OptiMonk Features
Visitor Behavior (3)
Monitoring
Monitor the behavior of website and online store visitors
Targeting
Ability to target website visitors based on behavioral patterns
Guided Selling
Adapt the selling process to each visitor, including content and pricing
Templates (3)
Library
Provide a library of templates for various purposes such as website engagement or e-commerce
Customization
Allows users to customize templates and use them on multiple channels easily
Optimization
Track the performance of different versions of templates and suggest optimizations
Personalization (6)
Recommendation
Recommend products based on order history and online behavior
Content
Provide custom content to website visitors based on their online behavior
Cart Abandonment
Deliver messages targeted at buyers who are about to leave an online store
Product Recommendations
Tools to automatically recommend products to a customer based on their viewing or purchasing history.
A/B Testing
The ability to test various configurations and recommendations to determine which are most successful with customers.
Personalized Messaging
Tools to create personalized messaging based on customer data collected from purchases or viewing history.
Multichannel (2)
Web
Integrate personalized content and recommendations on websites
Mobile
Include personalization features that are mobile-friendly and responsive
Segmentation (2)
A/B Testing
Provides native A/B testing for content and campaigns.
Customer Profiles
Allows users to build and analyze customer profiles.
Targeting (2)
Behavioral Targeting
Presents messaging depending on customer behavior.
Contextual Targeting
Presents messaging depending on customer context.
Triggered Content (3)
Geofencing
Content triggered by customer's given geolocation.
Triggered Emails
Emails triggered by customer activity or behavior.
Triggered Messages
Messages triggered by customer activity or behavior.
Personalized Content (2)
Recommendation Engine
Provides recommendations based on customer metrics.
Website Personalization
Personalizes web experiences and presented content based on customer metrics.
Retargeting (7)
A/B Testing
Test which ads convert better. 20 reviewers of OptiMonk have provided feedback on this feature.
Audience Segmentation
Deliver certain ads to specific audiences. 22 reviewers of OptiMonk have provided feedback on this feature.
Behavioral Targeting
As reported in 18 OptiMonk reviews. Deliver certain ads based on observed behavior.
Reporting & Analytics
Features to track clicks on conversions on retargeting ads. 23 reviewers of OptiMonk have provided feedback on this feature.
Geo Targeting
Deliver retargeting ads based on the user's location. 17 reviewers of OptiMonk have provided feedback on this feature.
Cross-channel Retargeting
Based on 17 OptiMonk reviews. Enables users to retarget ads across multiple channels, including web, mobile, and social.
Personalization
Personalize retargeting ads based on items a user has viewed. This feature was mentioned in 22 OptiMonk reviews.
Administration (4)
Marketing Campaigns
The ability to create and customize marketing campaigns based on user data.
Reports & Analytics
Easily digestible visual representations of data collected by the platform.
User Data
Data collected from customers to be analyzed by analytics tools or other e-commerce software.
Integrations
The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality.
Design and Customization (4)
Pre-Designed Templates
Provides pre-designed themes and templates for pop-up messages 51 reviewers of OptiMonk have provided feedback on this feature.
Pop-Up Types
Offers a variety of different pop-ups such as opt-in forms, welcome mats, top bars, CTAs, etc. 54 reviewers of OptiMonk have provided feedback on this feature.
No-Code Customization
Allows users to customize pop-up designs through a drag-and-drop editor or other no-code interface This feature was mentioned in 50 OptiMonk reviews.
Mobile Optimized
Based on 51 OptiMonk reviews. Pop-ups are optimized to display correctly on mobile devices
Campaigns (4)
Targeting
Ability to target specific visitors based on referrer, geo-location, cookies, or previous history This feature was mentioned in 45 OptiMonk reviews.
Triggered Campaigns
As reported in 44 OptiMonk reviews. Ability to trigger time-based or behavior-based pop-up campaigns
A/B Testing
As reported in 36 OptiMonk reviews. Tools for creating split A/B tests
Analytics
Based on 43 OptiMonk reviews. Measure and visualize campaign performance and conversion rates
Integrations (4)
CRM/Email Integrations
Integrates with popular CRMs and email marketing software This feature was mentioned in 34 OptiMonk reviews.
WCM Integrations
Integrates with web content management systems 24 reviewers of OptiMonk have provided feedback on this feature.
E-Commerce Integrations
Integrates with e-commerce platforms This feature was mentioned in 32 OptiMonk reviews.
Social Media Integrations
Integrates with social networks 25 reviewers of OptiMonk have provided feedback on this feature.
Lead Monitoring (3)
Features
Based on 23 OptiMonk reviews and verified by the G2 Product R&D team. Provides features to create and manage lists of potential customers
Performance
Based on 25 OptiMonk reviews and verified by the G2 Product R&D team. Monitors form’s performance and contribution to the sales pipeline
Identification
Based on 22 OptiMonk reviews and verified by the G2 Product R&D team. Identifies the visitor, tracks the pages that they are visiting, and the time they are spending on each page
Data Capture (4)
Mobile
Based on 23 OptiMonk reviews and verified by the G2 Product R&D team. Records leads using different types of devices
Websites
Based on 27 OptiMonk reviews and verified by the G2 Product R&D team. Captures form submissions from existing forms on websites or landing pages
Social Media
Based on 18 OptiMonk reviews and verified by the G2 Product R&D team. Captures leads across social media channels
Data
Based on 20 OptiMonk reviews and verified by the G2 Product R&D team. Captures measurable, real customer data gathered directly from a website
Analytics (3)
Export/Import
Based on 18 OptiMonk reviews and verified by the G2 Product R&D team. Exports and imports lead data to and from various formats like plain text, spreadsheets, etc.
Reporting
Based on 19 OptiMonk reviews and verified by the G2 Product R&D team. Supports basic data reporting which includes user engagement analysis, entry and exit statistics, referrer information, etc.
Reporting and Analytics
Provides reporting and analytics tools to quantify the results of the experiment.
Customization (4)
Forms
Based on 20 OptiMonk reviews and verified by the G2 Product R&D team. Creates custom lead capture forms for specific uses, such as an e-book download or email newsletter
Personalization
Based on 24 OptiMonk reviews and verified by the G2 Product R&D team. Changes colors, calls to action, or form length to personalize lead capture
Templates
Based on 26 OptiMonk reviews and verified by the G2 Product R&D team. Provides pre-configured templates that can be customized by users
Integration
Based on 25 OptiMonk reviews and verified by the G2 Product R&D team. Integrates with sales and marketing software solutions to transfer lead data between them
Experimental Design (2)
Concurrent Testing
Allows multiple experiments to be deployed simultaneously.
Mobile Testing
Allows mobile web pages to be tested during A/B experiments.
Computing (3)
WYSIWYG
What You See is What You Get (WYSIWYG) features allow the editing of web pages without HTML. This means you can directly edit pages with images and text without any coding.
AI/Machine Learning
Uses algorithms and continuous data entry to enable the technology to develop insights and optimize testing.
Little to No Coding
Requires little to no knowledge of coding. Usually this means it comes with prewritten code.
Agentic AI - A/B Testing (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Lead Capture (2)
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Personalization Engines (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Vulnerability Scanner (2)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - E-Commerce Personalization (2)
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Retargeting (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
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