--- title: Postalytics Reviews meta\_title: 'Postalytics Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 13 reviews by the users' company size, role or industry to find out how Postalytics works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 13 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Postalytics Reviews & Product Details Postalytics is the leading all-in-one direct mail automation tool. We solve 3 huge problems with traditional direct mail. Integrate direct mail with your marketing tech stack to easily generate personalized, multi-channel campaigns. Leverage the patented Personalized URL and Personalized QR code technology to create amazing customer experiences across both print and landing page environments. Take advantage of the industry's only delivery and response tracking tools to gain full visibility into what happens after you generate automated direct mail campaigns. * * * Seller [Postalytics](https://www.g2.com/sellers/postalytics) Discussions [Postalytics Community](https://www.g2.com/products/postalytics/discuss) Languages Supported English Overview by Dennis Kelly (CEO at Postalytics) Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement \<1 month ### Return on Investment 8 months [ View More Pricing Information ](https://www.g2.com/products/postalytics/pricing) ## Top-Rated Alternatives [ ![PostGrid Print & Mail](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "PostGrid Print & Mail") PostGrid Print & Mail 4.9/5(232) ](https://www.g2.com/products/postgrid-print-mail/reviews) [ ![Sendoso](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sendoso") Sendoso 4.5/5(1,404) ](https://www.g2.com/products/sendoso/reviews) [ ![Lob](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lob") Lob 4.4/5(279) ](https://www.g2.com/products/lob/reviews) [ View All Alternatives ](https://www.g2.com/products/postalytics/competitors/alternatives) ## User Insights Average based on 13 real user reviews. Implementation Time \<1 month [Log in to unlock pricing and user insights](/login) ## Postalytics Integrations (1) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews) Show More ![Aïcha B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aïcha B.") AB Aïcha B. Coordinator Small-Business (50 or fewer emp.) 3/18/2026 "Smooth HubSpot Integration, but Text Formatting Feels Tedious" 3.5/5 What do you like best about Postalytics? How it integrates with other tools such as HubSpot. Review collected by and hosted on G2.com. What do you dislike about Postalytics? I don't like the text formatting tool—it's not very intuitive and can be quite tedious. Review collected by and hosted on G2.com. What problems is Postalytics solving and how is that benefiting you? This tool allows us to automatically send a large number of letters to our prospects, while ensuring proper tracking within our CRM. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite RH Ryan H. Small-Business (50 or fewer emp.) 1/12/2024 "Great product!" 3.5/5 What do you like best about Postalytics? I'm just starting in the ecommerce world and I was fortunate enough to come across postalitics. Postalitics performs exactly the way they advertise it to. I've experienced a lot of insight through their program. I like how easy they make it to gain way to direct mailing. Review collected by and hosted on G2.com. What do you dislike about Postalytics? I would have liked to have seen more free options. Other than that I don't really have much bad to say about them. Review collected by and hosted on G2.com. What problems is Postalytics solving and how is that benefiting you? It gives leads and turns those leads into paying customers. I'm reaching people that I never would have otherwise.. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Michael J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michael J.") MJ Michael J. Growth Marketing Small-Business (50 or fewer emp.) 3/22/2023 "Great for small batch campaigns and personalization" 4/5 What do you like best about Postalytics? It's simple to use, and the ability to insert variable tags for personalization is great, as is the out-of-the-box Salesforce integration. The ability to add personalized URLs and QR codes is also great. Review collected by and hosted on G2.com. What do you dislike about Postalytics? The UI is a little clunky at times, and you do trade off on the print quality with digital printing (versus more traditional - and expensive - offset). Probably not great for premium brands. Review collected by and hosted on G2.com. What problems is Postalytics solving and how is that benefiting you? It has allowed us to in-house some of our DM program. Review collected by and hosted on G2.com. Show More 3/24/2023 Validated ReviewerSource: Organic ![Aaron W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aaron W.") AW Aaron W. President Marketing and Advertising Mid-Market (51-1000 emp.) 10/2/2019 "Great tool with a couple limitations we are working through." 3.5/5 What do you like best about Postalytics? Love that I can send direct mail without minimums. The builder tool is easy to use and it has great analytics. They were even able to get a mailing list for me through one of their vendors! Review collected by and hosted on G2.com. What do you dislike about Postalytics? It would be the ability to implement a drip campaign when you are not using a CRM like HubSpot. I would like to be able to load a list into the system and use that as the trigger but currently, you can only do it with a CRM integration. Also, while the list we uploaded for mailing was supposed to get scrubbed, we got a lot of mailers back that seemed like they should have been scrubbed out prior to being sent. Review collected by and hosted on G2.com. Recommendations to others considering Postalytics: Postalytics is definitely much more useful for people who have something like Hubspot integrated. We are moving in that direction but are not there yet. Review collected by and hosted on G2.com. What problems is Postalytics solving and how is that benefiting you? Looking to be able to reach out to customers using mail when we do not have email but have in the past been limited by monthly minimums at our mail house. Postalytics will be able to give us the ability to be a lot more personal in our communications because we can direct mail to individuals and not only to groups. Review collected by and hosted on G2.com. Show More Response from Dennis Kelly of Postalytics [Editedit](https://www.g2.com/survey_responses/postalytics-review-3342250/official_response/edit) Hey Aaron! Thank you for your review. Glad you liked the ability to send mail without minimums, the list builder tool and the analytics dashboard! With the list scrubbing, we use same system the USPS uses to verify and flag any bad addresses. Triggered Drip Campaigns can be connected to HubSpot, Salesforce or Zapier. We also have developed a way to trigger direct mail from a daily list file update. We will reach out to talk about this option. We are always looking to improve the user experience with Postalytics. If you have any questions please reach out! Current UserValidated ReviewerSource: Organic ![Alyssa Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alyssa Z.") AZ Alyssa Z. Associate Marketing Manager Mid-Market (51-1000 emp.) 10/1/2019 "Postalytics Tester" 3.5/5 What do you like best about Postalytics? I like the idea of being able to run complete analysis of the effect and conversion rates of my Direct Mail Campaigns Review collected by and hosted on G2.com. What do you dislike about Postalytics? I dislike that some of the interface is difficult to use and figure out like creating PURls and getting Domains added. I have struggled with this. Review collected by and hosted on G2.com. Recommendations to others considering Postalytics: I recommend doing your research and having a dev team handy when you implement this program Review collected by and hosted on G2.com. What problems is Postalytics solving and how is that benefiting you? Reporting on Direct Mail marketing campaigns for my e-commerce clients Review collected by and hosted on G2.com. Show More Response from Dennis Kelly of Postalytics [Editedit](https://www.g2.com/survey_responses/postalytics-review-3336661/official_response/edit) Alyssa, Thank you for your review of Postalytics! We like to hear that our tracking and analytics is giving you more clarity on how each campaign is performing. pURLs and their domains give the marketer a detailed view of direct mail response. They do require a little hand holding when first setup, then they typically run very smoothly without additional effort. We would be happy to walk you through it and hear what we can do to make it better! Feel free to contact us at support@postalytics.com Current UserValidated ReviewerSource: Organic ## Pricing Insights Averages based on real user reviews. ### Time to Implement \<1 month ### Return on Investment 8 months [ View More Pricing Information ](https://www.g2.com/products/postalytics/pricing) Postalytics Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_71e72e903ce2b163b005a6a329718281/postgrid-print-mail.png "Product Avatar Image") PostGrid Print & Mail 4.9/5(232) [ Compare Now ](https://www.g2.com/compare/postgrid-print-mail-vs-postalytics) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_06d24869f7bc0b6646467a3283865f7c/sendoso.png "Product Avatar Image") Sendoso 4.5/5(1,404) [ Compare Now ](https://www.g2.com/compare/postalytics-vs-sendoso) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_a5b5526c669c3c9c7c1ea36a4b1232b6/lob.png "Product Avatar Image") Lob 4.4/5(279) [ Compare Now ](https://www.g2.com/compare/lob-vs-postalytics) ##### Categories on G2 [Direct Mail Automation](https://www.g2.com/categories/direct-mail-automation) ##### Explore More [Best cloud-based construction estimating solutions](https://www.g2.com/discussions/what-are-the-best-cloud-based-construction-estimating-solutions)[Is a paid file recovery tool worth it, or is this a category where free tools are genuinely good enough for most people?](https://www.g2.com/discussions/is-a-paid-file-recovery-tool-worth-it-or-is-this-a-category-where-free-tools-are-genuinely-good-enough-for-most-people)[Which community association management tools support ACH payments and automated late fee processing?](https://www.g2.com/discussions/which-community-association-management-tools-support-ach-payments-and-automated-late-fee-processing) [What's the top CPaaS software](https://www.g2.com/discussions/what-s-the-top-cpaas-software)[Best platform to manage a large online community](https://www.g2.com/discussions/what-is-the-best-platform-to-manage-a-large-online-community)[Top tools for creating accurate project cost estimates](https://www.g2.com/discussions/what-are-the-top-tools-for-creating-accurate-project-cost-estimates-in-construction) [Show MoreShow Less](javascript:void(0);)