# Meltwater vs Prowly Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Meltwater excels in media monitoring, receiving high praise for its ability to track mentions across various platforms. Users appreciate features like daily digest reports and alerts, which help them stay informed about their organization's media presence and competitor news.
- **Users say** Prowly shines in simplifying PR management, with many highlighting its intuitive interface that makes organizing media contacts and sending press releases a breeze. Reviewers find it particularly beneficial for managing everything in one place, reducing the need for multiple tools.
- **According to verified reviews** , Meltwater's recent AI tool has been a game-changer for users, making it easier to be self-sufficient in content creation and social media management. This feature has been noted as a significant advantage for those responsible for regular content updates.
- **Reviewers mention** that while Meltwater has a robust feature set, some users feel it can be complex to navigate initially. In contrast, Prowly's clean and organized interface is frequently praised for making the onboarding process smoother and less overwhelming.
- **Users highlight** that Meltwater's support quality is commendable, with many noting the helpfulness of the support team. However, Prowly also receives positive feedback for its customer service, with users appreciating the responsiveness and assistance provided when needed.
- **G2 reviewers indicate** that while Meltwater has a broader range of features, Prowly's focused approach to PR management tools allows for a more streamlined experience. Users value Prowly's ability to manage press kits and outreach efficiently, making it a strong contender for those specifically in the PR field.



---
## Frequently Asked Questions

### What is the difference between Meltwater vs Prowly?

Prowly is rated slightly higher than Meltwater and is favored for its ease of use and setup, while Meltwater is recognized for its comprehensive analytics and monitoring capabilities.

| [Meltwater](https://www.g2.com/products/meltwater/reviews) | [Prowly](https://www.g2.com/products/prowly/reviews) |
| --- | --- |
| 4.1/5 (2669 reviews) | 4.2/5 (112 reviews) |
| Mid-Market | Small-Business |
| 7.9 | 8.3 |
| 8.6 | 8.5 |
| Comprehensive analytics and monitoring | Ease of use and setup |



### How do the pricing models of Meltwater and Prowly compare?

Prowly is considered the stronger value for cost satisfaction, with reviewers noting its affordability and suitability for smaller businesses.

- **Meltwater:** Reviewers frequently mention that Meltwater is more expensive than comparable competitors, with several noting that its pricing can be high for smaller businesses and that many features are locked behind higher-tier plans.
- **Prowly:** Prowly is praised for its competitive pricing structure, making it an attractive option for startups and small businesses seeking a budget-friendly PR solution.
- **Switching reasons:** Recent reviews indicate that buyers switch to Prowly for its lower cost and simpler pricing, especially when Meltwater's price is a concern.



### What are the best alternatives to Meltwater and Prowly?

The top three alternatives to Meltwater and Prowly are Muck Rack, Onclusive, and Semrush.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Meltwater](https://www.g2.com/products/meltwater/reviews) | 4.1/5 (2669 reviews) | Mid-Market | Pricing can be high for smaller businesses | Comprehensive analytics and monitoring |
| [Prowly](https://www.g2.com/products/prowly/reviews) | 4.2/5 (112 reviews) | Small-Business | Competitive pricing, attractive for startups and small businesses | Ease of use and setup |
| [Muck Rack](https://www.g2.com/products/muck-rack/reviews) | 4.5/5 (500 reviews) | Small-Business | — | Strong media database and journalist outreach |
| [Onclusive](https://www.g2.com/products/onclusive/reviews) | 4.3/5 (207 reviews) | Mid-Market | — | Robust analytics and media monitoring |
| [Semrush](https://www.g2.com/products/semrush/reviews) | 4.4/5 (4026 reviews) | Small-Business | — | Comprehensive SEO and digital marketing toolkit |



### Which Social Media Listening Tools features should I prioritize when comparing Meltwater and Prowly?

Buyers comparing Meltwater and Prowly should prioritize Monitoring, Ease of Use, Analytics, Integrations, and Media Database coverage.

- **Monitoring:** Meltwater has 156 all-time mentions for features and 156 for helpfulness, while Prowly is praised for real-time media monitoring and ease of setup (6 all-time mentions).
- **Ease of Use:** Meltwater: 190 all-time mentions; Prowly: 11 all-time mentions, with Prowly scoring higher (8.8 vs. 7.9).
- **Analytics:** Meltwater: 87 all-time mentions; Prowly: 6 all-time mentions, with both products cited for analytics but Meltwater more frequently.
- **Integrations:** Meltwater: KLEAR (193 all-time mentions), Slack (11 all-time mentions); Prowly: 5 all-time mentions for integrations, but reviewers note limited integration options.
- **Media Database Coverage:** Prowly is frequently cited for its extensive journalist and media database, but reviewers note regional limitations and desire for more local contacts.



### What are the pros and cons of Meltwater vs Prowly?

Meltwater's headline strength is comprehensive analytics and monitoring, while Prowly stands out for ease of use and setup.

- **Meltwater strengths:** Comprehensive analytics (87 all-time mentions), detailed information (89), helpfulness (156), and campaign management (34).
- **Meltwater trade-offs:** Improvement needed (90), limited features (55), information overload (21), and high pricing for smaller businesses.
- **Prowly strengths:** Ease of use (11), easy setup (6), user interface (9), and strong media database features (4).
- **Prowly trade-offs:** Limited functionality (6), incomplete media coverage (4), limited social media integration (4), and some data inaccuracy (4).



### Is Meltwater or Prowly better for small businesses?

Prowly is better suited for small businesses, with a larger share of small-business reviewers and strong sentiment for affordability and ease of use.

- **Meltwater:** Largest segment is Mid-Market; reviewers note higher pricing and complexity as challenges for small businesses.
- **Prowly:** Largest segment is Small-Business; reviewers consistently highlight its affordability, ease of use, and suitability for startups and small teams.



### Which Social Media Listening Tools platform has better integrations?

Meltwater is favored for integrations, with more reviewer-cited integrations and higher mention counts.

- **Meltwater:** KLEAR integration (193 all-time mentions), Slack integration (11 all-time mentions).
- **Prowly:** Reviewers mention integrations in 5 all-time reviews, but note limited integration options and desire for more CRM and marketing tool connections.



### How do Meltwater and Prowly compare on customer support?

Meltwater and Prowly are rated at parity for Quality of Support, with scores of 8.6 and 8.5 respectively, indicating similar reviewer satisfaction.

- **Meltwater:** Reviewers frequently describe support as responsive and knowledgeable, with several citing helpful onboarding and training, though a few mention slow ticket resolution or unhelpful customer success managers.
- **Prowly:** Reviewers highlight quick and helpful support, especially during onboarding and setup, with positive mentions of chat support and proactive assistance, though a few note a desire for more proactive resources and occasional slow responses.



### Which is easier to implement, Meltwater or Prowly?

Prowly is rated higher for Ease of Setup, with a 0.4-point advantage over Meltwater (8.3 vs. 7.9), indicating a smoother implementation experience.

- **Meltwater:** Reviewers describe setup as comprehensive but sometimes overwhelming, with a learning curve for advanced features and Boolean queries; onboarding support is frequently cited as helpful.
- **Prowly:** Reviewers consistently praise Prowly for quick and easy setup, intuitive onboarding, and minimal training required, making it accessible for small teams and solo users.



### Which product has better Monitoring?

Meltwater is more frequently cited for Monitoring, with higher all-time mention counts and broader reviewer recognition for its monitoring capabilities.

- **Meltwater:** Monitoring and analytics are cited in 156 all-time reviews for features and 156 for helpfulness, with reviewers highlighting real-time alerts, comprehensive coverage, and detailed reporting.
- **Prowly:** Monitoring is praised for real-time media tracking and sentiment analysis, with reviewers noting ease of use and setup, but with fewer all-time mentions and some limitations in regional coverage.



| | Meltwater | Prowly | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 2,673 | 111 | 
| **Largest Market Segment** | Small-Business (41.3% of reviews) | Small-Business (76.6% of reviews) | 
| **Entry Level Price** | No pricing available | Starting at $258.00 2 Users Per Year | 

---
## Top Pros & Cons

### Meltwater

Pros:
- Ease of Use (168 reviews)
- Features (137 reviews)

Cons:
- Improvement Needed (78 reviews)
- Learning Curve (56 reviews)

### Prowly

Pros:
- Ease of Use (11 reviews)
- Features (10 reviews)

Cons:
- Limited Functionality (6 reviews)
- Limited Coverage (5 reviews)

---
## Ratings Comparison
| Rating | Meltwater | Prowly | 
|---|---|---|
  | **Meets Requirements** | 7.9 (2185 reviews) | 8.5 (94 reviews) | 
  | **Ease of Use** | 7.9 (2291 reviews) | 8.8 (94 reviews) | 
  | **Ease of Setup** | 7.9 (1259 reviews) | 8.2 (60 reviews) | 
  | **Ease of Admin** | 8.1 (939 reviews) | 8.4 (54 reviews) | 
  | **Quality of Support** | 8.6 (2108 reviews) | 8.5 (90 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.4 (945 reviews) | 8.3 (54 reviews) | 
  | **Product Direction (% positive)** | 8.0 (2158 reviews) | 7.8 (86 reviews) | 

---
## Pricing

### Meltwater

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Prowly

#### Entry-Level Pricing

Plan: Basic Annual

Price: Starting at $258.00 2 Users Per Year

Description: For individuals looking to strengthen PR efforts by finding contacts, sending pitches, and monitoring the media.
Price per month, billed annually

Key Features:
- 500 Media database contacts
- Add own contacts to CRM
- Send, schedule and analyze 1,000 per month

[Browse all 5 editions](https://www.g2.com/products/prowly/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Artificial Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Prowly** | N/A | N/A |

#### Additional Functionality

| Feature | Meltwater | Prowly | 
|---|---|---|
| **Tagging** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Speech Recognition** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Virtual Personal Assistant (VPA)** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **For eCommerce** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Machine Learning** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Alerts/Escalation** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Mobile App** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **For Sales Teams/Organizations** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Chatbot** | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | 

### Social Media Marketing

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Prowly** | N/A | N/A |

#### Additional Functionality

| Feature | Meltwater | Prowly | 
|---|---|---|
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Image Library** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Keyword Filtering** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Multi-Account Management** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.6/10 | 659 |
| **Prowly** | N/A | N/A |

#### Social Analytics

| Feature | Meltwater | Prowly | 
|---|---|---|
| **Competitor Analysis** | 7.8 (530 reviews) | Not enough data | 
| **Follower Analysis** | 7.7 (514 reviews) | Not enough data | 
| **Post Performance** | 8.0 (520 reviews) | Not enough data | 
| **Paid Campaign Tracking** | 6.8 (376 reviews) | Not enough data | 
| **Attribution** | Feature Not Available | Not enough data | 
| **Hashtag Analytics** | 7.5 (393 reviews) | Not enough data | 
| **Sentiment Analysis** | 7.1 (427 reviews) | Not enough data | 
| **Lead Attribution** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 

#### Reports & Dashboards

| Feature | Meltwater | Prowly | 
|---|---|---|
| **Report Customizability** | 7.7 (550 reviews) | Not enough data | 
| **Report Exporting** | 8.0 (568 reviews) | Not enough data | 
| **Scalability** | 7.9 (482 reviews) | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Meltwater | Prowly | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Meltwater | Prowly | 
|---|---|---|
| **Generative AI** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Charting** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Competitor Monitoring** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Social Performance Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 

### Press Release Distribution

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Prowly** | 7.5/10 | 16 |

#### Content Creation

| Feature | Meltwater | Prowly | 
|---|---|---|
| **Press Release Creation** | Not enough data | 8.1 (15 reviews) | 
| **Multimedia** | Not enough data | 7.6 (14 reviews) | 
| **Newsrooms** | Not enough data | 7.4 (13 reviews) | 
| **SEO** | Not enough data | 6.1 (12 reviews) | 

#### Agentic AI - Press Release Distribution

| Feature | Meltwater | Prowly | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Content Distribution

| Feature | Meltwater | Prowly | 
|---|---|---|
| **Distribution** | Not enough data | 8.0 (14 reviews) | 
| **Contact List** | Not enough data | 7.7 (14 reviews) | 
| **Social Sharing** | Not enough data | 7.0 (10 reviews) | 
| **Analytics** | Not enough data | 7.9 (14 reviews) | 

### PR CRM

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Prowly** | 7.8/10 | 14 |

#### Contact Management

| Feature | Meltwater | Prowly | 
|---|---|---|
| **Media Database** | Not enough data | 8.5 (12 reviews) | 
| **Record Management** | Not enough data | 7.5 (12 reviews) | 
| **Relationship Management** | Not enough data | 7.5 (12 reviews) | 
| **Segmentation** | Not enough data | 7.8 (12 reviews) | 
| **Digital Asset Management** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Direct Mail Management** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 

#### PR Management

| Feature | Meltwater | Prowly | 
|---|---|---|
| **Communications** | Not enough data | 8.5 (11 reviews) | 
| **Campaign Management** | Not enough data | 7.6 (12 reviews) | 
| **Engagement Tracking** | Not enough data | 8.0 (11 reviews) | 
| **PR Analytics** | Not enough data | 8.9 (11 reviews) | 
| **Communication Management** | Not enough data | Not enough data | 
| **Clippings Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 

#### Agentic AI - Regulatory Change Management

| Feature | Meltwater | Prowly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Workflow Automation

| Feature | Meltwater | Prowly | 
|---|---|---|
| **Lead Scoring** | Not enough data | 6.4 (7 reviews) | 
| **Pitching** | Not enough data | 7.4 (11 reviews) | 
| **Campaign Scheduling** | Not enough data | 8.5 (11 reviews) | 
| **Follow-ups** | Not enough data | 7.4 (11 reviews) | 

#### Additional Functionality

| Feature | Meltwater | Prowly | 
|---|---|---|
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Press Release Builder** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Press Monitoring** | Not enough data | Not enough data | 
| **Email Distribution** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Media Monitoring** | Not enough data | Not enough data | 
| **Auto Update** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.3/10 | 312 |
| **Prowly** | N/A | N/A |

#### Content & Collaboration

| Feature | Meltwater | Prowly | 
|---|---|---|
| **Content Calendar** | 8.1 (239 reviews) | Not enough data | 
| **Content Library** | 7.3 (211 reviews) | Not enough data | 
| **Shared Inbox** | 7.3 (203 reviews) | Not enough data | 
| **Approval Workflows** | 7.5 (204 reviews) | Not enough data | 
| **Users and Permissions** | 8.0 (229 reviews) | Not enough data | 
| **Content Creation** | 7.6 (211 reviews) | Not enough data | 
| **Image Library** | Not enough data | Not enough data | 

#### Social Management

| Feature | Meltwater | Prowly | 
|---|---|---|
| **Social Analytics** | 8.3 (285 reviews) | Not enough data | 
| **Social Publishing** | 7.9 (273 reviews) | Not enough data | 
| **Campaign Optimization** | 7.4 (237 reviews) | Not enough data | 
| **Multi-Account Management** | 7.9 (277 reviews) | Not enough data | 
| **Social Ads** | 6.5 (208 reviews) | Not enough data | 
| **Campaign Planning** | 7.1 (208 reviews) | Not enough data | 
| **Hashtag Capabilites** | 7.3 (100 reviews) | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Customer Engagement** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Management

| Feature | Meltwater | Prowly | 
|---|---|---|
| **Autonomous Task Execution** | 5.8 (24 reviews) | Not enough data | 
| **Multi-step Planning** | 6.0 (24 reviews) | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | 6.2 (23 reviews) | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Meltwater | Prowly | 
|---|---|---|
| **Customizable Reports** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Filtering** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Brand Tracking** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.3/10 | 822 |
| **Prowly** | N/A | N/A |

#### Media Channels

| Feature | Meltwater | Prowly | 
|---|---|---|
| **Broadcast Media** | 7.3 (645 reviews) | Not enough data | 
| **Print Media** | 7.2 (667 reviews) | Not enough data | 
| **Online Media** | 8.5 (746 reviews) | Not enough data | 

#### Geographic Coverage

| Feature | Meltwater | Prowly | 
|---|---|---|
| **Local Media** | 7.8 (711 reviews) | Not enough data | 
| **National Media** | 8.3 (720 reviews) | Not enough data | 
| **International Media** | 7.6 (644 reviews) | Not enough data | 

#### Reporting

| Feature | Meltwater | Prowly | 
|---|---|---|
| **Keyword Targeting** | 8.2 (724 reviews) | Not enough data | 
| **Custom Feeds and Alerts** | 8.1 (705 reviews) | Not enough data | 
| **Custom Reports** | 7.9 (712 reviews) | Not enough data | 
| **Dashboards** | 8.0 (739 reviews) | Not enough data | 

#### Agentic AI - Media Monitoring

| Feature | Meltwater | Prowly | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (83 reviews) | Not enough data | 
| **Cross-system Integration** | 6.3 (82 reviews) | Not enough data | 
| **Adaptive Learning** | 6.2 (80 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.3 (81 reviews) | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Meltwater | Prowly | 
|---|---|---|
| **AI Text Generation** | 6.6 (291 reviews) | Not enough data | 
| **AI Text Summarization** | 6.6 (284 reviews) | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Meltwater | Prowly | 
|---|---|---|
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Press Release Builder** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Press Monitoring** | Not enough data | Not enough data | 
| **Email Distribution** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Media Monitoring** | Not enough data | Not enough data | 
| **Auto Update** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.7/10 | 53 |
| **Prowly** | N/A | N/A |

#### Audiences

| Feature | Meltwater | Prowly | 
|---|---|---|
| **Audience Insights** | 8.0 (46 reviews) | Not enough data | 
| **Influencer Identification** | 7.3 (44 reviews) | Not enough data | 
| **Buyer Personas** | 7.0 (42 reviews) | Not enough data | 
| **Segmentation** | 7.4 (42 reviews) | Not enough data | 

#### Data Analysis

| Feature | Meltwater | Prowly | 
|---|---|---|
| **Network Analysis** | 7.5 (42 reviews) | Not enough data | 
| **Dashboards** | 8.2 (47 reviews) | Not enough data | 
| **Visualizations** | 8.1 (43 reviews) | Not enough data | 
| **Advanced Filtering** | 8.0 (45 reviews) | Not enough data | 

#### Administration

| Feature | Meltwater | Prowly | 
|---|---|---|
| **Marketing Integrations** | Feature Not Available | Not enough data | 
| **Ad Integrations** | Feature Not Available | Not enough data | 
| **Data Exporting** | 7.9 (44 reviews) | Not enough data | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Meltwater | Prowly | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.5/10 | 988 |
| **Prowly** | N/A | N/A |

#### Monitoring & Listening

| Feature | Meltwater | Prowly | 
|---|---|---|
| **Social Measurement** | 8.1 (824 reviews) | Not enough data | 
| **Influencer Identification** | 7.3 (707 reviews) | Not enough data | 
| **Brand Monitoring** | 8.2 (548 reviews) | Not enough data | 
| **Keyword Tracking** | 8.3 (537 reviews) | Not enough data | 
| **Trend Analysis** | 7.8 (504 reviews) | Feature Not Available | 
| **Competitor Analysis** | 7.9 (486 reviews) | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Competitor Monitoring** | Not enough data | Not enough data | 
| **Hashtag Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Impact Measurement** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Meltwater | Prowly | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (85 reviews) | Not enough data | 
| **Cross-system Integration** | 6.6 (89 reviews) | Not enough data | 
| **Adaptive Learning** | 6.2 (84 reviews) | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Third-Party Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Data Management & Analysis

| Feature | Meltwater | Prowly | 
|---|---|---|
| **Sentiment Analysis** | 6.9 (794 reviews) | Not enough data | 
| **Social Reporting** | 8.0 (822 reviews) | Not enough data | 
| **Alerts and Notifications** | 8.1 (493 reviews) | Not enough data | 
| **Advanced Data Filtering** | 7.8 (486 reviews) | Not enough data | 

#### Additional Functionality

| Feature | Meltwater | Prowly | 
|---|---|---|
| **Negative Feedback Management** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Audience Analytics** | Not enough data | Not enough data | 
| **Multi-Account Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Audience Engagement** | Not enough data | Not enough data | 
| **Content Publishing Options** | Not enough data | Not enough data | 
| **Content Discovery** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Optical Character Recognition** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Customer Engagement** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Boolean Search** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 
| **Social Listening** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 

### Online Newsroom

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Prowly** | N/A | N/A |

#### Management

| Feature | Meltwater | Prowly | 
|---|---|---|
| **Content Management** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 
| **White Label** | Not enough data | Not enough data | 
| **Media Kits** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 

#### Distribution & Reporting

| Feature | Meltwater | Prowly | 
|---|---|---|
| **Omnichannel Distribution** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **Publication** | Not enough data | Not enough data | 
| **Scheduling Tools** | Not enough data | Not enough data | 
| **Media Monitoring** | Not enough data | Not enough data | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.2/10 | 222 |
| **Prowly** | N/A | N/A |

#### Influencer Marketing

| Feature | Meltwater | Prowly | 
|---|---|---|
| **Influencer Recruitment** | 7.8 (206 reviews) | Not enough data | 
| **Influencer Scoring** | 7.8 (206 reviews) | Not enough data | 
| **Audience Analysis** | 8.0 (211 reviews) | Not enough data | 
| **Influencer Segmentation** | 7.7 (199 reviews) | Not enough data | 
| **Influencer Collaboration** | 7.4 (197 reviews) | Not enough data | 
| **User-Generated Content (UGC) Management** | 6.9 (162 reviews) | Not enough data | 
| **Content Approval** | 7.4 (170 reviews) | Not enough data | 
| **Campaign Analytics** | 8.0 (199 reviews) | Not enough data | 
| **Reporting and Dashboards** | 7.9 (200 reviews) | Not enough data | 
| **Data Importing and Exporting Tools** | 7.7 (185 reviews) | Not enough data | 
| **Influencer Whitelisting** | Feature Not Available | Not enough data | 
| **Influencer Compensation** | 6.7 (148 reviews) | Not enough data | 
| **Social Commerce** | 6.7 (135 reviews) | Not enough data | 
| **E-Commerce Integration** | 6.3 (115 reviews) | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Demographic Data** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Influencer Relationship Management** | Not enough data | Not enough data | 
| **Social Performance Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Rewards Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | Meltwater | Prowly | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Multi-step Planning** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | 5.5 (7 reviews) | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | 6.0 (7 reviews) | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Meltwater | Prowly | 
|---|---|---|
| **Data Visualization** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Payment Tracking** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Influencer Discovery** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Faceted Search/Filter** | Not enough data | Not enough data | 
| **Categorization/Grouping** | Not enough data | Not enough data | 
| **Filtering** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 

### PR Analytics

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 6.7/10 | 159 |
| **Prowly** | N/A | N/A |

#### Generative AI

| Feature | Meltwater | Prowly | 
|---|---|---|
| **AI Text Generation** | 6.6 (155 reviews) | Not enough data | 
| **AI Text Summarization** | 6.7 (154 reviews) | Not enough data | 

### Answer Engine Optimization (AEO)

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Prowly** | N/A | N/A |

#### AI Visibility & Tracking

| Feature | Meltwater | Prowly | 
|---|---|---|
| **AI Mention Tracking** | Not enough data | Not enough data | 
| **AI Search Ranking Insights** | Not enough data | Not enough data | 

#### Sentiment & Brand Analysis

| Feature | Meltwater | Prowly | 
|---|---|---|
| **AI Sentiment Monitoring** | Not enough data | Not enough data | 
| **AI Hallucination Detection** | Not enough data | Not enough data | 

#### Competitive Benchmarking

| Feature | Meltwater | Prowly | 
|---|---|---|
| **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | 
| **Competitor AI Presence Comparison** | Not enough data | Not enough data | 

#### AI Content Optimization

| Feature | Meltwater | Prowly | 
|---|---|---|
| **Semantic Optimization for AI Models** | Feature Not Available | Not enough data | 
| **AI-Driven Content Recommendations** | Not enough data | Not enough data | 

#### Reporting & Alerts

| Feature | Meltwater | Prowly | 
|---|---|---|
| **Real-Time AI Mention Alerts** | Feature Not Available | Not enough data | 
| **AI Visibility Reporting** | Not enough data | Not enough data | 

### Media and Influencer Targeting

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.4/10 | 530 |
| **Prowly** | 8.5/10 | 61 |

#### Database

| Feature | Meltwater | Prowly | 
|---|---|---|
| **Media Database** | 7.9 (490 reviews) | 8.8 (55 reviews) | 
| **Contact/Campaign Management** | 7.9 (416 reviews) | 8.3 (55 reviews) | 
| **Newsroom** | 8.0 (390 reviews) | 8.4 (51 reviews) | 

#### Outreach

| Feature | Meltwater | Prowly | 
|---|---|---|
| **Media Distribution** | 8.1 (433 reviews) | 8.8 (54 reviews) | 
| **PR Planner** | 7.5 (146 reviews) | 8.3 (11 reviews) | 
| **Social Media Services** | 7.7 (349 reviews) | 8.6 (46 reviews) | 

#### Reporting

| Feature | Meltwater | Prowly | 
|---|---|---|
| **Monitoring** | 8.5 (486 reviews) | 9.0 (7 reviews) | 
| **Response Desk** | 8.3 (362 reviews) | 8.4 (48 reviews) | 
| **Impact Measurement** | 8.1 (413 reviews) | 8.2 (50 reviews) | 

#### Agentic AI - Media and Influencer Targeting

| Feature | Meltwater | Prowly | 
|---|---|---|
| **Autonomous Task Execution** | 5.8 (20 reviews) | Not enough data | 
| **Cross-system Integration** | 6.0 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 6.0 (19 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.0 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 6.0 (19 reviews) | Not enough data | 

#### User Rights/Roles

| Feature | Meltwater | Prowly | 
|---|---|---|
| **Version Control** | 7.7 (305 reviews) | 8.3 (41 reviews) | 
| **Team Collaboration** | 8.0 (327 reviews) | 8.3 (49 reviews) | 

---
## Categories
**Shared Categories (4):** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting), [PR Analytics Software](https://www.g2.com/categories/pr-analytics)

**Unique to Meltwater (6):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)

**Unique to Prowly (3):** [Online Newsroom Software](https://www.g2.com/categories/online-newsroom), [PR CRM Software](https://www.g2.com/categories/pr-crm), [Press Release Distribution Software](https://www.g2.com/categories/press-release-distribution)


---
## Reviewer Demographics

### By Company Size

| Segment | Meltwater | Prowly | 
|---|---|---|
| **Small-Business** | 41.3% | 76.6% | 
| **Mid-Market** | 38.0% | 16.8% | 
| **Enterprise** | 20.6% | 6.5% | 

### By Industry

#### Meltwater

- **Marketing and Advertising:** 15.2%
- **Public Relations and Communications:** 14.7%
- **Non-Profit Organization Management:** 6.9%
- **Higher Education:** 5.4%
- **Information Technology and Services:** 3.2%
- **Financial Services:** 2.5%
- **Hospital & Health Care:** 2.2%
- **Consumer Goods:** 2.1%
- **Computer Software:** 1.9%
- **Education Management:** 1.7%
- **Other:** 44.1%

#### Prowly

- **Public Relations and Communications:** 16.8%
- **Internet:** 6.5%
- **Media Production:** 6.5%
- **Computer Software:** 6.5%
- **Marketing and Advertising:** 5.6%
- **Entertainment:** 5.6%
- **Information Technology and Services:** 4.7%
- **Online Media:** 2.8%
- **Financial Services:** 1.9%
- **Computer & Network Security:** 1.9%
- **Other:** 41.1%

---
## Alternatives

### Alternatives to Meltwater

- [Onclusive](https://www.g2.com/products/onclusive/reviews) — 4.3/5 stars (207 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4035 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1344 reviews)
- [Muck Rack](https://www.g2.com/products/muck-rack/reviews) — 4.5/5 stars (526 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7442 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6874 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1223 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (974 reviews)

### Alternatives to Prowly

- [Muck Rack](https://www.g2.com/products/muck-rack/reviews) — 4.5/5 stars (526 reviews)
- [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews) — 4.1/5 stars (411 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1344 reviews)
- [Prezly](https://www.g2.com/products/prezly/reviews) — 4.3/5 stars (77 reviews)
- [Newswire](https://www.g2.com/products/newswire/reviews) — 4.4/5 stars (720 reviews)
- [PR Newswire](https://www.g2.com/products/pr-newswire/reviews) — 3.9/5 stars (781 reviews)
- [Critical Mention](https://www.g2.com/products/critical-mention/reviews) — 4.3/5 stars (221 reviews)
- [ACCESS Newswire](https://www.g2.com/products/access-newswire/reviews) — 4.3/5 stars (413 reviews)
- [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (359 reviews)
- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)

---
## Top Discussions

### Meltwater

- Title: [How do I make Meltwater work for our organization?](https://www.g2.com/discussions/how-do-i-make-meltwater-work-for-our-organization) — 3 comments, 1 upvote
  > **Top comment:** "I find it helpful to make customized reporter/influencer lists (based on geography, issue, etc). Makes it easy to do rapid-response outreach."
- Title: [How much does meltwater cost?](https://www.g2.com/discussions/how-much-does-meltwater-cost) — 2 comments
  > **Top comment:** "Depends on the exact tools within the platform you want to use and size of organization.  We are a very small marketing team of a public library, so our cost..."
- Title: [How soon will sysomos and meltwater fully be integrated?](https://www.g2.com/discussions/how-soon-will-sysomos-and-meltwater-fully-be-integrated) — 2 comments, 1 upvote
  > **Top comment:** "Hi Janay. Sorry I don't know the answer to that question. Hopefully a Meltwater rep or someone else can answer it. I suggest simply contacting Meltwater..."
- Title: [Meltwater vs CisionOne for a PR team that needs solid media monitoring and reporting without a complex setup or a per-outlet pricing model that makes costs unpredictable?](https://www.g2.com/discussions/meltwater-vs-cisionone-for-a-pr-team-that-needs-solid-media-monitoring-and-reporting-without-a-complex-setup-or-a-per-outlet-pricing-model-that-makes-costs-unpredictable) — 1 comment, 1 upvote
  > **Top comment:** "<p>My split would be Meltwater for stronger all-around monitoring and analytics, CisionOne for teams that will genuinely use the wider Cision media-relations..."
- Title: [How many influencers are on Klear?](https://www.g2.com/discussions/how-many-influencers-are-on-klear) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."

### Prowly

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/meltwater-vs-prowly)