Link copied to clipboard # Meltwater vs Prowly Comparison - What are their main differences? Share [ Export ](/compare/meltwater/prowly/export.csv) MeltwaterProwly[+ Add Product](#) Pricing **Meltwater** No pricing available **Prowly** Free Trial **Starting at $258.00** 2 Users Per Year ยท Basic Annual **Pricing Insights** from reviews Time to Implement **Meltwater** 1 monthFaster Based on 319 responses **Prowly** 2 months Based on 25 responses Return on Investment **Meltwater** 14 months Based on 254 responses **Prowly** 14 months Based on 17 responses Perceived Cost **Meltwater** $$$$$ **Prowly** $$$$$ Average Discount **Meltwater** 13% **Prowly** 17%4% more ![Meltwater](https://images.g2crowd.com/uploads/product/hd_favicon/1520621978/meltwater.svg "Meltwater") ![Prowly](https://images.g2crowd.com/uploads/product/hd_favicon/cd93f46bf16fc443ff8cc018bb04228c/prowly.svg "Prowly") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Meltwater** [ Ease of Use (190) ](https://www.g2.com/products/meltwater/reviews?filters%5Bsentiment_snippet%5D=1876445&qs=pros-and-cons#reviews)[ Features (156) ](https://www.g2.com/products/meltwater/reviews?filters%5Bsentiment_snippet%5D=1875928&qs=pros-and-cons#reviews)[ Improvement Needed (90) ](https://www.g2.com/products/meltwater/reviews?filters%5Bsentiment_snippet%5D=1872226&qs=pros-and-cons#reviews)[ Learning Curve (63) ](https://www.g2.com/products/meltwater/reviews?filters%5Bsentiment_snippet%5D=1873163&qs=pros-and-cons#reviews) **Prowly** [ Ease of Use (11) ](https://www.g2.com/products/prowly/reviews?filters%5Bsentiment_snippet%5D=1270552&qs=pros-and-cons#reviews)[ Features (10) ](https://www.g2.com/products/prowly/reviews?filters%5Bsentiment_snippet%5D=1270875&qs=pros-and-cons#reviews)[ Limited Functionality (6) ](https://www.g2.com/products/prowly/reviews?filters%5Bsentiment_snippet%5D=1270864&qs=pros-and-cons#reviews)[ Limited Coverage (5) ](https://www.g2.com/products/prowly/reviews?filters%5Bsentiment_snippet%5D=2233490&qs=pros-and-cons#reviews) Integrations **Meltwater** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d7a6867b2a633fbb5cb36165ac39a3ea/audiense-discover.png "Product Avatar Image") Audiense Discover ](https://www.g2.com/products/audiense-discover/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e369fa2434bfed6434dea757dc661c25/chatgpt.jpg "Product Avatar Image") ChatGPT ](https://www.g2.com/products/chatgpt/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c234b0ee74b541afa9ab8821ce182db8/facebook-for-business.png "Product Avatar Image") Facebook ](https://www.g2.com/products/facebook-for-business/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4a9a6d57cdd833bf0381d21fd9246641/google-workspace.png "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ View all ](https://www.g2.com/products/meltwater/integrations) **Prowly** Not enough data Screenshots **Meltwater** ![Meltwater screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/154792/01-Explore.png) **Prowly** ![Prowly screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/99614/relevant-results.jpeg) **Ratings** from reviews Meets Requirements **Meltwater** 7.9 7.92,191 **Prowly** 8.5 8.594 Ease of Use **Meltwater** 7.9 7.92,297 **Prowly** 8.8 8.894 Ease of Setup **Meltwater** 7.9 7.91,265 **Prowly** 8.2 8.260 Ease of Admin **Meltwater** 8.1 8.1940 **Prowly** 8.4 8.454 Quality of Support **Meltwater** 8.5 8.52,114 **Prowly** 8.5 8.590 Has the product been a good partner in doing business? **Meltwater** 8.4 8.4946 **Prowly** 8.3 8.354 Product Direction (% positive) **Meltwater** 8.0 8.02,163 **Prowly** 7.8 7.886 **Features** ratings from reviews Media and Influencer Targeting 7.4 530 8.5 61 Press Release Distribution Not enough data 7.5 16 Social Media Listening Tools 7.7 995 Not enough data Audience Intelligence Platforms 7.7 53 Not enough data PR CRM Not enough data 7.8 14 Social Media Management 7.3 312 Not enough data PR Analytics 6.7 159 Not enough data Influencer Marketing Platforms 7.2 222 Not enough data Media Monitoring 7.3 823 Not enough data Social Media Analytics 7.6 660 Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 41.4% Mid-Market(51-1000 emp.) 38.0% Enterprise(\> 1000 emp.) 20.6% Small-Business(50 or fewer emp.) 41.4% Mid-Market(51-1000 emp.) 38.0% Enterprise(\> 1000 emp.) 20.6% Small-Business(50 or fewer emp.) 76.6% Mid-Market(51-1000 emp.) 16.8% Enterprise(\> 1000 emp.) 6.5% Small-Business(50 or fewer emp.) 76.6% Mid-Market(51-1000 emp.) 16.8% Enterprise(\> 1000 emp.) 6.5% **Reviewers' Industry** [![Meltwater](https://images.g2crowd.com/uploads/product/hd_favicon/1520621978/meltwater.svg "Meltwater")](https://www.g2.com/products/meltwater/reviews) Meltwater Marketing and Advertising 15.2% Public Relations and Communications 14.7% Non-Profit Organization Management 6.8% Higher Education 5.4% Information Technology and Services 3.2% Other 54.6% [![Prowly](https://images.g2crowd.com/uploads/product/hd_favicon/cd93f46bf16fc443ff8cc018bb04228c/prowly.svg "Prowly")](https://www.g2.com/products/prowly/reviews) Prowly Public Relations and Communications 16.8% Internet 6.5% Media Production 6.5% Computer Software 6.5% Marketing and Advertising 5.6% Other 57.9% FAQs ## Meltwater vs Prowly FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Meltwater vs Prowly? Prowly is rated slightly higher than Meltwater and is favored for its ease of use and setup, while Meltwater is recognized for its comprehensive analytics and monitoring capabilities. | [Meltwater](https://www.g2.com/products/meltwater/reviews) | [Prowly](https://www.g2.com/products/prowly/reviews) | | --- | --- | | 4.1/5 (2669 reviews) | 4.2/5 (112 reviews) | | Mid-Market | Small-Business | | 7.9 | 8.3 | | 8.6 | 8.5 | | Comprehensive analytics and monitoring | Ease of use and setup | ### How do the pricing models of Meltwater and Prowly compare? Prowly is considered the stronger value for cost satisfaction, with reviewers noting its affordability and suitability for smaller businesses. - **Meltwater:** Reviewers frequently mention that Meltwater is more expensive than comparable competitors, with several noting that its pricing can be high for smaller businesses and that many features are locked behind higher-tier plans. - **Prowly:** Prowly is praised for its competitive pricing structure, making it an attractive option for startups and small businesses seeking a budget-friendly PR solution. - **Switching reasons:** Recent reviews indicate that buyers switch to Prowly for its lower cost and simpler pricing, especially when Meltwater's price is a concern. ### What are the best alternatives to Meltwater and Prowly? The top three alternatives to Meltwater and Prowly are Muck Rack, Onclusive, and Semrush. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Meltwater](https://www.g2.com/products/meltwater/reviews) | 4.1/5 (2669 reviews) | Mid-Market | Pricing can be high for smaller businesses | Comprehensive analytics and monitoring | | [Prowly](https://www.g2.com/products/prowly/reviews) | 4.2/5 (112 reviews) | Small-Business | Competitive pricing, attractive for startups and small businesses | Ease of use and setup | | [Muck Rack](https://www.g2.com/products/muck-rack/reviews) | 4.5/5 (500 reviews) | Small-Business | โ€” | Strong media database and journalist outreach | | [Onclusive](https://www.g2.com/products/onclusive/reviews) | 4.3/5 (207 reviews) | Mid-Market | โ€” | Robust analytics and media monitoring | | [Semrush](https://www.g2.com/products/semrush/reviews) | 4.4/5 (4026 reviews) | Small-Business | โ€” | Comprehensive SEO and digital marketing toolkit | ### Which Social Media Listening Tools features should I prioritize when comparing Meltwater and Prowly? Buyers comparing Meltwater and Prowly should prioritize Monitoring, Ease of Use, Analytics, Integrations, and Media Database coverage. - **Monitoring:** Meltwater has 156 all-time mentions for features and 156 for helpfulness, while Prowly is praised for real-time media monitoring and ease of setup (6 all-time mentions). - **Ease of Use:** Meltwater: 190 all-time mentions; Prowly: 11 all-time mentions, with Prowly scoring higher (8.8 vs. 7.9). - **Analytics:** Meltwater: 87 all-time mentions; Prowly: 6 all-time mentions, with both products cited for analytics but Meltwater more frequently. - **Integrations:** Meltwater: KLEAR (193 all-time mentions), Slack (11 all-time mentions); Prowly: 5 all-time mentions for integrations, but reviewers note limited integration options. - **Media Database Coverage:** Prowly is frequently cited for its extensive journalist and media database, but reviewers note regional limitations and desire for more local contacts. ### What are the pros and cons of Meltwater vs Prowly? Meltwater's headline strength is comprehensive analytics and monitoring, while Prowly stands out for ease of use and setup. - **Meltwater strengths:** Comprehensive analytics (87 all-time mentions), detailed information (89), helpfulness (156), and campaign management (34). - **Meltwater trade-offs:** Improvement needed (90), limited features (55), information overload (21), and high pricing for smaller businesses. - **Prowly strengths:** Ease of use (11), easy setup (6), user interface (9), and strong media database features (4). - **Prowly trade-offs:** Limited functionality (6), incomplete media coverage (4), limited social media integration (4), and some data inaccuracy (4). ### Is Meltwater or Prowly better for small businesses? Prowly is better suited for small businesses, with a larger share of small-business reviewers and strong sentiment for affordability and ease of use. - **Meltwater:** Largest segment is Mid-Market; reviewers note higher pricing and complexity as challenges for small businesses. - **Prowly:** Largest segment is Small-Business; reviewers consistently highlight its affordability, ease of use, and suitability for startups and small teams. ### Which Social Media Listening Tools platform has better integrations? Meltwater is favored for integrations, with more reviewer-cited integrations and higher mention counts. - **Meltwater:** KLEAR integration (193 all-time mentions), Slack integration (11 all-time mentions). - **Prowly:** Reviewers mention integrations in 5 all-time reviews, but note limited integration options and desire for more CRM and marketing tool connections. ### How do Meltwater and Prowly compare on customer support? Meltwater and Prowly are rated at parity for Quality of Support, with scores of 8.6 and 8.5 respectively, indicating similar reviewer satisfaction. - **Meltwater:** Reviewers frequently describe support as responsive and knowledgeable, with several citing helpful onboarding and training, though a few mention slow ticket resolution or unhelpful customer success managers. - **Prowly:** Reviewers highlight quick and helpful support, especially during onboarding and setup, with positive mentions of chat support and proactive assistance, though a few note a desire for more proactive resources and occasional slow responses. ### Which is easier to implement, Meltwater or Prowly? Prowly is rated higher for Ease of Setup, with a 0.4-point advantage over Meltwater (8.3 vs. 7.9), indicating a smoother implementation experience. - **Meltwater:** Reviewers describe setup as comprehensive but sometimes overwhelming, with a learning curve for advanced features and Boolean queries; onboarding support is frequently cited as helpful. - **Prowly:** Reviewers consistently praise Prowly for quick and easy setup, intuitive onboarding, and minimal training required, making it accessible for small teams and solo users. ### Which product has better Monitoring? Meltwater is more frequently cited for Monitoring, with higher all-time mention counts and broader reviewer recognition for its monitoring capabilities. - **Meltwater:** Monitoring and analytics are cited in 156 all-time reviews for features and 156 for helpfulness, with reviewers highlighting real-time alerts, comprehensive coverage, and detailed reporting. - **Prowly:** Monitoring is praised for real-time media tracking and sentiment analysis, with reviewers noting ease of use and setup, but with fewer all-time mentions and some limitations in regional coverage. Alternatives **Meltwater Alternatives** ![Onclusive](https://images.g2crowd.com/uploads/product/hd_favicon/d52cd01950ff1a43eaf4f9e4605a994b/onclusive.svg "Onclusive") [ Onclusive ](/products/onclusive/reviews) ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush") [ Semrush ](/products/semrush/reviews) ![CisionOne](https://images.g2crowd.com/uploads/product/hd_favicon/b4ca5ad21171e3bb86489ac76b227c9b/cisionone.svg "CisionOne") [ CisionOne ](/products/cisionone/reviews) ![Muck Rack](https://images.g2crowd.com/uploads/product/hd_favicon/d8da081f32df98b70340b5607b684c17/muck-rack.svg "Muck Rack") [ Muck Rack ](/products/muck-rack/reviews) **Prowly Alternatives** ![Muck Rack](https://images.g2crowd.com/uploads/product/hd_favicon/d8da081f32df98b70340b5607b684c17/muck-rack.svg "Muck Rack") [ Muck Rack ](/products/muck-rack/reviews) ![Agility PR Solutions](https://images.g2crowd.com/uploads/product/hd_favicon/083df72d2eed04c202b2830397dffbc6/agility-pr-solutions.svg "Agility PR Solutions") [ Agility PR Solutions ](/products/agility-pr-solutions/reviews) ![CisionOne](https://images.g2crowd.com/uploads/product/hd_favicon/b4ca5ad21171e3bb86489ac76b227c9b/cisionone.svg "CisionOne") [ CisionOne ](/products/cisionone/reviews) ![Prezly](https://images.g2crowd.com/uploads/product/hd_favicon/57480d80f333cac72f9899133c104dcd/prezly.svg "Prezly") [ Prezly ](/products/prezly/reviews)