--- title: Prepr CMS Reviews meta\_title: 'Prepr CMS Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 126 reviews by the users' company size, role or industry to find out how Prepr CMS works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 126 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Content Management url: https://www.g2.com/categories/content-management --- # Prepr CMS Reviews & Product Details Visit Website Prepr CMS: The headless CMS for lead-gen and commerce. Prepr CMS is a headless content management system for teams that need their website to capture and convert leads, not just publish pages. It combines structured content with built-in personalization and A/B testing, so marketers can ship changes fast and see what works. Most teams run into the same problems: - Websites show the same content to everyone and underperform. - Simple changes require developer time and slow release cycles. - Web and CRM data live in different systems, making personalization hard. Prepr CMS solves these by connecting content, data, and delivery in one place: - Personalization built in — tailor content by behavior, campaign source, or segment. - Visual editing — build and adjust pages without developer handoffs. - A/B testing — validate headlines, layouts, and offers with clear results. - Integrated data layer — track content performance and tie it to leads and pipeline. - Default CRM integrations — use CRM fields for targeting, send buying signals back. Prepr CMS is designed for marketing and growth teams, content editors, and developers at B2B companies and digital organizations that run lead-gen campaigns. The platform supports multi-channel delivery (websites, apps, and other touchpoints) and scales with traffic and content volume. Primary use cases: - Improve conversion rates — test key pages and personalize for different visitor groups and audiences. - Generate better leads — capture behavior signals and sync qualified interest to the CRM. - Personalize buyer journeys — continue campaign context beyond the landing page. - Future-proof the marketing stack — flexible and scalable headless content model with clean APIs. - Manage multiple brands — share schemas and components for easy development and consistency while keeping access controlled. What this looks like in practice: - Personalization: Launch a campaign page, then tailor follow-up pages by source (e.g., LinkedIn vs. search), visitor behavior, firmographics, or buying stage. - A/B testing: Test and optimize messaging by adjusting proof points, offers, or CTAs for different audience segments. - Buying signals: Send events like "viewed pricing," "downloaded guide," or "visited integration page" directly to your CRM. - Zero code website updates: Let marketers ship copy and layout changes in minutes, without developer support. Prepr CMS provides the structure developers want and the control marketers need. The result is a site that adapts to visitors, learns from every interaction, and turns more traffic into qualified demand—without stitching together multiple tools. * * * Product Website Prepr CMS Seller [Prepr](https://www.g2.com/sellers/prepr) Discussions [Prepr CMS Community](https://www.g2.com/products/prepr-cms/discuss) Languages Supported English, Dutch Solution Type Best-of-Breed Overview by Bernard Jan Boekholt Show More ## Pricing Pricing provided by Prepr CMS. ### Community Free [ View More Pricing Information ](https://www.g2.com/products/prepr-cms/pricing) ## Prepr CMS Integrations (17) What do users say about integrations? Verified by Prepr CMS [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") ActiveCampaign ](https://www.g2.com/products/activecampaign/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Algolia ](https://www.g2.com/products/algolia/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Clarity ](https://www.g2.com/products/broadcom-clarity/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") commercetools ](https://www.g2.com/products/commercetools/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Dealfront ](https://www.g2.com/products/dealfront-group-gmbh-dealfront/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Exact Globe ](https://www.g2.com/products/exact-globe/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Ads ](https://www.g2.com/products/google-ads/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Klaviyo ](https://www.g2.com/products/klaviyo/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LinkedIn Marketing Solutions ](https://www.g2.com/products/linkedin-marketing-solutions/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Nestjs ](https://www.g2.com/products/nestjs/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Next.js ](https://www.g2.com/products/next-js/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce Headless 360 Platform (formerly Salesforce Platform) ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Typeform ](https://www.g2.com/products/typeform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Typesense ](https://www.g2.com/products/typesense/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Vercel ](https://www.g2.com/products/vercel/reviews) Show More MV Marieke V. Frontend developer Enterprise (\> 1000 emp.) 7/8/2026 "A genuinely pleasant CMS to develop with" 4/5 What do you like best about Prepr CMS? The main navigation bar is simple and very clear, it's easy to find the most important sections (schema/model/media). I like the preview image of each model/component. It makes it very easy to find the right components when editing content. Finding content or certain pages is really easy, because the filters make sense. As a developer I really liked that API returns clean, flat data structures. Support is good: the prepr team is directly reachable via Slack and responds quickly. Review collected by and hosted on G2.com. What do you dislike about Prepr CMS? Not much, I wouldn't say there were any large downsides. Review collected by and hosted on G2.com. What problems is Prepr CMS solving and how is that benefiting you? As a developer, the main thing Prepr solves is friction. Things like clean data responses, flexible content modelling, and an accessible support team all, make sure setting up our data model and getting pages built is fast and easy. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Maikel M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Maikel M.") MM Maikel M. Lead developer Small-Business (50 or fewer emp.) 7/8/2026 "Fast, Beautiful, and Easy to Get Started" 4/5 What do you like best about Prepr CMS? It’s easy to use and looks great. The system is fast, and pulling data into the headless application is quick and smooth. Getting started is straightforward, so it doesn’t take long to be up and running. Review collected by and hosted on G2.com. What do you dislike about Prepr CMS? Extending, expanding, and customising it is either not possible or not as robust as in other systems, which makes it not flexible enough for all solutions. It’s also not open source. It’s SaaS and can’t be run locally, which isn’t great for development. The DTAP environment flow also isn’t amazing. Review collected by and hosted on G2.com. What problems is Prepr CMS solving and how is that benefiting you? Support is good, and it’s easy for customers to use. It also looks and feels modern. The main benefit for me is that it’s easy to “sell” to customers who don’t need leads or custom work. It also helps that the pricing feels fair. The AI features make it even easier to sell the CMS, although I haven’t really seen the benefits of using them yet. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") AI Verified User in Insurance Mid-Market (51-1000 emp.) 7/7/2026 "Smooth Editor and Flexible Components, but Real-Time Page Preview Would Help" 3.5/5 What do you like best about Prepr CMS? I love how smooth the editor feels. When migrating content, which is what I do most often, you don’t want a clunky UI slowing you down. Preprs components make it really easy to structure text beautifully and add media on the fly, keeping the focus entirely on good content. Review collected by and hosted on G2.com. What do you dislike about Prepr CMS? Sometimes I miss a true, real-time visual preview of how the text looks on the actual page. Since it's headless, you're often looking at abstract components. For a copywriter, seeing the exact final layout while typing makes formatting a lot easier. Review collected by and hosted on G2.com. What problems is Prepr CMS solving and how is that benefiting you? It prevents the chaotic mess that usually happens during large content migrations. By keeping content modular. It benefits me because I can deliver a well-organized, high-performing website to clients much faster Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Mattijn S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mattijn S.") MS Mattijn S. Medior Full-stack Developer Mid-Market (51-1000 emp.) 4/22/2026 "User-friendly No-Code Solution with Price Tag" 4/5 What do you like best about Prepr CMS? I find Prepr CMS an interesting app because it is a no-code platform. Before I worked with Prepr, I always looked somewhat negatively at no-code, but actually, with Prepr, you can do everything you can with other CMSs like Sanity or Drupal. Prepr saves you a lot of custom solutions that are the same in many projects. It's like a package where you can do almost everything you need. Additionally, the simplicity of the setup is pleasant, because everything was self-explanatory and it was quite simple. It also works very well with different projects like Firan and e-hubs. Review collected by and hosted on G2.com. What do you dislike about Prepr CMS? The costs Review collected by and hosted on G2.com. What problems is Prepr CMS solving and how is that benefiting you? I use Prepr CMS for both new and old projects. It is convenient because I only need to create one schema that is reusable for different environments. Prepr CMS works as a no-code platform and offers 99% of what other CMSs do without the need for much customization. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: OrganicAI Translated ![Johan C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Johan C.") JC Johan C. Senior Consultant Mid-Market (51-1000 emp.) 4/22/2026 "User-friendly and Flexible with Powerful AI Integrations" 4/5 What do you like best about Prepr CMS? I love Prepr CMS because of its user-friendliness, simplicity, and flexibility. The AI translations are very useful, and I look forward to further AI integrations that can make the content management process even faster. The intuitive user interface allows users to get started with minimal training. I also appreciate that personalization and A/B testing are integrated, enabling marketers to easily set up experiments within the CMS. The solution offers both content management and personalization and A/B testing right upon delivery, and the combination of the CMS and hosting platform from the EEA is a plus. It is an affordable integrated solution that takes a lot of work off our hands. Review collected by and hosted on G2.com. What do you dislike about Prepr CMS? I have not yet encountered any real limitations. From a development perspective, more can be done in terms of automation, for example through a more extensive content management API in which models and components can also be realized. Review collected by and hosted on G2.com. What problems is Prepr CMS solving and how is that benefiting you? Prepr CMS offers content management, personalization, and A/B testing in one solution. It has a user-friendly interface, allowing users to get started with minimal training. This makes setting up experiments easier for marketers, among other things. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: OrganicAI Translated ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Small-Business (50 or fewer emp.) 7/7/2026 "Easy to Use, Great Integrations, and a Polished Look" 4/5 What do you like best about Prepr CMS? Looks nice and is quite easy to use for the most part. The plain prep is good, and there are enough integrations to fill in the gaps. Review collected by and hosted on G2.com. What do you dislike about Prepr CMS? Unstable occasionally, during development ran into several bugs but they were fixed quite fast so that is nice. Only real gap with prepr cms is the forms integrations these all rely on embeds and i would like a more native solution to guard quality etc of the website. Review collected by and hosted on G2.com. What problems is Prepr CMS solving and how is that benefiting you? Mainly, our customers' content management is quite clean and easy to use. I have fewer problems with customers coming back with questions, etc. (This depends on how we, as developers, structure the components, of course.) Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Rowan Paul F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rowan Paul F.") RF Rowan Paul F. Full stack developer Small-Business (50 or fewer emp.) 7/8/2026 "Intuitive CMS" 3.5/5 What do you like best about Prepr CMS? The interface is of the CMS is very intuitive and easy to understand. Review collected by and hosted on G2.com. What do you dislike about Prepr CMS? Working on it with multiple people (as a developer) can be quite difficult because when someone makes a schema change it breaks for everyone doing local work. There are also (what I feel) as a lot of downtime compared to self hosting. Review collected by and hosted on G2.com. What problems is Prepr CMS solving and how is that benefiting you? Making us not have to think about the CMS at all, including integrations and user experience Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Tom M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tom M.") TM Tom M. Frontend Ontwikkelaar Small-Business (50 or fewer emp.) 4/17/2026 "Great for A/B testing and content personalization" 4/5 What do you like best about Prepr CMS? I really love features like A/B testing and content personalization. They make it much easier for me to experiment and tailor the content better. Review collected by and hosted on G2.com. What do you dislike about Prepr CMS? I find the CMS a bit messy. I would like to be able to organize my pages by group. I have created categories, but they all appear one below the other in the sidebar. I can't create an overarching group, like "Categories," to bundle those elements. This makes it more difficult to logically organize certain groups and keep the CMS clear and understandable. Review collected by and hosted on G2.com. What problems is Prepr CMS solving and how is that benefiting you? I really like that I can add images per section so that it is clear to the user which section he/she is adding. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: OrganicAI Translated ![Danny Paul v.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Danny Paul v.") DV Danny Paul v. Senior Software Developer Team Lead Small-Business (50 or fewer emp.) 4/22/2026 "Great Communication and Support from a Local Dutch Company." 4/5 What do you like best about Prepr CMS? It is a local (Dutch) company. Communication with Prepr as developer is very good, they take the time and effort to support. Review collected by and hosted on G2.com. What do you dislike about Prepr CMS? De complexity for editors could be an issue if to many Items exist. Folder structure is still a default way of thinking for many people. Review collected by and hosted on G2.com. What problems is Prepr CMS solving and how is that benefiting you? A good content management system to solve the general issue for mainly containt. It gives good insights. How I sometimes (as a developer) wish it would not be full headless. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Bram H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bram H.") BH Bram H. Lead Designer & Project Manager Small-Business (50 or fewer emp.) 7/8/2026 "Good UI and Performance, OK overview" 4/5 What do you like best about Prepr CMS? User friendly UI, works fast (most of the time) Review collected by and hosted on G2.com. What do you dislike about Prepr CMS? Making views to filter accross all models is kind of a hassle. Other CMS makes this proces a bit nicer and easier. Review collected by and hosted on G2.com. What problems is Prepr CMS solving and how is that benefiting you? Flexible CMS for large websites for our clients Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about Prepr CMS? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Prepr CMS ](https://www.g2.com/products/prepr-cms/discussions/new) GU Guest User • Last activity about 1 year ago What is Prepr used for? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-prepr-used-for) [ View all Discussions ](https://www.g2.com/products/prepr-cms/discuss) ## Pricing Options Pricing provided by Prepr CMS. ### Community Free ### Flex Starting at €299.00 Per Month ### Enterprise Contact Us [ View More Pricing Information ](https://www.g2.com/products/prepr-cms/pricing) Prepr CMS Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_fbaa727733110fd4adca6d865d7096f0/sanity.png "Product Avatar Image") Sanity 4.7/5(926) [ Compare Now ](https://www.g2.com/compare/prepr-cms-vs-sanity) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_00b8806bcda4bcf6c839d3cb95334676/strapi.png "Product Avatar Image") Strapi 4.5/5(205) [ Compare Now ](https://www.g2.com/compare/prepr-cms-vs-strapi) ##### ##### Prepr CMS Features Publishing Automated Publishing Multi-language AR/VR Capability Development Image Management Reuseable Content Unlimited Environments Analytics Personalization Content Performance Agentic AI - Headless CMS Cross-system Integration [ View More Features ](https://www.g2.com/products/prepr-cms/features) ## Top-Rated Alternatives [ ![Sanity](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sanity") Sanity 4.7/5(926) ](https://www.g2.com/products/sanity/reviews) [ ![Storyblok](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Storyblok") Storyblok 4.5/5(592) ](https://www.g2.com/products/storyblok/reviews) [ ![Hygraph](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hygraph") Hygraph 4.4/5(735) ](https://www.g2.com/products/hygraph/reviews) [ View All Alternatives ](https://www.g2.com/products/prepr-cms/competitors/alternatives) ##### Categories on G2 [Headless CMS](https://www.g2.com/categories/headless-cms) ##### Explore More [Top-rated intent data platforms for sales enablement](https://www.g2.com/discussions/top-rated-intent-data-platforms-for-sales-enablement)[What font licensing terms and usage rights should commercial project teams evaluate before selecting a marketplace?](https://www.g2.com/discussions/what-font-licensing-terms-and-usage-rights-should-commercial-project-teams-evaluate-before-selecting-a-marketplace%20)[Most user-friendly bot platform for sales automation](https://www.g2.com/discussions/most-user-friendly-bot-platform-for-sales-automation) [What rebate management tools integrate with NetSuite and Salesforce so rebate data flows automatically into financial reporting without a manual sync process?](https://www.g2.com/discussions/what-rebate-management-tools-integrate-with-netsuite-and-salesforce-so-rebate-data-flows-automatically-into-financial-reporting-without-a-manual-sync)[What's the best event networking and matchmaking software for saving organizers time while maximizing attendee engagement?](https://www.g2.com/discussions/what-s-the-best-event-networking-and-matchmaking-software-for-saving-organizers-time-while-maximizing-attendee-engagement)[Pros and Cons Details](https://www.g2.com/products/prepr-cms/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)