Similarweb App Intelligence (Previously 42Matters) Reviews & Product Details

As a digital analyst, I rely heavily on Similarweb to conduct benchmark analyses of market performance and competitive positioning. Since gaining access to the App Intelligence module, my ability to evaluate competitors has improved significantly, especially in environments where mobile app usage dominates. Similarweb has long been a useful tool for web benchmarking, but the App Intelligence capability fills a critical gap. It provides a detailed view of competitors’ app volume, user engagement, and overall performance. This additional layer of visibility enables more complete and accurate competitive assessments. In several industries, app traffic represents more than 80% of total digital activity. Without insight into the app ecosystem, any competitive analysis remains incomplete and potentially misleading. App Intelligence allows analysts to capture the full digital picture, ensuring that strategic decisions are based on comprehensive data rather than partial web-only metrics. Quantifying competitor performance in the app space is extremely challenging without specialized tools. While there are multiple solutions available for web analytics, equivalent app intelligence platforms are far less common. In this context, Similarweb stands out by offering structured, scalable data that supports informed benchmarking. Based on my experience, Similarweb App Intelligence is a robust and reliable solution for competitive app analysis. It significantly enhances market visibility and strengthens benchmark exercises that would otherwise be incomplete. For digital analysts working in mobile-first sectors, it is a highly valuable addition to the analytics toolkit. Review collected by and hosted on G2.com.

From a usability and functionality standpoint, the App Intelligence module still feels less mature than the Web Intelligence section. Features such as dashboards and competitive comparison tools are more limited, which makes in-depth analysis less flexible than in the web environment.

Additionally, the data is not as deep or comprehensive. There are fewer available metrics, fewer analytical sections, and limited visibility into in-app behavior, which can restrict advanced performance analysis. In some cases, competitor information also appears incomplete, reducing confidence when working with smaller or less-covered apps. Review collected by and hosted on G2.com.

What really sets 42matters apart is their remarkable precision in data and their thorough coverage. Their regular file dumps, especially for iOS, Android, and CTV app-ads.txt, offer invaluable insights that are absolutely essential for our AdTech operations. Plus, the localized app metadata they provide has greatly improved our reporting across mobile and CTV platforms. Thanks to the seamless integration and dependable data streams they offer, our team can swiftly make well-informed decisions, leading to optimized media strategies, enhanced customer experiences, and more effective targeting solutions. Review collected by and hosted on G2.com.

Although there are many positives to highlight about 42matters, we did encounter a bit of a learning curve with their platform during the initial setup and navigation. Managing the wealth of data they provide, while advantageous, did require some adjustment on our end to fully integrate. Additionally, we noticed that the app-ads.txt file sometimes lacked the latest updates for certain apps. However, the responsive customer support team was incredibly helpful throughout the process. Review collected by and hosted on G2.com.

42matters provided the missing piece for our ad platform. We needed to simplify mobile and CTV app identification on our omni-channel DSP. They gave us programmatic access to iOS, Android, and CTV appIDs, which we then used to compile all-inclusive app profiles that make it easier to build campaigns on our platform and understand their value. In essence, 42matters enabled us to take an app, collect its various iOS / Android / Roku / etc. offerings, and package them up into unified entities.

In the future, we’ll probably use 42matters’ metadata solutions to expand these app profiles and make our platform even more user friendly. Review collected by and hosted on G2.com.

Since our use case is fairly novel, they didn’t have it ready “out of the box.” This wasn’t a problem as it was easy enough to get up and running, but that would be my only complaint. Review collected by and hosted on G2.com.

My favorite part about 42matters is that they solved exactly what we needed them to solve. Our use case was very narrow—we needed to consolidate different app store listings for the same apps into unified entities on our media buying platform to streamline buying and reporting. 42matters gave us a way to automate this using appIDs and we were able to deploy it really quickly. Review collected by and hosted on G2.com.

At this point, I haven’t come across anything to dislike! Happy customer :) Review collected by and hosted on G2.com.

42matters provides our commercial teams with insights about both mobile apps and SDKs, and we are all using it almost every day. It was easy to use and implement from the start, and the explorer's UI is user friendly. Our sales team can create lists for outbound campaigns, and also review the app details of inbound leads to prepare for calls. Our marketing team can analyze both the Android and iOS appstore markets to obtain valuable market data, and improve our ICP defintions over time. Even our customer success team benefits from the platform, as they can review the SDKs used by apps before onboarding new customers, or prior renewals. Review collected by and hosted on G2.com.

Overall we are happy with the platform, and the price/value ratio. Review collected by and hosted on G2.com.

42matters gave us the exact solution (programmatic access to appIDs) we needed to improve the UX on our mobile/CTV media buying platform. Review collected by and hosted on G2.com.

I have no complaints, really. We used 42matters to solve an issue that’s unique to DSPs and AdTech companies, and they did it really well. Review collected by and hosted on G2.com.

-Offers rich data for both app analytics and market insights

-Quite easy to use UI, I find what I'm looking for without much hassle

-I've found the data to be quite accurate and up to date

-Support team is super helpful and fast

- I'm using it almost daily and it's integrated into my daily market insight workflow

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-In the future, would love to see ability to implement more customization options in data reporting Review collected by and hosted on G2.com.

I like its up-to-date SDK data and its data export feature. The format the data is exported in is easy for conducting further analysis. Review collected by and hosted on G2.com.

For my use case, which is SDK market research, the Explorer product has no downsides. The data is fresh and the format the data is exported in is user friendly. Review collected by and hosted on G2.com.

The team is willing to be flexible to create effective solutions. Additionally, the representatives are investing adequate time in troubleshooting their issues. The combination of speed and accuracy during the query phase generates a delightful customer experience. Review collected by and hosted on G2.com.

Certain questions would need to be addressed by different customer support representatives, but overall, it is a great experience to discuss the details, meeting the needs. Review collected by and hosted on G2.com.

42matter makes it easy to create a list of prospects, you can filter and segment the apps for a few criteria in order to understand which options fit your needs. Review collected by and hosted on G2.com.

I am unsure if the countries shown in the analysis of the app downloads are correct. For instance, an app from Argentina with 100% of downloads in US Review collected by and hosted on G2.com.