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OptinMonster

By Retyp

4.4 out of 5 stars

How would you rate your experience with OptinMonster?

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OptinMonster Reviews & Product Details

Profile Status

This profile is currently managed by OptinMonster but has limited features.

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Value at a Glance

Averages based on real user reviews.

Time to Implement

<1 month

Return on Investment

8 months

OptinMonster Integrations

(6)
Integration information sourced from real user reviews.

OptinMonster Media

OptinMonster Demo - Mobile Targeted Popup with Yes/No Buttons
This mobile-specific popup doubled leads in 30 days without affecting organic traffic.
OptinMonster Demo - Popup With Exit-Intent Technology
This simple campaign resulted in over $61,000 in sales.
OptinMonster Demo - Popup Campaign With Lead Magnet PDF
This campaign recovers up to 31% of abandoning website visitors with Exit-Intent technology.
OptinMonster Demo - Holiday Popup with Yes/No Buttons
This popup campaign made $2,300 in sales in just 14 days.
OptinMonster Demo - Countdown Timer Floating Bar
This countdown sale timer on the pricing page added $23,700 in sales.
OptinMonster Demo - Geo-Targeted Popup Campaign
Sportique used OptinMonster campaigns like this one to lift conversions 200%.
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OptinMonster Reviews (105)

Reviews

OptinMonster Reviews (105)

4.4
105 reviews

Pros & Cons

Generated from real user reviews
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CF
Sales manager
Small-Business (50 or fewer emp.)
"Growing our audience"
What do you like best about OptinMonster?

We have been using OptinMonster for nearly a decade, and it ensures we are always engaging with new visitors to our website. The product is super easy to use and it has been an effective tool for us. Review collected by and hosted on G2.com.

What do you dislike about OptinMonster?

We tend to leave the software to do its thing. I could make more tweaks but fundamentally we get good engagement using it. Review collected by and hosted on G2.com.

Younis Y.
YY
"Trusted for Audience Growth with Effortless Setup"
What do you like best about OptinMonster?

I like OptinMonster's style of the website as it decreases the time I spend. Also, the initial setup was very easy. Review collected by and hosted on G2.com.

What do you dislike about OptinMonster?

nothing Review collected by and hosted on G2.com.

Ronaldo R.
RR
Media Performance / Growth / CRO
Small-Business (50 or fewer emp.)
"After extensive research, OptinMonster turned out to be the tool that best met our needs."
What do you like best about OptinMonster?

We really liked the ability to track events, customize triggers, and set display rules. It has been very useful for one of our internal audience qualification initiatives on the website. Review collected by and hosted on G2.com.

What do you dislike about OptinMonster?

The promotional pricing is a big plus. Outside of that, the regular pricing is too high, making it unfeasible to continue using the tool. Review collected by and hosted on G2.com.

JT
Global Head of Ecommerce
Enterprise (> 1000 emp.)
"Great product"
What do you like best about OptinMonster?

Easy to implement and a lot of features. Review collected by and hosted on G2.com.

What do you dislike about OptinMonster?

Nothing! The product does what expected! Review collected by and hosted on G2.com.

Richard M.
RM
Independent Contractor - Health Insurance Advisor
Small-Business (50 or fewer emp.)
"Great Product Overall but a bit Costly"
What do you like best about OptinMonster?

I love how it comes with the ability to create forms on the fly easily. The interface is very user friendly. Many different features that can cater to your specific niche. Review collected by and hosted on G2.com.

What do you dislike about OptinMonster?

The cost is a bit much for monthly usage of a premier account but they do offer a FREE limited version of the app as well. Review collected by and hosted on G2.com.

Jawad D.
JD
IT manager and senior digital marketing
Small-Business (50 or fewer emp.)
"It is an essential tool to boost one's online performance."
What do you like best about OptinMonster?

I have been using OptinMonster for several years now and I am extremely satisfied with the results. The platform is intuitive and easy to use, which allowed me to create targeted email capture forms and pop-ups for my site in no time. The customization options are excellent, and audience segmentation has allowed me to effectively increase my conversion rate.

Customer support is responsive and very helpful, always ready to quickly resolve issues. The advanced features, such as A/B testing and detailed reports, are also a plus. I highly recommend OptinMonster to any business looking to improve its lead generation and customer engagement strategies. It is an essential tool for boosting online performance. Review collected by and hosted on G2.com.

What do you dislike about OptinMonster?

Although OptinMonster is an excellent tool, there are a few points I would like to improve. First of all, the interface can be a bit complex for beginners, and the learning curve can be a bit steep at the beginning. Additionally, some advanced features, like campaign customization, may require a bit more time to master.

Furthermore, although the prices are justified by the wealth of features, the subscriptions can seem a bit high, especially for small businesses or users with more basic needs. Finally, it would be interesting to have more integration options with other marketing tools. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market (51-1000 emp.)
"Good, simple, inexpensive tool for campaigns"
What do you like best about OptinMonster?

In a world of complex, expensive campaign tools, Optinmonster stands out. We love their pricing and the no frills features. Allows us to get the job done and move on. Review collected by and hosted on G2.com.

What do you dislike about OptinMonster?

Some of the interactions can be confusing, like the sort controls on the campaigns page leaves me wondering which campaigns are actually live. and the tabbed approach while building campaigns always leaves me just a little worried about what users are actually seeing. Review collected by and hosted on G2.com.

Andy F.
AF
Holiday Let owner
Small-Business (50 or fewer emp.)
"Good for small users."
What do you like best about OptinMonster?

Its fairly easy to use and good for small users. Customer Support is good, Ease of Implementation excellent. Review collected by and hosted on G2.com.

What do you dislike about OptinMonster?

Upgrade to full member expensive for small users though you do get way more features. Review collected by and hosted on G2.com.

TP
Marketing Manager
Small-Business (50 or fewer emp.)
"Excellent Customer Support!"
What do you like best about OptinMonster?

As a first time user trying different campaigns I had a lot of questions to ask the support team and every time they reply quickly and are so helpful. They even go in and edit it for me or send me video tutorials so I can easily understand what to do next. I love all the different features we able to use on our websites and it has really helped us get more monthly leads. Review collected by and hosted on G2.com.

What do you dislike about OptinMonster?

If you don't know exactly what you're doing your campaign won't perform how you want it to so it just takes experimenting and a bit of time to understand what everything does. Review collected by and hosted on G2.com.

Mark K.
MK
Ecommerce Manager
Enterprise (> 1000 emp.)
"Flexible Pop-Up / Data capture solution - with outstanding SUPPORT"
What do you like best about OptinMonster?

OptinMonster is a versatile platform - you can build solutions to meet your specific data capture / pop-up requirements. Be that a simple pop-up to countdown to your annual conference, or a pop-up on exit intent with an offer code / include data capture forms - all of which can be integrated to your MarTech stack. Further, we recently implemented a legal disclaimer pop-up for first time visitors who clicked a link on our page, saw the pop-up and could then choose to accept the legal terms (convert) or not. If converted then any subsequent clicks on that page were able to pass through to the target URL without the pop-up showing again - This was a complex solution - BUT the SUPPORT i received and hand-holding from their support agents, creating demo videos, going into my campaign to bug fix for me - enabled me to deliver on the campaign intent, when it felt like i would not be able to meet my objectives.

Outstanding support. Review collected by and hosted on G2.com.

What do you dislike about OptinMonster?

Sometimes feels a bit 'low-level' / for hobbyists - the template examples dont convey the professional possiblities the platform is able to deliver. Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

<1 month

Return on Investment

8 months

Average Discount

11%

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OptinMonster Features
Pre-Designed Templates
Pop-Up Types
No-Code Customization
Targeting
Triggered Campaigns
A/B Testing
CRM/Email Integrations
WCM Integrations
E-Commerce Integrations
AI Text Generation