--- title: Optimove Reviews meta_title: 'Optimove Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 234 reviews by the users' company size, role or industry to find out how Optimove works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 234 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Optimove Reviews **Vendor:** Optimove **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.6/5.0 **Total Reviews:** 234 ## About Optimove Optimove, the creator of Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. Positionless Marketing has been proven to improve campaign efficiency by 88%, allowing marketing teams to create more personalized engagement with existing customers. For two years running, Optimove has been positioned as a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, recognized for its AI-driven decisioning, prescriptive insights, and proven ability to orchestrate thousands of personalized campaigns in real time across channels. AI-led marketing is a hallmark of Optimove’s visionary leadership. By embedding AI directly into its platform as early as 2012, Optimove paved the way for today’s Positionless Marketing standard. For more information, visit Optimove.com. ## Optimove Pros & Cons **What users like:** - Users appreciate the **ease of use** in Optimove, enjoying its intuitive interface and flexible implementation. (55 reviews) - Users value the **dedicated customer support** with quick access to expert solutions, enhancing their overall experience with Optimove. (52 reviews) - Users value the **comprehensive analytics** provided by Optimove, enhancing campaign evaluation and continuous improvement. (38 reviews) - Users appreciate the **seamless integration of data-driven insights** with personalized engagement, enhancing their marketing strategies significantly. (38 reviews) - Users value the **seamless integration of data-driven insights** for personalized customer engagement and targeted campaigns with Optimove. (30 reviews) - Market Segmentation (29 reviews) - Users value the **advanced customer segmentation** of Optimove, enhancing targeted marketing and overall engagement effectively. (29 reviews) - Data Segmentation (28 reviews) - Personalization (26 reviews) - Intuitive (25 reviews) **What users dislike:** - Users find the **learning curve steep** , facing initial difficulties with features and a complicated interface. (18 reviews) - Users experience **slow performance** with Optimove, encountering waiting times and system delays, especially during heavy database loads. (15 reviews) - Users find the **missing features** in Optimove limit effectiveness, affecting usability and overall experience. (14 reviews) - Users find the **data management processes frustrating** , especially with issues like batch loads and a lack of reporting flexibility. (11 reviews) - Users highlight **integration issues** with Optimove, emphasizing the need for careful planning and broader data integration options. (11 reviews) - Not Intuitive (10 reviews) - Users experience **slow loading times** with Optimove, particularly during data processing and when managing multiple campaigns. (10 reviews) - Time-Consuming (10 reviews) - Users find the **campaign reporting limitations** frustrating, particularly the difficulty in accessing raw data for analysis. (9 reviews) - Limited Features (9 reviews) ## Optimove Reviews ### 1. Game changer, if used at its full potential **Rating:** 4.5/5.0 stars **Reviewed by:** Francesco H. | CRM Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** October 29, 2019 **What do you like best about Optimove?** Marketing automation to exploit the potential of microsegments that would otherwise be unaddressed **What do you dislike about Optimove?** It requires a dedicated team and a complex integration with multiple system to explore the product full potential **Recommendations to others considering Optimove:** The product is very likely more advanced thany any marketing automation solution previously used, so the company needs to understand that to fully embrace the new potential, it will require commitment such as dedicated teams, effort and a comprehensive system integration with other components of the marketing stack **What problems is Optimove solving and how is that benefiting you?** We can increase the marketing campaigning output, both in number of campaigns and in differentiation for microsegments, also addressing specific states such as key passages in the cusomers' lifecycle, thanks to the marketing planning and automation features. Monitoring the effectiveness of campaigns is also much easier and advanced. We have increased campaigns ROI and most CRM related KPIs (new customer conversion, active player retention, churn prevention and dormant player reactivation( ### 2. User friendly access to the customer data **Rating:** 4.5/5.0 stars **Reviewed by:** Maksym T. | Casino Manager/Customer Retention Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 04, 2019 **What do you like best about Optimove?** As written above, to me, one of the most pleasant surprises was user-friendliness of Optimove. To my mind, the main pros of this product is the absence of delays during marketing planning as there is no need to wait for data from BI analysts. Each tool is in your hands. Next strong pros are an efficient way to analyze the impact and execution details of the marketing campaigns/convenient access to the target groups details. To sum this all up the most key features are: Funnel explorer (conversion rate/insight on newcomers) Optibot (pretty handy suggestions) Customer model (know your customer) Segmentation explorer (know behaviour of your customer) Journey builder (convenient, drag and drop design) Marketing plan (keep your hand on the pulse of the execution of your campaigns) Customer explorer (track your desired target group for a corresponding promo) **What do you dislike about Optimove?** To be honest there is nothing much to dislike. Of course like in every IT product there may be bugs and issues. However, they are not critical plus optimove guys are doing their best to solve them. **Recommendations to others considering Optimove:** At first sight, optimove might be a bit complicated but I recommend to put your efforts into it. **What problems is Optimove solving and how is that benefiting you?** Customer data analytics Planning of the customer journeys Customer retention Execution of the campaigns Marketing analytics ### 3. CRM executive **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) **Reviewed Date:** June 15, 2020 **What do you like best about Optimove?** The new campaign builder is very efficient and easy to use. **What do you dislike about Optimove?** Overall I think Optimove is a great CRM tool, It could be improved through more personalisation options within the campaign builder. **What problems is Optimove solving and how is that benefiting you?** Being better able to target customers and gaining better insights. ### 4. Great CDP with data driven Marketing Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2020 **What do you like best about Optimove?** Support is A+ from Strategy to Execution! **What do you dislike about Optimove?** Deep reporting is a contract layer that needs to be purchased. **Recommendations to others considering Optimove:** Don't be afraid to give it a try....implementation is fast and learnings come quick. **What problems is Optimove solving and how is that benefiting you?** Really helping to solve our Segmentation issues along with Marketing Automation. Takes the guesswork out of audiences and easily helps us understand the impact of our campaigns. ### 5. CRM Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Maor D. | CRM Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2019 **What do you like best about Optimove?** Working with Optimove for over a year taught me how to better review my campaigns in terms of open&click rate, and analyzing for better results, in one place! the software is very user friendly and always let you learn more in the academy section **What do you dislike about Optimove?** The only comment i have is the technically options i have is when im setting a campaign and i want to se where exacly is all the excluded players are swalled in, which Optimove doesnt have at the moment **Recommendations to others considering Optimove:** Please try to make the exclusion and prioritization much more friendly **What problems is Optimove solving and how is that benefiting you?** Quicker analyzations and better "eyes" on the campaigns ### 6. Brilliant CRM tool! **Rating:** 4.0/5.0 stars **Reviewed by:** Manuela B. | Head of Retention Marketing & CRM, Gambling & Casinos, Mid-Market (51-1000 emp.) **Reviewed Date:** July 04, 2019 **What do you like best about Optimove?** Very easy to use, optimove helps your marketing plan materialize and optimize your campaigns with less efforts than other tools on the market. As a marketeer, this is a very cool tool to have fun experimenting with! :) also i love the attitude of everyone working at Optimove, unlike other companies on the market, where once you sign the contract you're left alone. Optimove is the opposite, they always follow your progress and are there to support you. Very customer-centered company! **What do you dislike about Optimove?** there is little i dislike but i think the journey builder needs to be further improved **What problems is Optimove solving and how is that benefiting you?** helped us automate most retention/ conversion/ reactivation plans, added predictive plans and helped us focus more on analysis, hence campaign optimization, hence profit maximization ### 7. 4 years experience with Optimove segmentation and setup campaigns. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2019 **What do you like best about Optimove?** I can reach exactly the target groups that i want by using specific attributes and don't waste budget on unsuccessful campaigns. I like that i can monitor and follow up the campaigns and extract useful insights. **What do you dislike about Optimove?** Not real time data, the system can not calculate amounts for timelines that i will provide to the system and not the predefined breakdowns (lifetime, 3 months, 2 weeks). Lack of customization. Absence of an established reaction process on downtimes **Recommendations to others considering Optimove:** It is a great segmentation tool **What problems is Optimove solving and how is that benefiting you?** Optimized target groups, optimized campaigns, credit of bonus/free spins following by a communication. ### 8. Not a feature that I miss **Rating:** 5.0/5.0 stars **Reviewed by:** Bram V. | Martial Arts Instructor, Gambling & Casinos, Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2019 **What do you like best about Optimove?** I really like Optimove for the sheer amount of features and personalization options. I can segment easily and when I have questions there is a quick, helpful response. **What do you dislike about Optimove?** I create my emails with a program called MailStyler and sometimes there are problems with importing them. **What problems is Optimove solving and how is that benefiting you?** Thanks to the powerful analysis tools, I feel I can really dig into the data and tweak or customize my emails more. My main issue is always that I do not have enough time to do everything I want, but learning how to use Optimove is really helping with this. ### 9. Best 2 years in CRM since I started using Optimove **Rating:** 5.0/5.0 stars **Reviewed by:** Kristiyan P. | CRM Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2019 **What do you like best about Optimove?** When working working in a multi brand company Optimove provides one of the easiest ways to do a cross-sell across between them. Just a matter of adding 2 criteria in a target group instead of requesting all that data from the BA team and manually sending it out. And not to forget the automation capabilities. So easy for me to create a recurring campaign with several follow up scenarios. **What do you dislike about Optimove?** I am not a big fan of the reporting. This is mostly because of the way results for the campaigns are tracked in the company. Totally different approaches. **What problems is Optimove solving and how is that benefiting you?** On of the key benefits is that it helps us maintain the CRM calendar for 15 brands with just 3 brands executives ### 10. A marketer's data science team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Mental Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2019 **What do you like best about Optimove?** When resources are tight and as a marketer you need to have data-backed behavioral insights, Optimove has provided the resource to jump in. As they expand into delivering through various channels, there are, of course, some speed bumps along the way, such as engineering resources required to make those integrations, but the data insights are very worth it. **What do you dislike about Optimove?** The lift in integrating Optimove is much heavier than expected. Allow extra time and resources to fully get to where you want to be. **What problems is Optimove solving and how is that benefiting you?** I was looking for automated behavioral based marketing solution and although Optimove doesn't have everything out of the box - they've provided insights I can take to other channels, like to Facebook. ### 11. Easy understanding and managing **Rating:** 5.0/5.0 stars **Reviewed by:** Razvan Ionut S. | CRM Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2019 **What do you like best about Optimove?** First of all, what I enjoyed most about Optimove, is the fact that it is very user friendly. Everything you need is only at a click of a button away. In completing this experience I must say a great thump up for Optimove Academy. When I first started to use Optimove I was a begginer, never been working with any similar program, but the Academy and most of all the people from Optimove helped me very much at the beggining and made everything easier. Second thing is that you can integrate into Optimove very different programs, data, stats, channells, and control everything from inside Optimove. Optimove dose what it says it dose. And that is a huge asset for it. **What do you dislike about Optimove?** I think it would be a good thing if Optimove decided one day to add it's own programs for delivering marketing actions, like SMS, web pushes, chat botts and so on. I think this can really get Optimove on step forward into an single program that can do it all. **Recommendations to others considering Optimove:** I would recomand Optimove to everyone that has an online bussiness, regardless of the industry. **What problems is Optimove solving and how is that benefiting you?** Using Optimove allows you to really segment your database, allows you to keep track of so many different campaigns, building journeys, and can be shaped on offering what you need regarding your own bussiness. You can personalize your own Optimove marketing plan, customer atributes and so, data insigts and so many other things that can really help you perform in such a competitive industry, like Online Gambling. ### 12. Reliable CRM associate and segmentation brain **Rating:** 4.5/5.0 stars **Reviewed by:** Vangelis S. | Commercial Manager, Gambling & Casinos, Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2019 **What do you like best about Optimove?** Cooperation is flawless and everyone is very responsive always available to help out and advise. Extensive tool capabilities and always open for suggestions **What do you dislike about Optimove?** A few things missing for certain industries' requirements. Real time trigger options are not up to the level of the rest of the offered services **What problems is Optimove solving and how is that benefiting you?** Segmentation and campaign automation. Detailed and advanced level of segmentation can help a lot in the personalisation stage ### 13. CMO never came upon such an amazing marketing service/ application. **Rating:** 5.0/5.0 stars **Reviewed by:** Henk W. | Marketing and Communication Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2019 **What do you like best about Optimove?** There is soo much that I 'like the best', there are so many neat features that makes my and my departments life much easier. The journey builder is one of the easiest methods to create a campaign flow, and truly is what you expect from it. The analytics that optimove provides and the weekly calls ensure me that I am always on the top of the game, I've been given solid tips to improve my current flow, which target groups to focus and much more. Optimove is truly one of the best applications and the team continiously support you and your marketing plan. **What do you dislike about Optimove?** Minor UX issues, but like absolutely minimum. I dont think I've stumbled upon big issues and I dont think I should enlist these since they are personal preferences. **Recommendations to others considering Optimove:** Keep in touch with your Succes Manager (Account manager), and always try to stay connected to those in the branch to share experiences, share tips and such! **What problems is Optimove solving and how is that benefiting you?** The business problems that we've solved using Optimove are so wide. - We've analysed our VIPS, their journey and thanks to Optimove we can analyse VIPS in their early stage. - Reduced the churn ratio. - Improved the funnel completion ratio (time it takes to deposit) - Improving the LifetimeValue by a huge load. - Showed me opportunities that I never was aware of. - I can keep going but I honestly suggest to get a demo. The team of Optimove is amazing, I've never stumbled upon a company this helpfull and client driven. ### 14. "Effective instrument to manufacture modified promoting efforts" **Rating:** 5.0/5.0 stars **Reviewed by:** Richard B. | Marketing Manager, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** April 05, 2019 **What do you like best about Optimove?** It puts the client at the highest point of advertisers minds. With Optimove you don't think 'I have this advancement. Who will I impart it to?'. You consider target gatherings and after that what could be the best message for every single one of them! It is very easy to understand stage that enables advertisers to rapidly make crusades and screen their execution. **What do you dislike about Optimove?** The stage is amazing. On the off chance that I need to pick a "hate" it would be that there are some developing agonies with execution of new items. We have been toward the front of certain contributions and it has taken more time to actualize a few items than anticipated. I believe it's solitary reasonable for additionally note, that they have put a great deal of assets towards our record to get everything working legitimately as fast as could be expected under the circumstances. **Recommendations to others considering Optimove:** Each great promoting director ought to be caught up on his measurements and measurements, If you've at any point battled getting a few projections crosswise over or connecting accomplishment with technique, Optimove will most likely help you do it. **What problems is Optimove solving and how is that benefiting you?** Optimove enables showcasing groups to run mechanized crusades that would not be practical to oversee without it. By continually utilizing a control gathering, Optimove encourages us comprehend if battles really move client conduct and meet the set KPI. The CRM groups should be resolved to screen the execution of the crusades and make changes when required. It permits to test the viability of the different correspondence channels. ### 15. Highly recommended **Rating:** 4.5/5.0 stars **Reviewed by:** Guy A. | Head of CRM, Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2019 **What do you like best about Optimove?** The ability to dig down and reach the right segments couldn't be easier. **What do you dislike about Optimove?** Reports that should be built in, do not come with the deal. Additional standard requests can be a little over priced. **What problems is Optimove solving and how is that benefiting you?** by increasing our campaign management efficiency. ### 16. agile customer relationship management **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Enterprise (> 1000 emp.) **Reviewed Date:** October 28, 2019 **What do you like best about Optimove?** Optimove platform is an amazing tool of automation, it makes my life easy to reach out my customers. With few clicks I can send a multi-channel campaign, and make customer happy **What do you dislike about Optimove?** there are a lot of metric to use, and sometimes the granularity of our target is too much to have significant statistic results **Recommendations to others considering Optimove:** build a proper target group structure before to start your marketing plan **What problems is Optimove solving and how is that benefiting you?** it gave me automation ### 17. help in understanding customer. **Rating:** 4.5/5.0 stars **Reviewed by:** Oliver S. | Sales And Marketing Specialist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** September 01, 2019 **What do you like best about Optimove?** Thevactivity triggers features are helpful when we are setting up more leads which customers are lookin for thus increasing our revenue. **What do you dislike about Optimove?** Automation of data exportation us below my expectations. **Recommendations to others considering Optimove:** Helps understand customers and has a great suggestions really perfect for the business to understand our consumers. **What problems is Optimove solving and how is that benefiting you?** For customer data analysis, planning of customer journals, and execution of companies. ### 18. Great contribution for the business **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2019 **What do you like best about Optimove?** Automation of CRM, Very good integrations options, good segmentation options, good communications hub, good UX, very good system stability, very convenient for campaigns execution, customer explorer and target group builder are very useful, excellent success manager service, customized criteria option (for target groups) is very useful. Optimove's real time tool is going through improvement for the past year or so, it has a great potential once completed **What do you dislike about Optimove?** Some of the reports on the platform are quite similar one to another, long term analysis options aren't good enough & measurement of trends isn't complex enough but it's gradually improving **What problems is Optimove solving and how is that benefiting you?** Automation abilities, quick & basic analysis of campaigns, quick extract of data on groups of customers, integration with communication channels and internal bonus engine made our lives much easier ### 19. Powerful but has quirks **Rating:** 3.0/5.0 stars **Reviewed by:** JP S. | Director of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** June 05, 2019 **What do you like best about Optimove?** Calendar and ability to visualize what campaigns are running and when. Ability to execute multiple campaigns from the same view -- consistent. **What do you dislike about Optimove?** Email is disappointing to the extreme degree. IP reputation data and open rates come from SendGrid. Thought we had a 98% IP rating, sent out a massive email blast and had my IP put into the doghouse for gmail accounts. Cannot see open rates in real-time. **What problems is Optimove solving and how is that benefiting you?** We're able to target segments of users based off of behavior and likely behavior in order to reduce churn and increase conversion rates. **Official Response from Rony Vexelman:** > Hi JP, Thank you for your review. We are glad to hear you value the Marketing Calendar and our capabilities to target segments based on actual and predicted behavior. We are equally saddened to hear your IP rating has taken a recent hit as a result of too large of an email blast. We are certain that working with our deliverability team experts will help improve your IP reputation and that together with our customer success team you will soon find your IP rating back to its original level. All the best, The Optimove Team ### 20. Very effective tool to build customized marketing campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** KATERINA B. | Marketing Director, Enterprise (> 1000 emp.) **Reviewed Date:** January 28, 2019 **What do you like best about Optimove?** It puts the customer at the top of marketers minds. With Optimove you do not think 'I have this promotion. Who shall I communicate it to?'. You think of target groups and then what could be the best message for each one of them! It is very user friendly platform that allows marketers to quickly create campaigns and monitor their performance. **What do you dislike about Optimove?** When you serve more than one brands or countries via one Optimove instance, it is not possible to filter all the views/ analysis per brand or country. Filters have been applied to Customer model and other important areas but when it is applied across the board, it will be fantastic. **What problems is Optimove solving and how is that benefiting you?** Optimove allows marketing teams to run automated campaigns that would not be feasible to manage without it. By always using a control group, Optimove helps us understand if campaigns actually shift customer behavior and meet the set KPI. The CRM teams need to be committed to monitor the performance of the campaigns and make changes when required. It allows to test the effectiveness of the various communication channels. ### 21. A lot of room for improvement **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Enterprise (> 1000 emp.) **Reviewed Date:** October 29, 2019 **What do you like best about Optimove?** Segmentation options. Lifecycles. Predictions. **What do you dislike about Optimove?** User friendlines. A lot of extra steps needed to do simple things. EG. Check the template of the campaign directly from Marketing plan. I would like to have better explanation when the campaign has statistically significant results and when not. **What problems is Optimove solving and how is that benefiting you?** Complete CRM communication. Segmentation, automation, reporting. ### 22. great too for automate emails and notifications **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2019 **What do you like best about Optimove?** option to segment the campaigns using multiple targets multi channel feature information and statistics about the customers life cycles **What do you dislike about Optimove?** some usability issues like opening different tabs **Recommendations to others considering Optimove:** great tool to automate massive campaigns **What problems is Optimove solving and how is that benefiting you?** multiple segmentation finding new and valuable targets ### 23. Optimove Review **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Investment Management | Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2019 **What do you like best about Optimove?** Option to build custom groups, user friendly interface **What do you dislike about Optimove?** Optimove makes unnecessary updates, sometimes it is not obvious how to calculate the required metrics and performance **What problems is Optimove solving and how is that benefiting you?** Efficacy of campaigns ### 24. Marketer Geek **Rating:** 4.0/5.0 stars **Reviewed by:** Gustavo B. | Community Manager & Copywriter, Airlines/Aviation, Small-Business (50 or fewer emp.) **Reviewed Date:** November 29, 2018 **What do you like best about Optimove?** Optimove was a bit difficult to get the hang of at first but its all for good reason. Its one of the most comprehensive marketing tools that integrates analytics every step of the way. **What do you dislike about Optimove?** If you're in it for the money or the creative side is what really drives you, that´s fine and all but Optimove really shines when you know your metrics, dimensions and how to use them effectively. Otherwise, not so much. **Recommendations to others considering Optimove:** Every good social media manager or marketing specialist should be brushed up on his metrics and dimensions, If you´ve ever struggled getting some projections across or correlating success with strategy, Optimove will probably help you do it. **What problems is Optimove solving and how is that benefiting you?** We needed some software to prove many of our points when it came to client meetings. Some of them were convinced some things would or wouldn´t work based on hunches. Optimove helped us settle it and it was 90% right. ### 25. Makes data easily accessible and usable for segmentation and decision making **Rating:** 4.0/5.0 stars **Reviewed by:** Xavier H. | CRM Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 18, 2019 **What do you like best about Optimove?** easy segmentation easy testing framework and insightful KPIs churn probability/future value calculations **What do you dislike about Optimove?** it's slow specific UI/UX issues with target groups and running campaigns **What problems is Optimove solving and how is that benefiting you?** campaign orchestration Lifecycle segmentation ### 26. Optimove gives a 360 view of customers and continually moves them forward. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2019 **What do you like best about Optimove?** The Customer Model is really the starting point of what makes Optimove great. It provides a clear picture of where your customers are currently so you know what direction to push them into. From there, the Segmentation Layers break down our customers automatically into marketable buckets. The Future Value attribute then helps us determine which customers are more important to retain. **What do you dislike about Optimove?** Optimove has so many bells and whistles, you really need a person who can dedicate at least 50% of their time to maintaining Optimove, sending and analyzing campaigns. I don't recomend it for a small company without a lot of time to dedicate to it. **Recommendations to others considering Optimove:** If you really want to see your customer behavior, Optimove if for you. It doesn't just store your customer data, it interprets it into a way that is super useful to market to. **What problems is Optimove solving and how is that benefiting you?** We (like many businesses) have a problem with people being one time customers then never returning. We've set up reoccurring churn campaigns that have helped tremendously. We no longer have to pull lists of people who are dormant and send them an offer that may or may not be relevant, then pull that list of customer activity after the offer to see if it was effective. With our churn campaign, we're sending relevant offers based on previous activity, we are hitting customers at the right time, and we can immediately see the impact. It's a wonderful thing to take to an executive meeting as concrete evidence of what we are doing to retain customers. ### 27. useful tool to work with **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Enterprise (> 1000 emp.) **Reviewed Date:** January 09, 2019 **What do you like best about Optimove?** I really like the way of working with Optimove as a tool, it is very intuitive and user friendly. On the other hand, I believe is a good tool but when you are a level with a high understanding of Marketing or CRM, you are missing some things that are key in order to work. **What do you dislike about Optimove?** From my view it is limiting my role the following: - 24 hours delay, not real time. - Priority list, not possible at the moment to prioritize based on communications channel. Impossible to have an overview of how the target groups and priorities are structured when many people work on the same instance. - The analysis part is very limited and not giving a certain analysis i.e. we can't attribute the success of a campaign just based on the response rate, this needs to match the reward data (claim rate, usage rate of certain bonus etc. - Duration of the campaigns i.e. FCA if you set up the campaign for a day (because you don't want these customers to be excluded the day after from other campaigns i.e. Email) the day after this audience dispersal in Facebook side so we lose all the effectiveness. - **Recommendations to others considering Optimove:** I believe that Optimove is a really good tool for a basic CRM approach, however when you want to go to a high level of segmentation or Marketing and you need to have an overall idea of what's going on in a granular level (multichannel strategy, communications per customer and value of from it...) it it is a bit limited. **What problems is Optimove solving and how is that benefiting you?** From my understanding at the moment, we are pretty much using Optimove for segmentation and for pushing campaigns out to the customers. **Official Response from Shai Frank:** > Thank you for your feedback. We take our users' feedback seriously and are always looking to improve Optimove to help you achieve your goals. A few important things which may be helpful to know: 1. Optimove offers real time data collection and campaign execution via our Track and Trigger module. You can collect various web and mobile app activity events, as well as trigger real time campaigns (pop-ups, email, etc.) using this data. This is in addition to our comprehensive daily data processing, predictive modeling and micro-segmentation you referred to in your review. 2. For customers who are able to feed promo/bonus usage data back to Optimove, we can add an additional row to their campaign analysis, displaying the number of customers who redeemed the bonus. 2. With FCA - while running a daily recurrence campaign, as long as customers are still answering the Target Group criteria, they will be kept in the custom audience... I hope this is helpful. Cheers, Optimove Product Team ### 28. EXCELLENT SERVICE **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2019 **What do you like best about Optimove?** Optimove is a privately held company that develops and markets a software as a service software product, also called Optimove, for the automation of personalized customer retention marketing. **What do you dislike about Optimove?** The marketing channels supported by Optimove include email, SMS, mobile push notification, website/app pop-ups, Facebook Custom Audiences and Google Ads. **What problems is Optimove solving and how is that benefiting you?** The software is based on a combination of technologies, including predictive customer modeling, customer micro-segmentation, multi-channel campaign automation, real-time campaign triggers, and systematic campaign optimization using scientific control methodologies. The application's primary interface is a calendar-based marketing management tool that helps users track and optimize campaigns. Campaigns are analyzed as measurable marketing experiments so that users can determine the financial uplift that each marketing campaign generated. ### 29. It's easy to get in the Optimove world of attributes! **Rating:** 4.5/5.0 stars **Reviewed by:** Kristjan A. | CRM Specialist, Gambling & Casinos, Mid-Market (51-1000 emp.) **Reviewed Date:** November 27, 2018 **What do you like best about Optimove?** Mixing different segments, attributes and activities to make perfect little micro-segments **What do you dislike about Optimove?** Since the world of Optimove and the wast wastelands of date take up so much server power, it's hard to operate live what would be perfect. **Recommendations to others considering Optimove:** Go for it - it's worth it. It's a powerful tool you'll use daily on your offers and campaigns. You'll target your customers with ease. Optimove CS is there to help. **What problems is Optimove solving and how is that benefiting you?** Segmenting, targeting, personalising the offers, making micro-segments. Sending our offers and promotions to the right target groups for the maximum ROI. **Official Response from Christopher Jacks:** > Thank you for your feedback. We take our users' feedback seriously and are always looking to improve Optimove to help you achieve your goals. One important thing to note is that Optimove offers real time, live data collection and campaign execution via our Track and Trigger module, or via our API. You can collect various web and mobile app activity events, as well as trigger real time campaigns (pop-ups, email, etc.) using this data.  Cheers, Optimove Product Team ### 30. Unlimited Targeting Power **Rating:** 3.5/5.0 stars **Reviewed by:** Robert J. B. | (Microsoft: Xbox) -Technical Support/Customer Service, Music, Enterprise (> 1000 emp.) **Reviewed Date:** January 12, 2019 **What do you like best about Optimove?** The ease of use when targeting potential customers. **What do you dislike about Optimove?** Exporting data could be simplified for easier use. **Recommendations to others considering Optimove:** Utilize activity triggers as often as possible! **What problems is Optimove solving and how is that benefiting you?** We need to target and generate leads more precisely. Optimove does exactly this and allows you to pinpoint exactly what you need. ### 31. Optimove is innovative **Rating:** 4.0/5.0 stars **Reviewed by:** Christine R. | I am CEO of a family-run operation., Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2019 **What do you like best about Optimove?** Predicting of customer preferences and needs. **What do you dislike about Optimove?** I feel like at times the software was a little buggy. As in, sometimes it would not model the correct customer Behavior patterns **What problems is Optimove solving and how is that benefiting you?** Calendar based planning as well as real time predictive triggers ### 32. Comprehensive tool to use **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2019 **What do you like best about Optimove?** The customer model allows you to plan and structure the correct path for them in detail. I find the future value attribute one of the more useful tools to project estimates and cut losses. **What do you dislike about Optimove?** It was a bit hard to navigate around since there are so many metrics to explore in the beginning. **What problems is Optimove solving and how is that benefiting you?** It helps with the issue of clients that dont return. Setting up a campaign eliminates time used to reach out to nonactive clients or those that have left. ### 33. Innovative, easy to use platform that has marginally made a difference in our campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2019 **What do you like best about Optimove?** The ability to seamlessly integrate audience segments into Facebook **What do you dislike about Optimove?** Would have liked a bit more training, just so that I also understand what I'm NOT currently using **What problems is Optimove solving and how is that benefiting you?** we have really broadened our ability to target audiences and generate lookalikes. This has lead to more successful campaigns. ### 34. Great company and support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2018 **What do you like best about Optimove?** Integration with essentially any system. Easy to use interface. **What do you dislike about Optimove?** Long installation time, but this is made up by its effectiveness as a tool **What problems is Optimove solving and how is that benefiting you?** Email and web personalization. Consumer metric activities and reporting. Pretty much modernized our approach when talking to consumers **Official Response from Christopher Jacks:** > Thank you for your feedback. We take our users' feedback seriously and are always looking to improve Optimove to help you achieve your goals. Accelerating time-to-value is one of our main objectives, and we've made significant progress recently in shortening the installation time for new customers. Cheers, Optimove Product Team ## Optimove Discussions - [Is Optimove a CDP?](https://www.g2.com/discussions/customer-data-platform) - 1 comment, 1 upvote - [What kinds of businesses use Optimove?](https://www.g2.com/discussions/optimove-customers-b183d348-e94d-45d7-99da-f81a2025872d) - 1 comment, 1 upvote - [What level of expertise do I need to use Optimove?](https://www.g2.com/discussions/optimove-users) - 1 comment, 1 upvote - [How does Optimove help me convert more customers?](https://www.g2.com/discussions/converting-visitors-into-customers-with-optimove-2a52e20a-29bf-43ff-8da8-6dc01cddb836) - 1 comment, 1 upvote - [How does Optimove help me increase customer lifetime value?](https://www.g2.com/discussions/increasing-customer-lifetime-value-with-optimove) - 1 comment, 1 upvote - [View Optimove pricing details and edition comparison](https://www.g2.com/products/optimove/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-07-23+03%3A14%3A52+-0500&secure%5Bsession_id%5D=288952e6-2133-4896-9af5-fb4673ccd8d8&secure%5Btoken%5D=07805df68259bd444f694667920022987de95b674aba6a731dc759461f6ceff3&format=llm_user) ## Optimove Integrations - [Infobip](https://www.g2.com/products/infobip/reviews) - [Messente](https://www.g2.com/products/messente/reviews) ## Optimove Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Platform Basics** - Dynamic Segmentation - Journey Optimization **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Audience Intelligence & Segmentation - AI Marketing Agents ** - Lookalike Audience Modeling - Behavioral Triggering - Predictive Audience Segmentation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **AI Automation - SMS Marketing** - AI SMS **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Content Generation - SMS Marketing** - AI SMS **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Optimove Alternatives - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,662 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (766 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - 4.3/5.0 (614 reviews)