--- title: Optimizely Content Marketing Platform Reviews meta_title: 'Optimizely Content Marketing Platform Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 81 reviews by the users' company size, role or industry to find out how Optimizely Content Marketing Platform works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 81 scale: '5' date_modified: '2026-07-17' parent_category: name: Project, Portfolio & Program Management url: https://www.g2.com/categories/project-portfolio-program-management --- # Optimizely Content Marketing Platform Reviews **Vendor:** Optimizely **Category:** [Work Management Software](https://www.g2.com/categories/work-management) **Average Rating:** 4.3/5.0 **Total Reviews:** 81 ## About Optimizely Content Marketing Platform Optimizely Content Marketing Platform (CMP) is an AI-powered workspace purpose-built for marketers. A leader in digital experience platforms, Optimizely CMP empowers organizations to leverage agentic AI to streamline content planning, creation, optimization, and delivery. The results? Effective collaboration, faster time to market and higher quality content and campaigns. ## Optimizely Content Marketing Platform Pros & Cons **What users like:** - Users highlight the **ease of use** of Optimizely, making it simple to learn and teach others. (14 reviews) - Users appreciate the **effective team collaboration features** of Optimizely, facilitating seamless workflow management and task tracking. (13 reviews) - Users value the **workflow efficiency** of Optimizely, seamlessly managing campaigns and facilitating team collaboration across continents. (12 reviews) - Users value the **powerful task management features** of Optimizely, enhancing collaboration and simplifying content planning. (11 reviews) - Users appreciate the **time-saving capabilities** of Optimizely, enabling efficient content planning and streamlined workflows. (11 reviews) - Efficiency (9 reviews) - Users value the **organization capabilities** of Optimizely, enabling effective management of projects and tasks in one place. (9 reviews) - Project Management (9 reviews) - Customization (8 reviews) - Intuitive (8 reviews) **What users dislike:** - Users often face a **challenging learning curve** with Optimizely CMP, taking time to master its robust features. (10 reviews) - Users find the platform **not intuitive** , making it challenging to navigate through requests and manage content effectively. (8 reviews) - Users report a **steep learning curve** with Optimizely CMP, especially for first-time users navigating the interface. (6 reviews) - Users face **adjustment issues** with Optimizely, finding the onboarding confusing and the approval process cumbersome. (5 reviews) - Users face a **limited customization** option in Optimizely CMP, complicating the setup for unique workflows initially. (5 reviews) - Difficult Setup (4 reviews) - Users face **missing features** in Optimizely, such as a cumbersome approval process hindering timely content modifications. (4 reviews) - Poor Navigation (4 reviews) - Complexity (3 reviews) - Inadequate Reporting (3 reviews) ## Optimizely Content Marketing Platform Reviews ### 1. Beneficial Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2023 **What do you like best about Optimizely Content Marketing Platform?** Easy to use and intuitive platform that makes it easy to collaborate with teams. **What do you dislike about Optimizely Content Marketing Platform?** I haven't found anything I dislike about Optimizely yet. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Optimizely solves the issue of collaborating with different teams on projects and benefits time management. **Official Response from Emma Davis:** > Hi There, Thanks for leaving Optimizely CMS a review! We're happy to hear that you don't have issues to report back on, but if you ever do run into any trouble or have any questions, please feel free to reach out directly to your Customer Success Manager or you can reach us at our inbox: reviews@optimizely.com. ### 2. New User Review from a Welcome Admin **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** July 07, 2022 **What do you like best about Optimizely Content Marketing Platform?** What I like best is the ability to update a workflow after saving it to the task and the ease of updating workflows without altering the template based on the needs of the task. This was a game-changer for my role! **What do you dislike about Optimizely Content Marketing Platform?** The lack of reporting and dashboards capabilities. It would be most beneficial to have reporting dashboards that can be exported/shared easily without the need for custom reports. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** We're currently working to review custome reporting and dashboards and making them avaiable within the tool. This would allow for better planning and execution of my team's campaigns. **Official Response from Emma Davis:** > Hi There, Thanks for leaving us a review! It's great to hear that Welcome has positively impacted your job role. If you ever have any insights into how we can improve your user experience, such as you shared above, please don't hesitate to share with your Customer Success Manager so we can take them into consideration when updating our product. You can also reach us at reviews@optimizely.com with any questions or concerns. ### 3. Fantastic, collaborate experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 07, 2022 **What do you like best about Optimizely Content Marketing Platform?** The capabilities help my team work together better **What do you dislike about Optimizely Content Marketing Platform?** The platform can be a bit nit-picky, but I go to the vendor to gain insight **Recommendations to others considering Optimizely Content Marketing Platform:** If you are looking for a team collaboration solution, this is a great option. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** The platform has become our single source of truth, building once for many. **Official Response from Emma Davis:** > Hi There, Thanks for taking the time to leave us a review, we highly value your feedback! It's great to hear that Welcome has been successfully improving your team's collaboration. You're already taking the right steps by coming directly to the Welcome team when you're experiencing issues, and we encourage you to keep doing so. You can also reach us at reviews@optimizely.com with any questions or concerns. ### 4. The tool which you need to collaborate with the customer and internal team **Rating:** 4.5/5.0 stars **Reviewed by:** Vinod P. | Project Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** January 06, 2022 **What do you like best about Optimizely Content Marketing Platform?** My business partners can now update, edit and put new requests whenever they want. While my team can see the requests and act upon them, there are no lengthy email chains for now. **What do you dislike about Optimizely Content Marketing Platform?** There is no issue now after the latest update; earlier, the finding project was a difficult task. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** I was looking for a tool where the customer and my development team could work together. This one is the best tool that helps me without waiting for the reply from the customer. ### 5. Pleasant but with a few bumps on the road **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** June 24, 2021 **What do you like best about Optimizely Content Marketing Platform?** versatility and how organized the requests are. A tool that we as a team can relate on and also consult in the feature. It doesn't depends on a single person anyone on the team can share the tasks /jobs that are being summited. **What do you dislike about Optimizely Content Marketing Platform?** The feedback I receive most of the time feels like a copy- paste. Some jobs never get responses and the platform doesn't give any feedback on when where are supposed to receive a response. The layout of the task, I would like the team to improve the UX design so I can filter the jobs by year, week, etc.. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** The approval of my digital assets with a global team. I get to have all this feedback organized and I can also come back to it anytime. I get email notifications. I don't necessary have to log in on the app to see an update. ### 6. Complete content management and publishing platform **Rating:** 5.0/5.0 stars **Reviewed by:** Jim R. | Content Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2021 **What do you like best about Optimizely Content Marketing Platform?** I like that everything needed is all in one place: review/edit licensed articles, original articles, publishing, pitch requests, stock photos and more. **What do you dislike about Optimizely Content Marketing Platform?** I liked the prior interface better but I'm sure Ill get used to the new upgrade. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** I can now create, review and publish a variety of content all from one dashboard. This saves us time and money, and increases our publishing bandwidth. ### 7. Top Marks Year After Year **Rating:** 5.0/5.0 stars **Reviewed by:** Erica S. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 22, 2020 **What do you like best about Optimizely Content Marketing Platform?** I love that the platform is always coming out with new features and reaches out to their customers to either test or inform them on the latest tech. I also like working with the NewsCred team and have had really great business relationships over the years. I feel valued as a client. **What do you dislike about Optimizely Content Marketing Platform?** I missed having the annual conference where they talking about the platform and brought guest speakers, I would like to see something like that again. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** We have solved quite a few problems, but most notable is the calendar feature where I can see what is being worked on and how much content is being produced at any given time. We didn't have that seamless operation before Newscred came into our lives. I also love how easy it is to collaborate with team members. ### 8. Collaboration Tool That's Provides Easy to Use Project and Content Management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 04, 2020 **What do you like best about Optimizely Content Marketing Platform?** Stakeholders are able to easily fill out pre-designed briefs at the beginning of a project, attach any requirements or content, and our demand gen team can ask questions, ask for additional documentation and can then accept a project and kick it off. As projects morph, so too can this project brief. Really helps with keeping projects organized and inclusive. **What do you dislike about Optimizely Content Marketing Platform?** Before their latest update, it was hard for me to find projects. That is less of an issue now that there is a new "home" for our team. **Recommendations to others considering Optimizely Content Marketing Platform:** Based on how I use NewsCred, I highly recommend that you take the time to create briefs that can be filled out that ask the questions that help you assess a project for scope, asset needs, and audiences. Also, make sure that you train your users - at all levels, and encourage teams to buy in and use the tool. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** We needed a way for stakeholders to brief the team on projects and then have sign-off by the functional teams. By having these stakeholders post briefs, we can figure out scope, ask questions, look at bandwidth required and then approve and kick-off. Plus now it tracks projects in one place. ### 9. Robust, User-Friendly CMP **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** September 22, 2020 **What do you like best about Optimizely Content Marketing Platform?** NewsCred is incredibly agile! You can customize the platform to meet the needs of your organization, and easily personalize settings by team and user. Their wide array of APIs also helps you easily integrate with other teams and distribute content through a variety of channels with just the click of a button. From ideation to editing and publishing, NewsCred is designed to help with every step of the content marketing process. **What do you dislike about Optimizely Content Marketing Platform?** The only downside to using NewsCred is getting other team members on board with the change. Unlike many other vendors I've worked with, though, NewsCred really invests the time to make this change as painless as possible. Their account management and customer service teams are excellent! They anticipated every issue we might encounter in getting stakeholders acclimated with the new process, and they were ready to provide solutions and training to increase user adoption. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** The biggest problem we've solved with NewsCred is the lack of visibility into the content that's being created across the business. Now that we have a single source of truth for our content marketing and campaigns, we're able to better leverage our content to drive results for the business. ### 10. Extend your team **Rating:** 4.0/5.0 stars **Reviewed by:** Joe W. | Global Creative Lead, Enterprise (> 1000 emp.) **Reviewed Date:** September 22, 2020 **What do you like best about Optimizely Content Marketing Platform?** Newscred allows us to turn around blog articles, in different languages and markets, in just a few weeks — without using a write on our internal team. **What do you dislike about Optimizely Content Marketing Platform?** Marketing writing, as a whole, suffers from being bloated. I'd love for Newscred to go from connecting us to marketing writing to connecting us to the best, most concise, and fresh marketing writing. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** With Newscred, we're able to publish more content than we would with just our in house writing team and we've increased our amount of website visits as a result. ### 11. Awesome Company with a Lot of Room for Growth and Improvement **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** September 22, 2020 **What do you like best about Optimizely Content Marketing Platform?** I love the flexibility of the CMP and the willingness of the team to customize it to best meet the needs of my organization. **What do you dislike about Optimizely Content Marketing Platform?** I dislike the amount and quality of original content I have been able to request for B2B audiences. **Recommendations to others considering Optimizely Content Marketing Platform:** For original content, it's best to find the writers you lioke and go with them. Otherwise, you could spend a lot fo time rewriting content. This has been my experience for B2B content. Our content is highly specialized, but i expect better. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** The ability to quickly find quality content and publish it is the problem. Through NewsCred licensed content, we have been able to respond with the utmost efficiency to differemtn market events. ### 12. A promising game changer **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2020 **What do you like best about Optimizely Content Marketing Platform?** Overall, the team at NewsCred brought their A-game. Implementation was made as easy as possible from the NewsCred team. They listened and worked hand in hand with our developers when minor issues arose and fixed them creatively. Platform is intuitive, user-friendly and easy to use. Getting our big organizatin of users to migrate was made less daunting because of our team at NewsCred. The editorial and strategic arm want to learn our business. The content strategists and editorial arm have refreshingly new ideas that shake up our thinking. They have consistently surprised me with ideas we never came close to previously. **What do you dislike about Optimizely Content Marketing Platform?** It's too soon into the partnership to tell. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** We are trying to grow our channel exponentially, from good to superb. After much acceleration, it's takes an expert partner to raise the stakes. So far, we have seen high engagement with our channel and content. But more growth potential to come. ### 13. Great platform, however coding and content portion can be updated. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 20, 2020 **What do you like best about Optimizely Content Marketing Platform?** The scheduling factor and review process. **What do you dislike about Optimizely Content Marketing Platform?** When writing your own content for a blog and socials, the application doesn't provide a lot of options in terms of formatting the content. I sometimes have to go in a fix the actual HTML code to get it right, which can be a total pain. **Recommendations to others considering Optimizely Content Marketing Platform:** This allows for streamlined social content management and allows for review processes between client and agency to be more thorough and easy. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Scheduling socials across channels. Makes it easy to work and collaborate with the client. ### 14. Potential is there, key features missing **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 20, 2020 **What do you like best about Optimizely Content Marketing Platform?** Ability to streamline workflows, collaborate with teams, calendar views, and flexibility. Support from the Customer Success team is excellent. **What do you dislike about Optimizely Content Marketing Platform?** Some key features are missing - like the ability to kick off a new workflow when one is completed automatically, filtering can be cumbersome, better views of workload by a team member. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Streamlining workflows, developing holistic views of campaigns across the organization, streamlined reporting. ### 15. Great Marketing Management Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 02, 2020 **What do you like best about Optimizely Content Marketing Platform?** This is an easy to use collaboration tool with features for planning, project execution, and task tracking **What do you dislike about Optimizely Content Marketing Platform?** Some of the concepts take time to understand, such as Campaing-Task-Workflow. The tool allows a lot of flexibility and we had services customize it for us, so we are using the tool and figuring it out **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** We are more efficient at collaboration and managing projects ### 16. Newscred helped us to set up our content strategy and platform from scratch. **Rating:** 4.5/5.0 stars **Reviewed by:** Ramakrishna M. | Enterprise (> 1000 emp.) **Reviewed Date:** September 23, 2020 **What do you like best about Optimizely Content Marketing Platform?** Content Strategy Framework and a robust platform **What do you dislike about Optimizely Content Marketing Platform?** Nothing in particular. More proactive in guiding us in early stages **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Content Platform as the main lead generation engine at ToFu ### 17. NewsCred Review **Rating:** 4.0/5.0 stars **Reviewed by:** Shannon H. | Digital Marketing and Lead Gen Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 22, 2020 **What do you like best about Optimizely Content Marketing Platform?** It's quite user friendly. It routes content efficiently **What do you dislike about Optimizely Content Marketing Platform?** The way the flows are created with master flows. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Processes with other departments, routing directly to inboxes. ### 18. Great product and team; not an out-of-the box solution **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 22, 2020 **What do you like best about Optimizely Content Marketing Platform?** Great for planning, executing and managing Marketing campaigns and content. Built by Marketers, so they "get it." **What do you dislike about Optimizely Content Marketing Platform?** In order to get the most out of their product, significant setup and integration is required. Not going to be a "quick fix" or ready to use "out of the box" solution, but if you're willing to invest in setup and implementation, the product is a great solution. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** End-to-end project management, elevated transparency across teams, content management and storage. One-stop-shop for submitting, tracking, and storing projects. ### 19. Excellent partner in content **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 22, 2020 **What do you like best about Optimizely Content Marketing Platform?** Our team is and was always willing to help us through any problems, ideas, understanding our audience, competitors, data and so much more. They always delievered. **What do you dislike about Optimizely Content Marketing Platform?** Design team came up short on certain project particularly with timing. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Awareness, thought leadership, content creation, creative. ### 20. OneAffiniti Newscred review **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2020 **What do you like best about Optimizely Content Marketing Platform?** All-in-one content management, content syndication ease **What do you dislike about Optimizely Content Marketing Platform?** No DAM, tagging/notifications, due dates **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Content/creative briefing, content syndication ### 21. A great content marketing partner **Rating:** 4.0/5.0 stars **Reviewed by:** Amanda C. | Content Marketing Manager, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2018 **What do you like best about Optimizely Content Marketing Platform?** Newscred makes it easy for us to extend our content marketing efforts via targeted original articles and curated licensed content. Their focus on SEO ensures that all our content is optimize to attract the right audience. We not only enjoy increased awareness but are driving leads into our sales funnel. Their platform and team help us identify important metrics and keep us on track. **What do you dislike about Optimizely Content Marketing Platform?** We have a complex product in an emerging market. Not surprisingly, it can take a couple cycles to ensure that our message and position are accurately reflect in our content. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** We are driving awareness and inbound leads from Newscred's thought-leadership content. They help us attract prospects to our blog through multiple channels, including search, social, and newsletters. ### 22. A Necessity for Successful Enterprise Content Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Erin S. | Manager, Direct Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2018 **What do you like best about Optimizely Content Marketing Platform?** Without NewsCred we would have never been able to pull off a cohesive, thoughtful, or useful content marketing strategy for our organization. They roll up their sleeves and get to work quickly by immersing themselves in your business/industry and act as members of our team with first-hand subject matter knowledge that quite often is very hard to come by. Their ability to generate relevant and timely content in a variety of verticals and market sectors is second to none. Moreover, they possess the technical prowess to build whitelabeled blog sites in a very short amount of time and integrated seamlessly with our web team to get the site up and live quickly and efficiently, even when faced with corporate layers and red tape. They iterate quickly, loop in the right people at the right times, and keep you up-to-date with clear, consistent, and continued communication and frequent status meetings. They work well with other partners and vendors and continually operate with our organizations best intentions in mind. Could not recommend them more for any and all content marketing needs. **What do you dislike about Optimizely Content Marketing Platform?** Not really a complaint, but we are based on different coasts and it can sometimes be challenging to find meeting times that work with all parties involved in our content marketing efforts, which includes and additional three vendors at any given time. Somehow we make it happen and NewsCred is always at the ready even if meetings occur later in their day/evening. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** For years, our business has been trying to leverage good content as a way to generate and nurture leads through our sales and marketing funnels. We struggled to get there on our own and had NewsCred step in and in a little over three months, NewsCred built and populated our new enterprise blog and continues to generate content for our demand generation and lead nurturing efforts. ### 23. Newscred is the Backbone of Our Content Marketing Program **Rating:** 5.0/5.0 stars **Reviewed by:** Mai L. | Content Marketing Specialist, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** February 01, 2018 **What do you like best about Optimizely Content Marketing Platform?** I love Newscred's dashboard with the blog content performance widgets! Newscred's platform is easy to use for our content workflow and enables us to track the data analytics associated with the content we produce. Including metrics for best performing content, social shares, trending topics, engagement, conversions, etc. This information helps us plan for future content while keeping a pulse on how readers react to the content we produce. **What do you dislike about Optimizely Content Marketing Platform?** (Not really a complaint.) Sometimes Newscred iterates so quickly, I don't understand the utility of the widgets or some of my preferred features are moved around. But the customer service is so great, if I have questions on the platform, the team is very responsive. **Recommendations to others considering Optimizely Content Marketing Platform:** If you're considering a content marketing platform that will give you actionable data analytics with a very responsive customer service and account team to back it up, Newscred is the platform you need. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Newscred provides us a way to track every aspect of our content marketing and how it performs while also seamlessly integrating with WordPress. It also provides us a way to promote our blog posts on social media at the same time we push publish. Because of Newscred, we are now able to see how well our content has performed over time and how small SEO changes can make a difference in web traffic and content engagement. ### 24. Does pretty much everything, and does it right. **Rating:** 5.0/5.0 stars **Reviewed by:** Tommy S. | Manager, Content & Creative, Hospitality, Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2018 **What do you like best about Optimizely Content Marketing Platform?** Intuitiveness of the UI, extensibility of the base product, and promptness and willingness of support and dev teams to help with features that were not quite what we needed. **What do you dislike about Optimizely Content Marketing Platform?** Workflow edits do not retro-apply to previously-created Tasks -- a minor setback, and one that makes sense, but would be helpful if it did retro-apply. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** We use NewsCred to collaborate on our outgoing blog and social content between multiple contributors (writers, editors, SEO optimization, and so on), and it's always easy for new users to hit the ground running, no matter their general skillset. It's integral to our blog publishing and social media original content. ### 25. Can't Live Without It **Rating:** 5.0/5.0 stars **Reviewed by:** Yariv R. | Content and Creative, Senior Manager, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** February 12, 2018 **What do you like best about Optimizely Content Marketing Platform?** The platform is very intuitive and thoughtful. We use it to publish our blog and promote our content on social. We use syndicated content as well as original content via Newscred writers. What I appreciate most is how closely our reps work with us to make sure we're getting maximum benefit out of the platform and editorial services. Most recently, they've been working with us to tie our content to demand gen metrics so we can show our contribution to leads/bookings. They've also been especially proactive in finding the right contributing writers. Not every freelancer they've suggested has been the right fit, but they've always listened carefully to what we're looking for and we've ended up finding some great contributors. **What do you dislike about Optimizely Content Marketing Platform?** Have never had a major glitch with NC. Every once in a while something doesn't work quite right. Support jumps on it immediately and there's always a very quick resolution. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** We started with Newscred three years ago and were quickly able to move from publishing once a week to almost daily. That would not have happened without the workflows, syndicated content, and ease of social promotion that Newscred provides. It didn't take long before we saw the number of our visitors multiply by four fold. While syndicated content (with our own original editorial introductions, to help frame the content) did well, when we decided to concentrate more heavily on original content, we saw even more engagement and sharing. Newscred found writers to work on original content and some of them have even turned into great brand ambassadors. Ultimately we're now seeing the blog drive people to other parts of our site, including demo requests, which really helps prove ROI. Another benefit of adding more content to our blog thanks to Newscred is that we were able to double the frequency of our newsletter and are seeing more people engaging on a repeat basis with our content as a result. ### 26. Two-time NewsCred client **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2018 **What do you like best about Optimizely Content Marketing Platform?** From two different working relationships with NewsCred, I've been impressed with the personalized customer service at both stops along the way. **What do you dislike about Optimizely Content Marketing Platform?** Nothing really, but if I had to say something, it would be the cost of original content, I guess. There have been times I've considered using the NewsCred newsroom, but find that the cost of producing content in-house and/or with my own freelance network to be far more efficient. **Recommendations to others considering Optimizely Content Marketing Platform:** If you want to bring your content marketing, production and publishing plans in house, NewsCred is the way to go. For original and licensed thought leadership content, there's no better option out there. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** NewsCred is actively helping us launch an entirely new content marketing campaign, including a new content hub and activation plan in higher ed. This will no doubt be even more successful than our first partnership together, in CPG. ### 27. Overall it's been positive and they're a great partner to work with. **Rating:** 3.5/5.0 stars **Reviewed by:** kaitlin m. | Enterprise (> 1000 emp.) **Reviewed Date:** April 26, 2018 **What do you like best about Optimizely Content Marketing Platform?** That all my content can be in one single place. **What do you dislike about Optimizely Content Marketing Platform?** Some features don't have the best user experience. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Being able to create a large volume of quality content. We are able to support our social, email, web and sale force channels with great content. ### 28. User-friendly and easy to pick up platform. **Rating:** 5.0/5.0 stars **Reviewed by:** Jenny C. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2018 **What do you like best about Optimizely Content Marketing Platform?** Easy to publish and great Marketplace features. **What do you dislike about Optimizely Content Marketing Platform?** Editing published content is cumbersome. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** We've been able to position ourselves as experts, increase engagement and build a hub for our content while going through a very time consuming website revamp. ### 29. Content Manager **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 14, 2017 **What do you like best about Optimizely Content Marketing Platform?** It is very easy to see what content I have plannned for the week. Very easy to filter through content as welll. I also like that you are now able to track the changes made to the content. **What do you dislike about Optimizely Content Marketing Platform?** In the analytics filter does not allow you to filter via workflows. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Easy ability to collaborate and coordinate content with multiple stake holders in one places. Helps maintain an ongoing workflow. ### 30. Newscred--Lovely Design, but very buggy **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 14, 2016 **What do you like best about Optimizely Content Marketing Platform?** Love the beautiful interface, easy workflow, number of integrations available (WordPress, social channels, Markteo, etc). Reps are very nice and the #ThinkContent team was great. **What do you dislike about Optimizely Content Marketing Platform?** Platform is incredibly buggy and is constantly giving us problems (failing to publish, posts disappearing, etc). The support team takes a LOOOOONG time to determine the issue, putting our content calendar behind schedule. **Recommendations to others considering Optimizely Content Marketing Platform:** Love the NewsCred team--they truly go above and beyond. That being said, we wouldn't need to contact them so frequently if fewer issues arose. Make sure you have your rep's email in addition to the support team so you can have them follow up about questions for you. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Source great syndicated content for our blog (we republish Forbes articles) that we do not have the bandwidth to create ourselves. Gives our blog more cache and keeps the moving pieces all in one place. ### 31. A Content Marketing Platform That's Worth the Investment **Rating:** 4.5/5.0 stars **Reviewed by:** Adam V. | SEM & Paid Social Specialist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** July 19, 2016 **What do you like best about Optimizely Content Marketing Platform?** It's got a fantastic interface, the workflow is smooth (and easy to pick up) and it integrates nicely with your CMS and social channels. They also have great customer support who were extremely helpful with setup and training. **What do you dislike about Optimizely Content Marketing Platform?** There are a few bugs that did crop up, but those were a minor nuisance at best. In general, the platform ran quite smoothly. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** It's a great tool for sourcing content and for helping to promote your own content in one easy to use platform (instead of bouncing back and forth between multiple channels). It's also great for client reporting and for analyzing the effectiveness of specific content types and posts. ## Optimizely Content Marketing Platform Discussions - [Who owns NewsCred?](https://www.g2.com/discussions/who-owns-newscred) - [What does NewsCred cost?](https://www.g2.com/discussions/welcome-an-optimizely-company-what-does-newscred-cost) - [What does NewsCred cost?](https://www.g2.com/discussions/what-does-newscred-cost) - [What happened to NewsCred?](https://www.g2.com/discussions/what-happened-to-newscred) - [How do using welcome ? Because very nice](https://www.g2.com/discussions/51871-how-do-using-welcome-because-very-nice) - 1 upvote - [View Optimizely Content Marketing Platform pricing details and edition comparison](https://www.g2.com/products/optimizely-content-marketing-platform/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-01+18%3A57%3A10+-0500&secure%5Bsession_id%5D=af820f91-db3d-4e58-bd38-6973bf57764e&secure%5Btoken%5D=e0d3e5497be2de7816c3bfa8c3b6219518c61a87e0e94e8a5b5cbfb7cee75907&format=llm_user) ## Optimizely Content Marketing Platform Features **Interface and Performance** - Import/Export - Organizational Interface - Search - File Preview - Analytics **Content Creation** - Content Creation Tools - Content Curation - Buyer Personas - Content Management **Platform Basics** - Drag & Drop Scheduling - Project and Task Lists Organization - Project Templates - Budgeting and Cost Estimation - Team Member Roles - Automated Alerts and Notficiations **Automation** - Workflows - Customization - Data repository **Communication** - Discussions - External - Announcements **Planning** - Scheduling Integration **Agentic AI - Marketing Resource Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration **Agentic AI - Content Distribution** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Asset Management** - File Types - Metadata - File Transformation - Versioning - Expiration - Brand Guidelines **Optimization** - SEO - Dashboards & Reporting - Audience Targeting - ROI Reporting **Tools** - Audience Insights - Social Sharing **Content Planning** - Content Organization - Task Assignment - Content Scheduling **Administration** - Permissions - Procedures - Remote Work **Content & Documents** - File Sharing - Notes - Search - Versioning **Publishing** - Execute Content Publication **Media Types** - Video - Audio - Images **Logistics** - Customizable Templated Workflows - Internal Communication - Version Control - Editing and Approval Tools - Distribution Features - Integrations & APIs - User, Role, and Access Management **Metrics** - Entry and Exit Pages - Sessions - Engagement - Return - Conversions - Search Rank **Project management** - Task Prioritization - Dependencies - Planning - Views - Scheduling - Critical Path - Dashboards **Controls** - Custom Views - Followers - User Management - Calendars - Public Sharing **Social Media** - Social Media Integration **Administration** - Workflow Management - User, Role, and Access Management - Brand Portal - Integration with Creative Software - Integration with Marketing Software **Workload** - Resource Allocation - Workspace - Configuration - Insights **Project Management** - Task Management - Planning - Visibility - Integration **Planning** - Collaborative Editorial Calendars / Scheduling Content **Marketing Campaign Performance** - Performance and ROI Tracking - Activity Tracking **Generative AI** - AI Text Generation - AI Text Generation - AI Text Summarization - AI Text-to-Image **Agentic AI - Content Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Communication & Collaboration** - Communication Channels - Document Management - Collaboration **Remote Collaboration** - Alignment - Accountability - Connectivity **Agentic AI - Digital Asset Management** - Cross-system Integration **Agentic AI - Content Creation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Marketing Calendar** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Proactive Assistance **Cost Management** - Project Budgeting - Time & Expense - Profitability **Generative AI** - AI Text Generation - AI Text Summarization **Integration** - Front Office - Back Office - External data **Agentic AI - Project Collaboration** - Multi-step Planning - Cross-system Integration **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Work Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction **Other Features** - Integrations - Reporting ## Top Optimizely Content Marketing Platform Alternatives - [Asana](https://www.g2.com/products/asana/reviews) - 4.4/5.0 (13,272 reviews) - [monday AI Work Platform](https://www.g2.com/products/monday-com/reviews) - 4.7/5.0 (16,566 reviews) - [Wrike](https://www.g2.com/products/wrike/reviews) - 4.2/5.0 (4,458 reviews)