Prisma Features

Overall product functionality for video advertising.

Product functionality for social advertising.

Overall product functionality for mobile advertising.

Overview of all media purchases and campaigns in a single interface.

Enables marketer to set metrics by which their campaigns are automatically optimized.

Amount and quality of inventory partner sites on which ads can be placed.

Enables marketers to edit campaigns in bulk as opposed to one piece at a time.

Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.

Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.

Ensures marketer's ad reach and performance is not inflated by bots or spam websites.

Allows marketer to set a limit on how many times a consumer sees their ad.

Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.

Tools offered for creating and optimizing creative components of campaigns.

Supports rich media display and video ads that involve user interaction.

Allows for ads to be placed in mobile apps.

Supports rich media mobile ads that involve user interaction.

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Ads that target individuals who have previously interacted with a brand or visited a specific website

Able to target desired audiences based on demographics and behavior variables.

Able to retarget previous impressions to your site across the web to increase conversion rates.

Able to tailor ads based on consumer general region, state or designated market area (DMA).

Able to match the marketer's ad with specific content on a site or page.

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Able to track consumers on their mobile devices where cookies do not apply.

Allows for ads to be placed in mobile apps.

Supports rich media mobile ads that involve user interaction.

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

Able to create custom reports to cater to specific metrics and key performance indicators.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Provides features to allow scaling for large organizations.

Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.

Alerts marketer of the performance of particular campaigns.

Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure

Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads.

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Manage advertised inventory that is featured and tracked across marketing campaigns

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Store, manage, and track all electronic documents in a centralized location

Create, save, and store files

Create, design and manage workflows for repetitive tasks

Manage, store and organize emails within the system or via third-party apps

Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads.

Track and manage schedules and meetings via an integrated calendar

Create, manage and track all task activities and progression

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Specify or track the date/time a project, task, etc., is due for completion

Manage contact details and communication with clients

Plan and coordinate all the resources, costs and time needed to execute assignments

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Track contract terms, approvals, and deal-specific conditions

Automate approvals and task routing across sales and operations

Convert proposals into booked campaigns and manage reservations

Create media proposals and client-facing quotes with pricing and inventory details

Configure and manage pricing structures, discounts, and packaging rules

Manage payments, outstanding balances, and collections workflows

Track earned revenue based on delivery data and contract terms

Generate and manage invoices based on campaign delivery and pricing terms

Reconcile billed, delivered, and collected amounts across campaigns

Manage inventory across digital, linear, print, audio, and OOH channels

Predict available ad inventory based on historical and reserved data

Incorporate audience data to enhance targeting and valuation

Optimize pricing and allocation of inventory to maximize revenue

Manage ad inventory definitions and track real-time availability and reservations across channels

Integrate with ad servers to enable campaign delivery and tracking

Schedule and allocate campaigns across inventory and time slots

Monitor delivery metrics such as impressions, reach, and pacing

Connect with DSPs and programmatic platforms for automated selling

Manage trafficking workflows and ensure accurate campaign execution

Sync customer and deal data with CRM systems

Analyze revenue performance across campaigns, clients, and channels

Analyze sold, available, and unsold inventory to assess fill rates

Build customizable dashboards for operational and financial insights

Enable data sharing through exports and APIs

Application programming interface that allows for integration with other systems/databases

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Set up connections to third-party platforms to improve business processes

Track and report regulatory data to either internal management or external stakeholders

Alter the layout and content of reports

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Receive data and information in real time

Form predictions based on past and present data/trends

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Import and export data to and from software applications

Provides a channel for team members to share AI models, media files, communicate, and work together

Store, manage, and track all electronic documents in a centralized location

Access software remotely via mobile devices

Use AI to generate content in the form of text, images, videos, etc.

View and track pertinent metrics to find patterns and gain insights from data

Manage contact details and communication with clients

Private online space that lets businesses securely share documents and provide information access to clients

Built-in accounting to manage ledger, accounts payable/receivable, financial reports, etc.

A record of all activities within the system, including user access, changes made, etc.

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Overview of all programs that help compare initiatives, align projects with strategic goals and identify risk

Track collected or paid charges for services performed or access granted

Compare key metrics for the business against prominent players in the industry

Plan, manage, and track the financial activities of an individual or organization

Evaluate units, projects, budgets, and other finance-related data to gauge their performance and potential risk

Interact with data visualization elements, such as charts and graphs, to drill down into data

Manage and track customer orders for goods, investments, or any other purchases

Used by retail investors and active traders/day traders

Implementation of various strategies to manage tax obligations via planning and maintaining compliance

Process of managing an organization's cash resources, including cash on hand, investments, and bank account balances

Process of identifying, evaluating, mitigating, addressing and reporting on potential risks or uncertainties

Reallocation of assets to reflect changing investment goals or market conditions

Using physical, mathematical, or logical models as a basis for simulations to generate data for managerial or technical decision-making

Manage allocation and performance of financial assets

Monitor capital allocation and asset prices over time

Used by financial advisors and money managers

Track and trade contracts to transact in tangible goods at a certain price in the future

Purchase and track both bonds and stocks in the portfolio

Studying and analyzing the performance of financial assets like stocks, mutual funds & bonds to create a list of well-performing assets