--- title: Optimizely Content Marketing Platform Reviews meta_title: 'Optimizely Content Marketing Platform Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 87 reviews by the users' company size, role or industry to find out how Optimizely Content Marketing Platform works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 87 scale: '5' date_modified: '2026-09-22' parent_category: name: Project, Portfolio & Program Management url: https://www.g2.com/categories/project-portfolio-program-management ---

Optimizely Content Marketing Platform Reviews & Product Details

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Value at a Glance

Averages based on real user reviews.

Time to Implement

5 months

Return on Investment

15 months

User Insights

Average based on 87 real user reviews.

Implementation Time

5 months

Perceived Cost

$$$$$

Optimizely Content Marketing Platform Reviews (87)

Reviews

Optimizely Content Marketing Platform Reviews (87)

4.3
87 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise the platform for its ease of use and streamlined workflows, which enhance collaboration and project management across teams. The intuitive interface and comprehensive features allow for effective content planning and execution, making it a valuable tool for marketing teams. However, some users note a learning curve for new users, which can impact initial adoption.

Pros & Cons

Generated from real user reviews
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Yariv R.
YR
Yariv R.
Content and Creative, Senior Manager
Information Technology and Services
Enterprise (> 1000 emp.)
"Can't Live Without It"
5/5
What do you like best about Optimizely Content Marketing Platform?

The platform is very intuitive and thoughtful. We use it to publish our blog and promote our content on social. We use syndicated content as well as original content via Newscred writers. What I appreciate most is how closely our reps work with us to make sure we're getting maximum benefit out of the platform and editorial services. Most recently, they've been working with us to tie our content to demand gen metrics so we can show our contribution to leads/bookings. They've also been especially proactive in finding the right contributing writers. Not every freelancer they've suggested has been the right fit, but they've always listened carefully to what we're looking for and we've ended up finding some great contributors. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Marketing Platform?

Have never had a major glitch with NC. Every once in a while something doesn't work quite right. Support jumps on it immediately and there's always a very quick resolution. Review collected by and hosted on G2.com.

Verified User in Higher Education
IH
Verified User in Higher Education
Enterprise (> 1000 emp.)
"Two-time NewsCred client"
5/5
What do you like best about Optimizely Content Marketing Platform?

From two different working relationships with NewsCred, I've been impressed with the personalized customer service at both stops along the way. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Marketing Platform?

Nothing really, but if I had to say something, it would be the cost of original content, I guess. There have been times I've considered using the NewsCred newsroom, but find that the cost of producing content in-house and/or with my own freelance network to be far more efficient. Review collected by and hosted on G2.com.

KM
kaitlin m.
Enterprise (> 1000 emp.)
"Overall it's been positive and they're a great partner to work with. "
3.5/5
What do you like best about Optimizely Content Marketing Platform?

That all my content can be in one single place. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Marketing Platform?

Some features don't have the best user experience. Review collected by and hosted on G2.com.

JC
Jenny C.
Small-Business (50 or fewer emp.)
"User-friendly and easy to pick up platform."
5/5
What do you like best about Optimizely Content Marketing Platform?

Easy to publish and great Marketplace features. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Marketing Platform?

Editing published content is cumbersome. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Enterprise (> 1000 emp.)
"Content Manager"
4.5/5
What do you like best about Optimizely Content Marketing Platform?

It is very easy to see what content I have plannned for the week. Very easy to filter through content as welll. I also like that you are now able to track the changes made to the content. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Marketing Platform?

In the analytics filter does not allow you to filter via workflows. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Enterprise (> 1000 emp.)
"Newscred--Lovely Design, but very buggy"
3/5
What do you like best about Optimizely Content Marketing Platform?

Love the beautiful interface, easy workflow, number of integrations available (WordPress, social channels, Markteo, etc). Reps are very nice and the #ThinkContent team was great. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Marketing Platform?

Platform is incredibly buggy and is constantly giving us problems (failing to publish, posts disappearing, etc). The support team takes a LOOOOONG time to determine the issue, putting our content calendar behind schedule. Review collected by and hosted on G2.com.

Adam V.
AV
Adam V.
SEM & Paid Social Specialist
Marketing and Advertising
Small-Business (50 or fewer emp.)
"A Content Marketing Platform That's Worth the Investment"
4.5/5
What do you like best about Optimizely Content Marketing Platform?

It's got a fantastic interface, the workflow is smooth (and easy to pick up) and it integrates nicely with your CMS and social channels. They also have great customer support who were extremely helpful with setup and training. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Marketing Platform?

There are a few bugs that did crop up, but those were a minor nuisance at best. In general, the platform ran quite smoothly. Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

5 months

Return on Investment

15 months

Perceived Cost

$$$$$
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