everything is done within the site/app so it’s nice to not have to use a third party. Clear layout split out by month **What do you dislike about Twitter Analytics?** Hard to get bespoke specific data - you’re limited to what the app will show you **Recommendations to others considering Twitter Analytics:** Check the analytics of every individual tweet as well as the overarching reports to get a bigger picture of how you’re doing **What problems is Twitter Analytics solving and how is that benefiting you?** Easy to see trends and spot successful activity ### 19. Handy Interface for Measuring Social Media Presence **Rating:** 4.5/5.0 stars **Reviewed by:** Kyle M. | Administrative Assistant & Project Officer, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2019 **What do you like best about Twitter Analytics?** The UI for Twitter Analytics is very easy to navigate, the central screen providing a great overview of Tweet Impressions and Engagement, allowing for further exploration of individual tweets from there. You can also export CSV files from Twitter of your social media metrics for a customized period of time, perfect for providing stats to senior management for regular reporting. With the various visual graphs provided by Twitter Analytics, it's easy to immediately spot trends over a 30 day period (by default) and recognize periods of spiked activities that will then allow for deeper analysis and help improve further social media campaigns. **What do you dislike about Twitter Analytics?** Viewing All Tweet Activity could be better signposted for the user. The Tweet Activity page also doesn't show images attached to the tweets, so if you want to see how certain images worked in engaging your followers, you'd have to check each individual tweet. **Recommendations to others considering Twitter Analytics:** Be sure to run and catalogue regular reports using the Export Data function in Twitter Analytics as this will be invaluable for you in recognizing how your Twitter campaigns are going month by month. It's also excellent for reporting to senior management and will save you a lot of time there! **What problems is Twitter Analytics solving and how is that benefiting you?** They've provided a handy insight into what tweets I've posted have been successful in providing social media engagement and interactions with the companies I have worked with. The engagement rate metric has helped especially in getting an immediate snapshot of how many people have engaged with our content vs just seeing it and then clicking away. Being able to see in an instant the engagements each tweet has had has then helped me change online campaigns to improve their effectiveness. ### 20. Basic, but solid **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Alternative Medicine | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Twitter Analytics?** Ability to quickly see performance -- but organic tweets and promoted activity **What do you dislike about Twitter Analytics?** I'd like to see some deeper analytics that enable me to better understand the audience to optimize my Twitter campaign, but also insights that I can leverage in other channels. **What problems is Twitter Analytics solving and how is that benefiting you?** Quck dashboard type access. Ability to share performance. Optimize quickly ### 21. twitter analytics review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2020 **What do you like best about Twitter Analytics?** i love the data reeview layout. its very detailed and easy to follow **What do you dislike about Twitter Analytics?** it was difficult to learn at first but now is more intuitive **What problems is Twitter Analytics solving and how is that benefiting you?** im solving the likelihood people are to use social media and twitter based on age and socioeconomic status and what times of day ### 22. Twitter Analytics Feedback **Rating:** 5.0/5.0 stars **Reviewed by:** Karen Mae A. | Upwork Online Freelancer, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2019 **What do you like best about Twitter Analytics?** The most helpful aspect about Twitter Analytics is it helps its user to understand whatever content shared on Twitter. The upside in using Twitter is that it helps business growers in analyzing and understanding their followers. Every shared word, photo, video, and follower can have an impact. Through Twitter Analytics, one can know exactly how many times a tweet have been seen, Retweeted, liked and mentioned by Twitter users. **What do you dislike about Twitter Analytics?** I like it. There seems nothing to not like in its very detailed platform of reporting. Before, when I was handling a twitter accoutn of my former client, I was a little bit frustrated with it's security function. I had to keep on bugging my client in order for me to access his account. We were trying to gain more followers and be able to grow and share the contents from his site. I am happy to know that this Twitter Analytics function is now available. It gives Social Media Managers of certain business to fully do their job and help in marketing its client's businesses. Analytics is very important in measuring the strategies implemented. **Recommendations to others considering Twitter Analytics:** For those business owners out there, Twitter Analytics is a highly recommendable feature of Twitter. I can surely help you boost your businesses based on the resuts of the report from Twitter Analytics. **What problems is Twitter Analytics solving and how is that benefiting you?** Twitter Analytics helps in understanding the best content to share and provided more insights on strategies in social media marketing to implement. Will definitely use Twitter and its analytics feature for upcoming business clients. ### 23. Very good for seeing various interactions within Twitter and seeing likes, views, and retweets. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2020 **What do you like best about Twitter Analytics?** I like how easy it is to see analytics and user interactions on tweets and media. **What do you dislike about Twitter Analytics?** I dislike how analytics doesn’t provide sufficient information that is helpful like how effective hashtags are on tweets and pictures. **Recommendations to others considering Twitter Analytics:** Very useful for seeing how effective a tweet is and how important engagement is. **What problems is Twitter Analytics solving and how is that benefiting you?** We are solving having to spend time reviewing each tweet or media post to see interaction and engagement from followers. ### 24. Room for improvement **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2020 **What do you like best about Twitter Analytics?** Helps me to see what elements of my content people are engaging with the most and to recognize related trends. **What do you dislike about Twitter Analytics?** I dislike the fact that it takes extra steps to access these analytics and that I have to go to a separate site to do so even though Twitter is still the company providing the analytics. **What problems is Twitter Analytics solving and how is that benefiting you?** - I can see post stats. - I can compare that to similar pages - I can see which content resonates with which users ### 25. Helpful but can be tedious **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 01, 2020 **What do you like best about Twitter Analytics?** I love how easy the platform is to use. Reports are easy to pull and generally include all KPIs without having to explicitly select them **What do you dislike about Twitter Analytics?** You can’t pull reports for multiple handles at once **Recommendations to others considering Twitter Analytics:** Twitter analytics is a good tool to use to develop insights regarding tweet/creative performance, and it’s difficult to pull twitter data from anywhere but the platform itself. However, be aware that it can get messy when you’re trying to pull data from multiple handles into one report. **What problems is Twitter Analytics solving and how is that benefiting you?** Taking a deep dive into what type of tweets (promoted, standard, polls) perform best for our audience in terms of engagement rate and click through rate ### 26. Twitter Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** June 23, 2020 **What do you like best about Twitter Analytics?** One stop shop! Great feed back on how other response to your content and it is data driven. This gives you the opportunity to switch gears if needed or enhance what is already working!! All the data driven information is created for you. **What do you dislike about Twitter Analytics?** At this point I really do not have any complaints but we are just beginning this journey. **Recommendations to others considering Twitter Analytics:** Take your time and explore everything it has to offer. **What problems is Twitter Analytics solving and how is that benefiting you?** Since we are educational based, we are finding out what families and educators need most, as well as what topics are of interested. Many of the responses are similar but are showing only the same people returning with no new visitors. ### 27. Twitter analytics **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** October 13, 2020 **What do you like best about Twitter Analytics?** Easy to read, visual highlights including top tweets, and basic analytics. **What do you dislike about Twitter Analytics?** Difficult to navigate. Need to click several options before you receive the option to change date ranges. **Recommendations to others considering Twitter Analytics:** I recommend utilizing a more robust platform that offers in depth analytics and comparison tools. **What problems is Twitter Analytics solving and how is that benefiting you?** At a glance analytics without leaving the native application. ### 28. Use Twitter Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2020 **What do you like best about Twitter Analytics?** It allows you to obtain all the necessary data to create satisfactory content. **What do you dislike about Twitter Analytics?** It only allows you to see the metrics of the last 28 days, so it doesn't allow you to have longer-term statistics. **Recommendations to others considering Twitter Analytics:** Use Twitter Analytics as it provides very good information on the account's progress and allows you to improve your ideas for better view projection. **What problems is Twitter Analytics solving and how is that benefiting you?** it allows you to export all the data obtained through Twitter Analytics to an Excel spreadsheet, which allows for better management. ### 29. Helpful but not insightful **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** October 02, 2020 **What do you like best about Twitter Analytics?** Lots of info and info to use and track monthly **What do you dislike about Twitter Analytics?** Difficult to navigate at times but okay as we do use it monthly **Recommendations to others considering Twitter Analytics:** Dig because there are some insights that do not appear useful but may be **What problems is Twitter Analytics solving and how is that benefiting you?** Looking at how to optimiZe posts and topics and keep our audience engaged ### 30. Decent Analytics **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** June 30, 2020 **What do you like best about Twitter Analytics?** I like that we can see our reach and our ratio as it relates to reach versus likes and our retweets **What do you dislike about Twitter Analytics?** Analytics goes only so far. It would be helpful to understand what we can continue to do to expand our reach/best practices that work for others along with recommendations for target accounts to follow **What problems is Twitter Analytics solving and how is that benefiting you?** The problem is a short reach. Your content is only as good as your reach so Twitter Analytics helps us understand who the target audience is so then we can solution on how to best market to that audience ### 31. twitter analytics connected with the world **Rating:** 4.5/5.0 stars **Reviewed by:** sophia c. | Licenciada en contaduría, Mid-Market (51-1000 emp.) **Reviewed Date:** October 08, 2019 **What do you like best about Twitter Analytics?** I consider that Twitter Analytics is the best there is in this market. It connects me with the whole world just by logging in, I am fascinated by this application, I use it often and it entertains me to the fullest. And best of all, I can retweet some information and make it go viral, reaching the farthest corner of the planet. It allows me to potentially scale on social networks to carry out some advertising or a service I can offer. I share images, videos, and instant chat. Moreover, you can block comments that create a bad image for your company or products. This operating system allows us to better manage and conveniently reflect everything we want in our preview, addressing and carrying out all the objectives set by the company. As well as authorization permissions to interact with said page or site on the web. **What do you dislike about Twitter Analytics?** Congratulations, they updated the application. The previous one was very heavy and had functional problems. **Recommendations to others considering Twitter Analytics:** I recommend this extraordinary application; it is very productive if you are going to use it in your work environment and comforting for communicating with your colleagues, friends, or family. **What problems is Twitter Analytics solving and how is that benefiting you?** greater fluency as it allows me to communicate over long distances with the mobile device when conducting an evaluation of the team and how the already planned projects will be carried out, free advertising, market analysis, loyalty to our consumers always maintaining communication, resolving losses or opinions of our distinguished clientele. ### 32. Excellent Feature for anyone **Rating:** 5.0/5.0 stars **Reviewed by:** Jordan N. | Blogger, Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2019 **What do you like best about Twitter Analytics?** This feature can be great for any type of user. If you are curious or want to know from a business standpoint what your followers/readers like twitter analytics will tell you which tweet(s) have higher engagement. **What do you dislike about Twitter Analytics?** This feature is only accessible on the desktop (to my knowledge) which isn't helpful for those on the go a lot. If this is not the case then I am disappointed I haven't received an update on how to access from my app. **Recommendations to others considering Twitter Analytics:** Read up on what each section means. Find out the definitions of the Twitter lino such as engagement and impressions. **What problems is Twitter Analytics solving and how is that benefiting you?** This allows me to post relevant information to those that follow me. For me, this is a big tool to drive people to my blog. If I am posting about topics they like then Ill keep posting about topics in that category. ### 33. A professional and worthwhile experience of Twitter Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Samuel G. | Content Editor, Mid-Market (51-1000 emp.) **Reviewed Date:** June 30, 2020 **What do you like best about Twitter Analytics?** The extensive level of detail it provides us about our Twitter page, such as the level of engagement we receive and audience habits **What do you dislike about Twitter Analytics?** We have not faced any downsides to using Twitter Analytics **What problems is Twitter Analytics solving and how is that benefiting you?** Twitter Analytics helps us to better track our performance across the platform and address the areas that are slacking accordingly ### 34. Great product for social media **Rating:** 4.5/5.0 stars **Reviewed by:** Melissa R. | Direct Support Professional, Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2020 **What do you like best about Twitter Analytics?** This is very easy to use, simple interface, great design, very user friendly. **What do you dislike about Twitter Analytics?** Nothing at the moment. Working well for us so far. **Recommendations to others considering Twitter Analytics:** Just take your time and get to know it. **What problems is Twitter Analytics solving and how is that benefiting you?** Connecting with prosepective clients on Social Media. ### 35. Somewhat difficult to analyze **Rating:** 3.5/5.0 stars **Reviewed by:** James C. | Marketing Director , Small-Business (50 or fewer emp.) **Reviewed Date:** June 29, 2020 **What do you like best about Twitter Analytics?** I like that you can view the results of your targeted ads. **What do you dislike about Twitter Analytics?** It is very difficult to see that Twitter ads are going to the correct demographics, far less clear than google or facebook. **What problems is Twitter Analytics solving and how is that benefiting you?** Growing online social media reach, growing the twitter brand, and seeing what the results of Twitter ads are. ### 36. Simple Analytics Dashboard **Rating:** 4.0/5.0 stars **Reviewed by:** Saurabh K. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2020 **What do you like best about Twitter Analytics?** Everything visible without actually downloading the excel sheet. **What do you dislike about Twitter Analytics?** No granular data available to actually make a call about campaigns. **Recommendations to others considering Twitter Analytics:** Go for it. Much better than other complicated dashboards. **What problems is Twitter Analytics solving and how is that benefiting you?** Calculating the brand impact with our promotion and communication. ### 37. Basic but gets the job done **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2020 **What do you like best about Twitter Analytics?** It’s very user friendly and easy to navigate. It also shows what you need to know. **What do you dislike about Twitter Analytics?** While it’s basic, there’s not a lot of advanced stuff. **What problems is Twitter Analytics solving and how is that benefiting you?** It allows me to show grow and performance and measure content against other content. ### 38. Needs some improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Mohamed S. | Social Media Senior Manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 27, 2020 **What do you like best about Twitter Analytics?** live details, details per tweet, cards analytics **What do you dislike about Twitter Analytics?** we have to do periods of 3-month maximum and add them manually **Recommendations to others considering Twitter Analytics:** its trustable data, live and detailed source for twitter analytics **What problems is Twitter Analytics solving and how is that benefiting you?** I can get all the analytics I need on campaign level and per tweet ### 39. Easy to Use Analyzing Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Government Administration | Small-Business (50 or fewer emp.) **Reviewed Date:** September 15, 2020 **What do you like best about Twitter Analytics?** Twitter analytics is easy to use, I was able to pick it up quickly **What do you dislike about Twitter Analytics?** Some times the platform doesn't always cooperate, shuts down. **What problems is Twitter Analytics solving and how is that benefiting you?** I've realized how simple it is to understand how my twitter page is being received. ### 40. Simple and direct **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2020 **What do you like best about Twitter Analytics?** Twitter analytics has been a very useful tool I appreciate how simple it is use and understand. **What do you dislike about Twitter Analytics?** I wish it gave me just a little more info on demographics or countries. **Recommendations to others considering Twitter Analytics:** Give it a try! There's lots of great info **What problems is Twitter Analytics solving and how is that benefiting you?** I able to determine if my tweets are effective and can readjust future tweets based upobsome of the data it provides. ### 41. Twitter Analytics for Journalists **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Newspapers | Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2019 **What do you like best about Twitter Analytics?** As someone whose career requires constant use of social media - primarily Twitter - TweetDeck makes it so easy for me to keep track of which habits are working and which are falling flat. I'm not a social media expert by any sense of the term, but TweetDeck helps me to keep track of important metrics like reach and impressions. It's always fun to see my top mentions at the end of the month, and I love to keep an eye on my profile visits and follower counts so I can tell when I need to be more active on social media. **What do you dislike about Twitter Analytics?** I feel like TweetDeck includes the most important metrics that journalists would need to pay attention to. However, I would appreciate if they included brief explanations of each of the metrics, just so those who aren't well-versed in social media can better understand what they're looking at. **Recommendations to others considering Twitter Analytics:** I'd absolutely recommend Twitter Analytics to journalists and other media personalities who are looking to heighten their social media presence and better understand how they can make Twitter work for them. **What problems is Twitter Analytics solving and how is that benefiting you?** Using Twitter Analytics has helped me better understand my audience and gauge what social media strategies are working -- and which aren't. When I notice my Tweets aren't doing so hot, I know I can go to Twitter Analytics to figure out where I can improve. ### 42. Twitter analytics, market evaluation. **Rating:** 4.5/5.0 stars **Reviewed by:** Ysmael B. | Ejecutivo de Negocios., Enterprise (> 1000 emp.) **Reviewed Date:** November 05, 2019 **What do you like best about Twitter Analytics?** What I really like about this Twitter extension is that it allows my company to visualize through graphs the components and variables that influence the market for its growth, as well as evaluate what the client needs or what the client expects from our services. Additionally, it compares on a scale from highest to lowest whether the competition is above us or below, or if they remain at the same level as our company. We can also respond to customer inquiries via tweet or private chat to all the concerns of our most distinguished client portfolio. Thanks to Twitter analytics, we can know what the client wants and thus carry out a study through its platforms to facilitate all the banking processes that our clientele wants to experience and make their time in our banking entity better and much more beneficial. **What do you dislike about Twitter Analytics?** Twitter analytics is an excellent application but there are disadvantage factors that must be taken into account to become the top leader in probability evaluation in the market. The disadvantages are that it does not notify about changes in the graphs, whether ascending or descending. **Recommendations to others considering Twitter Analytics:** Twitter analytics is an extension of Twitter that gives you the ability to analyze the shortcomings of your business and in turn rectify those services to facilitate processes for your customers, thereby building loyalty with the extensive customer base. Through it, you can see what your customers would like and what they do not like about your products or services. **What problems is Twitter Analytics solving and how is that benefiting you?** Through Twitter analytics, the process of account openings in our banking entity has been facilitated. Studies show that 8 out of 10 clients find it difficult to open checking accounts because they require more requirements according to our policies. Through Twitter analytics, we were able to resolve different issues related to the opening of checking accounts. Additionally, we learned that by facilitating different processes, our ranking in new openings allowed us to achieve the monthly goals of customer acquisition, benefiting us as it places us in the first position as leaders. ### 43. Twitter analytics are extremely insightful for business use **Rating:** 4.5/5.0 stars **Reviewed by:** Kyle L. | Volunteer Reporter, Small-Business (50 or fewer emp.) **Reviewed Date:** September 23, 2019 **What do you like best about Twitter Analytics?** Twitter analytics allow you to learn more about your following/audience than ever before. I really enjoy using it to monitor the overall engagement that our social channel is receiving, but also to view engagement broken down by individual posts. When using twitter ads, the analytics portal also displays very detailed insights on how the post is being recieved. **What do you dislike about Twitter Analytics?** I wish that you were able to target your followers in the analytics portal so that you could send followers individualized promotions through DM's and overall on the platform. Currently, the portal only allows you to see insights that are general including basic interests. **What problems is Twitter Analytics solving and how is that benefiting you?** Twitter analytics makes it easier to gage what your reach is. It is unlke any other tool because it is right there embedded into the software. ### 44. Informative and Easy to Understand **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2020 **What do you like best about Twitter Analytics?** What I like best about Twitter Analytics is how easy it is to understand **What do you dislike about Twitter Analytics?** What I dislike the most about Twitter Analytics is how time consuming **Recommendations to others considering Twitter Analytics:** I do not currently have any recommendations or tips for others considering Twitter Analytics. **What problems is Twitter Analytics solving and how is that benefiting you?** I am currently not solving any problems with Twitter Analytics ### 45. TWITTER ANALYTICS, improvements in analytical impact **Rating:** 5.0/5.0 stars **Reviewed by:** clemente c. | Gerente Regional, Enterprise (> 1000 emp.) **Reviewed Date:** October 15, 2019 **What do you like best about Twitter Analytics?** I like it because through Twitter Analytics I can improve my advertising success and work with its measurement functions through graphs and interaction, and block any comments that do not apply or harm my advertisements and services. I can stay connected with everyone, download and see the actions of other users. It is efficient and always helps me in my business, improving it with measurement and quality statistics every day with what I want to make known. I love it because through its demographic study I can observe the people who see and get informed with my tweets from all over the world. Additionally, I can export my data by tweet or by days. **What do you dislike about Twitter Analytics?** It is only applicable for business purposes and works in favor of your business and interests. It does not directly apply for personal use; it is possible but more tedious, and honestly, there would be no point in using it to know how many tweets are viable or not. **Recommendations to others considering Twitter Analytics:** It is 100% reliable and very trustworthy as it will allow you to know what your customers like, thus providing a better quality service without losses because you will meet the demand that the market requires. Excellent Twitter extension. **What problems is Twitter Analytics solving and how is that benefiting you?** Greater communication expansion since I can do it from any computer or mobile device, it keeps me connected and gives me the right to monitor my actions and those of my users, and I can correct anything that does not apply to my advertising and marketing system. With it, I can reach everywhere just by logging into my user account, and thus everyone knows of my existence on a professional level. Through its graphs, which yield surprising results about what the client really wants to improve in our policies to provide better service at Banco Exterior, C.A., we benefit from this extraordinary function of Twitter as it has propelled us to a large-scale business and resounding success. ### 46. Twitter Analytics Review **Rating:** 4.5/5.0 stars **Reviewed by:** Sagar M. | Meghani sagar, Mid-Market (51-1000 emp.) **Reviewed Date:** October 13, 2019 **What do you like best about Twitter Analytics?** Twitter is one the best social apps you could use. and Twitter Analytics is all about your tweets and your followers, you can have idea of many information of your followers like their interests or locations and demographics and lots of information and suggestion that make your twitter present strong. or i can say it can help you to make your twitter game lit. **What do you dislike about Twitter Analytics?** i am not sure about this but i didn't get any option of dark mode of Twitter Analytics app for android as right now dark modes are on fire and twitter app also have but they not provide this option in their Twitter Analytics app or may not to everyone as i didn't any option to active one. **Recommendations to others considering Twitter Analytics:** i can recommend Twitter Analytics to those who use twitter for business or handle public figure's account as it really help them to reach more people and make their twitter presence more strong **What problems is Twitter Analytics solving and how is that benefiting you?** you can get many insights information from Twitter Analytics like interests, locations, and demographics of your followers. it helps you engage with your followers and it can also helps you with your tweets by using Twitter Cards as you can have information of Twitter Cards drive clicks, app installs, and Retweets. ### 47. Analysis for activity on twitter **Rating:** 4.5/5.0 stars **Reviewed by:** Jorge Luis M. | Gerente general de recursos humanos, Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2019 **What do you like best about Twitter Analytics?** Twitter Analytics is a very good application that brings together a series of spectacular elements among those that most attract my attention are: - I can easily understand my followers and understand what content in my account attracts the most attention and to which they respond best. - In the same way everything is presented in a clear and concise manner, therefore in an application that is easy to understand and handle. - Represents, through detailed graphics, the gains and losses that specifically show what is happening with our content and details them with colors. - On the other hand, knowing what content they like or attract more attention to my followers, I can work better on new content and get better results. **What do you dislike about Twitter Analytics?** Really little can I say in a matter of the things I dislike about this application. Twitter Analytics is a very stable and consistent application but as a serious suggestion for its programmers that being an application belonging to twitter should have a better way in how their applications interact with each other as well as other applications of the same company. It seems to me that Twitter Analytics is a very stable and reliable program. **Recommendations to others considering Twitter Analytics:** Twitter Analytics is an application that I recommend 100 percent. Since it allows us to know how each of your followers develops and reacts with respect to your publications and starting from this point it gives us the ease of knowing how to work on our content to obtain a greater number of followers and positive reactions regarding our activity on twitter. **What problems is Twitter Analytics solving and how is that benefiting you?** Use Twitter Analytics since I did not have a large number of followers on the twitter platform and it was difficult for me to know what content caught the attention of each of my followers. Since I am using this application it is even easier for me to understand that I want to read my audience and work better on the content I am going to publish, and it has also allowed me to increase the number of my followers. ### 48. Twitter Analytics provides good audience insights **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Public Policy | Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2020 **What do you like best about Twitter Analytics?** I like how you can see a breakdown of engagement on a single promoted tweet by campaign, ad set and audience. **What do you dislike about Twitter Analytics?** I don’t like how you can’t see which engagements came from which ad set/audience. **What problems is Twitter Analytics solving and how is that benefiting you?** I can easily see which audience performs better as far as engagement rate and CTR. ### 49. Great to see the summary of impacts of tweets **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2019 **What do you like best about Twitter Analytics?** Provides very detailed information on replies, retweets, impressions etc. Suggestions on how to improve are highly appreciated! **What do you dislike about Twitter Analytics?** There is not much to dislike as the platform gives the necessary features needed to generate informative reports that will help social media analysts in strategising their campaigns and messaging. The duration/history is only limited to 90 days. Other platform provides years. **Recommendations to others considering Twitter Analytics:** Twitter analytics works. Use it, experiment on it and get the results that you want. **What problems is Twitter Analytics solving and how is that benefiting you?** We would like to know if our campaigns are reaching critical mass. We have to make sure that our message are conveyed to our target audience and Twitter Analytics helps us in determining what messages are being well received and which are getting ignored. ### 50. Easy to use and very straightforward **Rating:** 4.5/5.0 stars **Reviewed by:** georgie d. | Commercial Editor, Mid-Market (51-1000 emp.) **Reviewed Date:** October 09, 2019 **What do you like best about Twitter Analytics?** I've only been using Twitter Analytics for a couple of months but I find it incredibly useful so far. I think in the future I'll be able to use it more to see what sort of content to share based on what's working. **What do you dislike about Twitter Analytics?** I don't actually have any dislikes! Generally, I find it very straightforward and easy to use. The only thing that I could mention is sometimes it lags and doesn't immediately update itself. **Recommendations to others considering Twitter Analytics:** It's very easy to use and can be implemented across a variety of different workplaces with success. I think almost anyone could use Twitter Analytics with ease. **What problems is Twitter Analytics solving and how is that benefiting you?** It's helped me to learn more about my followers and the demographics of my followers. I've been able to decide what content to share, based on the analytics I've learned through using Twitter Analytics. ## Twitter Analytics Discussions - [Can I export this data to Google Data Studio (for free potentially)?](https://www.g2.com/discussions/32086-can-i-export-this-data-to-google-data-studio-for-free-potentially) - 1 comment, 2 upvotes - [View Twitter Analytics pricing details and edition comparison](https://www.g2.com/products/twitter-analytics/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-16+00%3A52%3A24+-0500&secure%5Bsession_id%5D=fd83a5c1-1321-4690-bbc9-9a1bad5b1424&secure%5Btoken%5D=68de97f8559dab9496293e42b4648a1177a731bb3620762b3d3886aa75c8dba8&format=llm_user) ## Twitter Analytics Features **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Attribution - Hashtag Analytics - Sentiment Analysis **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Twitter Analytics Alternatives - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - 4.3/5.0 (7,297 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - 4.4/5.0 (6,497 reviews) - [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) - 4.0/5.0 (959 reviews)