OutboundEngine Features

Summary of Features

Email Marketing

Building and Personalizing Emails
Sending Outbound Emails
Manage Email Deliverability
Automated Email Responses

Online Marketing

Landing Pages and Forms
Dynamic Content
Mobile Optimized

Lead Management

Marketing Lead Database
Data Quality Management

Social

Social Sharing
Social Campaigns
Social Engagement
Social Ads

Reporting & Analytics

Basic Reporting
Web Analytics

Filter for Features

Integration

Data Import & Export Tools Ability to input, modify and extract data from the application in bulk through a structured file.	Not enough data available
Integration APIs Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.	Not enough data available
Breadth of Partner Applications To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.	Not enough data available

Platform

Customization System provides sufficient customization to meet business requirements	Not enough data available
Workflow Capability Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.	Not enough data available
User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.	Not enough data available
Internationalization Enables users to view and transact business with the same content in multiple languages and currencies.	Not enough data available
Sandbox / Test Environments Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.	Not enough data available
Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.	Not enough data available
Output Document Generation Allows adminstrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.	Not enough data available
API / Integrations Based on 12 OutboundEngine reviews. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.	75% (Based on 12 reviews)
Custom Reports As reported in 16 OutboundEngine reviews. Able to create custom reports to cater to specific metrics and key performance indicators.	80% (Based on 16 reviews)
User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 18 reviewers of OutboundEngine have provided feedback on this feature.	81% (Based on 18 reviews)
Performance and Reliability As reported in 20 OutboundEngine reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.	86% (Based on 20 reviews)
Enterprise Scalability As reported in 15 OutboundEngine reviews. Provides features to allow scaling for large organizations.	79% (Based on 15 reviews)
Customization Allows administrators to customize to accomodate their unique process. Includes ability to create custom objetcs, fields, rules, calculations, and views. This feature was mentioned in 18 OutboundEngine reviews.	81% (Based on 18 reviews)
Workflow Capability As reported in 15 OutboundEngine reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.	82% (Based on 15 reviews)
Internationalization Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. This feature was mentioned in 10 OutboundEngine reviews.	78% (Based on 10 reviews)
Notifications Based on 18 OutboundEngine reviews. Alerts marketer of the performance of particular campaigns.	87% (Based on 18 reviews)
Optimization Optimizes marketing campaigns for mobile devices.	Not enough data available
Integrations - Mobile Marketing Integrates advertising/campaigns into mobile applications, games, and mobile browsers.	Not enough data available
Internationalization Facilitates global text message and mobile marketing campaigns.	Not enough data available

Email Marketing

Building and Personalizing Emails Based on 40 OutboundEngine reviews and verified by the G2 Product R&D team. Create and design emails with an editor; manage templates; personalize dynamically	76% (Based on 40 reviews)
Sending Outbound Emails Based on 42 OutboundEngine reviews and verified by the G2 Product R&D team. Create targeted lists, schedule and manage bulk email sending.	84% (Based on 42 reviews)
Manage Email Deliverability Based on 43 OutboundEngine reviews and verified by the G2 Product R&D team. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.	79% (Based on 43 reviews)
Automated Email Responses Based on 35 OutboundEngine reviews and verified by the G2 Product R&D team. Set up automated nurturing emails based on events, online activities, and lead scores	77% (Based on 35 reviews)

Online Marketing

Landing Pages and Forms Based on 34 OutboundEngine reviews and verified by the G2 Product R&D team. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.	77% (Based on 34 reviews)
Dynamic Content Based on 40 OutboundEngine reviews and verified by the G2 Product R&D team. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.	76% (Based on 40 reviews)
A/B Testing Based on 22 OutboundEngine reviews and verified by the G2 Product R&D team. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.	74% (Based on 22 reviews)
Mobile Optimized Based on 33 OutboundEngine reviews and verified by the G2 Product R&D team. Support mobile-optimized emails, online forms, and landing pages.	79% (Based on 33 reviews)
Search Tracking and Optimization Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. 30 reviewers of OutboundEngine have provided feedback on this feature.	77% (Based on 30 reviews)

Lead Management

Marketing Lead Database Based on 34 OutboundEngine reviews and verified by the G2 Product R&D team. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.	74% (Based on 34 reviews)
Data Quality Management Based on 33 OutboundEngine reviews and verified by the G2 Product R&D team. Data quality consists of deduplication, cleansing, and appending your marketing database.	82% (Based on 33 reviews)
Segmentation Based on 26 OutboundEngine reviews and verified by the G2 Product R&D team. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.	77% (Based on 26 reviews)
Lead Scoring and Grading Based on 30 OutboundEngine reviews and verified by the G2 Product R&D team. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.	76% (Based on 30 reviews)
Lead Nurturing Based on 28 OutboundEngine reviews and verified by the G2 Product R&D team. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.	76% (Based on 28 reviews)
Online Behavior Tracking Based on 26 OutboundEngine reviews and verified by the G2 Product R&D team. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.	78% (Based on 26 reviews)
Automated Alerts and Tasks Based on 28 OutboundEngine reviews and verified by the G2 Product R&D team. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.	74% (Based on 28 reviews)
CRM Lead Integration Based on 16 OutboundEngine reviews and verified by the G2 Product R&D team. Sync lead, contact, account, and opportunity information with your CRM system.	81% (Based on 16 reviews)

Campaign Management

Program Management Based on 20 OutboundEngine reviews and verified by the G2 Product R&D team. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.	75% (Based on 20 reviews)
Event / Webinar Marketing Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.	Not enough data available
Calendaring Based on 28 OutboundEngine reviews and verified by the G2 Product R&D team. Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR.	85% (Based on 28 reviews)
Budgeting Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices.	Not enough data available
Campaign Dashboard Overview of all media purchases and campaigns in a single interface. This feature was mentioned in 27 OutboundEngine reviews.	89% (Based on 27 reviews)
Campaign Optimization Enables marketer to set metrics by which their campaigns are automatically optimized. This feature was mentioned in 25 OutboundEngine reviews.	85% (Based on 25 reviews)
Reach As reported in 23 OutboundEngine reviews. Amount and quality of inventory partner sites on which ads can be placed.	80% (Based on 23 reviews)
Bulk Editing Based on 15 OutboundEngine reviews. Enables marketers to edit campaigns in bulk as opposed to one piece at a time.	73% (Based on 15 reviews)
Batch Uploading Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. This feature was mentioned in 18 OutboundEngine reviews.	81% (Based on 18 reviews)
Brand Safety As reported in 20 OutboundEngine reviews. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.	82% (Based on 20 reviews)
Fraud Protection Based on 18 OutboundEngine reviews. Ensures marketer's ad reach and performance is not inflated by bots or spam websites.	80% (Based on 18 reviews)
Frequency Capping Allows marketer to set a limit on how many times a consumer sees their ad. This feature was mentioned in 14 OutboundEngine reviews.	79% (Based on 14 reviews)
Budget Pacing Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. 11 reviewers of OutboundEngine have provided feedback on this feature.	56% (Based on 11 reviews)
Creative Optimization Based on 14 OutboundEngine reviews. Tools offered for creating and optimizing creative components of campaigns.	73% (Based on 14 reviews)
Rich Media Capabilties Based on 14 OutboundEngine reviews. Supports rich media display and video ads that involve user interaction.	70% (Based on 14 reviews)
In-App Ads Allows for ads to be placed in mobile apps.	Not enough data available
Mobile Rich Media Capabilities Supports rich media mobile ads that involve user interaction. This feature was mentioned in 11 OutboundEngine reviews.	73% (Based on 11 reviews)

Social

Social Listening Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores. This feature was mentioned in 12 OutboundEngine reviews.	75% (Based on 12 reviews)
Social Sharing Based on 38 OutboundEngine reviews and verified by the G2 Product R&D team. Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.	79% (Based on 38 reviews)
Social Campaigns Based on 39 OutboundEngine reviews and verified by the G2 Product R&D team. Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets.	80% (Based on 39 reviews)
Social Engagement Based on 38 OutboundEngine reviews and verified by the G2 Product R&D team. Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.	75% (Based on 38 reviews)
Social Ads Based on 31 OutboundEngine reviews and verified by the G2 Product R&D team. Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time	77% (Based on 31 reviews)

Reporting & Analytics

Basic Reporting Based on 40 OutboundEngine reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.	81% (Based on 40 reviews)
Web Analytics Based on 31 OutboundEngine reviews and verified by the G2 Product R&D team. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.	80% (Based on 31 reviews)
ROI Analytics Based on 12 OutboundEngine reviews. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.	54% (Based on 12 reviews)
Revenue Analytics Based on 16 OutboundEngine reviews and verified by the G2 Product R&D team. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.	60% (Based on 16 reviews)
SEO / Keyword Analytics As reported in 10 OutboundEngine reviews. Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors.	67% (Based on 10 reviews)

Social Functionality

Based on 24 OutboundEngine reviews. Product functionality for social advertising.

86%

(Based on 24 reviews)

Targeting

Targeting As reported in 12 OutboundEngine reviews. Able to target desired audiences based on demographics and behavior variables.	74% (Based on 12 reviews)
Retargeting As reported in 12 OutboundEngine reviews. Able to retarget previous impressions to your site across the web to increase conversion rates.	71% (Based on 12 reviews)
Geo-Targeting Able to tailor ads based on consumer general region, state or designated market area (DMA). 10 reviewers of OutboundEngine have provided feedback on this feature.	67% (Based on 10 reviews)
Contextual Targeting Based on 12 OutboundEngine reviews. Able to match the marketer's ad with specific content on a site or page.	71% (Based on 12 reviews)

Consumer Intelligence

Customer Feedback Based on 11 OutboundEngine reviews and verified by the G2 Product R&D team. Provides a forum for customers to give feedback and data storage for company analysis.	97% (Based on 11 reviews)
Competitive Intelligence Allows users to get real-time information on competitors performance and reputation.	n/a
Sentiment Analysis Gives users greater visibility into the how feel and respond to reputation gaining tactics.	Not enough data available

Reporting

Revenue Reporting Provides tools with enhanced filtering and correlation between revenue and reputation.	n/a
Corporate Reporting Helps monitor the overall performance of marketing efforts and brand establishment.	Not enough data available
Dashboard Based on 11 OutboundEngine reviews and verified by the G2 Product R&D team. Provides a centralized hub and management tools for all data points related to online reputation.	83% (Based on 11 reviews)

Media Monitoring

Social Networks Monitoring Helps track and monitor social media trends and interactions.	Not enough data available
Social Media Management Based on 10 OutboundEngine reviews and verified by the G2 Product R&D team. Helps manage social messaging and measures the full impact of social campaigns.	98% (Based on 10 reviews)
Digital Media Monitoring Based on 10 OutboundEngine reviews. Helps manage ad messaging and measures the full impact of digital advertising campaigns.	97% (Based on 10 reviews)

In-House Management

Employee Performance Gives visibility into employee performance and each individual's impact on reputation initiatives.	n/a
Team Workflow Helps establish a workflow that allows team members to communicate effectively and collaboratively.	n/a

Analysis

Application Attribution Attributes app installs to the marketing campaigns and media sources that drove it.	Not enough data available
Campaign Analysis Measures impact and effectiveness of mobile marketing campaigns.	Not enough data available
Uninstall Tracking Measures user-level uninstall insights.	Not enough data available
Custom Dashboards Creates custom data views to suit every team member's needs.	Not enough data available

Campaigns

Proximity Marketing Collects geo-location data on mobile users to customize relevant campaigns.	Not enough data available
Push Notifications Pushes notifications or text messages to mobile devices	Not enough data available
Bulk SMS Provides templates for mass mobile messaging campaigns	Not enough data available
Two-Way Text Messaging Facilitates two-way text messaging to encourage consumer engagement and loyalty	Not enough data available
Email Campaigns Personalizes and optimizes email mobile marketing campaigns.	Not enough data available
Audience Segmentation Identifies the most granular audience segments based on actions, inactions, and user properties.	Not enough data available

Engagement

Coupons and Promotions

Sends out coupons and promotions to reward and entice mobile device users.

Not enough data available

Communication

Pop-up Chat Enables a popup chat window on company websites to encourage interaction between website visitors and designated company representatives.	Not enough data available
Notifications Delivers notifications to both sides of the conversation.	Not enough data available
Targeted Emails Sends automated emails to further engage clients and potential clients.	Not enough data available
In-App Messaging Allows for live chat to be enabled within the app for customer help.	Not enough data available
Co-Browsing Allows agents to join a customer's browser session and navigate through the website with them.	Not enough data available

Internal Use

Customization Allows users to customize chat colors, text, logos, and branding.	Not enough data available
Conversation Archiving Archives conversations in a separate location for later reference.	Not enough data available
Lead Development Enables employees to denote potential customers.	Not enough data available
Knowledge Base Establishes a knowledge base for employee reference during conversations.	Not enough data available
Team Inbox Provides a central location for help requests, helping employees respond sooner.	Not enough data available
Customer Profiles Allows for the creation of profiles for contacts and customers.	Not enough data available

Platform Interoperability

Close Ecosystem API

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Not enough data available