Optimizely Content Marketing Platform Reviews & Product Details

This is an easy to use collaboration tool with features for planning, project execution, and task tracking Review collected by and hosted on G2.com.

Some of the concepts take time to understand, such as Campaing-Task-Workflow. The tool allows a lot of flexibility and we had services customize it for us, so we are using the tool and figuring it out Review collected by and hosted on G2.com.

Content Strategy Framework and a robust platform Review collected by and hosted on G2.com.

Nothing in particular. More proactive in guiding us in early stages Review collected by and hosted on G2.com.

It's quite user friendly. It routes content efficiently Review collected by and hosted on G2.com.

The way the flows are created with master flows. Review collected by and hosted on G2.com.

Great for planning, executing and managing Marketing campaigns and content. Built by Marketers, so they "get it." Review collected by and hosted on G2.com.

In order to get the most out of their product, significant setup and integration is required. Not going to be a "quick fix" or ready to use "out of the box" solution, but if you're willing to invest in setup and implementation, the product is a great solution. Review collected by and hosted on G2.com.

Our team is and was always willing to help us through any problems, ideas, understanding our audience, competitors, data and so much more. They always delivered. Review collected by and hosted on G2.com.

Design team came up short on certain project particularly with timing. Review collected by and hosted on G2.com.

All-in-one content management, content syndication ease Review collected by and hosted on G2.com.

No DAM, tagging/notifications, due dates Review collected by and hosted on G2.com.

Newscred makes it easy for us to extend our content marketing efforts via targeted original articles and curated licensed content. Their focus on SEO ensures that all our content is optimize to attract the right audience. We not only enjoy increased awareness but are driving leads into our sales funnel. Their platform and team help us identify important metrics and keep us on track. Review collected by and hosted on G2.com.

We have a complex product in an emerging market. Not surprisingly, it can take a couple cycles to ensure that our message and position are accurately reflect in our content. Review collected by and hosted on G2.com.

Without NewsCred we would have never been able to pull off a cohesive, thoughtful, or useful content marketing strategy for our organization. They roll up their sleeves and get to work quickly by immersing themselves in your business/industry and act as members of our team with first-hand subject matter knowledge that quite often is very hard to come by. Their ability to generate relevant and timely content in a variety of verticals and market sectors is second to none. Moreover, they possess the technical prowess to build whitelabeled blog sites in a very short amount of time and integrated seamlessly with our web team to get the site up and live quickly and efficiently, even when faced with corporate layers and red tape. They iterate quickly, loop in the right people at the right times, and keep you up-to-date with clear, consistent, and continued communication and frequent status meetings. They work well with other partners and vendors and continually operate with our organizations best intentions in mind. Could not recommend them more for any and all content marketing needs. Review collected by and hosted on G2.com.

Not really a complaint, but we are based on different coasts and it can sometimes be challenging to find meeting times that work with all parties involved in our content marketing efforts, which includes and additional three vendors at any given time. Somehow we make it happen and NewsCred is always at the ready even if meetings occur later in their day/evening. Review collected by and hosted on G2.com.

I love Newscred's dashboard with the blog content performance widgets! Newscred's platform is easy to use for our content workflow and enables us to track the data analytics associated with the content we produce. Including metrics for best performing content, social shares, trending topics, engagement, conversions, etc. This information helps us plan for future content while keeping a pulse on how readers react to the content we produce. Review collected by and hosted on G2.com.

(Not really a complaint.) Sometimes Newscred iterates so quickly, I don't understand the utility of the widgets or some of my preferred features are moved around. But the customer service is so great, if I have questions on the platform, the team is very responsive. Review collected by and hosted on G2.com.

Intuitiveness of the UI, extensibility of the base product, and promptness and willingness of support and dev teams to help with features that were not quite what we needed. Review collected by and hosted on G2.com.

Workflow edits do not retro-apply to previously-created Tasks -- a minor setback, and one that makes sense, but would be helpful if it did retro-apply. Review collected by and hosted on G2.com.