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Compare ActiveCampaign and OutboundEngine 
Featured Products
At a Glance
Market Segments
Small-Business (92.0% of reviews)
Small-Business (72.5% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$199 per month
ActiveCampaign
Star Rating
(14,583)4.5 out of 5
Market Segments
Small-Business (92.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansOutboundEngine
Star Rating
(157)3.7 out of 5
Market Segments
Small-Business (72.5% of reviews)
Pros & Cons
Entry-Level Pricing
$199 per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in marketing automation, with users praising its effective functions and responsive customer support. One user noted, "The marketing automation functions really well, and if there is a question, the customer support will find a solution."
- Users say that OutboundEngine provides high-quality content tailored to specific industries, with one reviewer highlighting the value of their custom emails and regular social media posts. They mentioned, "Every three days social media posts go out and every ten days a newsletter goes out. The content is very good."
- Reviewers mention that ActiveCampaign offers a user-friendly experience, particularly for those new to email automation. A recent user shared, "As someone who has minimal experience in email automations, this site is very easy to use and the team provides resources to best understand the platform."
- According to verified reviews, OutboundEngine's support team is highly regarded, with users expressing satisfaction with their dedicated agents. One user stated, "I have the BEST Support Agent Amanda - she is extremely helpful and keeps my account up to speed."
- G2 reviewers highlight that ActiveCampaign's pricing structure is affordable and accessible, starting at just $15 per month, making it a popular choice among small businesses. This affordability is a significant advantage over OutboundEngine, which starts at $199 per month.
- Users report that while ActiveCampaign has a robust set of features, OutboundEngine shines in social media engagement, with users appreciating the feedback they receive about their content. One user remarked, "I love the feedback I get from people about the content; very interesting."
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Free Trial
ActiveCampaign
Free Trial is available
OutboundEngine
No trial information availableRatings
Meets Requirements
8.8
11,111
7.3
120
Ease of Use
8.2
11,227
8.0
119
Ease of Setup
8.0
7,160
8.2
32
Ease of Admin
8.4
6,328
8.1
31
Quality of Support
8.5
10,286
7.7
119
Has the product been a good partner in doing business?
8.8
6,185
8.1
30
Product Direction (% positive)
8.2
10,518
6.4
116
Features by Category
Sales Force Automation
8.2
2100
|
Verified
Not enough data
7.0
1016
Not enough data
7.9
1763
|
Verified
Not enough data
7.7
1677
|
Verified
Not enough data
7.0
1220
|
Verified
Not enough data
7.6
1429
|
Verified
Not enough data
7.0
1205
|
Verified
Not enough data
6.9
1138
|
Verified
Not enough data
7.3
1277
|
Verified
Not enough data
Marketing Automation
9.0
2311
|
Verified
Not enough data
8.8
2201
|
Verified
Not enough data
8.5
2148
|
Verified
Not enough data
7.8
1481
|
Verified
Not enough data
Customer Support
7.6
1467
|
Verified
Not enough data
7.7
1626
|
Verified
Not enough data
7.9
1759
|
Verified
Not enough data
7.0
1322
|
Verified
Not enough data
7.5
1447
|
Verified
Not enough data
Reporting & Analytics
7.7
1948
|
Verified
Not enough data
7.9
2140
|
Verified
Not enough data
7.1
1287
|
Verified
Not enough data
Mobile & Social
7.3
1223
|
Verified
Not enough data
7.3
1327
|
Verified
Not enough data
7.1
1370
|
Verified
Not enough data
Platform
7.8
1979
|
Verified
Not enough data
8.0
1932
|
Verified
Not enough data
8.1
2025
|
Verified
Not enough data
7.3
1450
|
Verified
Not enough data
7.0
1348
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
2096
|
Verified
Not enough data
7.4
1475
|
Verified
Not enough data
Integration
8.1
1928
|
Verified
Not enough data
8.1
1934
|
Verified
Not enough data
7.8
1634
|
Verified
Not enough data
Generative AI
6.1
643
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6471
|
Verified
7.2
47
|
Verified
8.9
6304
|
Verified
8.0
50
|
Verified
8.5
6138
|
Verified
7.5
51
|
Verified
8.8
5760
|
Verified
7.3
43
|
Verified
Online Marketing
7.4
4385
|
Verified
7.3
42
|
Verified
7.9
4077
|
Verified
7.1
47
|
Verified
7.8
3535
|
Verified
6.7
27
|
Verified
8.1
4865
|
Verified
7.4
40
|
Verified
7.8
3469
|
Verified
7.0
37
Lead Management
8.3
4358
|
Verified
6.9
41
|
Verified
8.0
3960
|
Verified
7.6
40
|
Verified
8.5
5103
|
Verified
7.0
33
|
Verified
8.0
3488
|
Verified
6.9
37
|
Verified
8.5
4349
|
Verified
7.0
35
|
Verified
8.1
3996
|
Verified
7.1
33
|
Verified
8.2
3794
|
Verified
7.0
34
|
Verified
8.0
3572
|
Verified
7.1
21
|
Verified
Campaign Management
8.0
3488
|
Verified
6.6
25
|
Verified
7.8
3105
|
Verified
6.5
12
7.2
2635
7.8
33
|
Verified
6.8
2334
|
Verified
6.5
12
Social
6.9
2322
|
Verified
5.6
18
7.3
2675
|
Verified
7.2
46
|
Verified
7.3
2547
|
Verified
7.2
47
|
Verified
7.1
2440
|
Verified
6.8
45
|
Verified
7.0
2398
|
Verified
6.8
38
|
Verified
Reporting & Analytics
8.1
5186
|
Verified
7.5
47
|
Verified
7.6
3588
|
Verified
7.2
37
|
Verified
7.2
2917
|
Verified
4.5
18
7.1
2723
|
Verified
5.2
22
|
Verified
6.9
2441
|
Verified
4.8
16
Platform
7.9
3719
|
Verified
6.4
14
|
Verified
8.2
3518
|
Verified
3.9
6
8.3
3704
|
Verified
5.4
8
7.5
2401
|
Verified
3.6
6
7.0
2134
|
Verified
5.0
7
8.4
3714
|
Verified
4.8
7
7.5
2425
|
Verified
3.3
5
Agentic AI - Marketing Automation
6.3
218
Not enough data
6.4
222
Not enough data
6.5
221
Not enough data
6.5
219
Not enough data
6.3
221
Not enough data
6.4
221
Not enough data
Integration
8.1
3755
|
Verified
5.8
11
|
Verified
8.1
3650
|
Verified
5.5
10
|
Verified
7.8
3127
|
Verified
3.8
8
|
Verified
Messenger
7.4
1123
Not enough data
5.9
976
Not enough data
6.5
1001
Not enough data
6.9
1043
Not enough data
Channels
6.4
987
Not enough data
7.3
1172
Not enough data
6.0
913
Not enough data
5.5
831
Not enough data
6.0
838
Not enough data
Customers
7.6
1233
Not enough data
7.4
1155
Not enough data
7.6
1293
Not enough data
7.6
1233
Not enough data
7.2
1181
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
410
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
412
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
401
Not enough data
7.6
405
Not enough data
7.2
361
Not enough data
7.1
347
Not enough data
7.3
337
Not enough data
7.1
325
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
380
Not enough data
8.5
463
Not enough data
7.7
420
Not enough data
Administration
8.5
482
Not enough data
7.9
469
Not enough data
7.9
440
Not enough data
8.0
462
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2019
Not enough data
6.3
1515
Not enough data
7.0
1615
Not enough data
7.6
1679
Not enough data
Edit
7.4
1754
Not enough data
8.0
1967
Not enough data
7.4
1661
Not enough data
Logistics
7.8
1816
Not enough data
7.0
1579
Not enough data
7.8
1773
Not enough data
7.8
1543
Not enough data
Generative AI
6.0
839
Not enough data
6.1
675
Not enough data
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
202
Not enough data
7.6
197
Not enough data
8.1
179
Not enough data
8.0
189
Not enough data
Campaigns
7.9
168
Not enough data
8.3
179
Not enough data
7.9
146
Not enough data
7.8
180
Not enough data
Integrations
8.1
172
Not enough data
6.7
115
Not enough data
7.9
130
Not enough data
7.3
143
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
199
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
195
Not enough data
7.3
211
Not enough data
7.9
250
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
202
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by 0.6)
301
7.3
29
Campaign Management
8.3(won by 0.5)
348
7.8
33
8.3(won by 0.9)
321
7.4
31
8.1(won by 1.4)
306
6.7
30
7.8(won by 2.2)
285
5.6
21
7.9(won by 1.5)
274
6.4
23
8.3(won by 1.6)
265
6.7
25
8.2(won by 1.8)
258
6.4
23
7.9(won by 1.9)
239
6.0
19
7.7(won by 3.7)
231
4.0
16
7.9(won by 2.3)
265
5.6
19
7.8(won by 2.5)
239
5.3
19
7.5(won by 2.5)
221
5.0
13
7.7(won by 2.4)
223
5.3
16
Targeting
8.3(won by 2.4)
295
5.9
16
8.3(won by 2.6)
283
5.7
16
7.8(won by 2.6)
256
5.2
14
8.0(won by 2.0)
250
6.0
15
Platform
8.2(won by 2.6)
309
5.6
16
8.0(won by 1.6)
288
6.4
21
8.5(won by 1.5)
301
7.0
23
8.5(won by 0.9)
337
7.6
24
8.4(won by 2.2)
271
6.2
19
8.3(won by 1.6)
303
6.7
23
8.6(won by 2.1)
298
6.5
19
8.1(won by 2.5)
243
5.6
14
8.1(won by 0.6)
287
7.5
23
Page Customization
8.2
585
Not enough data
7.9
611
Not enough data
7.8
529
Not enough data
7.6
551
Not enough data
Page Optimization
7.6
424
Not enough data
7.8
528
Not enough data
7.5
471
Not enough data
7.2
412
Not enough data
Integrations
7.5
404
Not enough data
8.5
541
Not enough data
8.2
514
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
659
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
670
Not enough data
5.7
422
Not enough data
7.4
530
Not enough data
6.2
432
Not enough data
7.0
506
Not enough data
Generative AI
6.7
28
Not enough data
6.8
28
Not enough data
6.3
28
Not enough data
Communication
8.3
126
8.5
8
|
Verified
8.1
113
8.5
9
|
Verified
8.4
118
9.6
9
|
Verified
7.7
94
Not enough data
7.8
78
Not enough data
Internal Use
7.9
166
7.9
7
|
Verified
7.8
98
8.1
7
|
Verified
8.2
103
8.6
7
|
Verified
8.1
99
8.1
9
|
Verified
7.7
87
9.2
6
|
Verified
8.1
100
8.3
5
|
Verified
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Not enough data
Discovery
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Not enough data
Management
8.0
384
Not enough data
8.3
426
Not enough data
Platform
8.1
405
Not enough data
8.0
434
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
Not enough data
7.9
314
Not enough data
7.8
270
Not enough data
7.9
309
Not enough data
8.2
331
Not enough data
Predictive Analytics
8.0
293
Not enough data
7.8
277
Not enough data
7.4
241
Not enough data
7.4
267
Not enough data
Sales Management
8.2
319
Not enough data
7.6
182
Not enough data
8.0
305
Not enough data
8.3
350
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
Not enough data
8.9
12
|
Verified
Not enough data
Feature Not Available
Not enough data
8.1
9
|
Verified
Reporting
Not enough data
Feature Not Available
Not enough data
7.8
6
|
Verified
Not enough data
8.1
12
|
Verified
Media Monitoring
Not enough data
9.0
10
|
Verified
Not enough data
9.2
11
|
Verified
Not enough data
8.8
11
In-House Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
7.5
6
Not enough data
8.0
10
|
Verified
Not enough data
Not enough data
Not enough data
6.1
6
|
Verified
Campaigns
Not enough data
7.2
9
Not enough data
7.8
9
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.0
9
|
Verified
Not enough data
6.7
5
|
Verified
Engagement
Not enough data
6.9
6
Platform
Not enough data
7.3
8
Not enough data
6.9
8
|
Verified
Not enough data
6.9
6
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and OutboundEngine are categorized as Marketing Automation, Social Media Advertising, and Live Chat
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, CRM, WhatsApp Marketing, Email Template Builder, SMS Marketing, Online Form Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, and Salesforce AppExchange Apps
OutboundEngine is categorized as Mobile Marketing and Online Reputation Management
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OutboundEngine
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Real Estate
56.2%
Insurance
15.0%
Financial Services
7.2%
Marketing and Advertising
6.5%
Online Media
2.0%
Other
13.1%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
How do you use OE?
1 Comment
RN
So sorry, just received this..... Answer, it was a costly try that I just had to cancel. The format, content was very nice...... but reports of recipient...Read more
How can I fully leverage Outbound Engine to get quality leads?
1 Comment
BD
Use their multiplatform marketing to get exposure. Track who responds on OBE and reach out to them in a timely fashion. Engage them first by asking for their...Read more
Have you had to pay $99 fee to recieve your domain name at the end of your contract?
1 Comment
Official Response from OutboundEngine
If a customer wants to continue to use the custom domain we include we our service offering, there are two options: 1) Monthly payments of $9.99 or 2)...Read more
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