Product functionality for real-time advertising. 10 reviewers of Opti Digital have provided feedback on this feature.
SSP (5)
Ad Unit Availability
Allows publisher to select which ad units to be bid on in real time. 10 reviewers of Opti Digital have provided feedback on this feature.
Impression Targeting
Ability to set which impressions to make available to bidders
Floor Price
Ability to set a minimum price at which an ad unit can sell in an ad exchange. 10 reviewers of Opti Digital have provided feedback on this feature.
Advertiser Restrictions
Ability to disallow bids or restrict ad categories, brands, or buyers that you do not wish to advertise on your website.
Bid Reporting
Ability to see which advertisers are bidding on and buying ad units.
Platform - App Monetization Platforms (7)
Automated Tools
Automates tasks such as mediation, delivery of ads, CPMs, etc. This feature was mentioned in 15 Opti Digital reviews.
Campaign Management
Based on 15 Opti Digital reviews. Manages ad campaigns within the platform.
Audience Targeting
As reported in 15 Opti Digital reviews. Identifies specific user groups within an app's audience.
Reporting & Dashboards
Based on 15 Opti Digital reviews. Provides detailed data and visual insights on performace and revenue of monetization strategies.
Integration APIs
Allows different platforms to connect with each other, enabling developers to integrate various monetization methods. This feature was mentioned in 15 Opti Digital reviews.
Cross-Platform Support
As reported in 14 Opti Digital reviews. Manages and delivers monetization strategies across multiple systems or devices.
Performance Analytics
Based on 15 Opti Digital reviews. Uses data to measure and analyze how effectively an app is generating revenue through various monetization strategies.
Advertising - App Monetization Platforms (5)
Ad Exchange
As reported in 14 Opti Digital reviews. Provides a marketplace where advertisers and publishers can buy and sell advertising space and impressions.
Bidding
Enables ad sources to compete in an auction to fill ad requests. 14 reviewers of Opti Digital have provided feedback on this feature.
Ad Mediation
Helps manage multiple ad networks on one centralized platform. This feature was mentioned in 14 Opti Digital reviews.
Ad Formats
Allows different ad layouts or types to appear on an app and provides options for ad placements. This feature was mentioned in 14 Opti Digital reviews.
Ad Optimization
Based on 14 Opti Digital reviews. Allows you to improve ad performance by making adjustments to specific elements.
Ad Serving & Management - Publisher Ad Server (5)
Real-Time Bidding (RTB) Support
Enables real-time participation in programmatic ad auctions.
Ad Delivery Optimization & Management
Ensures ads are delivered efficiently based on targeting, pacing, and performance goals.
Ad Inventory Management
Allows publishers to manage and organize ad spaces across multiple properties.
Dynamic Ad Placement
Supports automatically adjusting ad placements based on user behavior and content.
Ad Tag Management
Provides tools to generate and manage ad tags for easy ad placement.
Targeting & Personalization - Publisher Ad Server (6)
Geo-Targeting
Allows ads to be displayed to users based on their geographic location.
A/B Testing for Ads
Enables testing of multiple ad variations to optimize targeting, creative effectiveness, and placements for better personalization.
Multi-Device & Cross-Platform Delivery
Ensures seamless ad serving across web, mobile, CTV, and other digital channels.
Audience Targeting
Enables publishers to deliver ads to specific user segments based on demographics, interests, behaviors, and device type.
Frequency Capping
Limits the number of times a user sees the same ad to prevent fatigue.
Contextual Targeting
Matches ads to relevant content using keyword analysis and machine learning.
Monetization & Reporting - Publisher Ad Server (4)
Header Bidding Support
Enables multiple demand sources to bid on ad inventory simultaneously.
Ad Revenue Share & Payout Management
Facilitates revenue sharing and payments to partners or publishers.
Revenue Forecasting
Estimates potential revenue based on current performance and market trends.
Performance & Engagement Analytics
Provides real-time and historical insights into ad performance, including revenue, viewability, and user engagement metrics to evaluate overall campaign effectiveness.
Campaign Management - Ad Networks (6)
Video Advertising
It supports in-stream and out-stream video ads, enabling brands to engage users through rich, immersive media content.
Ad Inventory Quality
Allows users to assess and rate the quality, diversity, and performance of the ad network’s inventory to ensure alignment with campaign goals.
Advanced Targeting Options
Enables precise audience targeting based on demographics, location, interests, and behavior to maximize ad relevance and effectiveness.
Mobile Ad Support
Provides specialized ad formats optimized for mobile devices, ensuring seamless integration and user experience on smartphones and tablets.
Diverse Ad Formats
Offers a variety of ad formats, such as display banners, native ads, video ads, pop-unders, and push notifications to support varied advertising strategies.
Real-Time Bidding (RTB)
Utilizes RTB technology to let advertisers bid on individual impressions in real time, optimizing ad spending and performance
Reporting & Analytics - Ad Networks (2)
Performance Tracking
Provides detailed analytics and reporting tools to track ad performance, including impressions, clicks, conversions, and ROI metrics.
Budget & Revenue Optimization Insights
Offers data-driven insights and tools to help manage and optimize ad budgets and revenue strategies. Includes customizable reports to evaluate spending efficiency and maximize returns.
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