Compare Lob and Postalytics 
At a Glance
Market Segments
Small-Business (57.8% of reviews)
Small-Business (69.2% of reviews)
Entry-Level Pricing
Free Per Month
No pricing available
Lob
Star Rating
(244)4.4 out of 5
Market Segments
Small-Business (57.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Free Trial is available
Browse all 4 pricing plansPostalytics
Star Rating
(13)4.4 out of 5
Market Segments
Small-Business (69.2% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about PostalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Lob excels in overall user satisfaction, reflected in its higher G2 Score compared to Postalytics. Users appreciate Lob's ability to quickly manage various mailing tasks, with one user noting, "Lob helps me move really quickly when I need to get out different packages and information to my clients."
- According to verified reviews, Lob has a significantly larger number of reviews, indicating a more established user base. With 217 reviews compared to Postalytics' 12, users can feel more confident in the reliability of Lob's performance and support.
- Users say that Lob's implementation process is straightforward, with many highlighting the intuitive features that make it easy to set up and use. One user mentioned the "robust API" that allows for flexibility, which is a crucial aspect for businesses needing to integrate with existing systems.
- Reviewers mention that while Postalytics offers strong personalization features, such as the ability to insert variable tags and add personalized URLs, it struggles with overall user satisfaction compared to Lob. Users have noted that Postalytics can be less effective in meeting specific workflow needs.
- Users highlight the quality of support provided by Postalytics, which scores impressively high in this area. One user remarked on the platform's ability to solve complex mailing issues efficiently, showcasing its value for businesses looking for reliable support.
- According to recent feedback, Lob's direct mail design capabilities are praised, with users enjoying the variety of options available. In contrast, Postalytics has received mixed reviews regarding its design features, with one user stating that it "solved a mailing issue" but lacking in other areas like direct mail design quality.
Pricing
Entry-Level Pricing
Lob
DEVELOPER
Free
Per Month
Not ready to purchase yet?
- Test Lob's Print & Mail API with zero commitments
Postalytics
No pricing availableFree Trial
Lob
Free Trial is available
Postalytics
Free Trial is available
Ratings
Meets Requirements
8.9
158
8.8
10
Ease of Use
8.9
161
8.3
10
Ease of Setup
8.8
105
7.9
8
Ease of Admin
9.0
80
8.8
8
Quality of Support
8.6
142
9.7
10
Has the product been a good partner in doing business?
8.6
77
9.4
8
Product Direction (% positive)
7.7
131
10.0
10
Features by Category
Logistics
8.4
70
6.4
6
8.4
55
9.3
5
8.6
55
10.0
6
8.3
82
9.0
5
Testing & Tracking
8.1
62
8.6
6
8.0
81
8.3
5
Feature Not Available
Not enough data
Agentic AI - Direct Mail Automation
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Management
7.5
14
Not enough data
8.0
19
Not enough data
Functionality
8.2
24
Not enough data
8.8
24
Not enough data
7.8
16
Not enough data
7.8
13
Not enough data
Logistics - Print Fulfillment
7.9
15
Not enough data
7.7
14
Not enough data
Agentic AI - Print Fulfillment Services
Feature Not Available
Not enough data
Customization - Print Fulfillment
8.3
16
Not enough data
7.2
15
Not enough data
7.3
14
Not enough data
Categories
Categories
Shared Categories
Lob and Postalytics are categorized as Direct Mail Automation
Unique Categories
Lob is categorized as Print Fulfillment Services and Address Verification
Postalytics has no unique categories
Reviews
Reviewers' Company Size
Lob
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Postalytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.4%
Insurance
12.4%
Real Estate
11.9%
Computer Software
8.0%
Hospital & Health Care
6.2%
Other
49.1%
Real Estate
15.4%
Information Technology and Services
15.4%
Financial Services
15.4%
Marketing and Advertising
7.7%
Law Practice
7.7%
Other
38.5%
Alternatives
Discussions
Is there a way to print postcards on higher quality cardstock?
2 Comments
MP
LOB has an Enterprise tier that does allow for variations to the standard stock quality & sizes, however this would have to be coordinated with them and I...Read more
What does Lob do?
2 Comments
MP
LOB is an automated direct mail platform that creates print to mail collateral through an API. Read more
I need to get tracking information
1 Comment
MP
Have you tested your API call outside of Zapier? What tracking info are you missing?Read more
Postalytics has no discussions with answers
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