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At a Glance
Market Segments
Small-Business (92.1% of reviews)
Small-Business (72.5% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$199 per month
ActiveCampaign
Star Rating
(14,477)4.5 out of 5
Market Segments
Small-Business (92.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansOutboundEngine
Star Rating
(156)3.7 out of 5
Market Segments
Small-Business (72.5% of reviews)
Pros & Cons
Entry-Level Pricing
$199 per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ActiveCampaign excels in Email Marketing, particularly in Building and Personalizing Emails with a score of 8.8, while OutboundEngine falls short with a score of 7.1. Reviewers mention that ActiveCampaign's templates and customization options allow for more engaging and tailored email campaigns.
- Reviewers mention that ActiveCampaign's Marketing Automation features, especially in Email Marketing and Automated Email Responses, receive high praise with scores of 9.0 and 8.9 respectively. In contrast, OutboundEngine's scores of 7.2 for automated responses indicate a less robust offering, leading users to feel that ActiveCampaign provides a more comprehensive automation experience.
- G2 users highlight that ActiveCampaign's Lead Management capabilities, particularly in Segmentation and Lead Nurturing, score 8.6, showcasing its strength in managing and nurturing leads effectively. OutboundEngine, with lower scores in these areas, is perceived as less effective in helping users convert leads into customers.
- Users on G2 report that ActiveCampaign's Customer Support is superior, with a quality score of 8.6 compared to OutboundEngine's 7.7. Reviewers mention that ActiveCampaign's support team is responsive and helpful, which enhances the overall user experience.
- Reviewers mention that ActiveCampaign's Performance and Reliability is rated at 8.4, indicating a stable and dependable platform. In contrast, OutboundEngine's score of 4.4 raises concerns about its reliability, with users expressing frustration over downtime and performance issues.
- Users say that ActiveCampaign's Integration Capabilities are robust, particularly with CRM/Email Integrations scoring 8.2, allowing for seamless data flow between systems. OutboundEngine, with a lower score of 5.7 in this area, is seen as lacking in flexibility and integration options, which can hinder users' marketing efforts.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Free Trial
ActiveCampaign
Free Trial is available
OutboundEngine
No trial information availableRatings
Meets Requirements
8.8
11,012
7.3
120
Ease of Use
8.2
11,127
8.0
119
Ease of Setup
8.0
7,064
8.2
32
Ease of Admin
8.4
6,283
8.1
31
Quality of Support
8.5
10,192
7.7
119
Has the product been a good partner in doing business?
8.8
6,142
8.1
30
Product Direction (% positive)
8.2
10,420
6.4
116
Features by Category
Sales Force Automation
8.2
2086
|
Verified
Not enough data
7.0
1015
Not enough data
7.9
1753
|
Verified
Not enough data
7.7
1670
|
Verified
Not enough data
7.0
1219
|
Verified
Not enough data
7.6
1426
|
Verified
Not enough data
7.0
1204
|
Verified
Not enough data
6.9
1137
|
Verified
Not enough data
7.3
1275
|
Verified
Not enough data
Marketing Automation
9.0
2296
|
Verified
Not enough data
8.8
2190
|
Verified
Not enough data
8.5
2141
|
Verified
Not enough data
7.8
1478
|
Verified
Not enough data
Customer Support
7.6
1467
|
Verified
Not enough data
7.7
1625
|
Verified
Not enough data
7.9
1757
|
Verified
Not enough data
7.0
1322
|
Verified
Not enough data
7.5
1446
|
Verified
Not enough data
Reporting & Analytics
7.7
1943
|
Verified
Not enough data
7.9
2138
|
Verified
Not enough data
7.1
1287
|
Verified
Not enough data
Mobile & Social
7.3
1223
|
Verified
Not enough data
7.3
1326
|
Verified
Not enough data
7.1
1370
|
Verified
Not enough data
Platform
7.8
1972
|
Verified
Not enough data
8.0
1922
|
Verified
Not enough data
8.1
2022
|
Verified
Not enough data
7.3
1449
|
Verified
Not enough data
7.0
1347
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2088
|
Verified
Not enough data
7.5
1473
|
Verified
Not enough data
Integration
8.1
1923
|
Verified
Not enough data
8.1
1931
|
Verified
Not enough data
7.8
1631
|
Verified
Not enough data
Generative AI
6.1
642
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.6
89
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6448
|
Verified
7.2
47
|
Verified
8.9
6273
|
Verified
8.0
50
|
Verified
8.5
6128
|
Verified
7.5
51
|
Verified
8.8
5730
|
Verified
7.3
43
|
Verified
Online Marketing
7.4
4370
|
Verified
7.3
42
|
Verified
7.9
4074
|
Verified
7.1
47
|
Verified
7.8
3531
|
Verified
6.7
27
|
Verified
8.1
4863
|
Verified
7.4
40
|
Verified
7.8
3466
|
Verified
7.0
37
Lead Management
8.3
4350
|
Verified
6.9
41
|
Verified
8.0
3958
|
Verified
7.6
40
|
Verified
8.5
5074
|
Verified
7.0
33
|
Verified
7.9
3484
|
Verified
6.9
37
|
Verified
8.5
4335
|
Verified
7.0
35
|
Verified
8.1
3984
|
Verified
7.1
33
|
Verified
8.2
3790
|
Verified
7.0
34
|
Verified
8.0
3561
|
Verified
7.1
21
|
Verified
Campaign Management
8.0
3484
|
Verified
6.6
25
|
Verified
7.7
3103
|
Verified
6.5
12
7.2
2634
7.8
33
|
Verified
6.8
2333
|
Verified
6.5
12
Social
6.9
2321
|
Verified
5.6
18
7.3
2674
|
Verified
7.2
46
|
Verified
7.3
2546
|
Verified
7.2
47
|
Verified
7.1
2439
|
Verified
6.8
45
|
Verified
7.0
2396
|
Verified
6.8
38
|
Verified
Reporting & Analytics
8.1
5167
|
Verified
7.5
47
|
Verified
7.6
3584
|
Verified
7.2
37
|
Verified
7.2
2915
|
Verified
4.5
18
7.1
2721
|
Verified
5.2
22
|
Verified
6.9
2440
|
Verified
4.8
16
Platform
7.9
3716
|
Verified
6.4
14
|
Verified
8.1
3495
|
Verified
3.9
6
8.3
3703
|
Verified
5.4
8
7.5
2402
|
Verified
3.6
6
7.0
2134
|
Verified
5.0
7
8.4
3702
|
Verified
4.8
7
7.5
2423
|
Verified
3.3
5
Agentic AI - Marketing Automation
6.3
216
Not enough data
6.4
219
Not enough data
6.5
218
Not enough data
6.4
216
Not enough data
6.2
217
Not enough data
6.4
219
Not enough data
Integration
8.1
3753
|
Verified
5.8
11
|
Verified
8.1
3645
|
Verified
5.5
10
|
Verified
7.8
3123
|
Verified
3.8
8
|
Verified
Messenger
7.4
1123
Not enough data
5.9
975
Not enough data
6.5
1001
Not enough data
6.9
1043
Not enough data
Channels
6.4
987
Not enough data
7.3
1172
Not enough data
5.9
913
Not enough data
5.5
831
Not enough data
6.0
838
Not enough data
Customers
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Not enough data
Agentic AI - Conversational Marketing
6.1
29
Not enough data
6.1
29
Not enough data
6.4
28
Not enough data
6.1
29
Not enough data
5.9
28
Not enough data
6.0
28
Not enough data
6.1
28
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
603
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
583
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
410
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
412
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
401
Not enough data
7.6
405
Not enough data
7.2
361
Not enough data
7.1
347
Not enough data
7.3
337
Not enough data
7.1
325
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
380
Not enough data
8.5
463
Not enough data
7.7
420
Not enough data
Administration
8.5
482
Not enough data
7.9
469
Not enough data
7.9
440
Not enough data
8.0
462
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2016
Not enough data
6.3
1512
Not enough data
7.0
1612
Not enough data
7.5
1676
Not enough data
Edit
7.4
1750
Not enough data
8.0
1963
Not enough data
7.4
1658
Not enough data
Logistics
7.8
1810
Not enough data
7.0
1577
Not enough data
7.8
1768
Not enough data
7.7
1541
Not enough data
Generative AI
5.9
835
Not enough data
6.1
673
Not enough data
Agentic AI - Email Template Builder
6.1
108
Not enough data
6.2
107
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
171
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
200
Not enough data
7.6
195
Not enough data
8.1
177
Not enough data
8.0
187
Not enough data
Campaigns
7.9
166
Not enough data
8.3
177
Not enough data
7.9
144
Not enough data
7.7
178
Not enough data
Integrations
8.1
170
Not enough data
6.7
113
Not enough data
7.9
128
Not enough data
7.3
141
Not enough data
Generative AI
6.0
63
Not enough data
Agentic AI - Vulnerability Scanner
6.4
14
Not enough data
6.7
14
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
198
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
194
Not enough data
7.3
211
Not enough data
7.9
249
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
202
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by 0.6)
301
7.3
29
Campaign Management
8.3(won by 0.5)
348
7.8
33
8.3(won by 0.9)
321
7.4
31
8.1(won by 1.4)
306
6.7
30
7.8(won by 2.2)
285
5.6
21
7.9(won by 1.5)
274
6.4
23
8.3(won by 1.6)
265
6.7
25
8.2(won by 1.8)
258
6.4
23
7.9(won by 1.9)
239
6.0
19
7.7(won by 3.7)
231
4.0
16
7.9(won by 2.3)
265
5.6
19
7.8(won by 2.5)
239
5.3
19
7.5(won by 2.5)
221
5.0
13
7.7(won by 2.4)
223
5.3
16
Targeting
8.3(won by 2.4)
295
5.9
16
8.3(won by 2.6)
283
5.7
16
7.8(won by 2.6)
256
5.2
14
8.0(won by 2.0)
250
6.0
15
Platform
8.2(won by 2.6)
309
5.6
16
8.0(won by 1.6)
288
6.4
21
8.5(won by 1.5)
301
7.0
23
8.5(won by 0.9)
337
7.6
24
8.4(won by 2.2)
271
6.2
19
8.3(won by 1.6)
303
6.7
23
8.6(won by 2.1)
298
6.5
19
8.1(won by 2.5)
243
5.6
14
8.1(won by 0.6)
287
7.5
23
Page Customization
8.2
585
Not enough data
7.9
611
Not enough data
7.8
529
Not enough data
7.6
551
Not enough data
Page Optimization
7.6
424
Not enough data
7.8
528
Not enough data
7.5
471
Not enough data
7.2
412
Not enough data
Integrations
7.5
404
Not enough data
8.5
541
Not enough data
8.2
514
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
656
Not enough data
7.5
550
Not enough data
6.8
462
Not enough data
7.4
651
Not enough data
Additional Functionality
7.9
667
Not enough data
5.7
421
Not enough data
7.4
527
Not enough data
6.2
430
Not enough data
7.0
505
Not enough data
Generative AI
6.7
27
Not enough data
6.7
27
Not enough data
6.2
27
Not enough data
Communication
8.3
125
8.5
8
|
Verified
8.1
112
8.5
9
|
Verified
8.4
117
9.6
9
|
Verified
7.7
93
Not enough data
7.8
77
Not enough data
Internal Use
7.9
166
7.9
7
|
Verified
7.8
97
8.1
7
|
Verified
8.2
102
8.6
7
|
Verified
8.1
98
8.1
9
|
Verified
7.7
86
9.2
6
|
Verified
8.1
99
8.3
5
|
Verified
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
6.9
25
Not enough data
7.0
25
Not enough data
6.9
25
Not enough data
7.2
25
Not enough data
Attribution
8.1
431
Not enough data
8.1
408
Not enough data
8.0
390
Not enough data
Discovery
8.1
442
Not enough data
8.2
448
Not enough data
8.0
398
Not enough data
Management
7.9
383
Not enough data
8.3
425
Not enough data
Platform
8.1
404
Not enough data
8.0
433
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
Not enough data
7.9
314
Not enough data
7.8
270
Not enough data
7.9
309
Not enough data
8.2
331
Not enough data
Predictive Analytics
8.0
293
Not enough data
7.8
277
Not enough data
7.4
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
305
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
Not enough data
8.9
12
|
Verified
Not enough data
Feature Not Available
Not enough data
8.1
9
|
Verified
Reporting
Not enough data
Feature Not Available
Not enough data
7.8
6
|
Verified
Not enough data
8.1
12
|
Verified
Media Monitoring
Not enough data
9.0
10
|
Verified
Not enough data
9.2
11
|
Verified
Not enough data
8.8
11
In-House Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
7.5
6
Not enough data
8.0
10
|
Verified
Not enough data
Not enough data
Not enough data
6.1
6
|
Verified
Campaigns
Not enough data
7.2
9
Not enough data
7.8
9
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.0
9
|
Verified
Not enough data
6.7
5
|
Verified
Engagement
Not enough data
6.9
6
Platform
Not enough data
7.3
8
Not enough data
6.9
8
|
Verified
Not enough data
6.9
6
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and OutboundEngine are categorized as Marketing Automation, Social Media Advertising, and Live Chat
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, CRM, WhatsApp Marketing, Email Template Builder, SMS Marketing, Online Form Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, and Salesforce AppExchange Apps
OutboundEngine is categorized as Mobile Marketing and Online Reputation Management
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OutboundEngine
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.2%
Real Estate
56.2%
Insurance
15.0%
Financial Services
7.2%
Marketing and Advertising
6.5%
Online Media
2.0%
Other
13.1%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
How do you use OE?
1 Comment
RN
So sorry, just received this..... Answer, it was a costly try that I just had to cancel. The format, content was very nice...... but reports of recipient...Read more
How can I fully leverage Outbound Engine to get quality leads?
1 Comment
BD
Use their multiplatform marketing to get exposure. Track who responds on OBE and reach out to them in a timely fashion. Engage them first by asking for their...Read more
Have you had to pay $99 fee to recieve your domain name at the end of your contract?
1 Comment
Official Response from OutboundEngine
If a customer wants to continue to use the custom domain we include we our service offering, there are two options: 1) Monthly payments of $9.99 or 2)...Read more
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