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OptimoRoute Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find OptimoRoute easy to use, enhancing routing efficiency and seamless integration with storefront software. (9 mentions)
Users appreciate the user-friendly interface and powerful routing features of OptimoRoute, enhancing efficiency in their operations. (7 mentions)
Users love the route optimization feature of OptimoRoute, enhancing logistics efficiency and driver tracking significantly. (7 mentions)
Users appreciate the intuitive and user-friendly interface of OptimoRoute, enhancing logistics efficiency and productivity. (6 mentions)
Users value the effective scheduling management of OptimoRoute, greatly enhancing logistics organization and efficiency. (5 mentions)
Users struggle with inefficient routing, as certain addresses can't be automatically routed, causing extra time and costs. (4 mentions)
Users find the product expensive, with prices significantly higher than comparable routing software options. (3 mentions)
Users face routing issues in OptimoRoute, struggling with scheduling and re-routing that complicate daily operations. (3 mentions)
Users face scheduling issues with OptimoRoute, especially regarding assigning multiple routes to the same driver in a day. (2 mentions)
Users find the interface complex, making it difficult to send specific routes to drivers amidst overflowing routes. (1 mentions)

5 Pros or Advantages of OptimoRoute

5 Cons or Disadvantages of OptimoRoute

OptimoRoute Reviews (69)

Reviews

OptimoRoute Reviews (69)

4.7
69 reviews
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Bag2Charity .
B
Bag2Charity .
Brand Manager
Small-Business (50 or fewer emp.)
"OptimoRoute’s API Automates Bookings and Reporting, Saving Us Hours of Admin"
5/5
What do you like best about OptimoRoute?

We run doorstep clothing collections for several UK charities, with multiple drivers covering hundreds of addresses a week, and OptimoRoute is the backbone of that operation. The route optimisation handles our mixed rural and urban postcodes well, and the driver app makes it easy for the team to log proof of collection and notes at each stop.

The API is the real standout for us. Bookings from our website go straight into OptimoRoute automatically, and custom fields let us carry the charity, collection ID and customer details through to each order. Afterwards we pull completion details back out to build weight and collection reports for each charity partner, which used to be a manual spreadsheet job. That end-to-end flow, from online booking to charity report, has saved our office a lot of admin time and made our reporting far more reliable. Review collected by and hosted on G2.com.

What do you dislike about OptimoRoute?

In the driver app, some fields can't be copied. Our drivers often need to take details like an address, phone number or What3Words reference from a stop and paste them into another app, and having to retype them is slow and leads to errors on the road. Making all order fields copyable would be a simple but genuinely useful fix.

The API is powerful but the documentation could go further. Getting full order and completion data back out takes several chained calls, and some endpoints behave in ways that aren't obvious from the docs. For example, searching orders with order data included can fail without a clear error, which cost us debugging time. Custom fields also can't be filtered server-side, so we have to pull everything and filter on our end.

None of this is a dealbreaker, but copyable fields in the driver app, clearer API error messages and server-side filtering on custom fields would make day-to-day use and integrations much smoother. Review collected by and hosted on G2.com.

tokblaq o.
TO
tokblaq o.
Dispatch Manager
Mid-Market (51-1000 emp.)
"OPTIMO ROUTE"
4.5/5
What do you like best about OptimoRoute?

The automatic route planning is my favourite feature. The option of being able to balance the order and having the option of adjusting the percentage of the balancing is great. Extremely user friendly once you get the hang of it. Review collected by and hosted on G2.com.

What do you dislike about OptimoRoute?

Having to pay extra for analytics. It also tends to lag in the afternoons. Not too much though, but as a result I have to use a secondary tracking software just to keep up with my driver's whereabouts. Review collected by and hosted on G2.com.

Response from Bart Bartolozzi of OptimoRoute

Thanks for the review and the feedback. We offer analytics in our middle tier and top tier. Our middle tier is more cost-effective than most of the platforms out there and provides many features included that others charge as add-ons. We continue to add new dashboards and reports to the analytics based on feedback from our customers. Our real-time tracking is used as the primary tracking mechanism for most of our customers to track their drivers and vehicles.

Briana R.
BR
Briana R.
Office Administrator
Small-Business (50 or fewer emp.)
"Perfect for Loss Control Inspectors"
4/5
What do you like best about OptimoRoute?

The ability to input every order in my queue into OptimoRoute so that I can see a month in advance what my inspector's schedule looks like and where new orders can fit in. The ability to add and remove orders while my inspector is on the road actively working is another key feature that I use all the time. Review collected by and hosted on G2.com.

What do you dislike about OptimoRoute?

My only complaint is that a couple of years ago the price doubled with no warning. Review collected by and hosted on G2.com.

Response from Support Team of OptimoRoute

Hi Briana,

and thank you for your thoughtful review! We’re so glad to hear that OptimoRoute has become such a valuable tool for managing your inspection schedules - helping you plan weeks in advance, easily adjust routes in real time, and save hours compared to manual planning tools like Google Maps.

It’s great to know OptimoRoute is simplifying your work and making scheduling more efficient. Thank you for being a long-time user and for sharing your experience!

Best

OptimoRoute Team

Rhiannon M.
RM
Rhiannon M.
Marketing Manager
Small-Business (50 or fewer emp.)
"Powerful Route Optimization, But Manual Updates Can Be Cumbersome"
3.5/5
What do you like best about OptimoRoute?

It takes a messy list of customer stops and turns it into an efficient route while accounting for things like driver schedules, service times, vehicle capacity, and delivery windows. And when something changes, you can re-optimize instead of manually rebuilding the entire day. Review collected by and hosted on G2.com.

What do you dislike about OptimoRoute?

The amount of manual updating required. Changes to recurring deliveries, customer-specific instructions, skips, and route adjustments can become cumbersome, and we’d like more flexibility in managing those changes without having to make so many individual updates. Review collected by and hosted on G2.com.

Ryifee L.
RL
Ryifee L.
Small-Business (50 or fewer emp.)
"Flexible Route Editing, but Break Planning Needs Work"
0.5/5
What do you like best about OptimoRoute?

I like the route adjustments in OptimoRoute. I can choose where a route starts and ends, build it from either direction, and move stops around when the order needs to change. It helps me optimize mileage and gas and calculate the time between stops. I can also deactivate it on one phone and activate it on another, and use the tracking feature. The initial setup was very easy. Review collected by and hosted on G2.com.

What do you dislike about OptimoRoute?

I struggle to build a break into a route, like a three- or four-hour stop at the warehouse to unload and pick up more items, and then get the route back on track. I’d like to be able to add that location in the middle of the route and again as the final destination. I’m also not sure how to use a lot of the features, so more tutorials or one-on-one coaching that walks me through common situations would make a big difference. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
AH
Verified User in Hospital & Health Care
Small-Business (50 or fewer emp.)
"Bird’s-Eye View for Smarter Field Routing with Optimo"
4/5
What do you like best about OptimoRoute?

We use Optimo in a rather unconventional way to route for providers in the field. It gives you a bird's-eye view of the entire field operation. You're not just looking at appointments on a calendar, you can see where the patients are, who can reasonably see them, how much drive time is involved, how full each provider actually is, and what happens if you move something. Review collected by and hosted on G2.com.

What do you dislike about OptimoRoute?

I wish there was an audit trail. Orders are accidentally deleted or moved and we have no idea what happened to them, sometimes until the patients call wondering why they weren't seen. With so many "chefs in the kitchen" things are easily misplaced or lost. Review collected by and hosted on G2.com.

TS
Thomas S.
Operations Manager
Small-Business (50 or fewer emp.)
"Reliable, Low-Maintenance Route Optimisation That Pays for Itself"
5/5
What do you like best about OptimoRoute?

We run wholesale frozen fruit and food distribution across Victoria, so getting drivers to the right doors in the right order, within the right time windows, is the whole game. OptimoRoute has become one of those tools we genuinely don't have to think about, which is about the highest praise I can give a piece of software.

The interface is clean and gets out of your way. Planning a day's routes is straightforward, and when we need to step in manually by dragging a stop or locking a sequence, it's easy enough that anyone on the team can pick it up without a long training curve. But the real value is in the optimisation itself. It juggles time windows, vehicle constraints and stop counts and hands back routes tighter than anything we'd build by hand. For time-sensitive deliveries that matters a lot. Fewer kilometres, less time on the road, exactly what we want.

It's also rock solid. We plan daily and it just works. I can't remember the last time it gave us grief, which is why it sits firmly in the "leave it alone" category of our stack. Part of that is how cleanly it slots into our workflow via the API, so orders flow through to routing without a lot of manual handling. It plays nicely with the rest of our systems rather than forcing us to bend around it.

On cost, it pays for itself comfortably. The savings in driver hours, fuel and kilometres more than cover it. (Tom, a rough figure on km or hours saved would make this land harder if you've got one.) And getting there was painless. Setup was smooth and support has been responsive the few times we've needed it. No drama, no chasing.

Overall, it's reliable, smart and low-maintenance. If you're running multi-stop delivery routing and want something that quietly earns its keep, it's an easy recommendation. Review collected by and hosted on G2.com.

What do you dislike about OptimoRoute?

Honestly there isn't a lot to fault. If I had to pick something, the reporting is a touch shallow when you want to dig into the numbers properly, and a few of the features we'd like sit on the pricier tiers. Neither is a dealbreaker, and neither has ever stopped us getting the day's routes out the door. Review collected by and hosted on G2.com.

Response from Support Team of OptimoRoute

Thank you for such a detailed review, Thomas!

It’s fantastic to hear how OptimoRoute has become a reliable part of your daily operation, from handling time windows and vehicle constraints to reducing kilometres, driver hours, and planning time.

We also appreciate your feedback on reporting and feature availability across plans. Insights like these are valuable as we continue improving the platform. Thanks for trusting OptimoRoute to help keep your deliveries across Victoria running efficiently!

Best

OptimoRoute Team

Vova K.
VK
Vova K.
CEO
Small-Business (50 or fewer emp.)
"Simple, Time-Saving Route Planning With Great Uptime and Easy API Integration"
5/5
What do you like best about OptimoRoute?

Great software, simple to use and saves us time on every delivery route! We can quickly create routes and go back to them. API integration is simple and uptime is great. Review collected by and hosted on G2.com.

What do you dislike about OptimoRoute?

No downsides. A bit of setup is required for locations but that is every software Review collected by and hosted on G2.com.

Stephen G.
SG
Stephen G.
Small-Business (50 or fewer emp.)
"Real-Time Fleet Tracking Saves Time, Despite Occasional Delays"
4.5/5
What do you like best about OptimoRoute?

I like that I can follow along in real time to see where my units are. It saves me time: instead of calling my drivers every five minutes, I only need to reach out if there’s a problem. The initial setup was easy. Review collected by and hosted on G2.com.

What do you dislike about OptimoRoute?

Sometimes, I see a delay in position history updates. I think you are only as good as the technology you provide. Review collected by and hosted on G2.com.

Ytali S.
YS
Ytali S.
CEO
Small-Business (50 or fewer emp.)
"User-Friendly and Reliable Tool That Builds Confidence"
4/5
What do you like best about OptimoRoute?

That is a tool very friendly to use, very confident. We have never had any problem with it. Review collected by and hosted on G2.com.

What do you dislike about OptimoRoute?

I do not have a dislike but I would love that in each location we could have the telephone number saved. We always use the same locations so every time we have to add the phone number. Review collected by and hosted on G2.com.

Response from Support Team of OptimoRoute

Thank you for your review, Ytali!

It’s great to hear that OptimoRoute has been reliable and easy for your team to use while helping you manage routes efficiently.

We also appreciate your suggestion about saving phone numbers with frequently used locations. We understand how useful that would be for repeat stops and will share your feedback with our product team.

Best

OptimoRoute Team