# Which brand asset management platforms are best for graphic designers managing large libraries of digital assets?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Curious how the brand asset management community on G2 reads this one. Trying to figure out which platforms in the<a class="a a--md" elv="true" href="https://www.g2.com/categories/brand-asset-management"> </a><a class="a a--md" elv="true" href="https://www.g2.com/categories/brand-asset-management">Brand Asset Management</a> category actually hold up once a design team's library gets large, thousands of assets, multiple campaigns, not just at demo size with a few hundred files.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">The names G2 reviewers bring up most for this: <strong>Bynder</strong>, <strong>Canto</strong>, and <strong>Frontify</strong>.</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/bynder/reviews"><strong>Bynder</strong></a>: strongest search and filtering scores in this group, with auto-tagging and pinned search built for a library that's outgrown a folder structure a designer can browse manually.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/canto/reviews"><strong>Canto</strong></a>: photo and video editing plus resizing score close behind Bynder, so a designer can crop and adjust directly inside the library instead of round-tripping to another tool.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/frontify/reviews"><strong>Frontify</strong></a>: leads this group on customizable brand guidelines and templates, fitting teams where a large library sits alongside a brand system designers are expected to enforce, not just store files in.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Adobe came up in some of the queries behind this question too, but it isn't in the Grid data we're working from for this category, so it's not included above.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Once a library is genuinely large, thousands of assets, multiple brands, what's the one capability that actually separates these for you: search, editing, or governance?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p>

##### Post Metadata
- Posted at: 19 days ago
- Author title: Tech Consultant
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;Genuinely curious how people are weighing search vs governance here, because in my experience those pull in different directions. A tool great at auto-tagging and filtering isn&#39;t always the one designers trust to enforce brand consistency. Anyone actually had to pick one over the other, or found something that does both well?&lt;/p&gt;

##### Comment Metadata
- Posted at: 18 days ago
- Author title: SEO Content Specialist





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