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Sprout Social Reviews & Product Details

Pricing

Pricing provided by Sprout Social.

Essentials

Starting at $79.00
1 user/per month (billed annually)
Sprout Social Solutions
(1)

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Sprout Social Reviews (7,207)

View 21 Video Reviews
Reviews

Sprout Social Reviews (7,207)

View 21 Video Reviews
4.4
7,207 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise the ease of use and multi-platform scheduling capabilities of Sprout Social, highlighting how it simplifies managing multiple accounts and streamlines content posting. The intuitive interface and helpful analytics features enhance user experience, making it easier to track performance and engagement. However, some users note limitations with native posting features, which can require additional steps for certain tasks.

Pros & Cons

Generated from real user reviews
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LMF F.
LF
LMF F.
Marketing Specialist
Small-Business (50 or fewer emp.)
"Great Multi-Brand Social Management, but Costly and Needs More Reporting Flexibility"
3.5/5
What do you like best about Sprout Social?

What I like most about Sprout Social is how easy it makes managing multiple brands and social media accounts in one place. The scheduling tools, content calendar, and analytics help keep everything organized and make it easier to plan content ahead of time. Being able to track performance across different platforms also helps me see what's working and make better decisions about future content. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

One of the biggest downsides of Sprout Social is the cost, especially when managing multiple brands and accounts. I also think the reporting tools could offer more customization, and some features take more steps than necessary. I'd love to see more flexibility with scheduling, content approvals, and organizing posts across different brands to make the overall workflow more efficient. Review collected by and hosted on G2.com.

Response from Max Pete of Sprout Social

Thank you for sharing such thoughtful feedback. We’re glad Sprout Social helps you manage multiple brands, plan content, and understand performance in one place. We also appreciate your comments about pricing, reporting customization, and workflow flexibility—these are valuable insights we’ll share with our team.

JC
J C.
Customer Engagement
Mid-Market (51-1000 emp.)
"Flawless Experience—Exceeded All Expectations"
4.5/5
What do you like best about Sprout Social?

Honestly, I really appreciate how easy Sprout Social is to use. The platform feels intuitive right from the start whether I’m scheduling posts, tracking analytics or responding to messages, everything flows smoothly. Sprout Social offers a great mix of powerful features without feeling overwhelming.

Their customer support team also deserves a shoutout as they’re always quick, friendly and genuinely helpful whenever I have a question. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Honestly, couldn't fault it. I don't think it's Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for your kind words! We're glad to hear that you appreciate the intuitive nature of our platform and the seamless experience it provides for scheduling posts, tracking analytics, and responding to messages. We're also pleased to hear that you find our customer support team quick, friendly, and genuinely helpful.

Kennedy P.
KP
Kennedy P.
Digital Marketing Coordinator
Mid-Market (51-1000 emp.)
"Easy scheduling and insightful reports, but Facebook cross-posting is limited"
3.5/5
What do you like best about Sprout Social?

The best thing that I like about Sprout is the ability to schedule posts in a timely manner and having a suggested time to post. I also like the post and profile performance reports. I like having the ability to have all pages on there and being able to filter it to select posts. We also recently started using the tags feature and it has been very helpful to see how types of posts perform. The Sprout Link page has also been very successful on our Instagram page. Navigating the Sprout page is very simple and easy. It is nice to have suggestions and information about each feature next to it. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

One feature I struggle with is not being able to cross-post on Facebook. Review collected by and hosted on G2.com.

Sarah K.
SK
Sarah K.
Social Media Specialist
Enterprise (> 1000 emp.)
"Intuitive UI, But Instagram API Limits Functionality"
4.5/5
What do you like best about Sprout Social?

I really like the UI because it’s very intuitive and easy to use. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

The things about Sprout I don’t like are more to do with the API limitations other programs have that limit what Sprout can do. Especially Instagram, it can be difficult to use sprout to manage comments and things through sprout. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for sharing your positive feedback about our intuitive UI. We acknowledge the challenges posed by Instagram API limitations and are actively exploring ways to enhance functionality within these constraints.

Alyssa P.
AP
Alyssa P.
Customer Experience Manager and Social Team
Small-Business (50 or fewer emp.)
"Effortless Multi-Account Social Management in One Place"
4.5/5
What do you like best about Sprout Social?

What I like most about Sprout Social is how easy it makes managing multiple social media accounts in one place. I love being able to keep up with comments and messages without constantly switching between platforms. It helps keep everything organized and makes my day-to-day work much more efficient! Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

My biggest frustration with Sprout Social is that the mobile app can sometimes be glitchy, especially when connecting to Instagram. It can be frustrating when I'm trying to manage things on the go and the connection isn't working smoothly. I'd love to see improvements in the mobile app's reliability, but overall, my experience has been positive! Review collected by and hosted on G2.com.

Sarah M.
SM
Sarah M.
Digital Communications Lead
Enterprise (> 1000 emp.)
"All-in-One Social Scheduling and Analytics With Clear ROI"
4.5/5
What do you like best about Sprout Social?

I like the ease of scheduling posts, the access to vast data analytics, the ability to tag campaigns, sort through replies and see how you compare to competitors.

It is super easy to get all the social media platforms you used integrated into Sprout. Creates ease for posting across platforms and tailoring messaging to each.

Performance wise, I like that it can be used on desktop or cell phone. This makes it easy to post whether in office or in the field.

Although Sprout is on the pricier side, I feel like the ROI is clear. You have everything you need in one place, which provides ease of mind when posting and shows you your results so you can continue improving your strategy.

The onboarding was very helpful. We have a general representative who helped us get onboarded into the account and then we had a second rep to get us integrated into Social Listening.

As for intelligence, I think the most helpful thing for me is using it to create alternative text. It has cut down lots of time but still ensures we are complying with ADA rules. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

One thing I dislike about Sprout is the inability to embed links when posting a story. It is frustrating having to send a push notification to my phone to have to manually post the story with the link. I also wish that when scheduling a carousel post for Instagram, we could use both photos and videos within Sprout. As of now, this feature isn't available. The only other slight downside is cost, but for us it is worth it. Review collected by and hosted on G2.com.

Blithe Jerkins E.
BE
Blithe Jerkins E.
Community Management / Social Media Management
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Making Community Management Easier with Sprout Social"
5/5
What do you like best about Sprout Social?

What I like most about Sprout Social is how convenient it is to manage multiple social media accounts all in one place. The Smart Inbox makes it simple to keep track of comments, messages, and customer interactions without constantly switching between platforms. Everything feels well organized and user-friendly, and it makes community management noticeably more efficient overall. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

There’s definitely a bit of a learning curve when you’re first getting started, especially with all the different features and workflows. It can feel a little overwhelming in the beginning, but once you spend some time with the platform and get familiar with how everything fits together, it becomes much easier to navigate and use. Review collected by and hosted on G2.com.

Tegan J.
TJ
Tegan J.
Senior Data Analyst
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Sprout: A One-Stop Shop for Social Monitoring, Scheduling, and Listening"
4.5/5
What do you like best about Sprout Social?

I like the Sprout is a one-stop shop for all your social monitoring needs. It goes beyond just organic social monitoring, allowing for moderation tools, scheduling, and even social listening! Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Some of the UI layout is confusing to me. For example, when I was first using the Social Listening feature, there were so many tabs and lots of different widgets within the tabs that seemed mildly illogically organized to me. It took some time to get used to where to find things, because they weren't where I thought they'd be. Review collected by and hosted on G2.com.

Response from Max Pete of Sprout Social

Thank you for sharing your experience with Sprout Social. We understand your concerns about the UI layout and will work to improve the organization of tabs and widgets within the Social Listening feature for a more intuitive user experience.

Garrett S.
GS
Garrett S.
Freelance Photographer
Mid-Market (51-1000 emp.)
"1 Year into Sprout"
4.5/5
What do you like best about Sprout Social?

The scheduling feature with a shareable link is by far the most useful tool. I also use the inbox to manage all our platforms messages in one place. I am starting to get more acclimated with the social listening as well to monitor competitors and trends. Customer support also rocks. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I wish you could customize the inbox to remove specific words or accounts to show up, like a block option. We get unwanted messages in our inbox because peoples usernames include our brand name and loses efficiency on managing the inbox. This should be an easy feature to add and hope this happens soon. Review collected by and hosted on G2.com.

Response from Jen Anderson of Sprout Social

We're glad to hear that you are enjoying the level of features in Sprout Social, especially the reporting, posting, and inbox capabilities. Exporting analytics to share with your team is a great way to collaborate and make data-driven decisions.

Lizzy M.
LM
Lizzy M.
Web Content Specialist
Mid-Market (51-1000 emp.)
"Social Media Management"
4.5/5
What do you like best about Sprout Social?

I like how user friendly the process is for scheduling content across multiple channels, how it previews content, the layout for reporting metrics and the filters available. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I wish there was an auto save option when building a post. This may be an internet speed issue but sometimes when I need to resize images and the page takes forever and resets the content I'm working on is lost. And sometimes when I try to save something as a draft it doesn't populate there.

I'd love to see the ability to schedule items to stories in Sprout and not just the reminder to post them to stories when scheduled. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

We're glad to hear you find Sprout Social user-friendly and effective for scheduling content and Reporting metrics across multiple channels. We appreciate your feedback about the auto-save option and will take it into consideration for future improvements. Thank you for your review!

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Questions about Sprout Social? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Julia A.
JA
Julia Aaker
•
Last activity 3 months ago

Sprout Social support: intuitive design, but how do you avoid slow handoffs between agents?

MS
Mackenzie Shelton
•
Last activity almost 6 years ago

Does anyone have input on how they've used Sprout to improve their business? I'd love to hear what "tricks" other people have found!

2 Upvotes
1
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Pricing Options

Pricing provided by Sprout Social.

Essentials

Starting at $79.00
1 user/per month (billed annually)

Standard

Starting at $199.00
1 user/per month (billed annually)

Professional

Starting at $299.00
1 user/per month (billed annually)
Sprout Social Comparisons
Sprout Social Features
Social Analytics
Social Publishing
Campaign Optimization
Report Customizability
Report Exporting
Scalability
Competitor Analysis
Follower Analysis
Post Performance
Content Calendar
Shared Inbox
Approval Workflows