What do users say?

I love that it allows us to post within our franchise guidelines while still giving some creative freedom. It is also nice to have a simplified way to be able to cross post to different locations and platforms with ease. Review collected by and hosted on G2.com.

I think there is a learning curve and seems to be a disconnect on what I should get help with from SOCi vs our franchise. It took a while to learn all the different parts and what I was able to use it for. Review collected by and hosted on G2.com.

What I like best about SOCi is the ability to manage local marketing at scale without losing visibility into what’s happening at the individual store level. We can publish content across multiple location pages, manage reviews and listings, monitor store engagement, track local search rankings against competitors, and bring everything together through custom dashboards and reporting.

It gives our team one place to manage a lot of moving pieces while still providing transparent, measurable results. Having used SOCi at two different companies over roughly six years, that combination of efficiency and visibility has consistently been the biggest value for me. Review collected by and hosted on G2.com.

The biggest challenge lately has been some turnover among the SOCi team. Building strong relationships with account and support teams is important, especially when you’re managing a large number of locations, so changes in contacts can create some disruption and require rebuilding context.

That said, the platform itself continues to provide a lot of value, and we’ve generally been able to work through those transitions successfully. Review collected by and hosted on G2.com.

SOCi is a great platform from a franchise perspective to maintain ownership from a corporate level of local pages while still giving the franchisees access to posting on their local pages. The UI is easy to navigate and it is easy to integrate different platforms and accounts. There are numerous incorporations of AI products that are constantly being launched, upgraded, and developed. Review collected by and hosted on G2.com.

In my experience, the genius products' performance is adequate but could be improved upon. The posts that SOCi Genius generates are repetitive and do not sound authentically user generated. Pricing is a bit high per location. Review collected by and hosted on G2.com.

What I like most about SOCi is how easy it makes managing our social media in one place. I especially like being able to plan and schedule content ahead of time, which helps me stay organized and keep our pages active and consistent. The platform saves me time while still allowing me to personalize our content so it feels authentic and specific to our school and families. Review collected by and hosted on G2.com.

What I like least about SOCi is that some features can feel a little restrictive, especially when creating and customizing social media content. I would love to see more flexibility with editing, formatting, and personalization so posts can feel more unique to our school. At times, it can also take a few extra steps to accomplish something that would be quicker directly within the social media platform. Review collected by and hosted on G2.com.

What I like best about SOCi is how easy and convenient it is to use. I love having everything in one place, from managing and responding to reviews to creating and scheduling social media posts. Being able to pre-schedule content is especially helpful because I can plan ahead and know our posts will go out without having to remember to do it manually. Overall, it makes managing our online presence much more organized and saves me a lot of time. Review collected by and hosted on G2.com.

Nothing! I’ve had a great experience! I've used it at multiple companies and have always loved it. Review collected by and hosted on G2.com.

I love that SOCi saves me time when I’m planning my social calendar, since I can schedule posts a month in advance. At first I wasn’t a fan, but now I really enjoy using it, and I’d like to experiment with how well it would work on my personal platforms too, if that’s an option. The initial setup was straightforward and easy. Review collected by and hosted on G2.com.

I don’t like that once a video is already uploaded, I can’t download it again the way I can with other images and posts. I sometimes need to do this so I can add the video back into the calendar and choose a different social platform for it to be posted on. Also, I’m not sure whether I can use SOCi for my personal page, and it would be really helpful to have that clarified. Review collected by and hosted on G2.com.

Depth of directory ranking insights is one of the best things about Soci. You can actually identify which keywords you want to track - and then you can see which ones your business ranks well for and where you can improve. You can also map directory rankings across your business' footprint.

It's also an easy solution to implement. The Soci team is overly communicative in helping to set your organization up, and they cover all the bases: website integration, directory ownership, escalating directory inconsistencies to publishers, etc. Review collected by and hosted on G2.com.

Like any directory ranking or reputation management platform, you can't set up Soci to run well overnight. This isn't a fault of their platform; in fact, I think it's a testament to how deep its capabilities are. However, make sure that if you are implementing Soci - or transitioning from another directory management platform - you have enough time to comfortably do so. Review collected by and hosted on G2.com.

I love how easy SOCi makes it to manage social media across multiple locations in one place. The ability to schedule content, provide owners with approved posts, and still allow for local customization helps us stay consistent as a brand while giving each location flexibility. Review collected by and hosted on G2.com.

The biggest downsides are occasional connectivity issues with social accounts and some limitations within the platform. For example, not being able to mass delete Instagram posts makes certain account cleanups much more time-consuming than they need to be. Review collected by and hosted on G2.com.

I use SOCi for social media marketing for a property I work for, and it's very convenient because it allows us to advertise the many amenities we offer with just a single click in a scheduled post. I love that we can share across multiple platforms without needing to redirect to other pages. I enjoy that with SOCi, you can map out your entire day, week, or month, which helps us stay organized with our posts. The initial setup was easy as 1, 2, 3. Review collected by and hosted on G2.com.

NOT A THING! I love the simplistic process of posting per platform all in one. Review collected by and hosted on G2.com.

I like being able to view ALL of my social marketing platforms in one place at the same time. I also appreciate that I can schedule content all at once, which makes planning and posting much easier. I also have saved so much time as it's a one stop shop for all platforms. Review collected by and hosted on G2.com.

I’ve run into a few glitches with the software, and at one point it removed all of my scheduled content. The impact was significant however the issue was quickly resolved. Review collected by and hosted on G2.com.