# What is the best recruitment marketing tool for employer branding?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I’ve been helping a few companies evaluate <a class="a a--md" elv="true" href="https://www.g2.com/categories/recruitment-marketing">recruitment marketing tools</a>. Their priority isn’t just applicant tracking or sourcing, it’s how well these platforms actually showcase the company brand, engage talent, and support high-volume campaigns. </p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I’m sharing what I found on G2 to help the community, and would love to get your input on which tools have worked best for you:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/bullhorn/reviews"><strong>Bullhorn:</strong></a> Scores <strong>89</strong> overall with strong satisfaction (88%) and a high market presence (90). It’s well known for combining recruitment CRM with marketing features like targeted outreach and candidate nurturing.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/greenhouse/reviews"><strong>Greenhouse:</strong></a> At <strong>88</strong>, Greenhouse has a very high satisfaction rating (96%) and is popular with teams focused on creating a consistent candidate experience and employer brand through structured campaigns.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/ceipal-ats/reviews"><strong>Ceipal ATS</strong></a><strong>:</strong> With a <strong>G2 Score of 85</strong> and satisfaction at 95%, Ceipal adds recruitment marketing automation features like email campaigns and job board posting alongside ATS functionality.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/jobdiva/reviews"><strong>JobDiva</strong></a><strong>:</strong> Rated <strong>80</strong> with an impressive 99% satisfaction, it’s often used by agencies and enterprises for its candidate engagement and sourcing automation features.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/careerbuilder-talent-network/reviews"><strong>CareerBuilder Talent Network</strong></a><strong>:</strong> Scoring <strong>76</strong>, it’s built with employer branding and candidate pipeline nurturing in mind.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/teamtailor/reviews"><strong>Teamtailor</strong></a><strong>:</strong> Another <strong>76</strong> scorer, popular among SMBs for its customizable career pages and social recruitment features.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/100hires/reviews"><strong>100Hires:</strong></a> With a perfect <strong>100% satisfaction</strong> (but lower market presence), it offers very cost-effective automation for recruiting campaigns, including job board distribution and branding templates.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Bullhorn and Greenhouse are clear leaders for employer branding at scale, while Teamtailor and 100Hires are attractive for smaller teams needing more affordable but branding-friendly options. What's your view on this list? </p>

##### Post Metadata
- Posted at: 11 months ago
- Author title: SaaS and Software Research
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;Community question&lt;strong&gt;:&lt;/strong&gt; If you’re running employer branding campaigns, which tools have made the biggest difference in how candidates perceive your company? Are you using a dedicated recruitment marketing platform or just leveraging ATS features?&lt;/p&gt;

##### Comment Metadata
- Posted at: 11 months ago
- Author title: SaaS and Software Research





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