--- title: Postalytics Reviews meta_title: 'Postalytics Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 13 reviews by the users' company size, role or industry to find out how Postalytics works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 13 scale: '5' date_modified: '2026-08-07' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Postalytics Reviews **Vendor:** Postalytics **Category:** [Direct Mail Automation Software](https://www.g2.com/categories/direct-mail-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 13 ## About Postalytics Postalytics is the leading all-in-one direct mail automation tool. We solve 3 huge problems with traditional direct mail. Integrate direct mail with your marketing tech stack to easily generate personalized, multi-channel campaigns. Leverage the patented Personalized URL and Personalized QR code technology to create amazing customer experiences across both print and landing page environments. Take advantage of the industry's only delivery and response tracking tools to gain full visibility into what happens after you generate automated direct mail campaigns. ## Postalytics Reviews ### 1. Mailing automation is one thing, but tracking activity of the recipient is next level **Rating:** 5.0/5.0 stars **Reviewed by:** Steve S. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2023 **What do you like best about Postalytics?** The best thing about the platform is that is solved a mailing issue that I was having which was expensive and time-consuming. The integration with the CRM was the ease of use and implementation that I was looking for. **What do you dislike about Postalytics?** The functionality of the product is excellent, yet I find that I have trouble recognizing some of the campaigns I have created. I am not on the platform every day, and once I find the right place to be, then I have no issues. Relatively speaking, super minor issue on my part. **What problems is Postalytics solving and how is that benefiting you?** I was exporting lists of contacts, conducting a mail merge, printing and preparing the mailers, and then going to the post office to buy postage. This solution has allowed me to draft my letter, and through an integration, add a tag to my contacts in my CRM, which adds them to a particular campaign, and the mailer is prepped and sent to them, along with unique tracking IDs per piece. So I can measure my ROI better than I could even imagine using mail. ### 2. Excellent Mailing Company with Unique Elements **Rating:** 5.0/5.0 stars **Reviewed by:** John H. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2023 **What do you like best about Postalytics?** Our company spent a lot of time looking for a direct mailing company. The most important feature we were looking for was the ability to track QR code scans. Postalytics is one of the only companies that offers this feature. The data we are able to get is invaluable when it comes to our marketing! Their prices are very competitive and the quality of their printing is superb. The support team is very helpful with whatever you need. You are able to build your templates "offline" and upload them which is very useful and easy. **What do you dislike about Postalytics?** Sometimes the website runs slow and lags. Occasionally I will run into issues when trying to delete assets or campaigns. Having the ability to search lists by address would be a nice feature. The internal template design system is subpar. **What problems is Postalytics solving and how is that benefiting you?** We are able to market to potential sellers in the area with high-quality postcards and track how well our campaigns are doing with PURLs and trackable QR Codes, all while paying very competitive prices on printing and mailing! ### 3. Proud to be a new partner with Postalytics **Rating:** 5.0/5.0 stars **Reviewed by:** Joe B. | President/Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 15, 2023 **What do you like best about Postalytics?** Postalytics ability to get direct mail out the door in two days, synchronize with email campaigns, and directly update client records in Salesforce is great! **What do you dislike about Postalytics?** I have not had any issues with the platform. Customer service has been excellent. **What problems is Postalytics solving and how is that benefiting you?** Postalytics removes the challenge of guessing volumes and negotiating mailing dates. It's a one-stop shop for direct mail. ### 4. Simple and effective to send direct mail our to our list **Rating:** 5.0/5.0 stars **Reviewed by:** Akeel J. | Investment Director, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2023 **What do you like best about Postalytics?** The tracking of the status of every mail piece that gets sent out to my list. Also, knowing that I know only pay for the verified addresses that are delivered. Great product! **What do you dislike about Postalytics?** Would like to see some A/B testing functionality for sending direct mail pieces. **What problems is Postalytics solving and how is that benefiting you?** Making it easy to send direct mail out to our list of contacts and keep them informed. Easy to custom design the letter and post cards online with our designer. ### 5. Great tool for fast efficient mail **Rating:** 5.0/5.0 stars **Reviewed by:** Patrick C. | Senior Marketing Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2023 **What do you like best about Postalytics?** Postalytics allows our clients to send CRM mailings faster than ever before, with pricing that is market competitive at small volumes. **What do you dislike about Postalytics?** I wish the agency model allowed for tiered pricing. **What problems is Postalytics solving and how is that benefiting you?** Fast turn mailings for smaller volume clients. ### 6. Postalytics- A Valuable Direct Mail Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Alexander B. | Senior CRM and Systems Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 22, 2022 **What do you like best about Postalytics?** We have made great use of Postalytics' ability to integrate with Salesforce. We trigger direct mail events based on criteria on our records and track the success and deliverability of that direct mailing without having to leave the Salesforce environment. We can automate and track mailings on mass and have created a simplified business process for what would be an otherwise time-consuming function. **What do you dislike about Postalytics?** Being able to launch a Postalytic event off of a Custom Salesforce object rather than just the Contact or Lead would be useful, but this is a small limitation to work around. **What problems is Postalytics solving and how is that benefiting you?** Postalytics allows us to automatically send direct mail to clients faster than if we were to manually draft and mail the message or set up a mail merge function. ### 7. Direct Mail Automation - I like It! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2018 **What do you like best about Postalytics?** Just how easy it is to create direct mail campaigns now. We can access the postcard editor right from our automation system, and even use triggers and automated workflows with direct mail now which is transformational. **What do you dislike about Postalytics?** Haven't found anything yet. Hard to criticize a system that has shown such a big return on investment for us! **Recommendations to others considering Postalytics:** This was a really great solution for our business model. I have no problem recommending Postalytics to companies looking to incorporate direct mail into their marketing efforts. **What problems is Postalytics solving and how is that benefiting you?** The biggest thing is we needed to find a way to get through the noise and get our message in front of our targets. Postalytics helped us do that - and then some. Using Postalytics direct mail automation, we were able to create a number of really promising sales opportunities with companies we hadn't been able to get in front of. **Official Response from Dennis Kelly:** > Thank you for your review! We are glad to hear that you have gotten a big return out of using Postalytics. We are always looking to hear what you like about the product and how we can improve on it! ### 8. Outstanding way to convert leads **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 28, 2017 **What do you like best about Postalytics?** Postalytics allowed me to build unexpected experiences into my campaigns. I was struggling to stand out from the noise against other email marketers and Postalytics gave me the tools to better engage my prospects and accelerate pipeline. Postalytics has changed how I view direct mail as it provides full automation and real-time analytics. **What do you dislike about Postalytics?** Postalytics is an easy to-use web-based system that is easily navigated. I'm looking forward to seeing the additional integrations Postalytics release. **Recommendations to others considering Postalytics:** Best use of my marketing $. Period. **What problems is Postalytics solving and how is that benefiting you?** One of my Postalytics campaigns woke a dormant lead and it turned into a 6 figure deal. **Official Response from Dennis Kelly:** > We are glad you had a great experience! Our goal is to help companies like yours stand out from the crowd. We also like to hear people using us to close a big deal! Thanks for taking some time to leave a review. - [View Postalytics pricing details and edition comparison](https://www.g2.com/products/postalytics/reviews?filters%5Bnps_score%5D%5B%5D=5§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+11%3A25%3A34+-0500&secure%5Bsession_id%5D=3e55e0d4-a54f-4325-9a8e-0ba1f8b28119&secure%5Btoken%5D=75f8c2af70e4305b40e7263fde5b9953d75bd191ecd9bb01f83035e9917d828a&format=llm_user) ## Postalytics Integrations - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) ## Postalytics Features **Logistics** - Direct Mail Design - CRM & Marketing Automation Integration - Custom Batch Sizes - Delivery Speed **Testing & Tracking** - Mailing List Management - Dashboards & Reporting - A/B Testing - Campaign Management - Design Management **Agentic AI - Direct Mail Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Mailing Services Integration - Printing Services Integration **Additional Functionality** - Mailer Templates - Data Import/Export - Mailing List Purchasing - Delivery Tracking - Event Triggered Actions - AI Copilot - Response Alerts - Generative AI - Mailing List Scrubbing - Reporting/Analytics ## Top Postalytics Alternatives - [PostGrid Print & Mail](https://www.g2.com/products/postgrid-print-mail/reviews) - 4.9/5.0 (232 reviews) - [Sendoso](https://www.g2.com/products/sendoso/reviews) - 4.5/5.0 (1,380 reviews) - [Lob](https://www.g2.com/products/lob/reviews) - 4.4/5.0 (271 reviews)