How it is within the CMS and Experimentation Optimizely stack for ease of use. Review collected by and hosted on G2.com.
Training and onboarding can be cumbersome. Review collected by and hosted on G2.com.
The ability to easily search and access approved photos so that I can use them as needed in my job. Review collected by and hosted on G2.com.
As of right now there is nothing I dislike about the platform. Review collected by and hosted on G2.com.
Optly is great tool when you know you need to switch out an asset in the middle of the day because you can build it in Optly and turn it on and off whenever you want from Optly to the site. That way you don't have to mess with the code in your CMS. Review collected by and hosted on G2.com.
Optly does sometimes slowdown the site because we are plugging in the tool into our platform and it takes time to load. Review collected by and hosted on G2.com.
The best thing about Optimizely is the user-friendliness of the interface. It is so easy to learn and understand, I don't have to look for any video tutorials also (which is usually the case with most digital tools). I use Optimizely for daily content production and it assists me with end-to-end content management, from when I start ideating/writing to publishing the same on various channels. Best part? The support team is always available to help you solve any and all related issues. The process of implementation was also very fast and smooth and Optimizely is very easy to integrate with other related marketing tools like Hubspot etc. All in all it is truly a leader in the CMS space with brilliant navigation within the tool and a plethora of new-age, relevant features. Review collected by and hosted on G2.com.
There's no downside to using Optimizely, if at all I am looking forward to more frequent enhancements and updates in the tool. Review collected by and hosted on G2.com.
We used Optimizely Content Marketing to facilitate various projects (email, collateral, digital, web, print, etc.) across multiple stakeholder groups (product, web dev, design, content, etc.) Optimizely proved easy to use for collaboration and task management. Some of the dashboard views including site visit metrics, trending publications, etc. provided valuable insight into the efficacy of certain content pieces. Review collected by and hosted on G2.com.
I've noticed only 2 major drawbacks in my opinion. We have multiple organizations within my company that had their own instances. When switching instances with open tabs, all open tabs were reset. There was not a convenient way to easily flip between instances. Absence of a live/on-platform text editor (for attachments) also resulted in a lot of files being created as edits were passed back and forth, sometimes adding to confusion. Review collected by and hosted on G2.com.
The CMP covers a number of different functions, and is fairly easy to use. Integration - if being used alongside other Optimizely products then fairly simple - but need to ensure if using a third party to support, they understand use of CMP Review collected by and hosted on G2.com.
Its trying to do too much - each bank of features while varied isn't necessarily the best in field for what it's trying to do. The product doesn't necessarily fix any particular problem Review collected by and hosted on G2.com.
It provides user-friendly experience consolidating all content collaboration in a single accessible location. Effective Campaign planning is an important factor for my work and it enables me to plan according to my needs. Implementation is very user friendly. With the 24X7 customer support it makes my work more easily as I frequently use the platform. Its features include Visual campaigning calendars, marketing work requests and many more which makes the platform worth to use. This tool is easy to integrate with any other platform and I use it many times during the week. Review collected by and hosted on G2.com.
There is nothing to dislike about the platform as a user may need to learn to use all the features that may take some time but with the customer support on fingertips anything can be learned within no time. Review collected by and hosted on G2.com.
The structure of Optimizely's Content Marketing platform allows for easy processing of marketing materials and involves all stakeholders in any project in an effortless manner. Review collected by and hosted on G2.com.
Primarily the manner in which the platform can become congested and easily present you with too much information - which is possibly more of a big company/user base issue. Review collected by and hosted on G2.com.
As someone who manages multiple client campaigns and programs, this platform is so helpful. Especially the auto notifications for due dates. Review collected by and hosted on G2.com.
There is a slight learning curve to start. Review collected by and hosted on G2.com.
The best marketing platform to use, it helps to bridge the products and the customers Review collected by and hosted on G2.com.
The optimizely content marketing platform can improve the feedback options and improve the communication Review collected by and hosted on G2.com.
Averages based on real user reviews.
5 months
15 months
