I appreciate Square Marketing for its ease of setup. It took very little effort to get it going, and once it was set up, it just ran in the background. It allowed me to focus more on my business without having to spend extra time or complexity managing it. I also like that it is directly connected with my existing customer list, which made setting up quick and seamless. Even though it's not a super advanced marketing system, it did exactly what I needed, driving repeat visits from customers without any extra work. Also, the automated emails and offers were effective in bringing people back. Review collected by and hosted on G2.com.

One area for improvement in Square Marketing is the level of customization and flexibility in campaign design. Although the platform is easy to use, the templates can feel somewhat restrictive, which makes it difficult to create more tailored or visually distinctive emails that match specific brand identities. As a result, it can be harder to stand out—especially for businesses that depend heavily on unique branding.

Another challenge is segmentation and targeting. The customer segmentation tools available are fairly basic compared to other marketing platforms, which can make it tougher to build truly personalized campaigns. This can affect engagement, since messages may not feel as relevant to different customer groups.

Reporting and analytics could also be stronger. While the basics are covered, deeper insights—such as more detailed customer behavior tracking or clearer attribution—would help businesses understand campaign performance more clearly and make better decisions for future efforts.

Overall, Square Marketing could improve by expanding design customization options, strengthening segmentation with more advanced filters or automation, and offering more comprehensive analytics that provide actionable insights. Review collected by and hosted on G2.com.

I use Square Marketing for email and text. I find it convenient and appreciate how well it ties in with technology. It's easy for a beginner like me. I love the 'schedule ahead' feature because it means I don't have to be at my computer to send emails and texts. The initial setup was awesome with nothing to improve. Review collected by and hosted on G2.com.

I would like to see smart groups expanded further, like groups by product color, purchase frequency, and demographics. Review collected by and hosted on G2.com.

Its easy, handy and very convenient for any space and customer service.

Automatic List Building: Every time a customer taps their card and asks for a digital receipt, they are added to your directory. You don't have to "ask" for sign-ups as aggressively; it happens during the natural flow of a sale.

Smart Groups: Square automatically categorizes customers into groups like "Top Spenders," "Regulars," and "Lapsed." You can target people who haven't visited in 30 days without ever manually looking at a spreadsheet. Review collected by and hosted on G2.com.

While the SMS feature is effective, it comes with strict operational guardrails:

Character Limits: The SMS character count is notoriously tight, making it difficult to convey complex offers without multiple (expensive) messages.

Sending Hours: There are restricted time windows for when you can blast SMS messages, which can be annoying if your specific business peak falls outside those hours. Review collected by and hosted on G2.com.

I like how easy Square Marketing is to use. It makes it simple to send out emails and promotions to our customers without needing a lot of extra tools or technical skills. It also integrates well with Square, which helps keep everything in one place. Review collected by and hosted on G2.com.

One downside is that the customization options can be a little limited compared to other marketing platforms. Sometimes it would be helpful to have more flexibility when designing emails or targeting specific customer groups. Review collected by and hosted on G2.com.

I use Square Marketing to send deals, reminders, and new shop drops for our online store. I like having our communications integrated on one platform instead of using outside competitors, and it's cost-effective as it's part of our monthly Square plan. I really appreciate how well it's integrated with our customer base and the ease of building a communication plan. The interface is super user-friendly and easy to use. The initial setup was very easy and quick. Review collected by and hosted on G2.com.

Nothing. Great platform! Review collected by and hosted on G2.com.

I like that Square Marketing makes it very easy for customers to select the items they want and to pay easily. It helps us stay in contact all year long with our customers, so they don't forget about us. I really value the texts I can have sent to my customers when new items are added to the store. The initial setup was very easy, I did it myself. Review collected by and hosted on G2.com.

Nothing at all. Review collected by and hosted on G2.com.

I like that Square Marketing is easy to set up and very user friendly, the learning curve compared to other products is much smaller. It makes it very easy to set up new campaigns without it taking lots of time. Review collected by and hosted on G2.com.

I do find the product a tad expensive compared to some competitors in the same space. The SMS features are also somewhat limited. Review collected by and hosted on G2.com.

I like the customizable templates and audience segmentation features in Square Marketing. They allow us to categorize our customers into specific groups effectively. I also appreciate that we can create and integrate coupons and use Google review integration. The integration features are better compared to what we previously used, and the initial setup was completed within a day, which was great. Review collected by and hosted on G2.com.

Since we are a CBD company, the texting option is not available for us. We have limitations on what we can send due to being CBD. We aren’t able to send out MMS messages. Review collected by and hosted on G2.com.

I really like that Square Marketing is so simple to use, which makes it easier for me to market my clients. The platform is very attractive and streamlined, adding to its appeal. It allows us to effectively reach our exact clientele, which has also helped in increasing our sales. The setup was very easy and user-friendly, making it perfect for a small business like ours. Review collected by and hosted on G2.com.

There are no specific things that I dislike Review collected by and hosted on G2.com.

I have been using Square Marketing as a client and a customer for the past few years. When I first was introduced to this application, I found it was easily accessible as a consumer. The customer support team was always available to help with any conflicts and made the implementation an easy process. I use this application frequently and it is a game changer for businesses. The automation is simple and adds value to many companies. Review collected by and hosted on G2.com.

I don't have any complaints about Square Marketing. However, I do think the application's customization options could be less restricted. Overall, it works well for many businesses, so I remain satisfied. Review collected by and hosted on G2.com.