Reef.ai Reviews & Product Details

Reef.ai is an AI-powered customer data, scoring, and recommendation platform. We transform customer data into NRR with AI-led customer scores optimized for specific revenue outcomes. Reef puts the power of machine learning in the hands of go-to-market & ops teams to retain and grow customers with fewer resources. Customer scoring isn’t about health, it’s about driving revenue outcomes. General health scores are a black box: inaccurate, hard to action, and lacking the data history to be effective. Outcome-based scores optimized for revenue outcomes like churn, downgrade, cross-sell, or upsell with renewal are clearly actionable and their impact on revenue can be measured. - Data Connectivity: Reef seamlessly connects your customer data and builds history to optimize your data for scoring - Advanced ML Scoring: Reef applies proven ML scoring models optimized for the revenue outcome you want to improve - Notifications & Playbooks: Reef delivers precise recommendations to your teams to engage the right customer at the right time - Track Follow Through: Reef tracks the actions your team takes (or not) as a result of the notifications - ROI Reporting: Reef calculates playbook ROI so you know the impact of actions on your outcome metrics

Seller

reef.ai

Discussions

Reef.ai Community

Languages Supported

English

Overview by

Pamela Mardo

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UL

Verified User in Logistics and Supply Chain

Mid-Market (51-1000 emp.)

4/29/2024

"Active Reef.ai user for 16+ months -"

5/5

What do you like best about Reef.ai?

The people - their team makes themselves available to share best practices and help customize the platform to exactly what we are looking for in a revenue management tool. The platform provides real time customer data that helps with our daily renewal activities while also providing a suite of analytics to help provide broader customer trends Review collected by and hosted on G2.com.

What do you dislike about Reef.ai?

There is nothing I dislike about the platform - anytime we have mentioned a feature that would be 'nice to have', the Reef team delivered within a few weeks. It is easy to use and helps drive collaboration across our company Review collected by and hosted on G2.com.

EC

Verified User in Computer Software

Mid-Market (51-1000 emp.)

5/3/2024

"Promising new Customer Success Tool"

5/5

What do you like best about Reef.ai?

A few areas that drew me to Reef.

1) Unique heatmap interface for segmenting customer & identifying which customers need attention.

2) Promise of ML/AI engine to improve our customer health score as we grow and have more customer data into Reef

3) Native NRR and GRR reporting and visualization making it easy to communicate from the CSM level to the board level.

4) Integrated with the other products in our tech stack.

5) and most important, great people. Review collected by and hosted on G2.com.

What do you dislike about Reef.ai?

Not a dislike but a reality that they are a startup and product is still early days. Can be a pro if you like working with early stage products. Review collected by and hosted on G2.com.