Opti Digital Features

Product functionality for real-time advertising.

Allows publisher to select which ad units to be bid on in real time.

Ability to set which impressions to make available to bidders

Ability to set a minimum price at which an ad unit can sell in an ad exchange.

Ability to disallow bids or restrict ad categories, brands, or buyers that you do not wish to advertise on your website.

Ability to see which advertisers are bidding on and buying ad units.

Automates tasks such as mediation, delivery of ads, CPMs, etc.

Manages ad campaigns within the platform.

Identifies specific user groups within an app's audience.

Provides detailed data and visual insights on performace and revenue of monetization strategies.

Allows different platforms to connect with each other, enabling developers to integrate various monetization methods.

Manages and delivers monetization strategies across multiple systems or devices.

Uses data to measure and analyze how effectively an app is generating revenue through various monetization strategies.

Provides a marketplace where advertisers and publishers can buy and sell advertising space and impressions.

Enables ad sources to compete in an auction to fill ad requests.

Helps manage multiple ad networks on one centralized platform.

Allows different ad layouts or types to appear on an app and provides options for ad placements.

Allows you to improve ad performance by making adjustments to specific elements.

Enables real-time participation in programmatic ad auctions.

Ensures ads are delivered efficiently based on targeting, pacing, and performance goals.

Allows publishers to manage and organize ad spaces across multiple properties.

Supports automatically adjusting ad placements based on user behavior and content.

Provides tools to generate and manage ad tags for easy ad placement.

Allows ads to be displayed to users based on their geographic location.

Enables testing of multiple ad variations to optimize targeting, creative effectiveness, and placements for better personalization.

Ensures seamless ad serving across web, mobile, CTV, and other digital channels.

Enables publishers to deliver ads to specific user segments based on demographics, interests, behaviors, and device type.

Limits the number of times a user sees the same ad to prevent fatigue.

Matches ads to relevant content using keyword analysis and machine learning.

Enables multiple demand sources to bid on ad inventory simultaneously.

Facilitates revenue sharing and payments to partners or publishers.

Estimates potential revenue based on current performance and market trends.

Provides real-time and historical insights into ad performance, including revenue, viewability, and user engagement metrics to evaluate overall campaign effectiveness.

It supports in-stream and out-stream video ads, enabling brands to engage users through rich, immersive media content.

Allows users to assess and rate the quality, diversity, and performance of the ad network’s inventory to ensure alignment with campaign goals.

Enables precise audience targeting based on demographics, location, interests, and behavior to maximize ad relevance and effectiveness.

Provides specialized ad formats optimized for mobile devices, ensuring seamless integration and user experience on smartphones and tablets.

Offers a variety of ad formats, such as display banners, native ads, video ads, pop-unders, and push notifications to support varied advertising strategies.

Utilizes RTB technology to let advertisers bid on individual impressions in real time, optimizing ad spending and performance

Provides detailed analytics and reporting tools to track ad performance, including impressions, clicks, conversions, and ROI metrics.

Offers data-driven insights and tools to help manage and optimize ad budgets and revenue strategies. Includes customizable reports to evaluate spending efficiency and maximize returns.