Optimizely Content Marketing Platform Reviews & Product Details

Optimizely grows as the needs of my company shift - the support of the reps and team as a whole has been incredible. I ask for something and they get it done. There's a 1,000 ways to use the CMP and every option is flexible. Learning the platform has been easy, teaching others how to use...also easy! Review collected by and hosted on G2.com.

hard to say what i dislike. When i have a wish list of functions, they work to make it happen. The "library" could be designed more like a DAM (of course they are already working on that component!). Review collected by and hosted on G2.com.

I am a big fan of Optimizely Content Marketing Platform is the ease in which content workflow was managed. Thanks to this, it is easier to assign tasks, track progress and make sure all of this moves as smoothly from idea to publication. With the editorial calendar in place, our team does not miss deadlines and stay on schedule. Plus, we use it along with our CRM to ensure everything from the content we send to our CRM is matched to our overall strategy. Review collected by and hosted on G2.com.

One of the drawbacks to Optimizely Content Marketing Platform is not optimal content modification in active campaigns due to approval process. Although it is beneficial to have certain set structures and routines to implement practice change it is not always effective when there is need to make sudden changes. It has occasionally been an inconvenience when it comes to launching or modifying time sensitive content. Review collected by and hosted on G2.com.

Being able to structure and streamline processes and having all in one place (raw materials, briefs, dialogue, assets...). And when set up, it is easy to use and understand. Review collected by and hosted on G2.com.

It was very challenging to set up. That was not communicated to us, and the onboarding process (especially the start) was very confusing. We nearly gave up. There are also a few things in the tool that should be better e.g. using Office tools in desktop version and delegating a step to several people. We would like to have a closer dialogue with product development. Review collected by and hosted on G2.com.

The platform simplifies content planning and collaboration, making it easier to manage workflows, assign tasks, and track progress. Its integration with other Optimizely tools enhances content distribution and optimization. Review collected by and hosted on G2.com.

The interface has a learning curve, and some features require customization to fit specific workflows. Additionally, pricing can be a barrier for smaller teams. Review collected by and hosted on G2.com.

- Very comprehensive and powerful tool

- Massive development of the platform over the years, reflecting voice of the customers

- We appreciate the direct contact with Optimizely and opportunity to shape the product with our feedback - we are listened to (good example are Task Templates)

- Ability to seamlessly connect with the whole Optimizely One marketing OS is very also very appealing, even though we use only CMP and don´t plan to change other platforms

- Once you get through the training, it´s easy to use and very powerful, providing also great insights for the company

- One of the main game changers for our adoption have been the Workflows, powering up the collaboration on the common communications activities (social posts, webpages...) - our campaign managers use CMP on daily basis Review collected by and hosted on G2.com.

- Given its complexity, it takes quite some time and effort to onboard new colleagues and see a reasonable adoption of the tool

- I find it quite expensive if a company needs a lot of licenses, even though we have a discounted price (given the history and amount of users). Majority of our users need the Creator role to be able to collaborate efficiently. Would perhaps distinguish how much the users use the platform (e.g. power users, regular users, light users)

- Clicking through the campaigns, tasks and views comes with a loading time which is a bit annoying (in particular to load a view in Plan module with the Hierarchy ON every time you change filters) - so one needs to rather open links in a new tab than clicking back and forth and waiting until it loads. Review collected by and hosted on G2.com.

The platform is extremely intuitive to use and therefore useful to implement in mixed teams of various backgrounds. I use the content calendar daily which gives me a comprehensive view of what I'm working on and what is coming up. The integration with our local website through a json file was simple - if possible I'd publish all our content through Optimizely. This is a huge feature for users who aren't very digitally savvy - copying content from Word gives an immaculate HTML code. The workflows and templates expedite work on content - we align tasks in a team working on two continents with Optimizely. The support team is usually quick to respond and resolve issues. Review collected by and hosted on G2.com.

Minor changes that are implemented in the CMP sometimes affect the way we work, because we are using some functions slightly differently than expected. But we've always been able to circumvent that. Review collected by and hosted on G2.com.

Optimzely is a fantastic content management platform that streamlines collaboration and enhances efficiency for my team. Its intuitive interface, AI-powered workflow automation, and seamless integrations make content planning, creation, and distribution incredibly easy. Review collected by and hosted on G2.com.

Learning Curve – The platform offers robust features, but new users find it takes time to fully understand and utilize all its capabilities. Review collected by and hosted on G2.com.

Hi there, we use Optimizely at work and were invited to the roadshow in Amsterdam. Unfortunately, there was no choice to review the road show so I chose the content marketing platform since the roadshow was based around that.

The platform looks like its robust and capable of handling multiple tasks which is what you would expect from Optimizely. I especially like the content management aspect of the platform and how easy it seems to be to get all of the teams members across multiple projects visibility. Review collected by and hosted on G2.com.

I think like most companies the promise of AI vs the reality is something to be desired. Often Optimizely is pushing AI as some messiah for personalization but it fails to ask about the question for someone like me who thinks AI-generated content is usually bad, poorly made and at best ethically questionable as it takes jobs away from real human beings and has been trained on actual work that the employee doesn't see the benefit from.

For me this is a huge turn off for a brand and while I get for investors pushing the AI hype makes sense (who doesn't want an easy buck?) pushing lazy computer generated content to users may ultimately hurt the brand more than it helps until AI is actually intelligent and not just regurgitating the status quo milquetoast content. Review collected by and hosted on G2.com.

Really helpful tool for keeping on top of all facets of projects and tasks and their content in one place. Review collected by and hosted on G2.com.

Some limited integrations with other tools used in project workflows. Review collected by and hosted on G2.com.

I like that you can create workflows and assign it to an individual/team for them to take action in a desired date. Review collected by and hosted on G2.com.

As a regular Optimizely user you get tons of email notifications even if it's a simple date change. Review collected by and hosted on G2.com.