Prisma Features
Video Functionality (1)
Video Functionality
Based on 170 Prisma reviews. Overall product functionality for video advertising.
Social Functionality (1)
Social Functionality
As reported in 196 Prisma reviews. Product functionality for social advertising.
Mobile Functionality (1)
Mobile Functionality
Overall product functionality for mobile advertising. This feature was mentioned in 155 Prisma reviews.
Campaign Management (13)
Campaign Dashboard
Overview of all media purchases and campaigns in a single interface. This feature was mentioned in 289 Prisma reviews.
Campaign Optimization
Enables marketer to set metrics by which their campaigns are automatically optimized. This feature was mentioned in 272 Prisma reviews.
Reach
As reported in 268 Prisma reviews. Amount and quality of inventory partner sites on which ads can be placed.
Bulk Editing
Enables marketers to edit campaigns in bulk as opposed to one piece at a time. This feature was mentioned in 270 Prisma reviews.
Batch Uploading
As reported in 267 Prisma reviews. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.
Brand Safety
Based on 243 Prisma reviews. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.
Fraud Protection
Based on 234 Prisma reviews. Ensures marketer's ad reach and performance is not inflated by bots or spam websites.
Frequency Capping
As reported in 208 Prisma reviews. Allows marketer to set a limit on how many times a consumer sees their ad.
Budget Pacing
As reported in 270 Prisma reviews. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.
Creative Optimization
Based on 237 Prisma reviews. Tools offered for creating and optimizing creative components of campaigns.
Rich Media Capabilties
Supports rich media display and video ads that involve user interaction. 231 reviewers of Prisma have provided feedback on this feature.
In-App Ads
Based on 209 Prisma reviews. Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities
Supports rich media mobile ads that involve user interaction. 212 reviewers of Prisma have provided feedback on this feature.
Targeting (4)
Targeting
Able to target desired audiences based on demographics and behavior variables. This feature was mentioned in 250 Prisma reviews.
Retargeting
As reported in 238 Prisma reviews. Able to retarget previous impressions to your site across the web to increase conversion rates.
Geo-Targeting
Able to tailor ads based on consumer general region, state or designated market area (DMA). 237 reviewers of Prisma have provided feedback on this feature.
Contextual Targeting
Based on 208 Prisma reviews. Able to match the marketer's ad with specific content on a site or page.
Mobile (3)
Mobile Tracking
As reported in 128 Prisma reviews. Able to track consumers on their mobile devices where cookies do not apply.
In-App Ads
Allows for ads to be placed in mobile apps. 209 reviewers of Prisma have provided feedback on this feature.
Mobile Rich Media Capabilities
Supports rich media mobile ads that involve user interaction. This feature was mentioned in 212 Prisma reviews.
Platform (9)
API / Integrations
As reported in 238 Prisma reviews. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
Custom Reports
Able to create custom reports to cater to specific metrics and key performance indicators. 264 reviewers of Prisma have provided feedback on this feature.
User, Role, and Access Management
Based on 266 Prisma reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 270 Prisma reviews.
Enterprise Scalability
Provides features to allow scaling for large organizations. 238 reviewers of Prisma have provided feedback on this feature.
Customization
Based on 259 Prisma reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
Workflow Capability
Based on 260 Prisma reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
Internationalization
Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. This feature was mentioned in 226 Prisma reviews.
Notifications
As reported in 240 Prisma reviews. Alerts marketer of the performance of particular campaigns.
Platform Interoperability (3)
Close Ecosystem API
Based on 89 Prisma reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Close Ecosystem API
Based on 131 Prisma reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Close Ecosystem API
As reported in 110 Prisma reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Agentic AI - Mobile Advertising (6)
Autonomous Task Execution
Based on 71 Prisma reviews. Capability to perform complex tasks without constant human input
Multi-step Planning
Based on 71 Prisma reviews. Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases 69 reviewers of Prisma have provided feedback on this feature.
Adaptive Learning
Based on 68 Prisma reviews. Improves performance based on feedback and experience
Proactive Assistance
Based on 69 Prisma reviews. Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives 69 reviewers of Prisma have provided feedback on this feature.
Agentic AI - Social Media Advertising (6)
Autonomous Task Execution
Based on 86 Prisma reviews. Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes 87 reviewers of Prisma have provided feedback on this feature.
Cross-system Integration
Works across multiple software systems or databases 86 reviewers of Prisma have provided feedback on this feature.
Adaptive Learning
Improves performance based on feedback and experience 87 reviewers of Prisma have provided feedback on this feature.
Proactive Assistance
Based on 86 Prisma reviews. Anticipates needs and offers suggestions without prompting
Decision Making
As reported in 87 Prisma reviews. Makes informed choices based on available data and objectives
Agentic AI - Video Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input 104 reviewers of Prisma have provided feedback on this feature.
Multi-step Planning
Ability to break down and plan multi-step processes 104 reviewers of Prisma have provided feedback on this feature.
Cross-system Integration
Works across multiple software systems or databases 104 reviewers of Prisma have provided feedback on this feature.
Adaptive Learning
Improves performance based on feedback and experience 105 reviewers of Prisma have provided feedback on this feature.
Proactive Assistance
Anticipates needs and offers suggestions without prompting 106 reviewers of Prisma have provided feedback on this feature.
Decision Making
Based on 106 Prisma reviews. Makes informed choices based on available data and objectives
Agentic AI - Cross-Channel Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives






