Prowly Features
Database (3)
-
Media Database
Provides tools to help identify and house media oppurtunties and potential influencers.
-
Contact/Campaign Management
Allows users to manage campaigns, as well and media opportunities and influencer information.
-
Newsroom
Provides a centralized hub for all media opportunities and current news regarding relevant influencers.
Outreach (3)
-
Media Distribution
Gives visability into multiple media channels, allowing for optimal media exposure.
-
PR Planner
Helps the public relations process with planning tools to capatilize on media opportunities.
-
Social Media Services
Provides tools that help engage influencers and increase media contacts.
Reporting (7)
Monitoring
Provides analysis on media and influencer contacts, as well as the effectiveness of each action.
-
Response Desk
Helps respond to media inquires through automation features.
-
Impact Measurement
Measures the full impact of campaigns, as well as each individual influencer and media opportunity.
Keyword Targeting
Enables users to search media channels for specific keywords, brand mentions, or topics
Custom Feeds and Alerts
Allows users to create custom feeds and/or receive real-time alerts for relevant media mentions
Custom Reports
Allows users to build custom reports that can be shared with clients and stakeholders
Dashboards
Provides dashboards for quick visualizations of relevant media coverage and analytics
User Rights/Roles (2)
-
Version Control
Helps establish a permissions workflow, allowing and restricting access to different company materials.
-
Team Collaboration
Gives visability and allows team members to communicate effectively and collaboratively.
Content Distribution (4)
-
Distribution
Press releases are distributed to multiple media outlets and online channels
-
Contact List
Tools for filtering a searchable database of relevant media contacts
-
Social Sharing
Ability to share press releases via email and/or social media
-
Analytics
Measure and report on campaign results such as views and clicks
Content Creation (4)
-
Press Release Creation
Tools for uploading, creating, and designing a press release
-
Multimedia
Ability to embed videos, photos, or other rich media in a press release
-
Newsrooms
Allows for creation of a branded online newsroom
-
SEO
Press releases are optimized for SEO
Contact Management (9)
-
Media Database
Provides a searchable database of potential PR leads and industry-relevant media contacts
-
Record Management
Allows users to manage, sort, filter, and update contact records
-
Relationship Management
Records and consolidates all conversations and interactions with PR contacts
-
Segmentation
Allows users to create and segment distribution lists to deliver PR content to the appropriate contacts
Digital Asset Management
Manage digital assets
User Management
Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks
Calendar Management
Track and manage schedules and meetings via an integrated calendar
Direct Mail Management
Contact Management
Manage, organize, and store contact information
PR Management (7)
-
Communications
Provides one or more channels for communicating with media influencers and stakeholders
-
Campaign Management
Allows users to create, manage, and distribute PR campaigns
-
Engagement Tracking
Measures and reports on contact engagement with PR content
-
PR Analytics
Provides reports on the effectiveness of PR campaigns
Communication Management
Manage and track all internal and external communication conducted via calls, email, text, or chat
Clippings Management
Activity Tracking
Track and document all activities across devices, networks, and other systems
Workflow Automation (4)
Lead Scoring
Automatically generates a score for each contact based on their previous engagement with PR content
-
Pitching
Provides email templates and/or tools for customizing PR pitches
-
Campaign Scheduling
Allows users to schedule PR campaigns to be distributed at a later date or time
-
Follow-ups
Automates reminders and follow-up communication to contacts who haven’t engaged with content
Media Channels (3)
Broadcast Media
Monitors broadcast media such as television and radio news
Print Media
Monitors print media such as newspapers and magazines
Online Media
Monitors online media such as blogs, websites, and social media
Geographic Coverage (3)
Local Media
Monitors media channels at the local level
National Media
Monitors media channels at the national level
International Media
Monitors international news coverage
Monitoring & Listening (12)
Social Measurement
Measure campaigns, brands, and products for quantitative metrics such as conversation volume, when conversations are happening, and your brand's share of voice.
Influencer Identification
Identifies who is talking about your brand along with their influence over social communities.
Brand Monitoring
Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product.
Keyword Tracking
Provides features for monitoring multiple keywords, topics, or hashtags, with the ability to increase the number of terms being tracked.
Competitor Analysis
Allows users to monitor conversations about competitors and measure performance against them.
Social Media Monitoring
Track activity on sites such as Facebook, Twitter, Instagram, etc.
Competitor Monitoring
Track activity of your competitors
Hashtag Tracking
Track the usage of certain hashtags
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Activity Tracking
Track and document all activities across devices, networks, and other systems
Influencer Tracking
Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion
Impact Measurement
Collect data to measure/track the positive impact an organization, nonprofit, or program has on social, environmental, or other groups.
Data Management & Analysis (4)
Sentiment Analysis
Determines whether mentions of your brand are positive, negative or neutral.
Social Reporting
Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into various formats.
Alerts and Notifications
Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise.
Advanced Data Filtering
Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data.
Management (5)
Content Management
Organize and manage digital assets.
Customization
Creates a themed newsroom that aligns with a brand's image.
White Label
Offers a white labeling service to customize platform branding.
Media Kits
Explains the key information about a business readily packaged for media teams to reference.
Contact Management
Organize and manage contact lists.
Distribution & Reporting (5)
Omnichannel Distribution
Allows content to be directly shared to multiple social platforms.
Analytics
Reports on key content and visitor metrics.
Publication
Publish press releases and newstories
Scheduling Tools
Automates the release of scheduled content.
Media Monitoring
Provides features to track mentions, tag and sort digital events.
Generative AI (5)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
Agentic AI - Media Monitoring (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Agentic AI - Media and Influencer Targeting (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Press Release Distribution (2)
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Regulatory Change Management (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Campaign Planning
Plan and strategize marketing campaigns
Agentic AI - Social Media Listening Tools (8)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
AI/Machine Learning
Software program that continuously adjusts its behavior based on observed data
Third-Party Integration
Addition of necessary external data, applications, tools, or features
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Additional Functionality (77)
Multi-Channel Marketing
Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
Approval Process Control
Manage the process of evaluating documents or requests submitted for approval
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Data Visualization
Graphical representation of data
Real-Time Data
Receive data and information in real time
Content Library
Centralized repository to store content and assets
Press Release Builder
API
Application programming interface that allows for integration with other systems/databases
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
Multi-Channel Distribution
Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers
Data Import/Export
Import and export data to and from software applications
Press Monitoring
Email Distribution
Social Media Monitoring
Track activity on sites such as Facebook, Twitter, Instagram, etc.
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Media Monitoring
Monitoring brand mentions, clicks, backlinks, and engagement of distributed content like blogs, press releases, or social media posts.
Auto Update
Automatic update of information / software
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Multi-Channel Marketing
Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
Approval Process Control
Manage the process of evaluating documents or requests submitted for approval
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Data Visualization
Graphical representation of data
Real-Time Data
Receive data and information in real time
Content Library
Centralized repository to store content and assets
Press Release Builder
API
Application programming interface that allows for integration with other systems/databases
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
Multi-Channel Distribution
Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers
Data Import/Export
Import and export data to and from software applications
Press Monitoring
Email Distribution
Social Media Monitoring
Track activity on sites such as Facebook, Twitter, Instagram, etc.
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Media Monitoring
Monitoring brand mentions, clicks, backlinks, and engagement of distributed content like blogs, press releases, or social media posts.
Auto Update
Automatic update of information / software
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Negative Feedback Management
Identify, track, and respond to negative feedback
Dashboard
Assembly of graphs and charts for visualizing and tracking statistics/metrics
Audience Analytics
Track and analyze various metrics such as demographics, psychographics, behavior and other insights
Multi-Account Management
Manage and post content across multiple social media accounts and platforms simultaneously
API
Application programming interface that allows for integration with other systems/databases
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Data Import/Export
Import and export data to and from software applications
Data Visualization
Graphical representation of data
Audience Engagement
Use tools to engage with viewers (e.g., commenting, chat room, polling, and Q&A)
Content Publishing Options
Facilitates online authoring and publishing of the content
Content Discovery
Automated identification of relevant content for future sharing and reposting
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Natural Language Processing
Process and analyze human language in text or audio form
Optical Character Recognition
Ability to recognize printed or written text within digital images or scanned documents
Campaign Analytics
Track and interpret campaign performance metrics
Multi-Language
Manage and support multiple languages
Multi-Channel Data Collection
Collect information from multiple sources
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Audience Targeting
Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention
Commenting/Notes
Leave comments and notes on documents for others to view
Approval Process Control
Manage the process of evaluating documents or requests submitted for approval
Content Library
Centralized repository to store content and assets
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Social Promotion
Market event via social media tools
Real-Time Analytics
Analyze and gain insights into data in real-time
Customer Engagement
Initiate interactions with customers by proactively starting conversations or providing informational content
Automated Publishing
Establish rules for automatic propagation of social media posts across one or more channels
Benchmarking
Compare key metrics for the business against prominent players in the industry
Boolean Search
Capability to use a search engine via operators like AND, NOT, and OR
Tagging
Attach digital tags to documents and assets for identification, search, or monitoring purposes
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
Reputation Management
Monitor and manage customers' perceptions about a business, product, or service
Social Listening
Monitor social media sites for specific keywords
Social Advertising
Create and manage advertising campaigns on social media networks
Customizable Reports
Alter the layout and content of reports
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Workflow Management
Create, design and manage workflows for repetitive tasks


