Reef.ai is an AI-powered customer data, scoring, and recommendation platform. We transform customer data into NRR with AI-led customer scores optimized for specific revenue outcomes. Reef puts the power of machine learning in the hands of go-to-market & ops teams to retain and grow customers with fewer resources. Customer scoring isn’t about health, it’s about driving revenue outcomes. General health scores are a black box: inaccurate, hard to action, and lacking the data history to be effective. Outcome-based scores optimized for revenue outcomes like churn, downgrade, cross-sell, or upsell with renewal are clearly actionable and their impact on revenue can be measured. - Data Connectivity: Reef seamlessly connects your customer data and builds history to optimize your data for scoring - Advanced ML Scoring: Reef applies proven ML scoring models optimized for the revenue outcome you want to improve - Notifications & Playbooks: Reef delivers precise recommendations to your teams to engage the right customer at the right time - Track Follow Through: Reef tracks the actions your team takes (or not) as a result of the notifications - ROI Reporting: Reef calculates playbook ROI so you know the impact of actions on your outcome metrics