--- title: Twitter Analytics Reviews meta\_title: 'Twitter Analytics Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 226 reviews by the users' company size, role or industry to find out how Twitter Analytics works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 226 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Twitter Analytics Reviews & Product Details Measure and boost your impact on Twitter. * * * Seller [Twitter](https://www.g2.com/sellers/twitter) Discussions [Twitter Analytics Community](https://www.g2.com/products/twitter-analytics/discuss) Solution Type Best-of-Breed Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 17 months [ View More Pricing Information ](https://www.g2.com/products/twitter-analytics/pricing) ## Top-Rated Alternatives [ ![Hootsuite](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hootsuite") Hootsuite 4.3/5(7,405) ](https://www.g2.com/products/hootsuite/reviews) [ ![Sprout Social](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sprout Social") Sprout Social 4.4/5(6,870) ](https://www.g2.com/products/sprout-social/reviews) [ ![Brandwatch Social Media Management](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brandwatch Social Media Management") Brandwatch Social Media Management 4/5(983) ](https://www.g2.com/products/brandwatch-social-media-management/reviews) [ View All Alternatives ](https://www.g2.com/products/twitter-analytics/competitors/alternatives) ## User Insights Average based on 226 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Sara Y.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sara Y.") SY Sara Y. Digital Campaigns Manager Small-Business (50 or fewer emp.) 12/23/2023 "Twitter Analytics is short, sweet, and direct" 4.5/5 What do you like best about Twitter Analytics? Twitter Analytics shows how my audience is responding to the content I post, what's working, and what's not. I like that I can get a sense of follower growth, engagement, and other metrics. At a glance I can: - Measure and boost my impact on Twitter/X. - Measure engagement and learn how to make my posts more impactful and successful. - Explore the relevant interests, locations, and demographics of my followers. - Track how to drive clicks, conversions, and retweets. Review collected by and hosted on G2.com. What do you dislike about Twitter Analytics? Analyzing post data to understand my followers can be rather difficult at first. Knowing that word, photo, video, and follower can have an impact is daunting for a new user, especially when using this data to optimize my future Twitter/X ads campaigns. My only real compliant is that whenever Twitter/X is down, and I go over to the reporting dashboard some of my metrics are missing from time to time, which can be frustrating. Review collected by and hosted on G2.com. What problems is Twitter Analytics solving and how is that benefiting you? Twitter/X Analystics knows exactly how many times people have seen, retweeted, liked, and replied to each post. I can also get into the details to filter by Promoted-only posts. I like that I can adjust the date range and export the data as a .CSV file as well, which makes client reporting that much easier for me. Review collected by and hosted on G2.com. Show More 12/25/2025 Current UserValidated ReviewerIncentivizedSource: G2 invite ![April W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "April W.") AW April W. Sr. Manager, Customer Marketing and Project Delivery Small-Business (50 or fewer emp.) 10/23/2023 "A Little Manual; But Every Data Point You Need" 4.5/5 What do you like best about Twitter Analytics? The best part of Twitter Analytics is that businesses and consumers all have access to a variety of data points simply and easily. I appreciate how it is all available on web; without requiring additional platforms or tools to purchase. I visit the Twitter Analytics dashboard mulitple times per week, each time checking out my monthly impressions and my various tweet highlights. Couple that with my followerers engagement and top followers and it provides all valuable data that my colleagues and senior management team would require. But the best part about it? You can EASILY download reports and you don't need any third party data or integrations. Instead, you have all the data you might need and then some. What I really enjoy is seeing not only our top tweets but also our top mentions, but how I'm able to take custom starting and end points and be able to export all of that data to be easily be able to tie it into other monthly internal and external reports. Link clicks, likes,retweets, everything is being monitored and these data points become even more valable when businesses like ours incorporate a large amount of ads as you're then able to not only be able to acknowledge which ads aren't working, but measure which ones are and see how and why. Review collected by and hosted on G2.com. What do you dislike about Twitter Analytics? While there is a ton of positives to the native Twitter Analytic platform, the best part about it (that it's all encompassing and native) is also it's downfall, as to really be able to pull into the analytics you need to download all of the data a CSV and then manipulate the data yourself. Other platforms, tend to have APIs into the Twitter Analytics platform and can automatically extrapolate a lot of the content and data into a visual presentation that can be sent around both internally and externally; currently, that's not something I've been able to accomplish. Review collected by and hosted on G2.com. What problems is Twitter Analytics solving and how is that benefiting you? The biggest thing that Twitter Analytics enables our organization to accomplish is to being able to measure the success of our posts and our tweets and being able to see if we are finding success and growing each month. We can analyze our biggest followers and measure the most successsful posts in order to try to replicate week over week and month over month. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Aman K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aman K.") AK Aman K. Founder Hospital & Health Care Small-Business (50 or fewer emp.) 12/14/2023 "Give me proper insights into my tweet and content prerformance on Twitter / X" 4.5/5 What do you like best about Twitter Analytics? I get proper ingihts into what my tweets are really doing. It is simple and easy to understand analytics. Helps me understand what works and what doesnt. It is good to use atleast once a week or once a day when sometihing critical is posted. Implimenting it is very easy. Review collected by and hosted on G2.com. What do you dislike about Twitter Analytics? I dont get the analytics of how my responses to other tweets are getting . Also off late some of the analytics seem to be missing , though they are upgrading it from the looks of it Review collected by and hosted on G2.com. What problems is Twitter Analytics solving and how is that benefiting you? It helps me get deep insight into the effectiveness of my content and clarity about its reach Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Joanna S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joanna S.") JS Joanna S. Director of Community + Content Small-Business (50 or fewer emp.) 9/12/2023 "Gives a decent overview" 4.5/5 What do you like best about Twitter Analytics? It gives a good layout/overview of the analytics of your Twitter profile. This is something that has no switched even with all of the changes that the platform has gone through recently, which is helpful because that was a bit of a worry. I know they have a new beta version they're testing out now, so we'll see what that entails. Review collected by and hosted on G2.com. What do you dislike about Twitter Analytics? It could be a bit more detailed. It gives you tweet highlights, but doesn't go too in-depth into anything behind it. It also stops showing tweet highlights but shows the other stats once you go back about 3 months which is odd Review collected by and hosted on G2.com. What problems is Twitter Analytics solving and how is that benefiting you? It helps you track how your tweets are doing and how many people they are reaching. Another good thing is being able to see if you have gained/lost any followers and if it's a more recent month, the profile visit. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![kabilwa S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "kabilwa S.") KS kabilwa S. Assistant Librarian Enterprise (\> 1000 emp.) 12/17/2021 "Twitter Analytics: A powerful Tool for Social Media Marketing" 5/5 What do you like best about Twitter Analytics? It is accessible to both personal and business accounts. It can help you understand your growth in terms of followers every month which comes in handy, especially for influencers. Usually, you want to get to know what your followers respond to before you post. Review collected by and hosted on G2.com. What do you dislike about Twitter Analytics? There is nothing to dislike about this tool in terms of what it can do because it works very well. The only issue is on the end-users side in terms of the learning curve; you have to put in some effort to get to know how the functionalities work. However, there is always support from the Twitter end to help. Review collected by and hosted on G2.com. What problems is Twitter Analytics solving and how is that benefiting you? You can quickly solve the growth problem in terms of engagements on Twitter. You can see how you can earn impressions, and the graphs show you the trends in terms of your engagements. Review collected by and hosted on G2.com. Show More 9/19/2023 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Mecha S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mecha S.") MS Mecha S. Owner and CEO Small-Business (50 or fewer emp.) 12/14/2023 "Twitter Analytics Review" 5/5 What do you like best about Twitter Analytics? Because we use Twitter for our business, the analytics help us plan our business strategy. I love that there is an App for our organization to utilize. It's convenient to be able to access Twitter Analytics at anytime to search our numbers. We use the analytics tool often to measure success. It's also nice that the tool is user friendly. Review collected by and hosted on G2.com. What do you dislike about Twitter Analytics? I can't think of anything to dislike about Twitter Analytics. Review collected by and hosted on G2.com. What problems is Twitter Analytics solving and how is that benefiting you? Twitter Analytics help us understand demographics, the best time to post, and the content our audience enjoys. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Jerry Michael V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jerry Michael V.") JV Jerry Michael V. Freelancer, Social Media Manager Small-Business (50 or fewer emp.) 10/18/2023 "Twitter Analytics: A powerful tool for social media managers." 4.5/5 What do you like best about Twitter Analytics? Twitter Analytics provides a wealth of data on your Twitter performance, giving you a holistic view of how your account is doing. It has a dashboard that is well-designed and easy to navigate, even for users with no prior experience with data analysis. The dashboard can be customized to focus on the metrics that are most important to you. The data provided by Twitter Analytics can be used to make informed decisions about your Twitter strategy as well. For example, if you see a particular type of content is performing well, you can create more of that type of content in the future. Review collected by and hosted on G2.com. What do you dislike about Twitter Analytics? Twitter Analytics only stores data for the past 28 days. This can be limiting for users who want to track their performance over a longer period of time. It offers a good set of basic features, but it lacks some of the more advanced features that are available in paid social media analytics tools. Review collected by and hosted on G2.com. What problems is Twitter Analytics solving and how is that benefiting you? Twitter Analytics has helped me in a number of ways as a social media manager. It has helped me understand my audience by tracking the demographics and interests of my followers. I can tailor my content to their needs and preferences. It has helped me make informed decisions about my strategy by analyzing my Twitter data as I can identify areas where my account is excelling and areas where I need to improve. This helps me allocate my time and resources. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Eric F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eric F.") EF Eric F. Founder Environmental Services Small-Business (50 or fewer emp.) 12/21/2023 "Awesome way to gauge real-time data!" 4.5/5 What do you like best about Twitter Analytics? Twitter Analytics is very powerful and offers some of the best real-time analytics you could want. It's a megaphone for the world's voice, right in your pocket. Review collected by and hosted on G2.com. What do you dislike about Twitter Analytics? I can't think of anything I dislike. It could get an updated User Interface since it feels pretty outdated but it works nonetheless. Review collected by and hosted on G2.com. What problems is Twitter Analytics solving and how is that benefiting you? Twitter Analytics is solving metric inconsistencies that other software lack, namely the real-time nature of what people are saying, how many people reasonate and how frequently it's reciprocated. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Riddhi S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Riddhi S.") RS Riddhi S. Small-Business (50 or fewer emp.) 10/12/2023 "Powerful Tool for Social Media Marketing" 5/5 What do you like best about Twitter Analytics? Twitter Analytics help me to instantly view the Impact of tweets. as far number of people who have viewed and engaged with the tweet. You can measure follower counts, tweet impressions and so on from it. It is best tool for improve your Twitter performance. It also free tool so everyone can use it. Review collected by and hosted on G2.com. What do you dislike about Twitter Analytics? I think i did not find but design and layout should change. Review collected by and hosted on G2.com. What problems is Twitter Analytics solving and how is that benefiting you? It provides a comprehensive set of data and insights that can help me to understand my audience, identify most popular content, and track progress over time. Overall Twitter Analytics is valuable tool that help me so much and easy to use. With Twitter analytics, I am able to easily monitor and leverage historical data to make optimizations that increase both reach and actions. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic Review from User Profile ![Abisha D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abisha D.") AD Abisha D. Senior Seller Support Associate Mid-Market (51-1000 emp.) 8/21/2023 "Twitter Analytics" 5/5 What do you like best about Twitter Analytics? Twitter Analytics is a prominent employee communications platform designed to assist organizations in demonstrating the impact and significance of their communication efforts. This platform enables companies to cultivate a distinctive corporate culture by highlighting the narratives and experiences of their employees. Review collected by and hosted on G2.com. What do you dislike about Twitter Analytics? By harnessing the power of these stories, Twitter Analytics empowers organizations to inspire and support their workforce, fostering an environment where employees can thrive and become the best versions of themselves. Review collected by and hosted on G2.com. What problems is Twitter Analytics solving and how is that benefiting you? Twitter Analytics is a prominent employee communications platform designed to enable businesses to validate the effectiveness of their communication strategies. This platform not only assists in showcasing the value of these communications but also plays a pivotal role in shaping a distinctive corporate culture by highlighting the narratives of employees. Through the power of storytelling, Twitter Analytics empowers organizations to nurture their workforce, facilitating their journey towards becoming the finest versions of themselves. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Questions about Twitter Analytics? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Twitter Analytics ](https://www.g2.com/products/twitter-analytics/discussions/new) ![Stephen O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen O.") SO Stephen Orion • Last activity almost 6 years ago Can I export this data to Google Data Studio (for free potentially)? 2 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/32086-can-i-export-this-data-to-google-data-studio-for-free-potentially) GU Guest User What is Twitter Analytics used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-twitter-analytics-used-for) [ View all Discussions ](https://www.g2.com/products/twitter-analytics/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 17 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/twitter-analytics/pricing) Twitter Analytics Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_de38ded54192865bf536f210b4a47ec4/hootsuite.png "Product Avatar Image") Hootsuite 4.3/5(7,405) [ Compare Now ](https://www.g2.com/compare/hootsuite-vs-twitter-analytics) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_e45eb8cbfab2f8ea3c791cc87fc73f85/sumall.png "Product Avatar Image") SumAll 3.8/5(15) [ Compare Now ](https://www.g2.com/compare/sumall-vs-twitter-analytics) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_58eae3dab16d8db15d2cc74f55615156/lumen-by-talkwalker.png "Product Avatar Image") Lumen by Talkwalker 4.3/5(137) [ Compare Now ](https://www.g2.com/compare/lumen-by-talkwalker-vs-twitter-analytics) ##### ##### Twitter Analytics Features Reports & Dashboards Report Customizability Report Exporting Scalability Social Analytics Competitor Analysis Follower Analysis Post Performance [ View More Features ](https://www.g2.com/products/twitter-analytics/features) ## Work at Twitter? 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