# Best Data Visualization Tools - Page 16

*By [Bijou Barry](https://research.g2.com/insights/author/bijou-barry)*


Data visualization tools and software translate data and metrics into charts and graphs to help companies track business metrics and key performance indicators (KPIs) in real time so they can better understand performance and goals. These can be delivered and displayed in various formats, including charts, graphs, reports, and dashboards. These tools help translate quantitative data and metrics into easy-to-understand visualizations. In regards to dashboards, there are various forms of visuals that one can create and view, such as scorecards and easy-to-interpret visualizations of company data to follow the trends and KPIs. Many data visualization software provides drag-and-drop functionality and other non-technical capabilities, so the average business user can build necessary dashboards. However, some do offer the ability to create dashboards using code. [Data visualization](https://www.g2.com/glossary/data-visualization-definition) software can consume data from many sources, including file uploads, databases, and business applications. Connecting certain applications or databases may require some IT involvement or coding knowledge.

Dashboards with real-time data are particularly helpful to allow business users to understand business applications and systems, such as [ERP systems](https://www.g2.com/categories/erp-systems) and [CRM software](https://www.g2.com/categories/crm). However, in some cases, one might want to export these visualizations to share them as reports via email or other communication channels. This can be helpful if one is looking to send a targeted overview of data to busy executives or clients. In addition, these tools can be used to craft visualizations, such as charts and graphs, that can be exported in various formats, such as PNG and JPEG, to create content with visualizations of data. This content creation can often be accomplished collaboratively, allowing users to collaborate across devices and device types. Users looking for tools solely focused on diagramming can look to [diagramming software](https://www.g2.com/categories/diagramming) to build flow charts, floor plans, and more.

The [best data visualization tools](https://learn.g2.com/best-data-visualization-software) are specifically designed to benchmark and visualize important metrics and are not intended to be used for robust, complicated data analysis. While some data visualization products may offer drill-down or data-joining functionality, their primary purpose is to provide dashboards and visualizations to monitor business-critical data. Users looking for analysis-specific tools should look to [analytics platforms](https://www.g2.com/categories/analytics-platforms). Analytics platforms, specifically of the self-service variety, can help businesses query and visualize their data without the need for IT support. Finally, business users and developers who are interested in embedding their visualizations in applications can use [embedded business intelligence software](https://www.g2.com/categories/embedded-business-intelligence) to accomplish this goal.

To qualify for inclusion in the Data Visualization Tools category, a product must:

- Consume data from a variety of sources through file uploads, database querying, and application connectors
- Provide visual representation of key performance indicators





## Top Data Visualization Tools at a Glance
| # | Product | Rating | Best For | What Users Say |
|---|---------|--------|----------|----------------|
| 1 | [Canva](https://www.g2.com/products/canva/reviews) | 4.7/5.0 (6,448 reviews) | No-code visual storytelling with brand-consistent templates | "[Game-Changer for Design Simplicity](https://www.g2.com/survey_responses/canva-review-12153877)" |
| 2 | [Domo](https://www.g2.com/products/domo/reviews) | 4.3/5.0 (1,022 reviews) | Multi-source data unification with no-code ETL visualization | "[Effortless Live Dashboards and Data Blending with Domo](https://www.g2.com/survey_responses/domo-review-13093007)" |
| 3 | [Looker](https://www.g2.com/products/looker/reviews) | 4.4/5.0 (1,587 reviews) | Governed self-service dashboards with LookML modeling | "[Transforms Data, But Challenging for Beginners](https://www.g2.com/survey_responses/looker-review-12784757)" |
| 4 | [Data Studio](https://www.g2.com/products/data-studio/reviews) | 4.4/5.0 (456 reviews) | Google-native multi-source dashboard reporting | "[Looker Studio Makes Real-Time, Interactive Dashboards Effortless](https://www.g2.com/survey_responses/data-studio-review-12779274)" |
| 5 | [Elastic Stack](https://www.g2.com/products/elastic-stack/reviews) | 4.5/5.0 (105 reviews) | Centralized log visualization with real-time search | "[Powerful Centralized Log Management with Elastic Stack](https://www.g2.com/survey_responses/elastic-stack-review-12951407)" |
| 6 | [SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews) | 4.3/5.0 (521 reviews) | Real-time analytics on SAP-native in-memory data | "[Blazing-Fast In-Memory Performance with Seamless SAP Integration](https://www.g2.com/survey_responses/sap-hana-cloud-review-12419032)" |
| 7 | [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) | 4.7/5.0 (448 reviews) | Multi-client dashboard reporting with cross-platform consolidation | "[Centralized Analytics and Stunning Branded Reports That Save Time](https://www.g2.com/survey_responses/agencyanalytics-review-13061053)" |
| 8 | [SAP Analytics Cloud](https://www.g2.com/products/sap-analytics-cloud/reviews) | 4.2/5.0 (751 reviews) | SAP-native BI, planning, and predictive dashboards | "[SAP Analytics Cloud Clean Dashboards and Powerful Real Time Analytics in One Place](https://www.g2.com/survey_responses/sap-analytics-cloud-review-12817514)" |
| 9 | [Hurree](https://www.g2.com/products/hurree/reviews) | 4.8/5.0 (74 reviews) | Multi-source KPI dashboards with AI-driven insights | "[Game-Changer for Data-Driven Marketing Teams](https://www.g2.com/survey_responses/hurree-review-12533440)" |
| 10 | [MongoDB Atlas](https://www.g2.com/products/mongodb-atlas/reviews) | 4.5/5.0 (848 reviews) | Native MongoDB data visualization and dashboarding | "[Flexible Document Model and Fast Development with MongoDB Atlas](https://www.g2.com/survey_responses/mongodb-atlas-review-12863051)" |

---
## What Are the Most Common Questions About Data Visualization Tools?
*AI-generated · Last updated: May 26, 2026*
### What is the best platforms for creating real-time visualization dashboards?
Based on G2 reviews, buyers looking for real-time visualization dashboards most often mention fast updates, centralized data access, and dashboards that are easy to share across teams. According to verified users, Looker is frequently used for live dashboards, real-time reporting, and centralized metric definitions that help teams stay aligned. G2 reviewers mention that users value the ability to refresh reports quickly, explore current data, and share dashboards with stakeholders without relying on manual reporting workflows. Reviewers also note some tradeoffs, including learning curve and occasional performance slowdowns with large or complex datasets, but recent feedback consistently highlights real-time visibility and operational reporting as core strengths for dashboard creation.

**Here are some of the top-rated products on G2:**

- [Looker](https://www.g2.com/products/looker/reviews/looker-review-12865135) – used for shareable dashboards, live reporting, and self-serve data exploration
- [Data Studio](https://www.g2.com/products/data-studio/reviews/data-studio-review-12779274) – supports real-time dashboard refreshes and interactive filtering across sources
- [Domo](https://www.g2.com/products/domo/reviews/domo-review-12844071) – helps teams monitor business performance with automated real-time dashboards


### Which visualization platform is best for non-technical users?
Based on G2 reviews, Canva stands out for non-technical users because reviewers consistently describe it as intuitive, beginner friendly, and quick to learn. According to verified users, Canva helps people without design expertise create presentations, infographics, flowcharts, and other visuals using templates and drag-and-drop tools. G2 reviewers mention that it reduces dependence on specialist designers and makes it easier for teams to create polished materials quickly. Reviewers also highlight collaboration features, brand kits, and ease of sharing as practical benefits for business teams. Some users note limits around advanced customization and large, complex projects, but the overall pattern in recent reviews strongly favors Canva for accessibility and ease of adoption.


### What is the top tools for visualizing big data?
Based on G2 reviews, tools used for big data visualization are most often praised for handling large datasets, connecting to warehouses, and keeping reporting centralized. G2 reviewers mention that Looker is commonly used when teams need to work with large historical data, complex reporting, and governed metrics across departments. According to verified users, it helps centralize reporting, make data more accessible, and support business users with shareable dashboards and self-service exploration. Reviewers also mention performance depends on data setup and that heavy dashboards can load slowly, but recent feedback still points to Looker as a strong option when organizations need scalable reporting tied to larger data environments.

**Here are some of the top-rated products on G2:**

- [Looker](https://www.g2.com/products/looker/reviews/looker-review-12563951) – centralizes large-scale reporting and supports analysis across warehouse data
- [Domo](https://www.g2.com/products/domo/reviews/domo-review-12276368) – used to process large volumes of data and deliver dashboards to end users
- [SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews/sap-hana-cloud-review-12674293) – supports real-time analytics on massive datasets with fast in-memory processing


### Which is the best data visualization software for business intelligence?
Based on G2 reviews, Looker is the strongest fit for business intelligence because reviewers repeatedly describe it as a centralized analytics platform for dashboards, governed metrics, and self-service reporting. According to verified users, it helps organizations unify inconsistent reporting, create trusted definitions for metrics, and share dashboards across teams. G2 reviewers mention its strengths in data modeling, integrations, and reporting automation, especially for organizations that want one source of truth for analytics. Users also note tradeoffs, including a learning curve and occasional latency with large datasets, but the recurring theme in recent reviews is that Looker supports business intelligence workflows well by making data more consistent, shareable, and actionable.


### What is the best data visualization platforms for enterprise analytics?
Based on G2 reviews, enterprise analytics buyers often prioritize scalability, centralized reporting, and the ability to connect multiple systems. According to verified users, Looker, Domo, and SAP HANA Cloud are all used in enterprise settings to support reporting, dashboard sharing, and cross-functional visibility. G2 reviewers mention Looker for governed analytics and self-service exploration, Domo for centralizing data and enabling collaboration across departments, and SAP HANA Cloud for real-time processing and unifying large data environments. Reviewers also mention that implementation complexity and cost can be considerations for enterprise tools, but recent reviews consistently show these products helping larger teams move away from fragmented reporting and toward more reliable decision-making.

**Here are some of the top-rated products on G2:**

- [Looker](https://www.g2.com/products/looker/reviews/looker-review-12355012) – supports governed self-service analytics and centralized metric definitions
- [Domo](https://www.g2.com/products/domo/reviews/domo-review-12802484) – centralizes data from multiple business systems for enterprise reporting and collaboration
- [SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews/sap-hana-cloud-review-12644611) – unifies large-scale data and enables real-time analytics for enterprise operations


### What is the top-rated data visualization software for self-service analytics?
Based on G2 reviews, self-service analytics tools are valued when business users can explore data without waiting on technical teams. G2 reviewers mention Looker for helping non-technical users explore trusted data through centralized models and dashboards, while Data Studio is often praised for simple dashboard creation and flexible sharing. According to verified users, these tools reduce manual reporting work and make it easier for teams to answer recurring questions on their own. Reviewers also call out learning curve and performance considerations depending on setup, but the common pattern is that self-service works best when dashboards are shareable, filters are easy to use, and reporting is centralized rather than scattered across files and platforms.

**Here are some of the top-rated products on G2:**

- [Looker](https://www.g2.com/products/looker/reviews/looker-review-12280633) – lets non-technical users explore governed data safely and build reports faster
- [Data Studio](https://www.g2.com/products/data-studio/reviews/data-studio-review-12560231) – helps users create and share dashboards with automated updates and multi-source reporting
- [Omni Analytics](https://www.g2.com/products/omni-analytics-inc-omni-analytics/reviews/omni-analytics-review-12334498) – supports self-service analysis with consistent metrics for analysts and business users


### Which platform offers the most advanced visualization types?
Based on G2 reviews, Looker reviewers frequently point to the breadth of charting and data exploration options, including graphs, maps, pivots, filters, and interactive dashboard components. According to verified users, it supports a wide range of visualization needs for analytics teams that want to move beyond basic charts and into more detailed exploration. G2 reviewers mention value in being able to customize views, compare metrics, and work with diverse reporting elements from one platform. At the same time, some users note that visualization customization still has limits and that more flexibility would be welcome. Even with those caveats, recent reviews suggest Looker offers one of the broadest visualization ranges in this review set.


### What is the top tools for creating interactive data dashboards?
Based on G2 reviews, interactive dashboard tools are usually described in terms of filters, sharing, customization, and live exploration. According to verified users, Data Studio is widely used for interactive dashboards that let teams adjust date ranges, apply filters, and explore multiple views in one report. G2 reviewers mention that it helps combine data sources into clear, shareable dashboards and reduces manual reporting by keeping reports updated. Reviewers also note that performance may slow with larger datasets or more complex blends, but recent feedback consistently highlights ease of interaction, flexibility, and collaborative sharing as key strengths for dashboard creation and ongoing reporting workflows.

**Here are some of the top-rated products on G2:**

- [Data Studio](https://www.g2.com/products/data-studio/reviews/data-studio-review-12779274) – creates interactive dashboards with filters, date controls, and multi-source reporting
- [Looker](https://www.g2.com/products/looker/reviews/looker-review-12773945) – supports interactive dashboards for exploration and client-facing reporting
- [Domo](https://www.g2.com/products/domo/reviews/domo-review-12676104) – offers interactive dashboards and real-time visibility across connected data sources


### What is the best tools for combining data visualization with storytelling?
Based on G2 reviews, Canva is frequently used when teams need visuals that communicate information clearly rather than just display data. According to verified users, it helps turn reports, presentations, and investor or leadership updates into more polished visual stories through templates, brand controls, and easy editing. G2 reviewers mention use cases such as annual reports, investor updates, roadmap visuals, presentations, and content creation, all of which suggest a strong storytelling fit. Reviewers also note collaboration benefits and ease for non-designers, while acknowledging that advanced customization can be limited. Overall, recent reviews position Canva as a practical choice for combining visual communication, presentations, and storytelling-oriented content.

**Here are some of the top-rated products on G2:**

- [Canva](https://www.g2.com/products/canva/reviews/canva-review-12701529) – helps teams create polished reports and investor updates with easy visual editing
- [Visme](https://www.g2.com/products/visme/reviews/visme-review-11314830) – supports reports, presentations, and data visuals with built-in charts and templates
- [Count](https://www.g2.com/products/count/reviews/count-review-12337355) – combines analysis, collaboration, and storytelling for guided data exploration


### Which data visualization tool integrates with the most data sources?
Based on G2 reviews, Looker is one of the strongest options when broad data connectivity matters. According to verified users, it is used with Google products, marketing platforms, data warehouses, APIs, and multiple reporting sources to centralize information in one place. G2 reviewers mention integrations with marketing channels, sheets, warehouse environments, and broader cloud ecosystems, along with the ability to combine disconnected reporting into shareable dashboards. Reviewers also note that setup quality matters and that some connectors or blended datasets can be challenging, but recent reviews consistently describe Looker as a practical hub for bringing multiple data sources together for analytics, reporting, and visualization workflows.




## G2 Grid® for Data Visualization Tools
![G2 Grid® for Data Visualization Tools plotting products by satisfaction and market presence](https://www.g2.com/categories/data-visualization-tools/grids.png?focus%5B%5D=4400&focus%5B%5D=604&focus%5B%5D=5048&focus%5B%5D=22648&focus%5B%5D=18493&focus%5B%5D=16446&focus%5B%5D=1251&focus%5B%5D=35854)
Highlighted products: Canva, Domo, Looker, Data Studio, Elastic Stack, AgencyAnalytics, SAP HANA Cloud, and SAP Analytics Cloud.
Underlying data: [Grid® JSON](https://www.g2.com/categories/data-visualization-tools/grids.json?focus%5B%5D=canva&amp;focus%5B%5D=domo&amp;focus%5B%5D=looker&amp;focus%5B%5D=data-studio&amp;focus%5B%5D=elastic-stack&amp;focus%5B%5D=agencyanalytics&amp;focus%5B%5D=sap-hana-cloud-2025-10-01&amp;focus%5B%5D=sap-analytics-cloud)


## How Many Data Visualization Tools Products Does G2 Track?
**Total Products under this Category:** 472

### Category Stats (Jul 2026)
- **Average Rating**: 4.43/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: Graphviz (+0.9%) - Among all products in this category, Graphviz recorded the largest rating increase compared to last month
*Last updated: July 19, 2026*


## How Does G2 Rank Data Visualization Tools Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 24,600+ Authentic Reviews
- 472+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Which Data Visualization Tools Is Best for Your Use Case?

- **Leader:** [Canva](https://www.g2.com/products/canva/reviews)
- **Highest Performer:** [Swydo](https://www.g2.com/products/swydo/reviews)
- **Easiest to Use:** [Canva](https://www.g2.com/products/canva/reviews)
- **Top Trending:** [Abacum](https://www.g2.com/products/abacum/reviews)
- **Best Free Software:** [Canva](https://www.g2.com/products/canva/reviews)


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---

## What Are the Top-Rated Data Visualization Tools Products in 2026?
### 1. [BI4Web](https://www.g2.com/products/bi4web/reviews)
BI4Web is a business intelligence tool that enables companies to make data-driven decisions. Its main features include the analysis of hierarchical structures, multidimensional analysis, reporting, and the most extensive catalog of native representations. Additionally, BI4Web offers a seamless experience across desktops, mobile devices, and tablets. BI4Web is aimed at companies seeking to extract value from their data. It is the perfect tool to drive digital transformation due to its simple configuration yet powerful results.



**Who Is the Company Behind BI4Web?**

- **Seller:** [RCM Software](https://www.g2.com/sellers/rcm-software)
- **Year Founded:** 1989
- **HQ Location:** Mollet del Vallès, ES
- **LinkedIn® Page:** https://www.linkedin.com/company/rcm-software/ (8 employees on LinkedIn®)






### 2. [Bitergia Dashboards](https://www.g2.com/products/bitergia-dashboards/reviews)
Bitergia is an open source solution offering tools to create and share analytics dashboards.



**Who Is the Company Behind Bitergia Dashboards?**

- **Seller:** [Bitergia](https://www.g2.com/sellers/bitergia)
- **Year Founded:** 2012
- **HQ Location:** Leganes, ES
- **Twitter:** @Bitergia (1,726 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/bitergia/ (22 employees on LinkedIn®)






### 3. [BizView](https://www.g2.com/products/bizview/reviews)
VSquare enables complete data protection, disaster recovery and business continuity for VMware and Hyper-V.



**Who Is the Company Behind BizView?**

- **Seller:** [V2 Technologies .](https://www.g2.com/sellers/v2-technologies)
- **Year Founded:** 2010
- **HQ Location:** Bangalore, IN
- **Twitter:** @v2software (10 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/v2-technologies (26 employees on LinkedIn®)






### 4. [BSharp Reporting](https://www.g2.com/products/bsharp-reporting/reviews)
Bsharp Reporting is a versatile data collection and reporting tool designed to adapt to the evolving needs of businesses across various industries. It enables organizations to create custom data-collection forms, receive instant alerts, and access comprehensive dashboards, facilitating efficient data management and informed decision-making. Key Features and Functionality: - Flexible Data Collection: Users can design personalized data-collection forms incorporating various elements such as images, location data, and videos, allowing for tailored data gathering. - Instant Alerts: Managers receive immediate notifications upon data submission, ensuring timely awareness and response to critical information. - Automated Data Collation: The platform automatically compiles collected data, eliminating manual collation efforts and reducing the risk of data loss. - Customizable Dashboards: Users can create and configure dashboards with permission-based access, providing hierarchical visibility and facilitating data analysis. Primary Value and User Solutions: Bsharp Reporting addresses the challenges of dynamic data collection requirements by offering a user-friendly platform that allows businesses to swiftly adapt their reporting processes without extensive engineering efforts. It streamlines data collection, ensures real-time data availability, and enhances managerial oversight, thereby improving operational efficiency and decision-making capabilities.



**Who Is the Company Behind BSharp Reporting?**

- **Seller:** [BSharp Sales Enablers Pvt Ltd](https://www.g2.com/sellers/bsharp-sales-enablers-pvt-ltd)
- **HQ Location:** Karnataka,
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)






### 5. [C1 by Thesys](https://www.g2.com/products/c1-by-thesys/reviews)
We’re building the UI for AI. At Thesys we have built C1, the first production-ready Generative UI API. It lets AI products respond with fully interactive UI in real time. With C1, instead of plain-text answers, agents deliver dashboards, forms, lists, and other rich interfaces that adapt to each query and context. Most AI products still rely on text, which hurts engagement, or teams spend countless hours wiring LLM output to brittle UI templates. Doing this manually is slow to build, hard to maintain, and impossible to scale. C1 changes that. We work with fast-moving startups and large enterprises to power copilots, internal tools, and assistants with intelligent generative interfaces.



**Who Is the Company Behind C1 by Thesys?**

- **Seller:** [Thesys](https://www.g2.com/sellers/thesys)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/thesysdev (1 employees on LinkedIn®)






### 6. [Chartbrew](https://www.g2.com/products/chartbrew/reviews)
Chartbrew is an open-source web application that can connect directly to databases and APIs and use the data to create beautiful charts. It features a chart builder, editable dashboards, embeddable charts, query &amp; requests editor, and team capabilities. Chartbrew can be self-hosted for free or used as a managed service at chartbrew.com. Charbrew integrations (head over to the website for an up-to-date list) MySQL, PostgreSQL, MongoDB, Firestore, Firebase Realtime Database, Custom REST API, Google Analytics GA4, Customer.io, Strapi, Supabase, and more. Some of Chartbrew&#39;s features - Reports branding and white-labeling - Templates support - choose from ones already created for you or even create your own to re-use across your dashboards - Auto-update schedule for your dashboards - Email, Webhook, and Slack alerts with custom triggers - Data anomaly detection - Chart embedding - Shareable reports - Data filters at dashboard-level or chart level - Public data filters - available to viewers - Excel and PDF exports - Granular permissions for your team and clients



**Who Is the Company Behind Chartbrew?**

- **Seller:** [Depomo Ltd.](https://www.g2.com/sellers/depomo-ltd)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/depomo/ (2 employees on LinkedIn®)






### 7. [Chartello](https://www.g2.com/products/chartello/reviews)
Turn your database into live charts.



**Who Is the Company Behind Chartello?**

- **Seller:** [Chartello](https://www.g2.com/sellers/chartello)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)






### 8. [ChartForgeAI](https://www.g2.com/products/chartforgeai/reviews)
ChartForgeAI is an automated data visualization platform that uses AI to transform raw data into professional, presentation-ready charts and insights in seconds.



**Who Is the Company Behind ChartForgeAI?**

- **Seller:** [ChartForge](https://www.g2.com/sellers/chartforge-a899f2e8-f50f-4df1-9e6d-f678d581e6f0)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (2 employees on LinkedIn®)






### 9. [Chartlr](https://www.g2.com/products/chartlr/reviews)
Chartlr lets users convert the excel tables or spreadsheet data into different charts and graphs.



**Who Is the Company Behind Chartlr?**

- **Seller:** [Chartlr](https://www.g2.com/sellers/chartlr)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/smartchart/ (2 employees on LinkedIn®)






### 10. [ChartPixel](https://www.g2.com/products/chartpixel/reviews)
Uncover hidden trends and patterns in your data with ChartPixel&#39;s AI-assisted insights and visualization engine, offering powerful statistics without the learning curve. - Get the most important data insights explained and visualized in seconds. - Forecast relevant business insights and ensure statistical significance to make better decisions - Gain expert survey insights with sentiment and topic analysis.



**Who Is the Company Behind ChartPixel?**

- **Seller:** [ChartPixel](https://www.g2.com/sellers/chartpixel)
- **Year Founded:** 2021
- **HQ Location:** London, GB
- **LinkedIn® Page:** https://www.linkedin.com/company/75607616 (2 employees on LinkedIn®)






### 11. [Chart-Tank](https://www.g2.com/products/chart-tank/reviews)
Chart-Tank is a PowerPoint and Excel charting software. It offers a wide range of highly customizable chart types, data annotations, and other enhancements. Its user-friendly interface ensures that even new users can quickly become proficient with the software and craft charts with minimal effort. Chart-Tank is particularly suitable for professionals who need high-quality, impactful charts for presentations and reports. Some of its features include: 1. Chart Variety: Chart-Tank supports numerous chart types, including stacked and cluster bar charts, waterfall charts, bar Mekko and Marimekko charts, pie and doughnut charts, bubble and scatter charts, box and whisker graphs, and more. The software supports advanced features like data rows, data columns, value lines, vertical lines, growth lines with automated CAGR calculation, bar comparison lines, segment comparison lines, and linked Excel workbook data. 2. Integration and Workflow: Chart-Tank integrates directly into the Microsoft Office ribbon, making it accessible within PowerPoint and Excel. This integration ensures a seamless workflow for creating and editing visualizations. 3. Customization Options: Chart-Tank offers extensive customization options to create tailored, visually appealing charts that effectively convey data. Users can adjust margins to control the spacing between chart elements and edges, enhancing clarity and presentation. Axis breaks are available for focusing on significant data ranges or accommodating outliers without distorting overall trends. The platform also supports flexible data scaling, enabling precise adjustments to align charts with specific analytical needs. Customizable color themes allow users to match visualizations with branding guidelines or presentation aesthetics 🧡 A 38-day free trial is available for new users. 💥Annual subscription includes free upgrades during the subscription period.



**Who Is the Company Behind Chart-Tank?**

- **Seller:** [Chart Tank](https://www.g2.com/sellers/chart-tank)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)






### 12. [Chatterlytics](https://www.g2.com/products/chatterlytics/reviews)
Chatterlytics — AI-powered business analytics tool to visualize your business data, create reports and dashboards without any technical data expertise.



**Who Is the Company Behind Chatterlytics?**

- **Seller:** [Chatterlytics](https://www.g2.com/sellers/chatterlytics)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)






### 13. [COMET](https://www.g2.com/products/comet-analysis-comet/reviews)
COMET is a structured investigation and root cause analysis platform built for high-risk industries. It supports organisations in identifying, understanding, and addressing the causes of incidents, audit findings, and recurring operational issues, helping teams move from reactive reporting to proactive risk management. Developed by experienced investigators and used across sectors such as energy, construction, utilities, and transport, COMET offers a consistent and repeatable process that fits into day-to-day operations. How COMET supports your team • Guided workflows to help investigators follow a structured, step-by-step approach • Built-in human factors analysis to surface deeper systemic causes • AI-guided assistance through COMET Companion to prompt better decisions, faster • Root Maps that visually connect causal factors for clearer understanding • Integration with existing systems such as Intelex, Enablon, Maximo and others. No duplication of effort • Actionable dashboards designed by domain experts to help monitor progress and identify trends Flexible and scalable • Enterprise-ready licensing with predictable costs • Scales to support teams across functions and geographies • Training options available to upskill internal teams in both the methodology and platform • Implementation is supported by experienced practitioners, with the option to explore COMET through PoC or free trial Why COMET COMET brings clarity and consistency to investigations. It helps frontline users capture accurate information, guides teams in identifying root causes, not just immediate triggers, and gives leaders greater visibility into systemic issues. By embedding a structured method and supporting it with purpose-built technology, COMET strengthens learning, improves accountability, and helps organisations reduce repeat failures over time. If you are ready to explore the COMET platform: Try COMET for free: https://www.cometanalysis.com/try-comet-for-free Check out our on-demand demo: https://www.cometanalysis.com/comet-on-demand-demo Book your discovery call: https://www.cometanalysis.com/demo



**Who Is the Company Behind COMET?**

- **Seller:** [COMET ](https://www.g2.com/sellers/comet)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/comet-risk-intelligence/ (39 employees on LinkedIn®)






### 14. [Cosmos](https://www.g2.com/products/cosmos/reviews)
Cosmos is a cloud-based reporting and business analytics solution built specifically for Microsoft Dynamics 365 Business Central. Fully supported by Microsoft Azure, Cosmos provides a unified, intuitive platform to easily create and modify reports, edit data models, manage users, and share information – all without technical expertise or familiarity with the underlying data structure. Unlike other on-premise reporting solutions for Business Central, Cosmos includes a powerful data warehouse to clean and organize data from multiple sources and optimize it for reporting and business intelligence. Its seamless integration with Microsoft Azure Active Directory lets users easily log in with their Microsoft Business Central or Office credentials and start building reports and dashboards immediately in Excel or Power BI. With governed data, a familiar Excel interface, and self-service data visualization at their fingertips, Cosmos makes report creation easier for everyday Business Central users – equipping them with the data and tools they need for faster operational analysis, smarter decision-making, and instant results. What really sets Cosmos apart from other Business Central reporting and BI solutions is its lightning-fast speed. Cosmos runs reports 48 times faster than any other Excel reporting system and allows users to run unlimited reports simultaneously without tying up Excel or other business applications. If you’re having trouble getting the data and reports you need from Business Central, here are some of the reasons why other Business Central-run companies are choosing Cosmos cloud reporting: • Eliminate the technical burden of reporting - no technical expertise required! • Experience turnkey reports from day one with quick data migration and customizable pre-built templates for Business Central • Easily build and share custom reports, ad-hoc queries, and Power BI dashboards with user-friendly point-and-click report design in a familiar Excel online interface • Run unlimited reports simultaneously • Connect to Power BI instantly with unique two-way integration Let your business reach the height of reporting with Cosmos.



**Who Is the Company Behind Cosmos?**

- **Seller:** [Cosmos Data Technologies](https://www.g2.com/sellers/cosmos-data-technologies)
- **Year Founded:** 2021
- **HQ Location:** Portland, US
- **LinkedIn® Page:** https://www.linkedin.com/company/cosmosdatatech (10 employees on LinkedIn®)






### 15. [Dashiverse](https://www.g2.com/products/dashiverse/reviews)
DASHIVERSE MAKES IT EASY TO TRACK YOUR PERFORMANCE ON MULTIPLE PLATFORMS TO SEE HOW IT COMPARES, CORRELATES AND INTERTWINES. Display and organize all of your data in one place. Dashiverse delivers all of your data to one convenient user-friendly Dashboard. Dashiverse provides a truly accurate, comprehensive picture of your online performance, making it easy to track specific KPIs and see how your business is really doing. Through Dashiverse, we can easily see what’s working and what’s not. Pinpoint your strengths and weaknesses, rework your strategy and optimize growth all with the clear-cut data provided on Dashiverse.



**Who Is the Company Behind Dashiverse?**

- **Seller:** [Dashiverse](https://www.g2.com/sellers/dashiverse)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)






### 16. [DashMetrics](https://www.g2.com/products/dashmetrics/reviews)
Create &amp; share easily digestible infographic dashboards.



**Who Is the Company Behind DashMetrics?**

- **Seller:** [DashMetrics](https://www.g2.com/sellers/dashmetrics)
- **Year Founded:** 2016
- **HQ Location:** N/A
- **Twitter:** @dashmetricsio (116 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/dashmetrics/ (2 employees on LinkedIn®)






### 17. [DataCopia](https://www.g2.com/products/datacopia/reviews)
DataCopia offers data visualization solutions to create charts and graphs online.



**Who Is the Company Behind DataCopia?**

- **Seller:** [Datacopia.com](https://www.g2.com/sellers/datacopia-com)
- **HQ Location:** N/A
- **Twitter:** @datacopia (32 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)






### 18. [Datafi](https://www.g2.com/products/datafi/reviews)
Datafi unlocks enterprise data with AI — changing how everyone can find and use the business information they need, regardless of where or how it is stored across the enterprise data ecosystem. Our AI-powered platform connects data from all sources, while our AI-powered Agent transforms plain language questions into requests that find the information needed, while enforcing granular security and data quality controls. We empower everyone, from entry-level to executive-level, with their own personalized AI Agent. Our AI Agent is context aware, intent aware, and user aware, becoming smarter with each use while eliminating unwanted hallucinations. Join Datafi customers, partners and solution providers already powering their business with AI. Learn more at datafi.co


**Average Rating:** 4.9/5.0
**Total Reviews:** 4
**How Do G2 Users Rate Datafi?**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10)

**Who Is the Company Behind Datafi?**

- **Seller:** [Datafi](https://www.g2.com/sellers/datafi)
- **Year Founded:** 2020
- **HQ Location:** Seattle, US
- **Twitter:** @DatafiLabs (29 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/datafi-co/ (22 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 50% Enterprise, 25% Mid-Market



#### What Are Recent G2 Reviews of Datafi?

**"[Teamwork and collaboration to produce an amazing product.](https://www.g2.com/survey_responses/datafi-review-8210412)"**

**Rating:** 5.0/5.0 stars
*— Scott T.*

[Read full review](https://www.g2.com/survey_responses/datafi-review-8210412)

---

**"[DataFi and the Seattle Mariners](https://www.g2.com/survey_responses/datafi-review-8256494)"**

**Rating:** 4.5/5.0 stars
*— Jeff L.*

[Read full review](https://www.g2.com/survey_responses/datafi-review-8256494)

---



### 19. [DataviCloud](https://www.g2.com/products/datavicloud/reviews)
DataviCloud is an all-in-one data platform for startups &amp; SMEs. It helps you curate, analyze &amp; visualize all your business data &amp; KPIs in one place. So you can focus on making better decisions without toggling spreadsheets.



**Who Is the Company Behind DataviCloud?**

- **Seller:** [DataviCloud](https://www.g2.com/sellers/datavicloud)
- **Year Founded:** 2023
- **HQ Location:** Chennai, IN
- **LinkedIn® Page:** https://www.linkedin.com/company/datavicloud (13 employees on LinkedIn®)






### 20. [DataViRe](https://www.g2.com/products/datavire-datavire/reviews)
DataViRe is a powerful reporting automation tool built specifically for Grafana and Kibana. It converts dashboards into visually structured, professional grade reports and automatically delivers them to stakeholders on a scheduled basis via email, Slack, WhatsApp, Microsoft Teams, and more. Designed with operational teams in mind such as SIEM, SecOps, CyOps, DevOps, and ITOps DataViRe helps streamline reporting workflows so teams can stay focused on their core responsibilities. By automating the reporting process, DataViRe saves valuable time, reduces manual effort, and ensures consistent, reliable communication of critical insights.



**Who Is the Company Behind DataViRe?**

- **Seller:** [DataViRe](https://www.g2.com/sellers/datavire)
- **Year Founded:** 2023
- **HQ Location:** Madurai, IN
- **LinkedIn® Page:** https://www.linkedin.com/company/datavire-inc/ (1 employees on LinkedIn®)






### 21. [Daydream](https://www.g2.com/products/daydream-daydream/reviews)
Daydream offers business intelligence tools crafted for executives managing critical operations.



**Who Is the Company Behind Daydream?**

- **Seller:** [Daydream](https://www.g2.com/sellers/daydream)
- **Year Founded:** 2023
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/daydream-ing/ (32 employees on LinkedIn®)






### 22. [DIGDASH ENTERPRISE](https://www.g2.com/products/digdash-enterprise/reviews)
DigDash is a European software editor of a dynamic dashboard solution and an expert in Business Intelligence. DigDash is a new-generation platform that enables its more than 500 customers and 150,000 users to explore and visualize their data in a simple, non-technical way, enabling them to make more informed business decisions.



**Who Is the Company Behind DIGDASH ENTERPRISE?**

- **Seller:** [DIGDASH](https://www.g2.com/sellers/digdash)
- **Year Founded:** 2006
- **HQ Location:** La Barque, FR
- **LinkedIn® Page:** https://www.linkedin.com/company/digdash/ (57 employees on LinkedIn®)






### 23. [Dyntell BI](https://www.g2.com/products/dyntell-bi/reviews)
Dyntell Bi is a robust visualization, analytics and prediction tool that was born from our ERP solution. Dyntell Bi takes your raw data and makes it come alive. With crystal clear visuals, you can tell the important stories that were buried in the data glut. You can share dashboards and finalized charts in one click. And you can finally turn your information into pure inspiration.



**Who Is the Company Behind Dyntell BI?**

- **Seller:** [Dyntell Software, Inc.](https://www.g2.com/sellers/dyntell-software-inc)
- **Year Founded:** 2000
- **HQ Location:** Debrecen, HU
- **Twitter:** @dyntellbi (12 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/dyntellsoftware (82 employees on LinkedIn®)






### 24. [EasyBI BSC](https://www.g2.com/products/easybi-bsc/reviews)
Many companies lack a centralized and up-to-date overview of their critical KPIs. A common reason for this deficit is the perception, that the necessary infrastructure and IT-setup is too expensive. Our easyBI Dashboards offer an affordable and secure introduction to modern Business Intelligence



**Who Is the Company Behind EasyBI BSC?**

- **Seller:** [plus-IT AG](https://www.g2.com/sellers/plus-it-ag)
- **Year Founded:** 2003
- **HQ Location:** Winterthur, CH
- **LinkedIn® Page:** https://www.linkedin.com/company/plus-it-ag (7 employees on LinkedIn®)






### 25. [easyBI Tiles](https://www.g2.com/products/easybi-tiles/reviews)
Our easyBI Dashboards provide you with a fast, affordable and secure introduction to modern Business Intelligence. Start small and grow with your needs.



**Who Is the Company Behind easyBI Tiles?**

- **Seller:** [plus-IT AG](https://www.g2.com/sellers/plus-it-ag)
- **Year Founded:** 2003
- **HQ Location:** Winterthur, CH
- **LinkedIn® Page:** https://www.linkedin.com/company/plus-it-ag (7 employees on LinkedIn®)







## What Is Data Visualization Tools?

[Business Intelligence Software](https://www.g2.com/categories/business-intelligence)

## What Software Categories Are Similar to Data Visualization Tools?

- [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)
- [FP&amp;A Software](https://www.g2.com/categories/fp-a-financial-planning-analysis)
- [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics)
- [Analytics Platforms](https://www.g2.com/categories/analytics-platforms)
- [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence)
- [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)
- [ETL Tools](https://www.g2.com/categories/etl-tools)


---

## How Do You Choose the Right Data Visualization Tools?

### What You Should Know About Data Visualization Tools

### What are Data Visualization Tools?

Data visualization tools are basic analytics platforms for business users to easily consume and interpret data, KPIs, and other critical metrics using dashboards. These dashboards can pull data from a number of sources, including databases and spreadsheets and other applications, such as [CRM](https://www.g2.com/categories/crm) systems and [digital analytics](https://www.g2.com/categories/digital-analytics) tools. Users can build a variety of visuals based on the data sets to easily track and measure important metrics. Such chart types include column charts, bar charts, pie charts, line graphs, tables, general tracking meters, maps for geographical data, and even just raw numbers.

Data visualization software is the most simplistic in the business intelligence category of software. They are built to display data in one central location instead of forcing employees to dig through different solutions to find important metrics. Business intelligence platforms, self-service business intelligence software, and embedded business intelligence software all contain more in-depth analytics features, such as drill-downs, and are most often used by analysts or data scientists. But for companies interested in displaying visual analytics dashboards, data visualization tools are the proper applications.

Setting up and implementing data visualization tools are relatively straightforward compared to implementing other business intelligence tools. It may require a bit of development knowledge to connect the product to a database or third-party application. However, if a non-developer is interested in building a visualization using a spreadsheet, implementation is basic.

Key Benefits of Data Visualization Tools

- Turn complex data into easily understandable graphics
- Track and visualize live and static metrics
- Monitor Key Performance Indicators (KPIs)
- Visualize and compare related metrics
- Provide various options to communicate complex information

### Why Use Data Visualization Tools?

The main reason for using data visualization is to track real-time data, metrics, goals, and KPIs. Businesses frequently set high goals, so tracking each metric as teams and companies progress is essential. By displaying data visualizations of each KPI, businesses can reinforce the importance of these goals and even help prioritize work based on which metrics need the most attention. General business metrics may include web traffic, revenue, and customer acquisition, among others. With data visualization products, it is easy to pull those business metrics from data sources such as digital analytics and CRMs, so that employees do not need to find them on their own.

Outside of this initial benefit of using data visualization software, another advantage is that data visualization tools help users easily understand critical business data. By using data visualization solutions, employees and businesses can easily interpret data. It makes the purpose of the information very evident to all users. If employees understand the business data, they can align around long-term goals and improve overall company growth.

Critical business data differs among every company and industry, so allowing for extensive customization is beneficial. There is no one-size-fits-all business dashboard; therefore, pulling data from a variety of sources is useful and necessary. When new employees start, it is helpful to understand said critical business data, and with the help of data visualization tools, that understanding is simplified.

Data visualization software also allows users to quickly and easily identify trends in business metrics. If certain metrics are not on pace to hit month-end, quarter-end, or year-end goals, companies can see that up front with data visualization tools. Businesses can adjust their strategies and methods for attaining goals based on how KPIs are tracked. Being able to react to data is an important overall strategy for greater business modernization and digital transformation.

### Who Uses Data Visualization Tools?

All employees have an opportunity to utilize data visualization tools; however, there are a number of roles that can use the solutions in different ways. For example:

**C-level executives –** C-suite employees utilize data visualization software such as KPI dashboards to keep a holistic view of all company goals and how they are progressing. Instead of checking in with every team or digging into disparate software for each KPI, a CEO can track all company metrics in one location. If a CFO wants to observe all financial metrics, data visualization is an option instead of going through accounting and CRM products to find necessary information. Additionally, C-level executives may take dashboards into board meetings to help illustrate how the company is performing as a whole.

[**Sales teams**](https://www.g2.com/categories/data-visualization/f/sales) **–** There are many use cases for sales teams when it comes to data visualization solutions, and not just to track revenue numbers or how many deals they have closed. Business development teams often connect [sales acceleration](https://www.g2.com/categories/sales-acceleration) tools as a data source to track how many calls each rep is making or how many meetings they are setting up. Sales managers can track individual account representatives’ performances to see how much revenue and deals each of their employees are closing, and how much they have in the pipeline. They may also set goals and determine how they are tracking on a quarterly or yearly progression. Displaying personal metrics with data visualization tools is one method to help motivate sales employees to hit their quotas.

[**Marketing teams**](https://www.g2.com/categories/data-visualization/f/marketing) **–** For marketers, data visualization solutions are ideal for recording real-time data regarding customer and prospect interactions. Users can pull specific digital analytics metrics, such as web traffic, and easily visualize progress. Additionally, marketers can see how email campaigns or advertising campaigns are progressing, whether that be open rates or how many impressions Facebook, Twitter, and other social advertisement campaigns are receiving. Businesses benefit by quickly visualizing conversion rates and cost-per-customer acquisition, among many other key marketing metrics.

**Customer service teams –** There are a variety of different instances where data visualization software is helpful for customer support teams, whether they be in a [contact center](https://www.g2.com/categories/contact-center) or receiving customer inquiries via a [help desk](https://www.g2.com/categories/help-desk), among other scenarios. Representatives at call centers can visualize the number of calls they have taken that day, how many calls are waiting to be answered, and how long the average call has been, among many other business-critical data points. For support teams that use a help desk, users benefit from data visualization by tracking how many tickets they have resolved and how many are still in their queues. [Customer success](https://www.g2.com/categories/customer-success) teams may choose to measure KPIs such as customer retention or churn rates to ensure they are maintaining the appropriate number of customers.

**Human resources teams –** Data is aplenty for recruiters and human resources professionals, so having a single dashboard to display the information is advantageous. [Recruiting](https://www.g2.com/categories/recruiting) coordinators can track how many applications have been submitted for specific roles or monitor how often the career page has been viewed. Other general human resources professionals use it to display [employee engagement](https://www.g2.com/categories/employee-engagement), whether that is an overall satisfaction of work life within a company or a gamification of certain tasks. Even third-party services such as Glassdoor may be a data source for businesses interested in tracking their rating at all times.

**Development teams –** If a business is responsible for running multiple applications and needs to track performance in real time, data visualization tools are an excellent way to keep tabs on all of them simultaneously. This allows development teams to react quickly to potential bugs or issues and ensure that performance is trending in the correct direction. Some data sources valuable to development teams include databases, public cloud [infrastructure as a service](https://www.g2.com/categories/infrastructure-as-a-service-iaas) offering, and [application performance monitoring](https://www.g2.com/categories/application-performance-monitoring-apm) software.

### Data Visualization Tools Features

While data visualization software might seem fairly straightforward, there are some features that impact the user experience with these tools. The main feature, and often most critical component buyers should look for when purchasing data visualization software, is which data sources the tool can integrate with and pull from. Most solutions can pull from SaaS applications, cloud and on-premise databases, and even solutions built in-house. But, if one of the main reasons for a company purchasing a data visualization software is to track marketing campaigns, but the tool cannot integrate with the marketing automation tool the business is already using, then it defeats the purpose.

Tracking real-time data is another important feature of data visualization software. Observing progress and trends in a business’ KPIs in real time ensures that employees can react and improve on strategies and methods.

Data visualization vendors often offer mobile functionality, so users can observe and track business metrics regardless of their physical location. In today’s business world, employees are often on the go, so the ability to see dashboards from mobile phones or tablets is convenient. This is important for C-level employees who might not always be in the office.

The ability to share [dashboards](https://www.g2.com/categories/data-visualization/f/dashboards) is another important feature of data visualization software. If a sales leader needs to send numbers to a company’s board of directors, easily emailing an entire dashboard is quick and easy. It is also beneficial to be able to share metrics internally with teams via email, if employees are unaware of how metrics are progressing.

Other features of data visualization software:[Charts and Graphs](https://www.g2.com/categories/data-visualization/f/charts-and-graphs), [Contact Center](https://www.g2.com/categories/data-visualization/f/contact-center), [Education](https://www.g2.com/categories/data-visualization/f/education), [Finance](https://www.g2.com/categories/data-visualization/f/finance), [IT &amp; Development](https://www.g2.com/categories/data-visualization/f/it-and-development), and [Reports](https://www.g2.com/categories/data-visualization/f/reports).

### Kinds of Data Visualization Tools

Some data visualization solutions target specific industries or teams within a company, making them more unique than general data visualization software. A marketing team may opt to use a marketing analytics solution since they only want to visualize and track progress for specific marketing metrics. There are also sales analytics tools that only track sales metrics.

Additionally, many software products have some data visualization within them. For example, a CRM or help desk tool might have data visualization features, but they differ in the sense that these are simply features, not the product&#39;s main function.

### Software and Services Related to Data Visualization Tools

For business users interested in advanced analytics tools that contain more robust features, business intelligence tools are a step up from data visualization. Data analysts or data scientists most often utilize business intelligence platforms.

These platforms often require a good amount of coding or query language knowledge to access necessary data and transform it into visualizations. Self-service business intelligence solutions are aimed more at roles outside of analyst or data scientist, and allow users to perform analysis without a deeper knowledge of the back end. [Embedded business intelligence](https://www.g2.com/categories/embedded-business-intelligence) solutions may have self-service aspects, but these solutions embed the business intelligence capabilities within a third-party application.

The difference between business intelligence products and data visualization tools is that you can perform drill-downs and dig further into the data, right there in the business intelligence product with interactive data visualizations. Business intelligence tools focus more on exploratory data representations than just the raw data or metrics. Data visualization software is really just to see goals and track metric progress, not to dig into the data further and conduct deeper analysis.

For businesses that need to consume large data sets, [big data analytics](https://www.g2.com/categories/big-data-analytics) solutions may be the best option. These products pull mostly unstructured data from [big data processing and distribution](https://www.g2.com/categories/big-data-processing-and-distribution) systems, such as Hadoop, before putting them into big data analytics tools. These products require heavy development knowledge and are mostly utilized by data scientists at larger companies.



