--- title: Square Marketing Reviews meta_title: 'Square Marketing Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 39 reviews by the users' company size, role or industry to find out how Square Marketing works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 39 scale: '5' date_modified: '2026-08-07' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Square Marketing Reviews **Vendor:** Block **Category:** [Email Marketing Software](https://www.g2.com/categories/email-marketing) **Average Rating:** 4.4/5.0 **Total Reviews:** 39 ## About Square Marketing Square Marketing is a comprehensive marketing automation tool designed to help businesses engage customers and attract new ones through personalized email and text message campaigns. By integrating seamlessly with Square's Point of Sale (POS) system, it enables merchants to create, send, and track targeted marketing efforts efficiently. Key Features and Functionality: - Automated Campaigns: Set up recurring email and text message campaigns to welcome new customers, celebrate birthdays, re-engage inactive clients, and send abandoned-cart reminders. - Customizable Templates: Utilize a variety of pre-designed templates tailored to different business goals, allowing for quick creation of professional marketing materials. - Customer Segmentation: Leverage Square's Customer Directory to segment customers based on purchasing habits, visit frequency, and other behaviors, enabling more targeted and effective campaigns. - Integrated CRM Tools: Access a built-in Customer Relationship Management (CRM) system that provides a comprehensive view of customer interactions and sales data. - Performance Analytics: Monitor the success of each campaign through detailed analytics, including open rates, click-through rates, and direct impact on sales, all accessible from the Square Dashboard. - Google Reviews Integration: Automatically request Google Reviews post-purchase to enhance online presence and build brand credibility. Primary Value and Solutions Provided: Square Marketing simplifies the marketing process for businesses by automating customer engagement through email and text campaigns. Its integration with Square's POS system ensures that marketing efforts are informed by real-time sales data, leading to more personalized and effective outreach. By automating routine marketing tasks, businesses can save time, foster stronger customer relationships, drive repeat business, and ultimately increase revenue. ## Square Marketing Pros & Cons **What users like:** - Users value the **ease of use** of Square Marketing, appreciating its accessibility and simple automation features. (6 reviews) - Users find the **quick setup** of Square Marketing incredibly user-friendly, enhancing marketing efficiency for small businesses. (3 reviews) - Users find **automation features** of Square Marketing incredibly handy, streamlining customer management effortlessly and efficiently. (2 reviews) - Users appreciate the **automation features** of Square Marketing, making customer engagement effortless and efficient. (2 reviews) - Users commend the **responsive customer support** of Square Marketing, making implementation and issue resolution effortless. (2 reviews) - Customization (2 reviews) - Users appreciate the **easy integration** of Square Marketing, enhancing payment flexibility and simplifying transactions across platforms. (2 reviews) - Easy Setup (2 reviews) - Users find Square Marketing's **email campaigns easy to run** , especially appreciating the mobile functionality over desktop use. (2 reviews) - Flexibility (2 reviews) **What users dislike:** - Users find the SMS feature **expensive** due to tight character limits requiring multiple messages for complex offers. (2 reviews) - Users find the **strict limitations of SMS** challenging, hindering their communication effectiveness for CBD marketing. (2 reviews) - Users face **SMS issues** due to character limits and restricted sending hours, complicating effective communication. (2 reviews) - Users find Square Marketing's interface not necessarily **user-friendly** , which complicates their experience and navigation. (1 reviews) - Users find the **texting limitations** of Square Marketing restrict their communication options for CBD-related content. (1 reviews) - Users feel the **limited customization** options in Square Marketing restrict their ability to tailor the application to their needs. (1 reviews) - Users find the **interface not necessarily user friendly** , leading to challenges in navigating Square Marketing effectively. (1 reviews) ## Square Marketing Reviews ### 1. CRM **Rating:** 3.0/5.0 stars **Reviewed by:** Tammy S. | Licensed Massage Therapist, Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Square Marketing?** Campaigns easy to run. Used on phone not desktop **What do you dislike about Square Marketing?** Interface not necessarily user friendly for use. **What problems is Square Marketing solving and how is that benefiting you?** I discontinued my subscription. ### 2. Not as customizable as other marketing solutions **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2021 **What do you like best about Square Marketing?** It's pretty quick to setup a campaign. I like the integration of their data from point of sale. Email delivery is pretty accurate as well and I like the recipept marketing options too. **What do you dislike about Square Marketing?** I feel like the platform is more limited in design compared to its competitors and the placement of where you change the subject line of an email makes it easy to miss if you happen to be copying a previous email for a new campaign. I also don't like how they hold data hostage so it's hard to move all customer info to other platforms. I also wish that it was easier to send test emails to others on my team through the system. **What problems is Square Marketing solving and how is that benefiting you?** I mainly use the marketing feature to reach brick and mortar customers via email and receipt marketing. They've made us able to reach more customers than before due to the data in the checkout process. ### 3. So far so good **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Square Marketing?** It has helped achieve more informed decisions. **What do you dislike about Square Marketing?** It could more industry relevant in some cases. **What problems is Square Marketing solving and how is that benefiting you?** Business case to invest in certain types of digital media. ## Square Marketing Discussions - [Can you send a mass text through square?](https://www.g2.com/discussions/can-you-send-a-mass-text-through-square) - [How do I collect emails in square?](https://www.g2.com/discussions/how-do-i-collect-emails-in-square) - [Does Square provide email?](https://www.g2.com/discussions/does-square-provide-email) - [View Square Marketing pricing details and edition comparison](https://www.g2.com/products/square-marketing/reviews?filters%5Bnps_score%5D%5B%5D=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+14%3A07%3A54+-0500&secure%5Bsession_id%5D=5153df3a-17b9-481b-928b-f6bd78d0cd09&secure%5Btoken%5D=0fe0502a69dceb16328dc5350090e73a4255020fe4fa8699c1e1ff0404c8af4d&format=llm_user) ## Square Marketing Integrations - [Azure OpenAI Service](https://www.g2.com/products/azure-openai-service/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) ## Square Marketing Features **Email Marketing** - Email and Mobile Preview - Manage Email Lists - High-Volume Sending - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses - Multi-user Account - Surveys **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Edit** - Pre-Made - Build - HTML **Logistics** - Analytics - Issues - Integrations - Shareable Link **Generative AI** - AI Text Generation - AI Text Summarization **Reporting & Analytics** - A/B Testing - Basic Reporting **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Agentic AI - Email Marketing** - Autonomous Task Execution - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Cross-system Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - CRM Integration - Social Media Integration - E-Commerce Integration - Third-Party Integrations **Additional Functionality** - Personalization - Autoresponders - Customer Segmentation - Newsletter Management - AI Copilot - WYSIWYG Editor - Engagement Tracking - Preview Functionality - Email Tracking - Email Campaign Management - Landing Pages/Web Forms - Customizable Branding - Lead Capture - Mobile Optimization - Customer Journey Mapping - ROI Tracking - Activity Dashboard - Customizable Fields - Reporting/Analytics - Click Tracking - List Management - GDPR Compliance - Subscriber Management - Email Sequences - Campaign Scheduling - Event Triggered Actions - Multi-Language - Template Management - Customizable CTAs - Real-Time Analytics - Dynamic Content - CAN-SPAM Compliance - Multi-Channel Marketing - HTML Editor - Contact Management - Drip Campaigns - Campaign Analytics - Product Recommendations - Image Library - Workflow Automation ## Top Square Marketing Alternatives - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - 4.3/5.0 (12,675 reviews) - [Constant Contact](https://www.g2.com/products/constant-contact/reviews) - 4.1/5.0 (7,241 reviews) - [MailerLite](https://www.g2.com/products/mailerlite/reviews) - 4.6/5.0 (1,097 reviews)