Optimizely Feature Experimentation Pros and Cons

Optimizely Feature Experimentation Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find Optimizely Feature Experimentation to have great ease of use once familiar with its interface and terminology. (12 mentions)

Users find A/B testing easy and effective with Optimizely, enabling seamless feature rollouts and diverse experiments. (11 mentions)

Users value the flexibility of personalized UX in Optimizely Feature Experimentation, enhancing targeting and customer insights. (11 mentions)

Users value the flexible and granular UX personalization capabilities of Optimizely Feature Experimentation for effective targeting. (10 mentions)

Users find it relatively easy to implement Optimizely Feature Experimentation, enhancing their ability to conduct experiments effectively. (8 mentions)

Users value the ease of managing feature flags for testing and activating new features effectively within Optimizely. (5 mentions)

Users find the difficulty of use in Optimizely, particularly with complex experiments and initial setup, quite challenging. (5 mentions)

Users find the learning curve steep, making initial registration and feature experimentation challenging for beginners. (5 mentions)

Users find the complexity of Optimizely Feature Experimentation challenging, especially during onboarding and integration with legacy systems. (4 mentions)

Users find Optimizely Feature Experimentation too expensive, especially for solopreneurs and tight budgets. (4 mentions)

Users struggle with feature flag management issues, desiring better tools and navigation for effective usage. (3 mentions)

Users find the steep learning curve of Optimizely Feature Experimentation challenging for newcomers, hindering initial usage. (3 mentions)

Users find the complex features of Optimizely challenging, particularly with navigation and understanding significance computation. (2 mentions)

Users find usage complexity and cost to be issues, particularly with setting up multiple experiments effectively. (1 mentions)

Top Pros or Advantages of Optimizely Feature Experimentation

1. Ease of Use

Users find Optimizely Feature Experimentation to have great ease of use once familiar with its interface and terminology.

See 12 mentions

See Related User Reviews

Verified User

Enterprise (> 1000 emp.)

4.0/5

"A Powerful tool for Feature flag management and Experimentation"

What do you like about Optimizely Feature Experimentation?

Optimizely is relevatively easy once set up to be able to rollout features, as well as perform experiments in a number of ways including multi-variant

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Expensive, but very intuitive and stable A/B testing tool"

What do you like about Optimizely Feature Experimentation?

What I like most about Optimizely’s feature experimentation is how easy it is to run all kinds of experiments and simultaneously integrate it in our b

2. A/B Testing

Users find A/B testing easy and effective with Optimizely, enabling seamless feature rollouts and diverse experiments.

See 11 mentions

See Related User Reviews

Mayank P.

Enterprise (> 1000 emp.)

4.5/5

"Optimizely Feature Flag Review"

What do you like about Optimizely Feature Experimentation?

Optimizely feature flag provides a best solution for experimentation in your project(app/web/backend) Through Optimizely you control the rollout of y

Verified User

Enterprise (> 1000 emp.)

5.0/5

"Fairly simple feature flagging"

What do you like about Optimizely Feature Experimentation?

Once you get the hang of the terminology and interface, it is fairly simple to manage feature flags and audiences for feature experimenting.

3. Experimentation

Users value the flexibility of personalized UX in Optimizely Feature Experimentation, enhancing targeting and customer insights.

See 11 mentions

See Related User Reviews

Mayank P.

Enterprise (> 1000 emp.)

4.5/5

"Optimizely Feature Flag Review"

What do you like about Optimizely Feature Experimentation?

Optimizely feature flag provides a best solution for experimentation in your project(app/web/backend) Through Optimizely you control the rollout of y

Verified User

Enterprise (> 1000 emp.)

5.0/5

"Fairly simple feature flagging"

What do you like about Optimizely Feature Experimentation?

Once you get the hang of the terminology and interface, it is fairly simple to manage feature flags and audiences for feature experimenting.

4. Features

Users value the flexible and granular UX personalization capabilities of Optimizely Feature Experimentation for effective targeting.

See 10 mentions

See Related User Reviews

Mayank P.

Enterprise (> 1000 emp.)

4.5/5

"Optimizely Feature Flag Review"

What do you like about Optimizely Feature Experimentation?

Optimizely feature flag provides a best solution for experimentation in your project(app/web/backend) Through Optimizely you control the rollout of y

Verified User

Enterprise (> 1000 emp.)

5.0/5

"Fairly simple feature flagging"

What do you like about Optimizely Feature Experimentation?

Once you get the hang of the terminology and interface, it is fairly simple to manage feature flags and audiences for feature experimenting.

5. Implementation Ease

Users find it relatively easy to implement Optimizely Feature Experimentation, enhancing their ability to conduct experiments effectively.

See 8 mentions

See Related User Reviews

Verified User

Enterprise (> 1000 emp.)

4.0/5

"Great Tool with Room for Improvement"

What do you like about Optimizely Feature Experimentation?

Optimizely Feature Experimentation is a well-balanced platform that caters to both business and developer needs. The developer documentation is highly

Verified User

Enterprise (> 1000 emp.)

4.0/5

"A Powerful tool for Feature flag management and Experimentation"

What do you like about Optimizely Feature Experimentation?

Optimizely is relevatively easy once set up to be able to rollout features, as well as perform experiments in a number of ways including multi-variant

6. Feature Flags

Users value the ease of managing feature flags for testing and activating new features effectively within Optimizely.

See 5 mentions

See Related User Reviews

Mayank P.

Enterprise (> 1000 emp.)

4.5/5

"Optimizely Feature Flag Review"

What do you like about Optimizely Feature Experimentation?

Optimizely feature flag provides a best solution for experimentation in your project(app/web/backend) Through Optimizely you control the rollout of y

Verified User

Enterprise (> 1000 emp.)

5.0/5

"Fairly simple feature flagging"

What do you like about Optimizely Feature Experimentation?

Once you get the hang of the terminology and interface, it is fairly simple to manage feature flags and audiences for feature experimenting.

Top Cons or Disadvantages of Optimizely Feature Experimentation

1. Difficulty of Use

Users find the difficulty of use in Optimizely, particularly with complex experiments and initial setup, quite challenging.

See 5 mentions

See Related User Reviews

Verified User

Enterprise (> 1000 emp.)

4.0/5

"A Powerful tool for Feature flag management and Experimentation"

What do you dislike about Optimizely Feature Experimentation?

I do believe the drill down and analysis capabilities could be better, as well as making it easier to handle complex experiments that includes differe

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"A powerful toll that can help a lot"

What do you dislike about Optimizely Feature Experimentation?

Bucketing, this software offers bucketing when you want to run A/B tests however combining it with additional audience that you want to enable/disable

2. Learning Curve

Users find the learning curve steep, making initial registration and feature experimentation challenging for beginners.

See 5 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"A great product"

What do you dislike about Optimizely Feature Experimentation?

It's a little too expensive for a solopreneur such as myself. It's also a little too technical for me.

Verified User

Enterprise (> 1000 emp.)

4.0/5

"A Powerful tool for Feature flag management and Experimentation"

What do you dislike about Optimizely Feature Experimentation?

I do believe the drill down and analysis capabilities could be better, as well as making it easier to handle complex experiments that includes differe

3. Complexity

Users find the complexity of Optimizely Feature Experimentation challenging, especially during onboarding and integration with legacy systems.

See 4 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"A great product"

What do you dislike about Optimizely Feature Experimentation?

It's a little too expensive for a solopreneur such as myself. It's also a little too technical for me.

Verified User

Enterprise (> 1000 emp.)

4.0/5

"A Powerful tool for Feature flag management and Experimentation"

What do you dislike about Optimizely Feature Experimentation?

I do believe the drill down and analysis capabilities could be better, as well as making it easier to handle complex experiments that includes differe

4. Expensive

Users find Optimizely Feature Experimentation too expensive, especially for solopreneurs and tight budgets.

See 4 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"A great product"

What do you dislike about Optimizely Feature Experimentation?

It's a little too expensive for a solopreneur such as myself. It's also a little too technical for me.

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Expensive, but very intuitive and stable A/B testing tool"

What do you dislike about Optimizely Feature Experimentation?

Not that much apart from the fact that (in all honesty) in pricey

5. Feature Flags Issues

Users struggle with feature flag management issues, desiring better tools and navigation for effective usage.

See 3 mentions

See Related User Reviews

Verified User

Enterprise (> 1000 emp.)

4.0/5

"Great Tool with Room for Improvement"

What do you dislike about Optimizely Feature Experimentation?

While Optimizely is a great tool, it lacks some essential management features. I’d love to see better tools for flag management, such as an overview o

Edward P.

Mid-Market (51-1000 emp.)

4.5/5

"Feature Experimentation empowers teams to experiment with a hyper focus and data-driven decisions"

What do you dislike about Optimizely Feature Experimentation?

I would love to be able to apply multiple feature flags at once as a condition - for example, only apply to audience at 5% if they also have this addi

6. Steep Learning Curve

Users find the steep learning curve of Optimizely Feature Experimentation challenging for newcomers, hindering initial usage.

See 3 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"A great product"

What do you dislike about Optimizely Feature Experimentation?

It's a little too expensive for a solopreneur such as myself. It's also a little too technical for me.

Matheus S.

Mid-Market (51-1000 emp.)

5.0/5

"Very good to control roles and permission"

What do you dislike about Optimizely Feature Experimentation?

At the first time, we found a little hard to understand how to register and enable the feature experimentation in our product. But past that, we didn'

7. Complex Features

Users find the complex features of Optimizely challenging, particularly with navigation and understanding significance computation.

See 2 mentions

See Related User Reviews

Edward P.

Mid-Market (51-1000 emp.)

4.5/5

"Feature Experimentation empowers teams to experiment with a hyper focus and data-driven decisions"

What do you dislike about Optimizely Feature Experimentation?

I would love to be able to apply multiple feature flags at once as a condition - for example, only apply to audience at 5% if they also have this addi

Verified User

Enterprise (> 1000 emp.)

4.0/5

"A Powerful tool for Feature flag management and Experimentation"

What do you dislike about Optimizely Feature Experimentation?

I do believe the drill down and analysis capabilities could be better, as well as making it easier to handle complex experiments that includes differe

8. Limitations

Users find usage complexity and cost to be issues, particularly with setting up multiple experiments effectively.

See 1 mentions

See Related User Reviews

Verified User

Enterprise (> 1000 emp.)

4.0/5

"A Powerful tool for Feature flag management and Experimentation"

What do you dislike about Optimizely Feature Experimentation?

I do believe the drill down and analysis capabilities could be better, as well as making it easier to handle complex experiments that includes differe

Top-Rated Alternatives

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Optimizely Feature Experimentation Reviews (116)

G2 reviews are authentic and verified.

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Aadarsh v.

Small-Business (50 or fewer emp.)

1/10/2024

"Make comparison easier and better."

5/5

What do you like best about Optimizely Feature Experimentation?

I need a alternative, G2 search helps to decide better, fast than any GPT's available Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

I feel some UX can be better, likely on filters.... Review collected by and hosted on G2.com.

Aditya Pratap S.

Small-Business (50 or fewer emp.)

2/19/2024

"My personal Review on Optimizely Feature Experimentation"

4/5

What do you like best about Optimizely Feature Experimentation?

Data-Driven Decision Making,Personalization and many more

I appreciate how Optimizely Feature Experimentation enables organizations to innovate Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

some time it become complex to use, Cost and also privacy can be a issue. Review collected by and hosted on G2.com.

Yakkaluru G.

Director - Products

Financial Services

Small-Business (50 or fewer emp.)

9/17/2023

"Industry Expert tool for feature experimentation"

4.5/5

What do you like best about Optimizely Feature Experimentation?

Their web Interface is highly interactive unlike other Optimizely platforms. It's Simple & easy to do A/B tests for different age groups. Optimizely helped us to do multiple user acceptance testing, the results were reliable & quick too. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Usage on mobile is not at all responsive & difficult to use it when away from laptop. It's hard to change the feature once setup in the A/B test & no regression tests available. We still need developers support though it's no-code solution. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

edit

Hi Yakkaluru,

Thanks for also leaving us a review on Feature Experimentation! Once again, it would be much appreciated if you could always let your Customer Success Manager know about your product-related feedback. They'll be able to pass it onto our product team.

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

2/7/2024

"Works perfectly for my teams since we are a service company"

4.5/5

What do you like best about Optimizely Feature Experimentation?

The web experimentation mainly becuase we get a lot fof website projects and it is very difficult to develop since on local it performs slightly different but on live servers it becomes poor. optimizely helps us to fix that problem with the visual editor Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Not much really. it is a good platform for us and I get what i need. Review collected by and hosted on G2.com.

Hari S.

Software Engineer

Small-Business (50 or fewer emp.)

2/8/2024

"Consultant"

4/5

What do you like best about Optimizely Feature Experimentation?

I like UI performance and its features of scalelablity and integration of its API Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

I don't have dislikes about this product Review collected by and hosted on G2.com.

Prasanth G.

Product Manager

Small-Business (50 or fewer emp.)

6/2/2023

"A hero tool that helps to take quality decisions in product build phase"

4.5/5

What do you like best about Optimizely Feature Experimentation?

1. I Liked the geographic location-wise breakdown when used on the pricing page feature.

2. Snowflake made our lives easier by allowing us to collaborate with internal data with feature experimentation data for better analysis.

3. SDKs are easy to integrate seamlessly, which helped us to go live in less time. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

1. UI is not responsive. Doesn't give a good view when opened on mobile.

2. I still need developer intervention though it's mentioned no/low code tool.

3. Often confusing how to change the configuration each time we change the test elements. Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

We wanted to figure out the pricing plans after the launch of UPI payment services in Singapore. With Optimizely, we could track the traffic, usage & response from the APAC & Americas. Able to make the necessary changes to the pricing in the mobile app from the data extracted. Thanks to Optimizely Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

edit

Hi Prasanth,

Thanks for also leaving Optimizely Feature Experimentation a review! We love to see that you're an Optimizely Digital Experience Platform user. It would be great if you could share your detailed feedback on how we could improve user experience with your Customer Success Manager or you can leave us a message at reviews@optimizely.com.

Verified User in Real Estate

Mid-Market (51-1000 emp.)

1/12/2024

"Must us feature for beta and AB testing"

4.5/5

What do you like best about Optimizely Feature Experimentation?

It is easy to use once integrated and very adaptable for all consumer applications I have worked on in my professional experience. Also helps in experimenting features on certain targeted audiences before doing a complete release. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

It is a bit expensive based on its feature. set Review collected by and hosted on G2.com.

Verified User in Automotive

Small-Business (50 or fewer emp.)

2/13/2024

"It is good to start with."

3.5/5

What do you like best about Optimizely Feature Experimentation?

It's basic features are user friendly so I will say get a hold of it. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Not dislike but there is a room for improvement. Review collected by and hosted on G2.com.

Wahmad W.

Digital Marketing Specialist

Enterprise (> 1000 emp.)

5/9/2023

"Easy to update and learn the new changes"

4.5/5

What do you like best about Optimizely Feature Experimentation?

We have used the Optmizely feature to upgrade our content management system from the back end and it turned out easy and flexible to work with. We have now updated our front-end content management tool and it's all really easy to learn and work with. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

I really do not think there were any. We implemented the tool and it was easy to upgrade all of our old versions to the new. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

edit

Hi Wahmad,

Thanks for leaving us a review! It's great to hear that Feature Experimentation is working great to fulfill your business needs. If you ever have any questions or concerns surrounding your use of our product in the future, please let you Customer Success Manager know as soon as possible or leave a message at reviews@optimizely.com.

Robert N.

Principal Software Engineer

Mid-Market (51-1000 emp.)

5/24/2022

"Powerful and easy to deploy, despite the learning curve"

4.5/5

What do you like best about Optimizely Feature Experimentation?

Full Stack is built on top of a clever and powerful client-side hashing strategy, allowing apps at any level of the stack to use it to power dozens of features and experiments even on critical, performance-sensitive code. The offerings for types of experiments are plentiful and provide a lot of flexibility that has always handled even our most complicated experiments. The UI is attractive and intuitive, posing no trouble for business users to adopt. And the built-in Snowflake integration was a dream come true, allowing us to tie the data directly to our internal data for richer analysis. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

The hashing strategy also means that re-bucketing can occur, which has confused users once or twice. Optimizely has well-written documentation on how this works, but because it's not intuitive, it has tripped us up. They offer a strategy for persistent bucketing by implementing your own "User Profile Service", but it would be nice if this was available on a per-experiment basis as a built-in feature. Also, for enterprises with large numbers of users, managing authorization is still manual and has room for improvement. Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

Optimizely FS has let us add feature toggles to probably 2-3x more features than we previously would have, at all levels -- sometimes we use it to toggle between two branches of code in a method, othertimes we use it route customers to an entirely new site. We were able to do this before Optimizely, in a more manual way, but there was a lot of overhead with that approach that led to teams skipping it more often than not. Because of the SDK's ease of use, the barrier to adding feature flags is so low that every team has started doing it for nearly every feature. When things go wrong, the reverts are quick and painless. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

edit

Hi Robert,

Thank you for taking the time to leave us such thoughtful feedback, we really appreciate it! We love to hear that you're finding such success with Full Stack and we would also like to encourage you to share any insights on how we could improve your user experience with your Customer Success Manager. You can also leave us a message at reviews@optimizely.com and we'll connect you with the right people.