Prowly Features
Database (3)
Media Database
Provides tools to help identify and house media oppurtunties and potential influencers. 55 reviewers of Prowly have provided feedback on this feature.
Contact/Campaign Management
Allows users to manage campaigns, as well and media opportunities and influencer information. This feature was mentioned in 55 Prowly reviews.
Newsroom
Provides a centralized hub for all media opportunities and current news regarding relevant influencers. 51 reviewers of Prowly have provided feedback on this feature.
Outreach (3)
Media Distribution
Gives visability into multiple media channels, allowing for optimal media exposure. 54 reviewers of Prowly have provided feedback on this feature.
PR Planner
Helps the public relations process with planning tools to capatilize on media opportunities. This feature was mentioned in 11 Prowly reviews.
Social Media Services
Provides tools that help engage influencers and increase media contacts. 46 reviewers of Prowly have provided feedback on this feature.
Reporting (7)
Monitoring
Provides analysis on media and influencer contacts, as well as the effectiveness of each action.
Response Desk
Helps respond to media inquires through automation features. 48 reviewers of Prowly have provided feedback on this feature.
Impact Measurement
Based on 50 Prowly reviews. Measures the full impact of campaigns, as well as each individual influencer and media opportunity.
Keyword Targeting
Enables users to search media channels for specific keywords, brand mentions, or topics
Custom Feeds and Alerts
Allows users to create custom feeds and/or receive real-time alerts for relevant media mentions
Custom Reports
Allows users to build custom reports that can be shared with clients and stakeholders
Dashboards
Provides dashboards for quick visualizations of relevant media coverage and analytics
User Rights/Roles (2)
Version Control
Helps establish a permissions workflow, allowing and restricting access to different company materials. 41 reviewers of Prowly have provided feedback on this feature.
Team Collaboration
Gives visability and allows team members to communicate effectively and collaboratively. 49 reviewers of Prowly have provided feedback on this feature.
Content Distribution (4)
Distribution
Based on 15 Prowly reviews. Press releases are distributed to multiple media outlets and online channels
Contact List
As reported in 15 Prowly reviews. Tools for filtering a searchable database of relevant media contacts
Social Sharing
Ability to share press releases via email and/or social media 11 reviewers of Prowly have provided feedback on this feature.
Analytics
Measure and report on campaign results such as views and clicks This feature was mentioned in 15 Prowly reviews.
Content Creation (4)
Press Release Creation
Based on 16 Prowly reviews. Tools for uploading, creating, and designing a press release
Multimedia
Ability to embed videos, photos, or other rich media in a press release This feature was mentioned in 15 Prowly reviews.
Newsrooms
Allows for creation of a branded online newsroom 14 reviewers of Prowly have provided feedback on this feature.
SEO
Press releases are optimized for SEO This feature was mentioned in 13 Prowly reviews.
Contact Management (4)
Media Database
Based on 14 Prowly reviews. Provides a searchable database of potential PR leads and industry-relevant media contacts
Record Management
Based on 14 Prowly reviews. Allows users to manage, sort, filter, and update contact records
Relationship Management
Based on 14 Prowly reviews. Records and consolidates all conversations and interactions with PR contacts
Segmentation
Allows users to create and segment distribution lists to deliver PR content to the appropriate contacts This feature was mentioned in 14 Prowly reviews.
PR Management (4)
Communications
Provides one or more channels for communicating with media influencers and stakeholders This feature was mentioned in 13 Prowly reviews.
Campaign Management
Allows users to create, manage, and distribute PR campaigns This feature was mentioned in 14 Prowly reviews.
Engagement Tracking
As reported in 13 Prowly reviews. Measures and reports on contact engagement with PR content
PR Analytics
Provides reports on the effectiveness of PR campaigns This feature was mentioned in 13 Prowly reviews.
Workflow Automation (4)
Lead Scoring
Automatically generates a score for each contact based on their previous engagement with PR content
Pitching
Based on 13 Prowly reviews. Provides email templates and/or tools for customizing PR pitches
Campaign Scheduling
As reported in 13 Prowly reviews. Allows users to schedule PR campaigns to be distributed at a later date or time
Follow-ups
Based on 13 Prowly reviews. Automates reminders and follow-up communication to contacts who haven’t engaged with content
Media Channels (3)
Broadcast Media
Monitors broadcast media such as television and radio news
Print Media
Monitors print media such as newspapers and magazines
Online Media
Monitors online media such as blogs, websites, and social media
Geographic Coverage (3)
Local Media
Monitors media channels at the local level
National Media
Monitors media channels at the national level
International Media
Monitors international news coverage
Monitoring & Listening (5)
Social Measurement
Measure campaigns, brands, and products for quantitative metrics such as conversation volume, when conversations are happening, and your brand's share of voice.
Influencer Identification
Identifies who is talking about your brand along with their influence over social communities.
Brand Monitoring
Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product.
Keyword Tracking
Provides features for monitoring multiple keywords, topics, or hashtags, with the ability to increase the number of terms being tracked.
Competitor Analysis
Allows users to monitor conversations about competitors and measure performance against them.
Data Management & Analysis (4)
Sentiment Analysis
Determines whether mentions of your brand are positive, negative or neutral.
Social Reporting
Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into various formats.
Alerts and Notifications
Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise.
Advanced Data Filtering
Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data.
Management (5)
Content Management
Organize and manage digital assets.
Customization
Creates a themed newsroom that aligns with a brand's image.
White Label
Offers a white labeling service to customize platform branding.
Media Kits
Explains the key information about a business readily packaged for media teams to reference.
Contact Management
Organize and manage contact lists.
Distribution & Reporting (5)
Omnichannel Distribution
Allows content to be directly shared to multiple social platforms.
Analytics
Reports on key content and visitor metrics.
Publication
Publish press releases and newstories
Scheduling Tools
Automates the release of scheduled content.
Media Monitoring
Provides features to track mentions, tag and sort digital events.
Generative AI (4)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
Agentic AI - Media Monitoring (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Media and Influencer Targeting (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Press Release Distribution (2)
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Regulatory Change Management (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Social Media Listening Tools (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
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