--- title: SAP Engagement Cloud (formerly SAP Emarsys) Reviews meta_title: 'SAP Engagement Cloud (formerly SAP Emarsys) Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 652 reviews by the users' company size, role or industry to find out how SAP Engagement Cloud (formerly SAP Emarsys) works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 652 scale: '5' date_modified: '2026-09-12' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # SAP Engagement Cloud (formerly SAP Emarsys) Reviews **Vendor:** SAP **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.2/5.0 **Total Reviews:** 652 **AI Verified:** At least 10 G2 reviewers have confirmed using this product's AI features and functionality. ## About SAP Engagement Cloud (formerly SAP Emarsys) SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth. ## SAP Engagement Cloud (formerly SAP Emarsys) Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users appreciate the **ease of use** of SAP Engagement Cloud, simplifying campaign management and enhancing client experiences. (82 reviews) - Users value the **almost unlimited automation abilities** of SAP Engagement Cloud, enhancing their email marketing workflows effectively. (61 reviews) - Users value the **ease of use and comprehensive features** of SAP Emarsys, enhancing efficiency in marketing campaigns. (61 reviews) - Users appreciate the **ease of personalized marketing** with SAP Engagement Cloud, enabling relevant campaigns and improved results. (48 reviews) - Users value the **helpful customer support** and training, enhancing their experience with SAP Engagement Cloud significantly. (46 reviews) - Intuitive (42 reviews) - Email Marketing (40 reviews) - Segmentation (38 reviews) - Analytics (36 reviews) - Efficiency (36 reviews) **What users dislike:** - Users experience **missing features** , such as advanced analytics and segmentation tools, affecting overall functionality and usability. (43 reviews) - Users often struggle with the **steep learning curve** of SAP Engagement Cloud, making initial use challenging and overwhelming. (42 reviews) - Users find the **difficult learning** curve of SAP Engagement Cloud frustrating, especially with templates and segmentation tools. (36 reviews) - Users find the interface to be **not intuitive** , making it challenging to navigate and utilize effectively at first. (33 reviews) - Users express frustration with the **limited features** of SAP Engagement Cloud, hindering full utilization of its potential. (32 reviews) - Users find the **complexity** of SAP Emarsys challenging, making navigation and campaign creation slow for newcomers. (30 reviews) - Poor Usability (29 reviews) - Lack of Customization (27 reviews) - Difficult Usability (26 reviews) - Users find the **complex usability** of SAP Emarsys challenging, especially for beginners navigating intricate processes. (23 reviews) ## SAP Engagement Cloud (formerly SAP Emarsys) Reviews ### 1. Intuitive and Effective for Contact Management **Rating:** 4.5/5.0 stars **Reviewed by:** Ximena Z. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** May 25, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the ease of use and that SAP Engagement Cloud is very intuitive. I really enjoy the broad way it has for developers. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** the automation part on the plane side **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud to manage and organize contacts for advertising campaigns, solving contact list management issues. ### 2. Efficient Automation with Potential for Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Muntaser Bellah J. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from German using AI. **Reviewed Date:** November 05, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I appreciate SAP Emarsys for the ability to send personalized emails, which brings me closer to my customers. The automation of campaigns is another advantage, as it allows me to save a lot of time and operate more securely, because recurring campaigns do not have to be planned and implemented anew each time. These features make the process more efficient and user-friendly for my business. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I find it difficult to edit, delete, expand, or rename criterion fields in SAP Emarsys. It is not clear how to deal with the many pre-made fields that I do not need. Additionally, it is unclear how to rename a field to find it more quickly. In addition to the complexity of editing fields, I find the initial setup of SAP Emarsys not easy. There are many aspects to pay attention to and several steps that build on each other. All of this must be understood at the beginning. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Emarsys to automate recurring campaigns and send personalized emails, which saves me time and brings me closer to our customers. ### 3. Intuitive CRM Solution with Great Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Silvia T. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 05, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I truly appreciate the Trends dashboard in the analysis tab of SAP Emarsys, as it offers an intuitive and straightforward way to monitor the performance of our email campaigns. The live monitoring feature is beneficial because it allows me to observe the progress of campaigns as they happen. Furthermore, I am impressed by how intuitive and easy to learn SAP Emarsys is, which significantly reduces the learning curve. In particular, when building triggered campaigns, the nodes display is exceptionally clear, making it simple to understand and develop workflows. The dashboard is also a plus, presenting easy-to-understand and useful information, which helps in making informed decisions. Overall, the intuitive nature and user-friendliness of SAP Emarsys greatly enhance the efficiency and effectiveness of our CRM team’s operations. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** When building emails, the interface could be improved to allow for an easier way to duplicate tabs without complications. Additionally, a clearer link between link names and their positioning in the email would be beneficial. Highlighting the area where a link is located in the email when naming it could make managing long or block-intensive emails more manageable. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Emarsys to monitor email performance with ease. The Trends dashboard clearly shows email statistics and campaign progress live, making it intuitive and easy to learn for building campaigns. ### 4. Versatile Tool with Integration and Campaign Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Sarah S. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 04, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I really appreciate SAP Emarsys for its 'privacy opens' feature, which gives a clear indication of true engagement through click-through rates and delivery rates, allowing better assessment of email performance. This feature helps clarify whether low click-through rates are due to poor delivery or engagement issues. The revenue indicator is another beneficial feature, as it shows the revenue generated from each email, enabling us to identify which email campaigns and particular content pieces drive the most revenue. This insight allows us to replicate successful strategies and enhance overall campaign effectiveness. Additionally, I find it incredibly efficient and user-friendly that SAP Emarsys makes it easy to amend data via the campaign tool and keep contact lists updated automatically, ensuring the database remains clean. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I find managing content within the SAP Emarsys tool challenging due to the absence of folders, making it difficult to organize emails by content type or team, leading to accessibility issues for previous campaigns. Additionally, analyzing data across multiple emails is cumbersome; while one-on-one comparisons are feasible, conducting comprehensive analyses over several regions is not supported as it only allows for A vs. B comparisons. The initial setup was also a bit challenging, especially concerning API connectivity, where I had issues integrating data from third-party tools like Google. Understanding the distinctions between service campaigning options, such as opt-in versus opt-out, during setup was unclear and required additional effort to grasp fully. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Emarsys for easy cross-channel integration, improving segmentation, and personalization, which boosts interactions and revenue. It helps target customers better, facilitates data-driven decisions, and simplifies content management with automated updates and a clear revenue indicator. ### 5. Streamlined Email Marketing with SAP Emarsys **Rating:** 4.0/5.0 stars **Reviewed by:** Helen P. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 04, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I appreciate SAP Emarsys for significantly improving the look and performance of our email marketing efforts. The ability to build emails using blocks, with pre-loaded brand colors, has made the process of creating emails much quicker and more efficient. Additionally, the product catalog feature has been immensely beneficial, allowing me to pull in product information without the need to code everything individually, which saves a lot of time. The block targeting capability is another standout feature as it facilitates the creation of one email for multiple audiences, thereby enhancing the effectiveness of our campaigns. Furthermore, the overall ease of use of SAP Emarsys is a major plus, streamlining my daily workflow and making it a tool I would consider purchasing again. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I found the setup process to be challenging due to the coding required for customizing templates with our branding. This initial hurdle made it difficult to get started on the platform without external assistance. Additionally, I find it cumbersome to easily add or amend code for customizations to the templated blocks, which limits flexibility and customization. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Emarsys to enhance email marketing effectiveness by improving email aesthetics and performance. The block-building feature accelerates email creation and allows targeted content for various audiences, enriching the process with built-in product integration. ### 6. Powerful tool with room for improvement in integration **Rating:** 4.0/5.0 stars **Reviewed by:** Matthias G. | Lead Marketing, Retail, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from German using AI. **Reviewed Date:** March 05, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the many possibilities to segment and target with SAP Engagement Cloud (formerly SAP Emarsys). It is useful that we can also pass individual events through event tracking, which allows us to address our customers more specifically and thereby achieve better open and click rates as well as conversion rates. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The technical integration is partially very 'difficult' and not very well documented. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** With SAP Engagement Cloud, we can address our newsletter customers individually and conduct large advertising campaigns. Segmentation and event tracking help us communicate more targetedly, which results in better open and click rates. ### 7. Powerful for targeted campaigns, but no-code support needed **Rating:** 4.5/5.0 stars **Reviewed by:** Arnold D. | Internet, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from German using AI. **Reviewed Date:** March 10, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I appreciate that it is relatively easy to build automation tracks with the existing data that is fed into the SAP Engagement Cloud (formerly SAP Emarsys). This allows you to very freely build and target all kinds of segments. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Some improvement would sometimes be helpful with event-based campaigns. Without developers, nothing can be initiated here. A 'No-Code' solution would be very helpful for marketers here. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I can specifically target our existing and newsletter customers with SAP Engagement Cloud and build automation tracks based on existing data to address different segments. ### 8. Reliable, Efficient, and Accurate Email Marketing Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Marion C. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 29, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I find SAP Emarsys very easy to use, particularly in retrieving information about customers and accessing emails they have received. The system simplifies tasks like finding customer details and tracking order confirmation emails, enhancing our team's ability to resolve customer queries efficiently. I appreciate that it significantly improves customer experience by ensuring order confirmation emails are handled effectively, even if initially not received by the customer. Additionally, I value the reliability and accuracy of SAP Emarsys. There is minimal error in the system, and it is consistently available, solidifying my trust in it as a reliable tool. Overall, I think SAP Emarsys is a great tool that serves our marketing email needs and aids in seamless customer communication. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I find it problematic that I am unable to view the preview of emails that are older than six months or a year. This limitation hinders my ability to access and review past communications effectively, which could be crucial in certain instances. This could be either a functionality issue with SAP Emarsys or a decision made by my company, but regardless, it affects my experience with the software. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I find SAP Emarsys helps provide customers with order confirmation emails and solve their inquiries effectively, enhancing the customer experience. ### 9. Agile and Strategic Solution for Personalized Communication **Rating:** 5.0/5.0 stars **Reviewed by:** Pedro Henrique R. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** October 28, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I think that SAP Emarsys is a quite elaborate and structured platform, with a fair learning curve that facilitates internalization and continuous use. The ability to create effective automations is one of the most valuable aspects, in addition to the advanced segmentations that allow me to combine multiple criteria efficiently. The dashboards are extremely useful for tracking real-time results and help make informed decisions. Furthermore, the ability to organize and create personalized communications with customers makes campaigns more relevant, improves engagement, and increases customer satisfaction and loyalty. The help from customer support has been essential in overcoming challenges and adapting to the platform. Overall, the ability of SAP Emarsys to make our work more agile and strategic is something that would captivate me to purchase it again. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** In the beginning, it was a bit challenging to understand the logic of automations on the SAP Emarsys platform. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Emarsys to create personalized communications, track results in real-time, and make campaigns more relevant. This improves engagement, increases customer satisfaction, and streamlines work, making it more strategic. ### 10. User-Friendly Setup, Needs Improved Data Handling **Rating:** 3.5/5.0 stars **Reviewed by:** Max W. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 28, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I appreciate SAP Emarsys for its ease of setup, which is made possible by the abundance of online resources available to help users get up to speed quickly. This makes the onboarding process smooth and efficient. I also value the platform's capability to engage with our customers through dynamic and adaptable emails, allowing us to effectively communicate about our products and services. The management of data within SAP Emarsys stands out to me because it is user-friendly and easy to navigate, enhancing my overall experience. Additionally, using Relational Data segments alongside SAP Emarsys is beneficial as it enables access to data outside the Emarsys database, providing flexibility and extending our data capabilities. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** One area that I find could be improved is the ease of use of relational data segments. Currently, it seems to require reliance on SQL, which can be a barrier for users who are not familiar with it. Making relational data segments more accessible without needing SQL expertise would enhance the overall usability of SAP Emarsys. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Emarsys enables us to engage with customers dynamically via adaptable emails, improving communication about our products. The platform's user-friendly data management supports efficient operations and accessing data even outside its database boosts our flexibility. ### 11. Facilitate Email Marketing and Report Management **Rating:** 5.0/5.0 stars **Reviewed by:** Giacomo M. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from Italian using AI. **Reviewed Date:** May 15, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the practicality in its use and the management of reports on SAP Engagement Cloud (formerly SAP Emarsys). **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Nothing to report **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud to facilitate and manage the sending of newsletters. Its ease of use makes it an intuitive tool, while the management of reports is an aspect I particularly appreciate. ### 12. Pros and Cons about Emarsys -ETATEX **Rating:** 4.5/5.0 stars **Reviewed by:** Mateo A. | CRM MANAGER, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 10, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** What I like about SAP Emarsys is how easy it is to create segmentations for campaign sending, as well as how intuitive its automation programs are. I believe they are very helpful for automating communications that used to be manual. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** What I don’t like about Emarsys is the way we view campaign result data. Although the tool provides its own dashboards, we use a different sales attribution model. Therefore, we have to rely on Open Data. The tables there are confusing — it’s unclear what information each one contains — and ultimately, when you compare the data from Emarsys with Open Data, it doesn’t match. You don’t get the same number of sends, opens, etc. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Emarsys is helping us eliminate the manual work involved in managing campaign journeys. This benefits us because it gives us more time to focus on data analytics. ### 13. Good Potential, Limited by Complexity and UX Challenges **Rating:** 3.0/5.0 stars **Reviewed by:** Apoorva A. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 27, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** SAP Emarsys helps in automating our journeys and streamlines email campaign implementations. The predict and recommendations feature adds significant value, allowing us to populate emails with personalized content, such as recently viewed items or personal recommendations, making our communications more personalized. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** While SAP Emarsys offers some valuable features, such as Predict Recommendations, the overall experience feels less intuitive than expected. The setup process was challenging, particularly when learning how automation journeys, campaigns, and segmentation work. Compared to other platforms with more streamlined and modern interfaces, Emarsys requires more effort to navigate effectively. The Predict Recommendations tool shows promise but still needs considerable refinement to deliver stronger results. At this stage, I would be hesitant to repurchase the product — its unique features don’t fully outweigh the usability challenges and the availability of similar options in other tools. Improving user-friendliness and simplifying campaign setup would make a significant positive difference. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Emarsys to automate marketing journeys and email campaigns, making them more personalized with recommendation features, which streamlines our marketing efforts and enhances engagement. ### 14. Omnichannel Leader with Seamless Salesforce Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Olha L. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 27, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I appreciate SAP Emarsys for its robust omnichannel features that allow seamless communication through email, web, SMS, and app channels. This versatility is crucial in executing comprehensive marketing strategies. The predictive data functionality stands out for its ability to enhance customer orientation, offering invaluable insights that drive effective campaign personalization. The integration with Salesforce is incredibly efficient, as it ensures immediate transfer of data and customer information to Emarsys, enriching the CRM process significantly. Furthermore, the evolving AI functionalities are compelling, promising continuous improvement in automation and customer engagement efficiency. Overall, the setup process was smooth, prominently due to the availability of internal support, which was indispensable in facilitating everything from basic configurations to more complex tasks like SMS campaigns. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** There are some settings level features that are not very user friendly. For example to create a web campaign for each language and not having all transaltions in one web campaign as it is for the email campaigns **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Emarsys to communicate across email, web, SMS, and app channels, using comprehensive customer data to enhance our customer orientation and ensure seamless data flow from Salesforce. ### 15. Steep Learning Curve, Decent Automation Builder **Rating:** 3.0/5.0 stars **Reviewed by:** Apoorva Gupta A. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** October 27, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I really appreciate the automation capabilities of SAP Emarsys, particularly how it streamlines our campaign processes. The automation of campaigns is beneficial . I also value the recommendation feature, which automatically empowers and personalizes recommendations in our emails, making our communication more effective. The set value note and some of the automation features stand out as great tools, adding to the overall utility of SAP Emarsys in facilitating our CRM tasks. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I find that SAP Emarsys has a steep learning curve and is quite different from the tools I've used in the past, making the setup process not very straightforward and time-consuming. The complexity of using features like automation center or segmentation can be quite daunting. Some simplifications, especially in filtering recommendations, dynamic content insertion from external files, automating logics, and enhancing segmentation views, are needed to improve usability. Compared to other products, it doesn't feel easy to use. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Emarsys for automating campaigns and email recommendations, enhancing our CRM efficiency with dynamic, recommendation features. ### 16. CRM Integration Ease with Limitations **Rating:** 2.5/5.0 stars **Reviewed by:** Gayathri Devi P. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 27, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I appreciate the predict feature and the relational database aspect of SAP Emarsys, which I find quite interesting. The ability to provide customer recommendations with a single click is particularly impressive. This feature immensely aids in CRM communications by generating web traffic and increasing revenue through effective segmentation and personalization. The ease of handling real-time communications, especially for abandonment or retargeting efforts, efficiently boosts our overall marketing strategy. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I find setting up SAP Emarsys initially a bit complicated to understand how the system works. The learning curve, although manageable after receiving training, makes the onboarding process somewhat challenging. Furthermore, I am unsure about repurchasing SAP Emarsys due to the increased competition in the CRM market and feel that the platform lags in technological advancement compared to other CRM solutions. Another area that could use improvement is the drag-and-drop editor, which seems to need enhancements for a smoother user experience. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use the product for CRM communications, enhancing website traffic through effective segmentation, personalization, and real-time communication, which boosts revenue. ### 17. Easy to Use and Effective for Segmented Campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Clara N. | Mid-Market (51-1000 emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** March 24, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** It is very easy to use. I like that I can schedule shipments and make more detailed segmentations. It helps me share special promotions with different databases so they subscribe. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I preferred the previous version of the channels section that didn't have default filters like the date. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud to share promotions with different databases, it is very easy to use, I can schedule the deliveries and make detailed segmentations. ### 18. Good Functions but Slow Loading Time **Rating:** 2.0/5.0 stars **Reviewed by:** Julie M. | Assistante CRM, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from French using AI. **Reviewed Date:** May 12, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I love the KPI dashboards of SAP Engagement Cloud (formerly SAP Emarsys) because they are very detailed. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The loading time between actions is a problem. I also found the initial installation complicated. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Engagement Cloud helps me with email sending and reporting. I also appreciate the KPI tables which are very detailed. ### 19. Intuitive Marketing Automation with Room for Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Jannick A. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 11, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I find SAP Emarsys intuitive and I'm really happy with its automation options. The personal, predict, trigger, and auto features really stand out to me. I also found the initial setup to be easy and overall, I'd rate it quite highly. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I find the block and template editor in SAP Emarsys not intuitive and hard to understand. Some blocks can only be used in certain templates, which should be better. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Emarsys for email marketing automation. It offers options like personal, predict, trigger, and auto, which makes it intuitive and enhances the user experience. ### 20. Intuitive and Highly Recommended Interface **Rating:** 5.0/5.0 stars **Reviewed by:** Michael O. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** October 24, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I love using SAP Emarsys because, although it was initially complicated to set up as it was a new tool for me, its interface is very intuitive, which made my adaptation easier. I really enjoy its beautiful and user-friendly visual design. It significantly benefits my work, as it allows me to efficiently analyze potential customers from different brands. I appreciate its capabilities to upload data and send excellent offers via SMS and email, which are key to my daily work. Additionally, the possibility of having a collaborative and well-structured work environment is a factor that would make me choose it again without hesitation. I also value the high level of recommendation this product inspires in me, as I would rate it an 11 on a scale of 1 to 10. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I would like it to be a bit more intuitive for teenagers who are looking to delve into the world of commerce. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Emarsys helps me analyze potential customers and allows for well-structured collaborative work. Its interface is nice and easy to use, and I can upload data and send good offers via SMS and email efficiently. ### 21. User-Friendly and Powerful CRM Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Denise B. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 24, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I find SAP Emarsys to be quite user-friendly, which is a key factor in my decision to use it. The interface is better compared to other vendors and doesn't require HTML coding knowledge, which is a significant advantage. Setting it up was straightforward and easy for me due to its intuitive design. The ability to monitor database data over time provides me with valuable insights that are instrumental in driving my CRM strategy effectively. The marketing automation features, particularly the suggested tactics for beginners to set up automatic journeys, are exceptionally useful. I also appreciate the segmentation criteria and analytics, which have contributed to the considerable growth of my database. These features collectively make SAP Emarsys a beneficial tool for my work. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I find the lack of a visual editor for creating new blocks a significant limitation. This would enhance the ease of designing and implementing campaigns without needing external tools or extensive manual configuration. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I can monitor my database data over time, gaining insights that drive my CRM strategy, and find marketing automation and segmentation criteria improve my workflow. ### 22. Effortless Campaign Setup, Needs Better Reporting **Rating:** 3.5/5.0 stars **Reviewed by:** Chelsea K. | Email Marketing Manager, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 21, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like how easy it is to set up a campaign with SAP Engagement Cloud (formerly SAP Emarsys) and the available tactics **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Reporting and analytics **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for email and SMS communication and journey building. ### 23. Effortlessly Manages Cross-Channel Journeys and Email Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Elena . | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 15, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the easiness and practicality of using SAP Engagement Cloud (formerly SAP Emarsys). The reports feature stands out to me because of its clearness on displaying data. The initial setup was super easy as well. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** nothing **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for automated cross-channel journeys and email marketing management. ### 24. Decent Email Solution, Room for Improvement **Rating:** 3.0/5.0 stars **Reviewed by:** Laura T. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 23, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I appreciate the centralized nature of using SAP Emarsys, as it allows us to keep everything integrated with existing SAP services, such as billing. While the specific standout features weren't highlighted, this cohesion within the SAP ecosystem was a key decision-making factor, indicating some level of satisfaction with the integration of services. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** {"I find designing email templates in SAP Emarsys to be a time-consuming task, and the templates aren't very innovative.","I believe there is a lack of integrated AI for contact segmentation, which was something I hoped for but found lacking.","The adaptation process to SAP Emarsys was somewhat challenging, particularly due to limited design tools and functionality.","The capabilities of SAP Emarsys don't seem to offer significant advantages over other email providers, making it feel quite standard.","I would like to see more advanced design tools and a system that's more adaptive and user-friendly."} **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Emarsys to centralize our email marketing with our existing SAP billing setup. ### 25. Effortless Email Campaigns with SAP Emarsys **Rating:** 5.0/5.0 stars **Reviewed by:** Jay T. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 21, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I have been using SAP Emarsys for about three years and find it incredibly valuable for my work. The simplicity and ease of use stand out the most, making training others in its use extremely straightforward. Setting up the platform was a breeze, and whenever any issue arose, the Emarsys support team was ready to assist, which is incredibly helpful. I particularly appreciate the ability to easily upload and send emails to a large recipient base, which was a significant challenge before. The ease of uploading creative materials to build an email is impressive, as is the process of creating recipient segments, allowing for specific marketing to be targeted to individuals. Furthermore, the platform integrates well with Photoshop, enabling me to slice creative content and upload it to Emarsys, linking it to various areas of our eCommerce website. Overall, the functionalities of SAP Emarsys, such as uploading emails, creating journeys, and building email segments, are incredibly advantageous and save a lot of effort, making my work much more efficient. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** bugs and crashes **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I find SAP Emarsys simplifies emailing, as it easily uploads and sends emails to a large audience, solving the challenge of managing vast lists and facilitating targeted marketing with segment creation. ### 26. Streamlined Email Creation with Robust Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Charlie H. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 21, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I appreciate how SAP Emarsys is clean and easy to navigate, which makes the process of creating emails smooth and efficient. The straightforward setup process was a relief, allowing us to integrate the tool seamlessly into our work routine without any initial hurdles. SAP Emarsys significantly assists in creating and scheduling emails, and its excellent data analysis capabilities allow us to gauge the success of our email campaigns, helping us understand what strategies work and which do not. This empowers us to make informed decisions quickly. It effectively handles the large volume of emails we send out each week. The tool serves our needs well, and I find that the ability to analyze reports and data really stands out as particularly useful. Overall, it's a robust solution that works well for what we use it for, enough for me to rate it a 9 out of 10 in likelihood of recommending to others. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I dislike the new smaller limit on email size because it forces us to reduce the size of our emails. This limitation means our emails can show fewer products, which negatively affects how we present our offerings. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Emarsys to create and schedule emails, analyze reports, and assess data, enabling us to determine what works effectively. The data analysis helps me understand email success rates. ### 27. Versatile Campaign Management, Pricey but Worth It **Rating:** 4.5/5.0 stars **Reviewed by:** Margarete T. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 21, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I really appreciate the extensive automation capabilities of SAP Emarsys. The platform is invaluable for orchestrating marketing campaigns across multiple channels, allowing us to maintain a unified message without any discrepancies between the channels. The ability to visualize the entire journey of a campaign, whether it's for new customer acquisition or reactivation, significantly enhances our strategic planning. The support we received during the onboarding process, despite some initial integration challenges with Magento, was particularly helpful. Furthermore, the open possibilities provided by the platform, like transmitting information from our CMS to SAP Emarsys using the RP feature, greatly improve our efficiency. I also love the analysing tools. You can see what is happening with our customers...or not happening. These features collectively make SAP Emarsys a crucial tool for our marketing efforts, and its capabilities play a key role in my decision to continue using the product. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I find SAP Emarsys quite expensive and would prefer a more affordable pricing structure. During the initial setup, there were difficulties due to using Magento as a management system, which suggests integration challenges. Also for some people with less knowlegde in IT infrastructure it seems a bit overwhelming and it's quite difficult to understand the features and their benefits. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I find the product enables seamless multi-channel marketing campaigns, allowing consistent messaging without channel breaks, enhancing campaign orchestration. ### 28. Highly Effective with Minor UI Hiccups **Rating:** 4.0/5.0 stars **Reviewed by:** Balint B. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 20, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I find SAP Emarsys incredibly straightforward to set up, as everything works right out of the box, which saved me a lot of time and effort. I appreciate the platform's ability to help my team and me reach our customers in a more customized way. The capability to customize emails based on customers’ previous purchases is particularly beneficial, enhancing our engagement and communication strategies. Additionally, I enjoy the automation editor within SAP Emarsys, which effectively streamlines repetitive tasks, enhancing my productivity and freeing up time for more strategic work. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I find the UI of SAP Emarsys sometimes counter-intuitive. Specifically, in the universal schema editor, the schema names are on the left side while the control buttons, like edit, are on the right. This layout makes navigation feel disjointed and less user-friendly. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use the product to reach customers in a customized way, enhancing communication with personalized emails based on purchases and automating repetitive tasks efficiently. ### 29. Efficient Newsletter Marketing with SAP Emarsys **Rating:** 4.0/5.0 stars **Reviewed by:** Björn V. **Validated Reviewer:** Validated through Google One Tap using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from German using AI. **Reviewed Date:** October 20, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I find it great that the setup of SAP Emarsys was very easy, thanks to the excellent support from Emarsys. Switching to Emarsys has the advantage that creating newsletters is much faster and more personalized, which saves employees a significant amount of time. Particularly helpful are the functional templates and the availability of all necessary information in the system. I appreciate the integration of Emarsys with our publishing software and the relational database very much. The flexible modules for newsletters allow content to be easily shown and hidden and information to be loaded directly. Furthermore, I find the possibility of using SAP Emarsys together with the Pondus software very supportive, as Pondus provides all product data. Additionally, SAP Emarsys stands out due to a good pitch, very good support, and an adequate price-performance ratio. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The menus in the interface are sometimes not descriptive, so you need to know exactly what lies behind them. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Emarsys allows us to quickly and individually create newsletters, which saves employees a lot of time. The functioning templates and stored information in the system significantly ease the work. ### 30. Efficient Management with SAP Emarsys Multichannel **Rating:** 5.0/5.0 stars **Reviewed by:** Brigida Q. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** October 20, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I really like how SAP Emarsys has helped us optimize time and manage multiple channels on a single platform. The management of multiple channels, including email, SMS, and WhatsApp, has been exceptionally beneficial, allowing us to conduct more than 10 simultaneous journeys efficiently. The artificial intelligence incorporated into the automation journeys has been a great advantage, providing quick and impactful management in customer relationships. Additionally, I greatly appreciated the initial full in-person training support, which allowed us to implement the system effectively, despite some initial challenges. The functions available in SAP Emarsys meet our current needs exactly, which is one of the main reasons why I would buy it again. Also, it is notable that there is nothing I would like to change about the product, and I give it a ten for the likelihood of recommending it to others. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** For now, I don't have any negative points. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Emarsys optimizes our time, manages multiple channels on a single platform, and enables more than 10 journeys, improving our impact on CRM. ### 31. Versatile Use, Excellent Support **Rating:** 4.5/5.0 stars **Reviewed by:** Lisa R. | Junior E-Mail-Marketing Specialist, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from German using AI. **Reviewed Date:** March 18, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the support from SAP Engagement Cloud. Everything is very clear and is constantly being improved. The versatile usability is impressive and most topics are very well documented. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** When you click 'back' from certain pages, you return to the main page and all filter settings are gone. Or filter settings remain, even though you have already saved them differently. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I can reach a wide range of customers with our promotions because SAP Engagement Cloud is a great omnichannel channel. ### 32. Effective Multichannel Connection with Detailed Analysis **Rating:** 4.0/5.0 stars **Reviewed by:** Gabriela P. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** March 17, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the part about the multiple channels and solutions it offers for web and app. I also like the part about the analytics it provides on ongoing campaigns. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The way to automatically eliminate campaigns that are not active during a certain period of time would allow me to have a cleaner console. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Engagement Cloud helps me connect with my contacts and send information in a personalized way through different channels. ### 33. User-Friendly But Needs AI Improvements **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through Google One Tap using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 25, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the ease of use with the drag and drop email builder in SAP Engagement Cloud. The reliability of the platform is another aspect I appreciate, alongside its reporting capabilities. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The forms tool is a bit outdated when comparing to competing platforms. AI capabilities are also slightly behind other platforms (e.g., AI segmentation). **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for email marketing, targeting customers based on their location, lifecycle status, and engagement. ### 34. Valuable Marketing Tool with Excellent Automation Features **Rating:** 4.0/5.0 stars **Reviewed by:** Chris D. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 16, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I enjoy the personalization capabilities in SAP Emarsys, which allow us to tailor communications based on customer data like age and contract type. The automated journeys are beneficial for setting up ticket purchase triggers and welcome sequences. Additionally, the block-based templates and A/B testing features are extremely useful for reusing content and optimizing email performance. The platform's ease of use and responsive customer service are also major advantages. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I found the initial setup of SAP Emarsys challenging, particularly due to the massive migration of contact, subscription, and ticketing data. The learning curve for the new tools, especially the Emarsys content creation tools and segmentation platform in CDP, was significant. Additionally, I felt that the support from SAP during the setup was not as effective as it could have been. Their lack of familiarity with our specific data and systems was a hindrance, and I believe they could have been more hands-on and proactive in ensuring the migration and quality assurance processes were smoother. I also feel there is room for improvement in the level of control I have over contact management within the platform. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Emarsys to personalize content, segment our database, and automate customer journeys, enhancing targeted marketing efforts and efficiently managing diverse subscriber communications. ### 35. Efficient Email Campaigns with Room for UI Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Jake H. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 28, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I find SAP Emarsys incredibly effective in solving the problems of making, automating, and delivering email campaigns. The dynamic block targeting feature stands out significantly as it allows us to segment content quite well, enhancing our targeting capabilities. Additionally, I find the block targeting and A/B testing functionality to be particularly useful, as these features contribute to the effectiveness of our email marketing strategies. The integration with Movable Ink is also a plus, as it enhances the overall functionality of SAP Emarsys. Lastly, my familiarity with SAP Emarsys is a strong point for me, potentially influencing my decision to purchase it again. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I dislike the date filter that is automatically applied when searching for an email campaign in SAP Emarsys. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Emarsys to build, automate, and deliver email campaigns efficiently, with features like dynamic block targeting and A/B testing enhancing content segmentation. ### 36. Versatile Email Tool with a Steep Learning Curve **Rating:** 3.0/5.0 stars **Reviewed by:** Niels G. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** March 10, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I appreciate SAP Engagement Cloud's applicability and versatility. It effectively covers a broad spectrum of tasks from gathering leads, sending emails, to analyzing them. This versatility enhances my experience by allowing smooth operation across different functions. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I don't like the steep learning curve, as some things are easier in tools like Selligent. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for sending emails and creating newsletters. Its versatility lets me collect leads, send emails, and analyze them, which I find beneficial. ### 37. Insightful and User-Friendly, Needs Better Automation Navigation **Rating:** 4.0/5.0 stars **Reviewed by:** Jannick T. | CX Consultant, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** March 18, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like that SAP Engagement Cloud is easy to use and intuitive, but also offers very in-depth advanced features and logic if needed. It provides great insight into customer behavior that we can use, and the initial setup was easy. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The automation center is a bit hard to navigate. A quick tutorial would be appreciated. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for segmentation and personalization of customers, and it provides great insight into customer behavior. ### 38. Smooth Integration and Powerful Automation with SAP Emarsys **Rating:** 5.0/5.0 stars **Reviewed by:** Marion W. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 10, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I thoroughly appreciate the smooth integration process and well-structured onboarding offered by SAP Emarsys. The reactive support team provided excellent assistance during setup, and the use of Mavenlink made accessing information much more convenient than through emails. The platform's complexity enables more effective customer segmentation and targeting, surpassing our previous tool. The ease of conducting results analysis significantly aids in swiftly understanding and addressing issues. I find the automation center particularly user-friendly, allowing us to duplicate, test, and quickly develop programs once we know the basics. Additionally, the email design tools enable effortless email creation without requiring extensive HTML knowledge. The training process is notably beneficial, with a mix of video and videoconferencing offering interactive learning tailored to individual needs. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I think it would be useful to have a dashboard with all the automations and their results, not only the campaigns. It should include the same KPIs as in the campaigns, but specifically about the automations such as clicks, conversion rate, and turnover. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I find Emarsys enhances customer segmentation and targeting, simplifying results analysis, which enables faster solutions. It boosts our email campaigns, achieving a 2% uplift, and facilitates easy email design without HTML expertise. The automation center streamlines processes, supporting quick program building and testing. ### 39. Effortless Customer Segmentation with SAP Emarsys **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 30, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I love using SAP Emarsys because it's incredibly effective for customer segmentation in automation programs. It's user-friendly and saves a lot of time with simple clicks to aggregate and segment customers efficiently. I also appreciate the default tactics like abandoned cart, which are easy to use and integrate seamlessly into our brand. The software's automation features and the ability to run campaigns more efficiently than before are also highly beneficial. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I find the analytics part of SAP Emarsys challenging, as they could present the data in an easier way. Currently, it's not straightforward to know how many transactions are attributed to each channel. You need to separately investigate the email part, the SMS part, and then delve into each campaign. This process is time-consuming and requires a lot of manual effort. It would be beneficial to have all this information consolidated in one place, making it easier to present the results to colleagues who are not using the software daily and do not have the time to compile all the data and results. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I find the product really effective for customer segmentation in automation programs. It saves time by allowing simple criterion additions for segments, solves data fragmentation by centralizing data, and simplifies campaign execution. ### 40. Total Integration with Too Many Steps **Rating:** 3.5/5.0 stars **Reviewed by:** Jennifer H. | Brand manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** April 30, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the full integration of SAP Engagement Cloud, as it helps me centralize data and eliminate data duplication. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** too many steps are required **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud to centralize the data, which prevents duplication and allows for full integration. ### 41. Reliable Usability, Needs Some Initial Setup Tweaks **Rating:** 4.0/5.0 stars **Reviewed by:** Maria Paula A. | Marketing Specialist, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** April 28, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the usability of SAP Engagement Cloud (formerly SAP Emarsys). **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Need some time and adjustments for the initial setup. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for organizing our operations in time management, sales, HR, and supply chain. It helps us keep an overview of everything. ### 42. Effective Segmentation with Room for Smoother Integration **Rating:** 3.5/5.0 stars **Reviewed by:** Rob S. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 23, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I appreciate SAP Emarsys for providing essential segmentation capabilities, which are crucial for executing B2B mapping campaigns effectively. The ability to customize emails and create marketing campaigns viewable on C4C is particularly valuable. Integrating it with other SAP systems enhances its utility. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I found the initial setup of SAP Emarsys to be quite difficult, requiring significant assistance from SAP, especially when integrating with our existing SAP systems, including commerce. This setup complexity is a notable challenge. Additionally, there is a need for a smoother integration pipeline and more detailed information about integration with other SAP products, which would enhance the usability and efficiency of the system. Furthermore, the analytics interface could be improved to make it easier to access and interpret data, and having the capability to view raw logs would be beneficial. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Emarsys provides the segmentation needed to deliver B2B mapping campaigns, allowing me to customize emails and create marketing campaigns viewable on C4C, which enhances our marketing efforts. ### 43. I perform the segmentations and analyses for my team. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** September 17, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** - The spectrum of automations is vast and offers numerous products and resources to reach customers;
- The click-through view within Email MKT is extremely rich for decision-making;
- Its analytical part of Email MKT is very good for extracting and handling indicators. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** - It is limited in some ways, such as import capacity;
- Its analytical tab for channels like WhatsApp and RCS is not interesting because it lacks all metrics and its INPUT is difficult;
- Its segmentation interface is not ideal when considering multiple campaigns per day, as it limits the view to a single target group at a time. It would be more intuitive and presentable for less technical people who want to understand the segmentation rules if it were a tree or cascade map, having the view of several distinct target groups at the same time, including a mechanism for identifying base size or by order from left to right or by block size. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** It is helping in constant contact with customers through automations. ### 44. Promising MA-tool. Some small difficulties **Rating:** 3.5/5.0 stars **Reviewed by:** Ole-Jacob K. | CRM & Marketing Automation Specialist, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 29, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** We are currently implementing it atm. I am very much looking forward to the capabilities of SAP Emarsys, particularly its automation features. Email campaigns, SMS campaigns, and web extend. Ribbon banner, embedded campaigns will be useful for us. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The implemenetation itself can be challenging and extensive. Fortunately we have partner on this helping us. The lack of auto-save around the system feels not good. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Personalized marketing in its wholeness. We have a small degree of personalization today, but expect great things ahead. ### 45. User-Friendly and Intuitive **Rating:** 4.0/5.0 stars **Reviewed by:** A M. | Senior QA Analyst, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** February 27, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I love SAP Engagement Cloud because it is very easy to use and quite user friendly. It's quite intuitive, making it easy to set up and use. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I think it's quite good. The loading speed could be improved a bit. But in general, it's very good. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud to check integration with the client website (ecommerce).It's very user-friendly, making it easy to use and set up. ### 46. Seamless CRM with Room for Speed Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 03, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like SAP Engagement Cloud's easy handling and understandable interface. I can easily find all the functions I am looking for. Plus, the support is helpful if I cannot find something. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Sometimes it takes very long to reload. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud to connect our databases and shop system effortlessly, thanks to its easy handling and understandable interface. ### 47. Easy Email Creation, Automatic Reports to Improve **Rating:** 3.5/5.0 stars **Reviewed by:** Gabriele C. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from Italian using AI. **Reviewed Date:** May 08, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the easy creation of emails with SAP Engagement Cloud (formerly SAP Emarsys). **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Scheduling automatic reports **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud to send newsletters and find that it facilitates the creation of emails. ### 48. Ferrari-Like CRM Email Power, With a Learning Curve **Rating:** 3.0/5.0 stars **Reviewed by:** Manu A. | Head of Product, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** April 23, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** It’s like the Ferrari of CRM emails—you’ve got everything you need right here. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** It’s kind of like a Ferrari: everything you don’t yet know how to use is still there. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** We’re contacting our database through different journeys. ### 49. Powerful omnichannel marketing platform with strong automation. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** November 20, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** SAP Emarsys excels at delivering personalized, omnichannel customer engagement with strong automation features. Its campaign workflows are intuitive, and the built-in tactics make it easy to launch targeted journeys without starting from scratch. The platform handles segmentation efficiently, even with larger datasets, and supports a wide range of channels like email, SMS, push, and paid media. Integration with SAP Commerce and other SAP solutions allows for more consistent customer data and smoother orchestration across marketing and commerce. For marketers wanting quick execution and well-structured automation, Emarsys provides a solid toolkit. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** While automation is strong, customization depth is limited in several areas, especially for organizations with complex, data-driven marketing structures. The UI can feel dated and inconsistent, and performance occasionally drops when editing large journeys or segments. Integrations outside the SAP ecosystem often require additional effort or custom work. Advanced reporting and analytics capabilities are fairly basic unless paired with other tools. Documentation can feel high-level, and support is hit-or-miss depending on the issue. Overall, it’s efficient for standard use cases but less ideal for highly tailored marketing architectures. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Emarsys helps unify customer engagement and removes the need for multiple disconnected marketing tools. It centralizes campaign management, segmentation, and personalization, which improves consistency and eliminates manual work around targeting. Automated journeys reduce repetitive tasks and increase the speed of execution across channels. By connecting customer and commerce data, it enables more relevant, timely messaging that drives better conversion and retention. Overall, it streamlines marketing operations, increases efficiency, and supports scalable, multichannel customer engagement. ### 50. Intuitive CRM Tool with Room for Optimization **Rating:** 4.0/5.0 stars **Reviewed by:** Davide D. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 27, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I find the data export functionality of SAP Emarsys to be very insightful, enabling me to adjust performances effectively based on the exported data. The ease and intuitiveness of creating email campaigns stand out, making the process straightforward even for entry-level users. I also appreciate the tool’s intuitive nature, which simplifies managing a large number of campaigns simultaneously. The comprehensive experience provided by SAP Emarsys for full CRM management surpasses our previous tool, offering a more complete solution. Furthermore, the automation programs are a particularly useful aspect, streamlining processes and enhancing efficiency in our workflow. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The sendout optimization process is not very accurate. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I find the data export and email campaign creation in SAP Emarsys intuitive and fast, enhancing CRM management and performance adjustments. ## SAP Engagement Cloud (formerly SAP Emarsys) Discussions - [how much turnvoer my company need before emarsys is worth.](https://www.g2.com/discussions/how-much-turnvoer-my-company-need-before-emarsys-is-worth) - 1 comment, 1 upvote - [Can I add other templates if I don't want to use html?](https://www.g2.com/discussions/44709-can-i-add-other-templates-if-i-don-t-want-to-use-html) - 2 comments, 1 upvote - [Why don't they have support for training in Spanish?](https://www.g2.com/discussions/42614-por-que-no-tienen-soporte-para-las-capacitaciones-en-espanol) - 1 comment, 1 upvote - [View SAP Engagement Cloud (formerly SAP Emarsys) pricing details and edition comparison](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-09-14+05%3A01%3A39+-0500&secure%5Bsession_id%5D=e2a70b0f-c1a8-432e-a309-528e110541dd&secure%5Btoken%5D=021de98ff6592a947d6be316658cbddd2f067a1a0e13e49ff90be23e9d307f87&format=llm_user) ## SAP Engagement Cloud (formerly SAP Emarsys) Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Alerts/Notifications - Drip Campaigns - Customer Segmentation **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Analytics** - Web Analytics - Campaign Tracking - Audience Insights - Reports & Dashboards - Personalization - Marketing Automation - Activity Tracking - Reporting/Analytics **Administration** - Integration - Geofencing - Wi-Fi Marketing - Beacons - IP Geolocation **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications - Customer Segmentation **Segmentation** - A/B Testing - Customer Profiles **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Platform Basics** - Dynamic Segmentation - Journey Optimization **Loyalty Experience** - Loyalty Engine - Rewards - Membership - Personalization - Gamification - Loyalty Cards **Agentic AI - Location-Based Marketing Features** - Autonomous Task Execution - Cross-system Integration **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing - Activity Dashboard - Activity Tracking - A/B Testing **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Content Management** - Customizable Templated Workflows - Asset Management - SEO Management - Campaign Management - Metadata Management - Calendar Management - Audio File Management - Asset Lifecycle Management - Content Management - Brand Management - Document Management - Template Management **Marketing** - Geolocation - Campaign Automation - Analytics - Security Compliance **Templates** - Library - Customization - Optimization **Analytics** - Campaign Performance - Audience Insights - Drip Campaigns **Targeting** - Behavioral Targeting - Contextual Targeting **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Loyalty Platform** - Communication Tools - Customer Relationship Management (CRM) - Loyalty Analytics - Localization - Integrations - Gift Card Management - Membership Management - Discount Management - Survey/Poll Management - Rewards Management - Promotions Management - eCommerce Management - Campaign Management - Communication Management **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability - Workflow Management - List Management - Template Management - Email Management - Subscription Management - Click Tracking **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications - Mobile Alerts **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Design & Development** - No-Code App Development - Low-Code App Development - Self-Service Capabilities **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations - App Notifications - SMS Notifications - Web Notifications **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Agentic AI - Loyalty Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation - Generative AI - Lead Generation - Ad Optimization **Additional Functionality** - Third-Party Integrations - Customizable Branding - Email Monitoring - Generative AI - Mobile Access - WYSIWYG Editor - Real-Time Data - Unsubscribe Database - AI Copilot - Drag & Drop - Geolocation - Event Triggered Actions - Simple Mail Transfer Protocol (SMTP) - Contact Database - Campaign Analytics - SMS Messaging - Customizable Forms - Autoresponders - Email Marketing - Message Personalization - Reporting/Analytics - Dynamic Content - Customizable Fields - Campaign Scheduling - Email Distribution **Additional Functionality** - Customizable Templates - AI Copilot - Transaction History - SMS Marketing - Referral Tracking - Customizable Branding - Customer Surveys - Member Portal - Campaign Planning - Client Portal - Loyalty Program - Email Marketing - Customer History - Activity Dashboard - Performance Metrics - Multi-Campaign - Engagement Tracking - Customer Profiles - Social Promotion - Customer Segmentation - Customer Database - API - Point of Sale (POS) - Generative AI - Multi-Channel Marketing - Customer Activity Tracking **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Engagement** - Coupons and Promotions - Social Promotion **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Marketing Automation - White Label - Text-to-Landline - Short Codes - API Integration - QR Codes **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance - AI/Machine Learning **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Digital Experience Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Third-Party Integration **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Audience Intelligence & Segmentation - AI Marketing Agents ** - Predictive Modeling - Behavioral Triggering - Predictive Audience Segmentation - Marketing Automation - AI Writing Assistant **Additional Functionality** - Multi-Channel Marketing - API - Drag & Drop - Communication Management - Event Triggered Actions - Multi-Language - Reporting/Analytics - Template Management - Geotargeting - Customer Journey Mapping - Subscriber Management - Generative AI - Visual Workflow Management - Authentication - Conversion Tracking - Behavior Tracking - Engagement Tracking - Contact Management - AI Copilot - Campaign Management - Notification Editor - Workflow Automation **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Additional Functionality** - Search/Filter - AI Copilot - Commenting/Notes - Content Publishing Options - Reporting & Statistics - Content Library - Document Classification - Drag & Drop - API - Multi-Channel Distribution - Customizable Templates - Customizable Forms - Alerts/Notifications - A/B Testing - Generative AI **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration - Third-Party Integrations **Additional Functionality** - Grammar Check - Campaign Analytics - For Marketing and Advertising - AI Copilot - Content Ideas - Trend Analysis - SMS Marketing - Performance Metrics - Email Marketing - Chat/Messaging - Reporting/Analytics - Competitor Monitoring - Alerts/Notifications - Content Marketing - API - Predictive Analytics - Personalization - Template Management - Behavior Analytics - AI/Machine Learning - Text Editing - Collaboration Tools - Dashboard - Campaign Management - SEO Management - Natural Language Processing - Product Recommendations - Tone Selection - Chatbot - Keyword Research Tools - Marketing Management - Brand Guidelines - Omnichannel Outreach **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Automation - SMS Marketing** - AI SMS **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top SAP Engagement Cloud (formerly SAP Emarsys) Alternatives - [MoEngage](https://www.g2.com/products/moengage/reviews) - 4.5/5.0 (508 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - 4.4/5.0 (1,211 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,404 reviews)