OutboundEngine Features

Based on 11 OutboundEngine reviews and verified by the G2 Product R&D team. Ability to input, modify and extract data from the application in bulk through a structured file.

Based on 10 OutboundEngine reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.

Based on 14 OutboundEngine reviews and verified by the G2 Product R&D team. System provides sufficient customization to meet business requirements

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Enables users to view and transact business with the same content in multiple languages and currencies.

Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.

As reported in 16 OutboundEngine reviews. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

Based on 21 OutboundEngine reviews. Able to create custom reports to cater to specific metrics and key performance indicators.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 23 reviewers of OutboundEngine have provided feedback on this feature.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 24 OutboundEngine reviews.

Provides features to allow scaling for large organizations. This feature was mentioned in 19 OutboundEngine reviews.

Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. 23 reviewers of OutboundEngine have provided feedback on this feature.

As reported in 19 OutboundEngine reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. This feature was mentioned in 14 OutboundEngine reviews.

Alerts marketer of the performance of particular campaigns. 23 reviewers of OutboundEngine have provided feedback on this feature.

Optimizes marketing campaigns for mobile devices.

Integrates advertising/campaigns into mobile applications, games, and mobile browsers.

Facilitates global text message and mobile marketing campaigns.

Based on 47 OutboundEngine reviews and verified by the G2 Product R&D team. Create and design emails with an editor; manage templates; personalize dynamically

Based on 50 OutboundEngine reviews and verified by the G2 Product R&D team. Create targeted lists, schedule and manage bulk email sending.

Based on 51 OutboundEngine reviews and verified by the G2 Product R&D team. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.

Based on 43 OutboundEngine reviews and verified by the G2 Product R&D team. Set up automated nurturing emails based on events, online activities, and lead scores

Based on 42 OutboundEngine reviews and verified by the G2 Product R&D team. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.

Based on 47 OutboundEngine reviews and verified by the G2 Product R&D team. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.

Based on 27 OutboundEngine reviews and verified by the G2 Product R&D team. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.

Based on 40 OutboundEngine reviews and verified by the G2 Product R&D team. Support mobile-optimized emails, online forms, and landing pages.

Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. 37 reviewers of OutboundEngine have provided feedback on this feature.

Based on 41 OutboundEngine reviews and verified by the G2 Product R&D team. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.

Based on 40 OutboundEngine reviews and verified by the G2 Product R&D team. Data quality consists of deduplication, cleansing, and appending your marketing database.

Based on 33 OutboundEngine reviews and verified by the G2 Product R&D team. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.

Based on 37 OutboundEngine reviews and verified by the G2 Product R&D team. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.

Based on 35 OutboundEngine reviews and verified by the G2 Product R&D team. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.

Based on 33 OutboundEngine reviews and verified by the G2 Product R&D team. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.

Based on 34 OutboundEngine reviews and verified by the G2 Product R&D team. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.

Based on 21 OutboundEngine reviews and verified by the G2 Product R&D team. Sync lead, contact, account, and opportunity information with your CRM system.

Based on 25 OutboundEngine reviews and verified by the G2 Product R&D team. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.

Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. 12 reviewers of OutboundEngine have provided feedback on this feature.

Based on 33 OutboundEngine reviews and verified by the G2 Product R&D team. Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR.

Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices. This feature was mentioned in 12 OutboundEngine reviews.

Overview of all media purchases and campaigns in a single interface. This feature was mentioned in 33 OutboundEngine reviews.

Based on 31 OutboundEngine reviews. Enables marketer to set metrics by which their campaigns are automatically optimized.

Based on 30 OutboundEngine reviews. Amount and quality of inventory partner sites on which ads can be placed.

Enables marketers to edit campaigns in bulk as opposed to one piece at a time. This feature was mentioned in 21 OutboundEngine reviews.

Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. 23 reviewers of OutboundEngine have provided feedback on this feature.

As reported in 25 OutboundEngine reviews. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.

As reported in 23 OutboundEngine reviews. Ensures marketer's ad reach and performance is not inflated by bots or spam websites.

As reported in 19 OutboundEngine reviews. Allows marketer to set a limit on how many times a consumer sees their ad.

Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. This feature was mentioned in 16 OutboundEngine reviews.

As reported in 19 OutboundEngine reviews. Tools offered for creating and optimizing creative components of campaigns.

As reported in 19 OutboundEngine reviews. Supports rich media display and video ads that involve user interaction.

Allows for ads to be placed in mobile apps. 13 reviewers of OutboundEngine have provided feedback on this feature.

As reported in 16 OutboundEngine reviews. Supports rich media mobile ads that involve user interaction.

Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores. 18 reviewers of OutboundEngine have provided feedback on this feature.

Based on 46 OutboundEngine reviews and verified by the G2 Product R&D team. Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.

Based on 47 OutboundEngine reviews and verified by the G2 Product R&D team. Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets.

Based on 45 OutboundEngine reviews and verified by the G2 Product R&D team. Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.

Based on 38 OutboundEngine reviews and verified by the G2 Product R&D team. Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time

Based on 47 OutboundEngine reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.

Based on 37 OutboundEngine reviews and verified by the G2 Product R&D team. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.

Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. This feature was mentioned in 18 OutboundEngine reviews.

Based on 22 OutboundEngine reviews and verified by the G2 Product R&D team. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.

Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. 16 reviewers of OutboundEngine have provided feedback on this feature.

As reported in 29 OutboundEngine reviews. Product functionality for social advertising.

Based on 16 OutboundEngine reviews. Able to target desired audiences based on demographics and behavior variables.

Able to retarget previous impressions to your site across the web to increase conversion rates. 16 reviewers of OutboundEngine have provided feedback on this feature.

Able to tailor ads based on consumer general region, state or designated market area (DMA). This feature was mentioned in 14 OutboundEngine reviews.

Based on 15 OutboundEngine reviews. Able to match the marketer's ad with specific content on a site or page.

Based on 12 OutboundEngine reviews and verified by the G2 Product R&D team. Provides a forum for customers to give feedback and data storage for company analysis.

Gives users greater visibility into the how feel and respond to reputation gaining tactics.

Helps monitor the overall performance of marketing efforts and brand establishment.

Based on 12 OutboundEngine reviews and verified by the G2 Product R&D team. Provides a centralized hub and management tools for all data points related to online reputation.

Based on 10 OutboundEngine reviews and verified by the G2 Product R&D team. Helps track and monitor social media trends and interactions.

Based on 11 OutboundEngine reviews and verified by the G2 Product R&D team. Helps manage social messaging and measures the full impact of social campaigns.

As reported in 11 OutboundEngine reviews. Helps manage ad messaging and measures the full impact of digital advertising campaigns.

Attributes app installs to the marketing campaigns and media sources that drove it.

Based on 10 OutboundEngine reviews and verified by the G2 Product R&D team. Measures impact and effectiveness of mobile marketing campaigns.

Measures user-level uninstall insights.

Creates custom data views to suit every team member's needs.

Collects geo-location data on mobile users to customize relevant campaigns.

Pushes notifications or text messages to mobile devices

Provides templates for mass mobile messaging campaigns

Facilitates two-way text messaging to encourage consumer engagement and loyalty

Personalizes and optimizes email mobile marketing campaigns.

Identifies the most granular audience segments based on actions, inactions, and user properties.

Sends out coupons and promotions to reward and entice mobile device users.

Enables a popup chat window on company websites to encourage interaction between website visitors and designated company representatives.

Delivers notifications to both sides of the conversation.

Sends automated emails to further engage clients and potential clients.

Allows for live chat to be enabled within the app for customer help.

Allows agents to join a customer's browser session and navigate through the website with them.

Allows users to customize chat colors, text, logos, and branding.

Archives conversations in a separate location for later reference.

Enables employees to denote potential customers.

Establishes a knowledge base for employee reference during conversations.

Provides a central location for help requests, helping employees respond sooner.

Allows for the creation of profiles for contacts and customers.

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Allows users to generate text based on a text prompt.

Condenses long documents or text into a brief summary.

Simulates human-like speech from text inputs.

Allows users to generate text based on a text prompt.

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives