Optimizely Content Marketing Platform Reviews & Product Details

It's easy to use and has valuable bells and whistles that are helpful to cross-functional team members to collaborate. Review collected by and hosted on G2.com.

I think the UI could be improved. It does require a little training. I am a very light user, not frequently needing to access the tool. My use cases are very simple and straightforward, but I can't always find what I am looking for. So, I would say there are improvements to "intuitive" design. That said, once you know where to go, it's easy to use. Review collected by and hosted on G2.com.

Great experience using Optimizely, we operate very lean so it has been incredibly helpful to streamline our processes. Very user-friendly, easy implementation. Review collected by and hosted on G2.com.

We have not explored all of the features yet, so far enjoying the ones we have Review collected by and hosted on G2.com.

I love the simplicity of the activities view and creating templates for my reoccurring workflows. It is a huge time saver compared to Jira, which we were using previously. Review collected by and hosted on G2.com.

I’d like to see improved reporting within the CMP to gain insights into work completion times and provide managers with visibility into employee performance. Review collected by and hosted on G2.com.

Adding feedback and comments on assets for designers. Makes versioning and sharing feedback so easy! Review collected by and hosted on G2.com.

An immense number of notification emails. While users have the ability to turn off certain email notifications, this may also lead to missed work -- perhaps there's a middle ground.

A tiny comment about layout as well: the help/chat bubble in the bottom right consistently interferes with the "comment" button when adding comments in "proofing and versioning". Review collected by and hosted on G2.com.

It is a separate platform for each separate project. Everyone in the project can keep tracking the project status and all discuss points can be documented properly. Also, the platform allows to upload and store files on the platform make share to documents easier. Review collected by and hosted on G2.com.

The proofreading tools provided by the platform are not too powerful. Review collected by and hosted on G2.com.

The most significant advantage of Optimizely Content Marketing Platform is that it solves the problems connected with content distribution in one location. This integration has in fact cut across most of the our processes regarding creation and distribution of contents. New in the platform is the analytical capabilities and integration factors that have improved our efficiency in viewing the performance and making right decisions regarding the marketing outcomes and involvement. Review collected by and hosted on G2.com.

One of the weaknesses of Optimizely Content Marketing Platform is that it occasionally takes time when handling a big volume of content or accomplishing complex analysis. Such lags might cut down productivity at certain periods of organizational activities. Furthermore, the reporting is slightly rigid because it has few flexible settings for the appearance of the report. Such factors sometimes impacted our evaluation and optimisation of content in terms of performance. Review collected by and hosted on G2.com.

I like that we can create brief and tasks flows specific to the right departments. It's easy to use and the UI is great. Review collected by and hosted on G2.com.

It's a learning curve as I'm used to another platform. After using it a few times, it was quite fast to adapt. Review collected by and hosted on G2.com.

This platform has everything you need to manage campaigns, tasks and individual steps with your marketing team. The asset library with the option to share assets publicly works well as a DAM. Plus there's the royalty free image library and research tools. It's my go to platform to keep me and my team organized. Review collected by and hosted on G2.com.

Recent updates to the library have handled the only minor issue I had with the platform. I really have no complaints - it just works the way marketers think. Review collected by and hosted on G2.com.

The ability to check status of work requests and logging all related communication in one place really adds value. Review collected by and hosted on G2.com.

I am yet to discover something I dislike. Review collected by and hosted on G2.com.

As someone who uses Optimizely to work with my Content Marketing team, I can say it is easy to use and collaborate with my team. I love being able to get alerts when there are new updates on my projects and provide edits both within documents and within the project ticket. While I do not frequently use the platform, it continues to be intuitive, and there is not a big learning curve when I do start a new project. Review collected by and hosted on G2.com.

There aren't too many downsides to the platform. I would say the only downside I can think of is that I do not get additional value from it beyond collaborating with my Content Marketing team on projects (but that is to be expected). Review collected by and hosted on G2.com.