--- title: Supermetrics Reviews meta_title: 'Supermetrics Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 827 reviews by the users' company size, role or industry to find out how Supermetrics works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 827 scale: '5' date_modified: '2026-11-03' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

What do users say about Supermetrics?

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Supermetrics Reviews (827)

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4.4
827 reviews

Supermetrics Reviews & Product Details

Pros & Cons

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Pricing

Pricing provided by Supermetrics.

Starter

Starting at €39.00
1 user Per Month

Growth

Starting at €159.00
2 user Per Month
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John M.
JM
John M.
Operations Director
Small-Business (50 or fewer emp.)
"Avoid this like the Plague"
0/5
What do you like best about Supermetrics?

The product is mostly reliable and we has minimal downtime Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

We used Supermetrics for two years on a contract covering Looker Studio and Power BI. The product itself did the job. The way they handle contracts is the reason for this review.

Our contract auto renews unless you cancel 60 days before the end date. In two years we never got a single reminder that the renewal was coming up. We moved our reporting in house and sent our cancellation 18 days before the renewal date. Too late, so we're locked into another full year for both products, even though we no longer use either of them.

I get that the clause is in the contract. What made it worse was how they handled it. Support first quoted us the wrong price, more than double what we'd actually signed for, and later corrected it. The account manager then told us the contract allowed them to renew us for another two years with an 8% increase, which isn't what the contract says. When we pointed that out, they presented a 12 month renewal as a concession. We offered to pay half the year upfront to settle and close the account. Finance said no, and told us they have no obligation to send a reminder.

In my opinion this business model relies on customers missing a notice date they're never reminded about. If you do sign with them, put the cancellation deadline in your calendar the day you sign, and don't expect any flexibility if you miss it, even after years as a customer. Review collected by and hosted on G2.com.

Vincent D.
VD
Vincent D.
W
Marketing and Advertising
Small-Business (50 or fewer emp.)
"A Powerful Tool for Performance Marketing Agencies"
4/5
What do you like best about Supermetrics?

I most appreciate Supermetrics' ability to consolidate data from various marketing platforms into a single, unified view. This significantly streamlines our workflow and reduces the risk of errors, allowing us to focus on analyzing data and delivering actionable insights to our clients.

Also, the Customer Support team has always been very responsive and helpful whenever we were facing issues with the tool or data integration. An added bonus! Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

I find the steeper learning curve associated with Supermetrics to be a bit challenging. While the platform is generally user-friendly, it can take some time to fully grasp all the features and customization options, especially for those who are new to data extraction and visualization tools. Review collected by and hosted on G2.com.

Response from Dylan Caraker of Supermetrics

"Powerful tool"... I love that! Learning curve is definitely something we are looking at in 2025 for future customers as well. Please join our Community to stay informed: https://community.supermetrics.com/

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Reliable Legacy License, but Rigid Modern Plan Upgrade and No Flexibility"
1.5/5
What do you like best about Supermetrics?

The legacy license worked reliably for 8+ years, and the connectors we used did their job. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

When we asked for one new connector (Matomo), we were moved to a 12-month modern plan sized to replace everything on our legacy license. We were never told we could keep the legacy license and add a small package alongside it. After signing, we found the two ran side by side for five months. Supermetrics later confirmed in writing that the policy is internal, with no public documentation, and that this option wasn’t discussed before we signed. The agreement has no early-cancellation or downsizing option, and every request for any adjustment was declined, so we’re paying out the full term on a plan we barely used. Review collected by and hosted on G2.com.

Response from Owen Badham of Supermetrics

Eight years is a long time to rely on one tool, and we appreciate that you stayed with us throughout. It’s disappointing to hear that moving to a new plan felt rigid and that you weren’t given the full picture of your options along the way.

Supermetrics has changed a lot since your legacy license was set up. With Supermetrics Studio and our AI chat integrations, teams can now analyze their marketing data and act on it in ways that weren’t possible before, and we’d like you to see more of that value as your reporting needs develop. Let us know if there's anyway we can help out. Best, Owen

Trevor I.
TI
Trevor I.
Digital Marketing Analyist - Web Analytics & SEO
Enterprise (> 1000 emp.)
"Makes My Data Studio Reports A Lot More Meaningful"
5/5
What do you like best about Supermetrics?

SuperMetrics continues to seek out new platforms to make connections to, and they just created one for a platform that I routinely use for monthly reporting. Becing able to combine data from multiple sources into one report is a huge time saver for us. I'm also happy with the recent user experience updates in their admin section. Another recent thing for us has been exploring how to set up data lakes for our company. SuperMetrics and their team offer great support for companies that are moving through data projects. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

I always make my own dashboards because I normally need custom reporting, but I'm always hoping someone makes a better dashboard template so that I could save time on design. Review collected by and hosted on G2.com.

Ibragim N.
IN
Ibragim N.
Marketing Analyst
Small-Business (50 or fewer emp.)
"Easy to use solution"
5/5
What do you like best about Supermetrics?

No need to develop your own API connections and monitor API documentation and changes of different platforms. new connecters regularly added. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Nothing in particular stands out in terms of cons. Any issues I had were swiftly looked into by the team. Review collected by and hosted on G2.com.

SP
Stefano P.
Application Developer Engineer
Machinery
Mid-Market (51-1000 emp.)
"Efficient, Reliable Data Integration and Brilliant Reporting"
4.5/5
What do you like best about Supermetrics?

Supermetrics is super efficient and reliable in data integration, and this makes it possible to connect with major software like Google Ads

The reporting capabilities pf Supermetrics are brilliant and efficient and this tool works smoothly

The automation offered by Supermetrics is at its best, ensuring that the dashboard is constantly updating and no challenges with uploads or downloads

The app allows the customization of different reporting metrics and this brings accuracy Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

The cost for Supwrmetrics keeps increasing, and some individuals or firms can’t afford the app

The tool has data discrepancies and this demands extra validation Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Flexible Google Sheets Integration for Easy Data Formatting"
4/5
What do you like best about Supermetrics?

The integration with Google Sheets is helpful, and it lets me format the data pulled from the source platforms in whatever way I need. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Sometimes the data connection fails, but I think that’s fair given how infrequently it happens and how quickly it usually comes back. Review collected by and hosted on G2.com.

Response from Owen Badham of Supermetrics

Hi there - many thanks for your kind review. We're happy you're getting a good experience from the GS integration and enjoying Supermetrics.

Wijbren v.
WV
Wijbren v.
Head of Marketing
Marketing and Advertising
Mid-Market (51-1000 emp.)
"Invaluable Unified Marketing Reporting Across Tools"
4/5
What do you like best about Supermetrics?

Our company uses Supermetrics to pull data from a variety of tools into Google Sheets - and by extension our cloud-based data warehouse. Here we combine these different datasets into one report. That unified view is invaluable for marketing. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

The interface is quite basic and has not kept pace with developments in many tools that it connects to - most notably GA4. As a result, many metrics that cannot be combined, can in fact be selected in Supermetrics, leading to failed reports. Newer members of my department have a lot of problems with this, leading to me needing to get involved. Review collected by and hosted on G2.com.

Rachel J.
RJ
Rachel J.
Controller
Small-Business (50 or fewer emp.)
"Customizable Data Views That Empower Analysis"
4.5/5
What do you like best about Supermetrics?

I love having data split and cut up how I want to see it Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Sometimes I feel limited on the data I can pull Review collected by and hosted on G2.com.

Hunter S.
HS
Hunter S.
Developer
Mid-Market (51-1000 emp.)
"Easy Data Loading"
4.5/5
What do you like best about Supermetrics?

Support team is very helpful and quick to respond with a real person whenever an issue arises Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Occasional random bugs pop up, but at least support can fix them Review collected by and hosted on G2.com.

Response from Dylan Caraker of Supermetrics

Thanks for the review, Hunter! Bugs happen, unfortunately, but glad we can get it fixed quickly for you, and that you are finding it helpful.

Questions about Supermetrics? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

James T.
JT
James Thomson
•
Last activity over 4 years ago

Is it possible to pivot data from Rows to Columns?

Leo L.
LL
Leo Li
•
Last activity 7 days ago

How do you balance Supermetrics AI Studio dashboards with the higher pricing?

Pricing Options

Pricing provided by Supermetrics.

Starter

Starting at €39.00
1 user Per Month

Growth

Starting at €159.00
2 user Per Month

Pro

Starting at €399.00
3 User Per Month
Supermetrics Comparisons
Supermetrics Features
Sessions - Digital Analytics
Conversions
Real-Time Reporting
Retroactive Reporting
Segmentation
Campaign Tracking
Performance and Reliability
User, Role, and Access Management