# What are the top tools for tracking email opens and link clicks?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hey G2 community! I want to poll the community to find the best providers for tracking email opens and link clicks. Have you used any of these top-rated apps in G2’s <a class="a a--md" elv="true" href="https://www.g2.com/categories/email-tracking">Email Tracking category</a>?</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/hubspot-sales-hub/reviews"><strong>HubSpot Sales Hub</strong></a><strong> – Best for CRM-native tracking with instant alerts: </strong>HubSpot logs opens and clicks to the contact timeline and activity feed, with real-time notifications from its Chrome/Outlook add-ins—so teams can act on engagement without leaving the CRM.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/mixmax/reviews"><strong>Mixmax</strong></a><strong> – Best for inbox-first tracking and engagement from Gmail: </strong>Mixmax brings open/click (and download) tracking to your inbox, plus sequences and scheduling; tracking works across plans, with advanced click/download analytics on higher tiers.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/apollo-io/reviews"><strong>Apollo.io</strong></a><strong> – Best for prospecting sequences with granular open/click analytics: </strong>Apollo tracks opens, clicks, and replies across sequences and campaigns, and documents how pixel-based open tracking works—useful context when testing subject lines or CTAs.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/instantly/reviews"><strong>Instantly</strong></a><strong> – Best for high-volume outbound with roll-up metrics: </strong>Built for multi-inbox cold email, Instantly surfaces deliverability plus open/click data and campaign analytics leaders can aggregate across senders—handy for growth and SDR teams. </li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/salesloft/reviews"><strong>Salesloft</strong></a><strong> – Best for cadence analytics tying opens/clicks to rep performance: </strong>Salesloft tracks open rates, link activity, and replies, with documentation on how engagement is captured and rolled into analytics—useful for coaching and pipeline attribution. </li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Have you used any of the top email-tracking platforms listed on G2, or would you recommend others for more reliable open/click signals (especially with privacy features like MPP)? Share your stack, what worked (or didn’t), and how quickly your teams acted on alerts.</p>

##### Post Metadata
- Posted at: 10 months ago
- Author title: Content Marketing Specialist
- Net upvotes: 2


## Comments
### Comment 1

In my experience, Apollo’s tracking is decent. It’s more helpful when you’re testing messaging than when you’re just monitoring engagement.

##### Comment Metadata
- Posted at: 3 months ago



### Comment 2

The biggest shift for us was moving away from “did they open it?” to “did they actually do anything after?” Once we started focusing more on clicks, replies, and conversions, the tool itself mattered a lot less than the strategy behind it.

##### Comment Metadata
- Posted at: 3 months ago
- Author title: SEO Content Specialist



### Comment 3

If your team is small, something lightweight like Mixmax or even GMass is honestly enough. Once you need reporting across multiple people or teams, that’s when tools like HubSpot or Salesloft start to make more sense.

##### Comment Metadata
- Posted at: 3 months ago



### Comment 4

 For us, filtering for meaningful events makes a big difference. because we noticed that alerts can get overwhelming fast. If everything triggers a notification, people start ignoring them.

##### Comment Metadata
- Posted at: 3 months ago
- Author title: SaaS and Software Research


#### Reply 1

Also worth calling out—no email tracking tool is 100% reliable. With privacy features (like Apple Mail Privacy Protection) and tracking blockers, opens aren’t a definitive signal anymore. At best, these tools tell you when a tracking pixel is triggered, not whether someone actually read your email, or even saw it if tracking is disabled.

##### Reply Metadata
- Posted at: 3 months ago
- Author title: SaaS and Software Research


### Comment 5

&lt;p&gt;Have you tried any of these free tools? https://www.g2.com/categories/email-tracking/free&lt;/p&gt;

##### Comment Metadata
- Posted at: 10 months ago
- Author title: Content Marketing Specialist





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