# HELLO By MSG91 Reviews **Vendor:** MSG91 **Category:** [Contact Center Software](https://www.g2.com/categories/contact-center) **Average Rating:** 5.0/5.0 **Total Reviews:** 31 ## About HELLO By MSG91 Hello by MSG91 is an AI-powered customer communication and support platform built to organize, route, and resolve customer conversations at scale. Most businesses lose deals and customers not because they lack tools, but because customer messages arrive across WhatsApp, email, web chat, RCS and social channels as— Instagram, facebook, twitter, with no single owner, no accountability, and no visibility. Messages are missed, replies are delayed, follow-ups are forgotten, and no one knows what was resolved or lost. Hello fixes this gap. It captures every incoming customer message in one place, assigns clear ownership, and ensures each conversation is handled, tracked, and closed. Automated handling and smart chatbot flows remove repetitive questions and filter noise, allowing teams to focus on real customer intent—sales, support, and critical issues. Unlike traditional help desks that require heavy setup and ticket jargon, Hello is simple to deploy and easy to operate. It works alongside existing CRMs and business systems, acting as the first layer of control over customer communication before data flows into downstream tools. With 2000+ ready-to-use plugins and integrations across e-commerce platforms, and internal tools, Hello connects conversations directly to business workflows. Hello is built for high-volume, real-time customer communication and is backed by MSG91’s messaging infrastructure, trusted by businesses across e-commerce, SaaS, logistics, fintech, and service industries. ## HELLO By MSG91 Pros & Cons **What users like:** - Users value the **ease of use** of HELLO By MSG91, especially with its simple voice bot setup and automated responses. (7 reviews) - Users love the **AI-powered messaging and automation features** of HELLO By MSG91, enhancing personalized client communication. (6 reviews) - Users commend the **efficiency** of HELLO By MSG91, noting improved communication and faster response times through structured workflows. (5 reviews) - Users commend the **easy setup** of HELLO by MSG91, enabling quick onboarding and efficient use of features. (3 reviews) - Users value the **reliability** of Hello by MSG91, noting consistent delivery even during peak campaign hours. (3 reviews) - Users appreciate the **customizability** of HELLO, enabling tailored solutions for diverse business communication needs across platforms. (2 reviews) - Integrations (2 reviews) - Setup Simplicity (2 reviews) - AI Technology (1 reviews) - Call Recording (1 reviews) **What users dislike:** - Users find the **complexity of the interface** overwhelming, particularly for new users navigating numerous features. (3 reviews) - Users find the **lack of clarity** in translations requires manual adjustments to achieve the desired tone. (2 reviews) - Users find the **learning curve steep** with HELLO, as the multitude of features can be overwhelming and time-consuming to navigate. (2 reviews) - Users find that **initial setup guidance is lacking** , making it challenging for newbies to navigate the platform effectively. (1 reviews) - Users desire **more advanced reporting filters** in HELLO By MSG91 for improved data analysis capabilities. (1 reviews) - Dashboard Issues (1 reviews) - Difficult Implementation (1 reviews) - Users find the **overwhelming number of features** in HELLO By MSG91 challenging, as many remain unused and time-consuming to explore. (1 reviews) - Slow Loading (1 reviews) ## HELLO By MSG91 Reviews ### 1. HELLO Delivers Fast, Reliable Clinical Alerts with a Clean, Queue-Friendly Interface **Rating:** 5.0/5.0 stars **Reviewed by:** Jo G. | Theatre Manager, Hospital & Health Care, Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2026 **What do you like best about HELLO By MSG91?** Communication in the clinical setting must be correct and swift What I like the best about HELLO is that it never fails to deliver important alerts. The platform presents a clean interface that makes managing queues very simple. The use of OTP and SMS with almost no delay enables quick coordination of theatre schedules, staff availability and urgent information about devices. It’s a robust system that will work when it really counts. **What do you dislike about HELLO By MSG91?** Industries that have heavy compliance requirements may find dashboard lacking in features. It is acceptable to obtain the message counts but if you intend to pull super segmented or historical delivery logs for internal clinical audits, you will need to export data into excel or other BI software. If we had more visual reporting options integrated into the UI, it would save us a step. **What problems is HELLO By MSG91 solving and how is that benefiting you?** We faced a lot of confusion and chaos in communicating changes in shift coverage, important news about supply and emergency alerts to the staff. The manual outreach loops were sluggish and error-prone. ### 2. HELLO Delivers Reliable API Docs, Fast OTP, and Global-Ready Infrastructure **Rating:** 5.0/5.0 stars **Reviewed by:** Mohammad F. | Information Technology Manager, Telecommunications, Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2026 **What do you like best about HELLO By MSG91?** As an IT Manager, I give utmost importance to the uptime and retrieval of API documentation. HELLO is good at both. The infrastructure appears to be created for global scaling. The REST APIs are well-documented. This proved beneficial to establish the initial handshake and to kick off quickly with our dev team. OTP delivery time is very low. It is very critical since we will route through multiple carriers. **What do you dislike about HELLO By MSG91?** While I appreciate the tech thought that’s gone into the tool, I find the native visualisation of the admin dashboard to be somewhat limited. To troubleshoot or review UP traffic data over a longer historic time period, we need to download the raw logs via API and conduct our own analysis through a BI tool. The capability to view live delivery status on specific populated regions of the world should also be enabled through the “Reporting” section that must add sophisticated and flexible filters. **What problems is HELLO By MSG91 solving and how is that benefiting you?** We were facing challenges with inconsistent delivery rates for our international user base and high maintenance overhead for multiple localized SMS gateways. ### 3. Fast, Clean Multi-Channel Outreach in One Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Abigail W. | Senior Account Manager, Hospitality, Mid-Market (51-1000 emp.) **Reviewed Date:** May 08, 2026 **What do you like best about HELLO By MSG91?** Most of all, I like how HELLO helps us outreach multi-channel. The catering businesses and events are largely responsive businesses, so being able to use SMS, WhatsApp and Voice from one single platform is great. The cleanliness of the user interface allowed our sales team to onboard quickly. The OTP is delivered quickly and their bulk SMS platform is also useful for sending reminders for our events. **What do you dislike about HELLO By MSG91?** Their in-platform analytics could use some improvement. I appreciate seeing the delivery rates on the dashboard as a high-level overview, but I would like more detailed engagement metrics (like click through tracking on links) to show on the UI itself instead of having to export to a sheet. The initial setup of this software is easy but locating advanced settings in the documentation sometimes takes longer than it should. **What problems is HELLO By MSG91 solving and how is that benefiting you?** Before helLO, we used a fragmented system for manual follow-up. Using different tools for SM and CM; there was communication gap. ### 4. Intuitive, Reliable Platform with Great Support and Multi-Channel Messaging in One API **Rating:** 5.0/5.0 stars **Reviewed by:** Dipesh P. | Senior Business Technology Manager, Retail, Enterprise (> 1000 emp.) **Reviewed Date:** May 14, 2026 **What do you like best about HELLO By MSG91?** HELLO has an intuitive UI with enterprise-grade reliability as major USP. A large-scale operation saves a lot on time using a single platform that can handle SMS, WhatsApp and Voice via 1 API. In the same way, the UI/UX is quite clean, and our business users can manage campaigns without much engineering assistance. The support team was very effective and they provided good training. **What do you dislike about HELLO By MSG91?** Although the basic capabilities are great, more advanced reporting would be appreciated. When we observe business technology, we want to see highly visual, drill-down dashboards that relate communication spend to customer outcomes. At the moment, we need to extract the data and push it to our internal BI tools for this. An update on how to enhance the visualisation of real-time success rates of global deliveries could help. **What problems is HELLO By MSG91 solving and how is that benefiting you?** There were communication line breaks and high-cost manual follow-ups due to our notification cycles. ### 5. HELLO By MSG91 Streamlines Omnichannel Support with Smart Routing Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Nisha C. | IT Service Delivery Manager, Hospital & Health Care, Enterprise (> 1000 emp.) **Reviewed Date:** May 04, 2026 **What do you like best about HELLO By MSG91?** The best thing about HELLO By MSG91 is its omnichannel chat system, which has made our service delivery process much easier. As a Service Delivery Manager, the most important thing for me was a tool that could bring email, SMS and chat together in one place.Its drag-and-drop interface and automated ticket routing have significantly increased the speed of our team's work. In particular, when multiple users request support at the same time, it can intelligently distribute calls or chats. As a result, important notifications are delivered at the right time without any manual intervention on our part. **What do you dislike about HELLO By MSG91?** The HELLO mobile app experience could have been better. Although the web version is very robust, notifications on the mobile app are occasionally delayed, which can cause some issues with real-time support. Furthermore, I found the reporting section to be rather basic. If we want to view advanced analytics or performance metrics, we have to export the data and work on it separately. It would have been more convenient for us if there had been more dynamic filtering options within the dashboard itself. **What problems is HELLO By MSG91 solving and how is that benefiting you?** Previously, we used a number of separate tools for OTP verification and sending patient notifications, which were quite difficult to manage. HELLO By MSG91 has solved our 'fragmented communication' problem. Whereas previously we used to waste a lot of time checking multiple channels, now that all communications are in one place, our response time has been reduced by around 25%. It is playing a major role in reducing our operational complexity and improving our Customer Satisfaction Rate CSAT. ### 6. HELLO By MSG91: Seamless Omnichannel Messaging and Faster OTP Delivery **Rating:** 5.0/5.0 stars **Reviewed by:** Robert O. | Global IT Manager , Food & Beverages, Enterprise (> 1000 emp.) **Reviewed Date:** May 01, 2026 **What do you like best about HELLO By MSG91?** The biggest advantage of using HELLO By MSG91 is its omnichannel support. Previously, we used to handle SMS and email separately, but since we started using HELLO, we can manage chat, SMS and email communications with customers from a single location. Its API integration is so seamless that it took very little time to set it up on our backend. In particular, the OTP delivery speed has significantly improved our user experience. Whereas previously we had to check a lot of things manually, the automated workflow now saves our team a lot of time. **What do you dislike about HELLO By MSG91?** The dashboard interface can be complicated at times. More often than not, while looking for a specific customer conversation or some old data, I end up applying the filters many times. In addition, the mobile app’s user experience is inferior to that of its web counterpart, and notifications do not always arrive on time. In addition, it should be a little easier to export custom data for in-depth reporting. **What problems is HELLO By MSG91 solving and how is that benefiting you?** Previously, we used separate tools for our customer support and OTP verification, which caused a lot of problems with data managem ent. HELLO By MSG91 has brought all these communications together on a central platform. As a result, our response time has been reduced by around 30%, and our OTP failure rate is much lower than before. We can now view a customer's entire history with a single click, which has made our customer service more professional. ### 7. Fast, Secure SMS Alerts and OTPs with Easy API Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Aileen F. | Structures, Temporary Works Engineer, Construction, Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2026 **What do you like best about HELLO By MSG91?** My internal alert system and verification processes are basically managed with HELLO By MSG91. Updated Automatic Schedules For Temporary System Alerts And Access Approvals In SMS To Field Staff To Keep Them In Sync With The Team. The setup is not too complex; a simple integration was done using the API. Utilizing the OTP System, some internal tools that were previously manual have been secured. SMS delivery is generally quick, making it ideal for sending time-sensitive notifications. **What do you dislike about HELLO By MSG91?** Not always consistent. In some cases, there are delays in SMS delivery, especially during peak times. Furthermore, dashboard reporting is very limited-detailed data for security or usage tracking is not available. The technical logs are somewhat basic; more in-depth troubleshooting requires additional effort. **What problems is HELLO By MSG91 solving and how is that benefiting you?** In the past, we ran a completely manual internal notification system to track various things. Now, critical updates can be quickly communicated through automated SMS alerts. With the introduction of OTP verification, access control is improved. In total, the process is becoming more structured with the manual follow-up now reduced. ### 8. Streamlined Site Coordination with Fast SMS Alerts and OTP Access **Rating:** 5.0/5.0 stars **Reviewed by:** Enrico G. | Baustellenkoordinator, Construction, Enterprise (> 1000 emp.) **Reviewed Date:** April 27, 2026 **What do you like best about HELLO By MSG91?** I primarily use HELLO By MSG91 to streamline site coordination and team communication. On a construction site, it is necessary to share updates quickly with the various teams, so SMS notifications and an OTP-based access system are useful. The setup wasn't very complicated-alerts were automated as soon as the basic integration was completed. The delivery speed is generally good, so it can be relied upon for sending urgent updates. **What do you dislike about HELLO By MSG91?** At times, when the network load is high, there may be delays in SMS delivery, which can cause problems with onsite coordination. Furthermore, the dashboard does not provide very detailed data for basic project tracking or reporting. **What problems is HELLO By MSG91 solving and how is that benefiting you?** Before, updates were communicated manually, which created a lag in communication and risk of errors. The use of automated SMS alerts has resulted in faster team communication. The confirmation of OTP verification has controlled access to various systems through it to strengthen security. ### 9. Fast, Stable SMS & OTP Delivery That Automates Notifications **Rating:** 5.0/5.0 stars **Reviewed by:** Louise A. | Senior Customer Success Manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2026 **What do you like best about HELLO By MSG91?** We primarily use HELLO By MSG91 to send bulk SMS, OTP verifications and customer notifications. In our case, we need to send user registration and event/appointment updates very quickly, and since we set up the SMS API integration, this process has become largely automated. Previously, we had to manage a lot of things manually, but now the SMS is triggered directly from the system. What we liked most were the delivery speed and stability. Most OTPs or messages are delivered within a few seconds, which has made our user experience smoother. Basic tracking can be performed from the dashboard, and the development team was able to handle the integration setup with ease. **What do you dislike about HELLO By MSG91?** The dashboard reporting seemed a bit basic; to get deeper insights or perform segmentation analysis, you have to export the data and work on it externally. If the documentation had been clearer from the start, the integration would have been smoother, especially for non-technical team members. In some areas, the UI feels a bit cluttered, and it would be beneficial if the workflow were more streamlined when running large-scale campaigns. Although the support is good, it took time to resolve complex technical issues. **What problems is HELLO By MSG91 solving and how is that benefiting you?** Previously, OTPs and transactional SMS messages had to be managed manually or using multiple tools, which was inconsistent. After using MSG91, we have been able to centralise all messa ging flows in one place. OTP verification and automated alerts are now much more stable, which has significantly reduced user login failures and the need for manual follow-ups. Overall, system reliability has improved, and operational overhead has decreased. ### 10. Intuitive Bulk & OTP Messaging With Reliable High-Volume Delivery **Rating:** 5.0/5.0 stars **Reviewed by:** Fiona K. | Senior Sales Account Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about HELLO By MSG91?** Bulk messaging and OTP messaging are easy to manage through the workflow without putting in extra effort. It is mainly used for client updates, campaign alert and verification messages which was a fairly simple set up. The design is very intuitive, and it won’t take long for the team to adapt. For high-stakes campaigns, reliable delivery messages, even at higher volumes, is essential. Our customer relationship management tools allow Twitter to fit in nicely and keep communication orderly with less manual follow-up. **What do you dislike about HELLO By MSG91?** The reports could be more informative. A quick overview of the dashboard is handy, but a lot of the time you find you must export the data in order to get a good insight. The onboarding process could have benefited from clearer documentation in some areas, particularly regarding enabling more advanced workflows. You are also limited when customizing messaging flows for anything more specific to the campaign. **What problems is HELLO By MSG91 solving and how is that benefiting you?** We had difficulty managing communication on time across multiple client campaigns, but now we can automate the messaging and verification process to get faster response times and fewer missed updates. It also resulted in lowered manual work and better consistency with which the clients are handled. ### 11. HELLO by MSG91 Streamlines Multi-Channel Messaging with Powerful Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Justine B. | Growth Marketing & Digital Strategy Lead, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about HELLO By MSG91?** HELLO by MSG91 has helped us streamline our customer communication across multiple channels in a very efficient way. The UI/UX is clean, modern, and easy to navigate, which makes onboarding new team members much smoother without heavy training. From an integrations perspective, it connects well with our existing marketing and CRM tools, allowing us to build more connected workflows. Performance has been stable even when handling large volumes of messages during campaigns, which is important for our growth marketing operations. The automation and AI-driven features are particularly useful for segmenting users and handling repetitive messaging workflows. This has improved both speed and consistency in our communication strategy. In terms of pricing, it offers solid value considering the range of features available. The ROI is clear as it reduces manual workload and improves engagement efficiency. Support has also been responsive and helpful during onboarding and initial setup. **What do you dislike about HELLO By MSG91?** While the platform is powerful, some of the advanced automation and workflow configuration options take time to fully understand. More guided onboarding for complex use cases would make the experience even better. **What problems is HELLO By MSG91 solving and how is that benefiting you?** Overall, HELLO by MSG91 is a reliable and scalable communication platform that supports modern marketing and customer engagement needs. It has improved our operational efficiency and helped us manage communication more effectively across channels. ### 12. HELLO by MSG91: Intuitive, Stable, and AI-Powered for Streamlined Communication **Rating:** 5.0/5.0 stars **Reviewed by:** Bineet K. | Executive Director, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2026 **What do you like best about HELLO By MSG91?** HELLO by MSG91 has been a valuable tool for streamlining our customer and stakeholder communication across multiple channels. The UI/UX is clean and intuitive, making it easy for our team to adopt without heavy training. Dashboards are well organized, and navigating between conversations feels smooth. In terms of integrations, it connects well with our existing systems, which helped us quickly align it with our internal workflow. Performance-wise, the platform is stable and responsive even during high message volumes. The automation and AI-driven features help reduce repetitive tasks and improve response efficiency. This has saved time for our team and improved consistency in communication. Pricing feels reasonable considering the range of features offered, and the ROI is clear in terms of time saved and improved response management. Support has also been helpful during onboarding, with quick responses and guidance when needed. **What do you dislike about HELLO By MSG91?** The onboarding process could be improved with more detailed step-by-step guidance for advanced automation and workflow setup. While the platform is powerful, it takes some time to fully explore all features. **What problems is HELLO By MSG91 solving and how is that benefiting you?** Overall, HELLO by MSG91 provides a solid and reliable omnichannel communication solution. It improves operational efficiency, supports better customer engagement, and delivers good value for organizations looking to centralize their communication channels. ### 13. Stable OTP Authentication with Straightforward API Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew H. | Senior DevOps Engineer, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about HELLO By MSG91?** We mainly used HELLO By MSG91 to handle OTP authentication and some transactional messaging from the backend. The API integration was relatively straightforward, and we didn't have much trouble connecting it to our existing system. Message logs can be viewed from the dashboard, which is useful during debugging. The UI isn't very complex; basic tasks can be carried out quickly. In terms of performance, it was also stable most of the time we didn't encounter any major issues with the user login or verification flow. In our case, the login OTP flow was critical, and it worked properly most of the time, so we didn't have to open many support tickets. **What do you dislike about HELLO By MSG91?** In some cases, there have been delays in OTP delivery, particularly internationally or on certain specific networks. Although this is rare, it is noticeable. Also, error handling isn't always very clear to understand some responses, we had to do extra logging or testing. The reporting section is a bit basic; to carry out a more in-depth analysis, you have to export the data. Improving these areas would make the developer experience even better. **What problems is HELLO By MSG91 solving and how is that benefiting you?** There were issues to do with O.T.P delivery which created a dent in the user login flow. The OTP can now be triggered automatically with HELLO By MSG91, and the authentication process has become far more stable. Consequently, manual intervention is less needed, support queries have gone down, and the user experience, overall, has improved. ### 14. Reliable, Flexible OTP API with Consistent Delivery Under Load **Rating:** 5.0/5.0 stars **Reviewed by:** Burhan A. | Senior Backend Developer, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2026 **What do you like best about HELLO By MSG91?** As a backend developer, I mainly look at API reliability and integration flexibility, and MSG91 has performed reasonably well in those areas. We used it to implement OTP verification in the authentication flow, and the API responses were very consistent. Looking at the documentation, the integration didn't seem very difficult, especially when working in a Node.js environment. You can track logs from the dashboard, which is useful when debugging. Even though there was a high request load on our system, message delivery was successful in most cases. Even during a user login spike, the OTP flow didn't break down completely – this was important for backend stability. **What do you dislike about HELLO By MSG91?** In some exceptional cases, there have been delays in message delivery, particularly to international numbers. It took a bit longer than expected to debug this. Another issue is that the error responses are not always very descriptive; in some cases, we had to rely on logs or support to understand the exact problem. Overall, the documentation is usable, but it would be better if it included more detailed examples for advanced use cases. **What problems is HELLO By MSG91 solving and how is that benefiting you?** Previously, we had issues with OTP and transactional SMS delivery, particularly in terms of reliability. We can now trigger OTPs automatically using MSG91, which has made the authentication process much more stable. As a result, the need for manual intervention has decreased, and the user login success rate has improved. ### 15. Developer-friendly CMS that simplifies content workflows **Rating:** 5.0/5.0 stars **Reviewed by:** Rares D. | Backend Developer, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** April 19, 2026 **What do you like best about HELLO By MSG91?** Storyblok provides a very flexible and developer-friendly headless CMS experience. As a backend developer, I work with its API-first architecture to manage and deliver content across different applications. The component-based structure makes it easy to organize content models, while the visual editor helps non-technical teams collaborate efficiently. It significantly reduces the gap between developers and content teams. **What do you dislike about HELLO By MSG91?** While the platform is powerful, some advanced configurations and custom workflows require additional setup time. Also, clearer documentation for complex use cases would help speed up development. **What problems is HELLO By MSG91 solving and how is that benefiting you?** We use Storyblok to centralize content management across multiple digital platforms. Previously, managing content across different systems caused inconsistencies and delays. Now, with a single headless CMS, we deliver content via APIs to multiple frontends. This improved development speed, reduced duplication, and made content updates much more efficient for both developers and editors. ### 16. Offer a Positive and Professional Customer Messaging Experience with HELLO By MSG91 **Rating:** 5.0/5.0 stars **Reviewed by:** Mike J. | Director of Growth Systems & Data, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2026 **What do you like best about HELLO By MSG91?** One of HELLO By MSG91’s strengths is its wide range of AI-powered messaging and automation features that streamline communication with all of our clients, making our processes more user-friendly and personalized to each customer’s needs. I can also mention that HELLO integrates smoothly with our existing systems and workflows, which has improved our customer communication and engagement, ultimately enhancing Realbricks’ reputation and client satisfaction. **What do you dislike about HELLO By MSG91?** Honestly, HELLO By MSG91 is straightforward and professional. Its digital tools are intuitive, and I haven’t experienced any major issues. **What problems is HELLO By MSG91 solving and how is that benefiting you?** As a user of HELLO By MSG91, I can say it has greatly improved our client communications. The AI-assisted messaging ensures that clients receive timely, accurate responses, meeting their needs efficiently and enhancing our overall service quality. This leads to happier customers and a stronger reputation for Realbricks in the real estate marketplace. ### 17. All Customer Messages in One Place with Smart Chatbot Flows **Rating:** 5.0/5.0 stars **Reviewed by:** Ajay S. | Customer Support Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 01, 2026 **What do you like best about HELLO By MSG91?** The biggest win for us is having all customer messages in one place. Before, our team was constantly switching between WhatsApp, Instagram, and email, and some requests inevitably slipped through the cracks. Now every conversation is tracked and can be assigned, which creates clear ownership and makes follow-ups much easier. The chatbot flows also handle basic queries well—especially order status and FAQs—and that has reduced a lot of manual effort for our support team. **What do you dislike about HELLO By MSG91?** Getting the chatbot flows set up initially took me a bit of time to get right. It wasn’t especially difficult, but it did require some upfront planning and thought to make everything work smoothly. **What problems is HELLO By MSG91 solving and how is that benefiting you?** We were missing leads and our responses were getting delayed during peak hours. HELLO fixed that by organizing our conversations and helping us reply on time. Since then, our response time has improved significantly, and customers don’t get ignored anymore. It’s also helped us turn more inquiries into actual sales. ### 18. Practical Assignment & Tracking That Complements Our CRM **Rating:** 5.0/5.0 stars **Reviewed by:** Lee C. | Customer Experience Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2026 **What do you like best about HELLO By MSG91?** The assignment and tracking system is really practical. Each conversation has a clear owner, so nothing falls through the cracks or gets confusing. I also appreciate that it works alongside our CRM rather than trying to replace it. It feels like a clean first layer, keeping things organized before the data moves further into our workflow. **What do you dislike about HELLO By MSG91?** Some integrations required help from support to get set up correctly. I’d prefer it if more of them were truly plug-and-play, without extra steps or additional assistance. **What problems is HELLO By MSG91 solving and how is that benefiting you?** In logistics, quick responses matter a lot. We were struggling with delayed replies and missed follow-ups, which made it difficult to stay on top of incoming requests. With HELLO, everything is visible and tracked in one place, so nothing gets lost, forgotten, or overlooked. As a result, our internal coordination runs more smoothly, and it has also helped strengthen customer trust. ### 19. HELLO by MSG91 Streamlines Multichannel Customer Conversations with a Shared Inbox **Rating:** 5.0/5.0 stars **Reviewed by:** Steve M. | IT Services Consultant, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** April 09, 2026 **What do you like best about HELLO By MSG91?** HELLO by MSG91 makes it easy to manage customer conversations across multiple channels. As part of our IT services workflow, we handle client queries, service updates, and notifications. The shared inbox helps our team collaborate efficiently and respond faster. **What do you dislike about HELLO By MSG91?** Some advanced automation features require initial setup time. More ready-to-use templates for IT service workflows would make onboarding easier. **What problems is HELLO By MSG91 solving and how is that benefiting you?** We use HELLO by MSG91 to centralize communication with clients and internal teams. It reduced missed messages and improved response time. This helped our support team manage communication more efficiently. Great choice for IT service teams looking to centralize customer communication and improve response time. ### 20. Straightforward Platform with Smart Auto-Assignment and Solid Integrations **Rating:** 5.0/5.0 stars **Reviewed by:** Annie M. | Operations Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** April 03, 2026 **What do you like best about HELLO By MSG91?** The platform is straightforward and doesn’t feel like a traditional helpdesk. I especially like that conversations are assigned automatically, which helps avoid confusion across the team. The integration options are solid, particularly with our internal tools, and it fits smoothly into our workflow without requiring any major changes. **What do you dislike about HELLO By MSG91?** Some of the more advanced automation features take a bit of trial and error to fine-tune and optimize. The documentation could also be a little clearer, especially for first-time users. **What problems is HELLO By MSG91 solving and how is that benefiting you?** We handle a large volume of user queries every day, and earlier it was messy to track who handled what. Now everything is more structured, and we can clearly see the full conversation history. This has improved team accountability and helped reduce duplicate responses. ### 21. Streamlined Multi-Channel Support with AI **Rating:** 4.5/5.0 stars **Reviewed by:** Ragini P. | Sole Proprietor, Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2025 **What do you like best about HELLO By MSG91?** I really appreciate HELLO for its capability to provide a single AI chatbot that handles multiple communication channels such as WhatsApp, Instagram, and email, allowing me to manage all my business communications from a single platform efficiently. This feature has greatly reduced the cost and effort of my support team, as the chatbot effectively manages customer inquiries, providing solutions 24/7 without needing numerous human agents. Additionally, I value the affordability of the service, as it does not charge extra based on the number of users, allowing me to add as many agents as needed and create multiple teams without incurring additional costs. I also found the initial setup to be very easy, which has been a huge benefit to getting started quickly. These elements collectively enhance my business operations, especially with a strong online presence on platforms like Instagram and a user base reaching out via websites and emails. HELLO integrates all these needs seamlessly, making it a practical and invaluable tool for automation and customer support. **What do you dislike about HELLO By MSG91?** I find the number of features in HELLO overwhelming, especially since there are many that I do not use. Exploring all the options, particularly routing and other advanced features, takes a significant amount of time. **What problems is HELLO By MSG91 solving and how is that benefiting you?** HELLO reduces support costs with its AI chatbot, managing multiple channels like WhatsApp and Instagram. It provides 24/7 customer query resolution, consolidates business communication onto one platform, and allows unlimited agents, improving efficiency and client interaction. ### 22. AI chatbot handles FAQs better than expected **Rating:** 5.0/5.0 stars **Reviewed by:** Ayunita T. | Employee Communications Software, Mid-Market (51-1000 emp.) **Reviewed Date:** March 30, 2026 **What do you like best about HELLO By MSG91?** The AI bot answers basic pricing, availability, and policy questions accurately. It filters out repetitive conversations so agents can focus on complex tasks. Conversation summaries are extremely helpful when reviewing long threads. **What do you dislike about HELLO By MSG91?** Custom dashboard views per manager role would be a nice addition. **What problems is HELLO By MSG91 solving and how is that benefiting you?** HELLO By MSG91 helped us maintain high login success rates and reduce OTP-related support tickets significantly. ### 23. Seamless Chatbot Creation with HELLO **Rating:** 4.0/5.0 stars **Reviewed by:** Abhinav L. **Reviewed Date:** January 20, 2026 **What do you like best about HELLO By MSG91?** At MammyBeans, we have built the whole Customer Chatbot on the HELLO platform, implementing features like Customer Registration, Food Ordering, and Online Payments within the WhatsApp App environment. I appreciate HELLO's prompt responses, which stand out. I also value the bot, image generator, and URL shortener features. Additionally, the initial setup of HELLO was very easy, which was beneficial for our team. **What do you dislike about HELLO By MSG91?** Other payment methods **What problems is HELLO By MSG91 solving and how is that benefiting you?** I use HELLO to build our Customer Chatbot on WhatsApp, handling customer registration, food ordering, and online payments effectively. ### 24. Highly intuitive and easy to learn. **Rating:** 5.0/5.0 stars **Reviewed by:** CELLIA A. | Startup with small customer support team., Mid-Market (51-1000 emp.) **Reviewed Date:** February 11, 2026 **What do you like best about HELLO By MSG91?** The interface is user-friendly. New team members pick it up quickly. Automation features are easy to implement. **What do you dislike about HELLO By MSG91?** More example workflows could make onboarding even faster. **What problems is HELLO By MSG91 solving and how is that benefiting you?** HELLO by MSG91 helps streamline customer communication by managing inquiries, automating responses, and centralizing conversations across channels. It improves response time, reduces manual effort, and enhances customer satisfaction. ### 25. Automation reduced our first response time significantly. **Rating:** 5.0/5.0 stars **Reviewed by:** ARIFAH N. | Employee Communications Software, Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2026 **What do you like best about HELLO By MSG91?** Workflows and auto-assign rules have drastically reduced our response time. Customers now get instant acknowledgment and structured routing. The tagging system helps us categorize queries for future reporting. **What do you dislike about HELLO By MSG91?** More pre-built automation templates for common industries would make setup faster. **What problems is HELLO By MSG91 solving and how is that benefiting you?** SaaS company focused on customer onboarding and support. ### 26. Voice bot adds an extra layer of professionalism. **Rating:** 5.0/5.0 stars **Reviewed by:** ATIKA W. | Sales & Marketing Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2026 **What do you like best about HELLO By MSG91?** Customers appreciate being able to get answers even after office hours. Basic call routing and automated responses are smooth. **What do you dislike about HELLO By MSG91?** For complex scenarios, manual intervention is still required (which is expected but could be optimized). **What problems is HELLO By MSG91 solving and how is that benefiting you?** It improved lead nurturing efficiency and reduced manual outreach workload. ### 27. Reduced internal confusion between departments. **Rating:** 5.0/5.0 stars **Reviewed by:** ATHIYAH N. | Customer Support Automation, Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2026 **What do you like best about HELLO By MSG91?** Previously, marketing and support teams sometimes replied to the same message. Now with clear assignment rules and internal comments, communication is structured and efficient. **What do you dislike about HELLO By MSG91?** Setup requires coordination between departments initially. **What problems is HELLO By MSG91 solving and how is that benefiting you?** Verification and fraud alerts, It improved authentication flow stability and reduced verification drop-offs. ### 28. Supports mixed-language communication well. **Rating:** 5.0/5.0 stars **Reviewed by:** BALQIS L. | Ecommerce business selling internationally., Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about HELLO By MSG91?** Translation and paraphrasing features help us respond to customers writing in different languages. **What do you dislike about HELLO By MSG91?** Some translations need manual adjustments for perfect tone. **What problems is HELLO By MSG91 solving and how is that benefiting you?** It improves response time, reduces manual effort, and enhances customer satisfaction. As a result, businesses benefit from better engagement, higher efficiency, and more organized support operations. ### 29. Workflows ensure consistent replies **Rating:** 5.0/5.0 stars **Reviewed by:** AQILAH KHAIRUNNISA H. | Workflows ensure consistent replies, Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2026 **What do you like best about HELLO By MSG91?** Saved replies and workflow automation reduce manual errors and maintain a consistent brand voice across channels. **What do you dislike about HELLO By MSG91?** Some advanced workflow ideas need better documentation. Use case: High-volume support for B2B clients. **What problems is HELLO By MSG91 solving and how is that benefiting you?** It improved login success rates. ### 30. Analytics help improve team efficiency. **Rating:** 5.0/5.0 stars **Reviewed by:** CHAYRAH N. | Employee Communications Software, Mid-Market (51-1000 emp.) **Reviewed Date:** February 11, 2026 **What do you like best about HELLO By MSG91?** We can monitor response times, agent workload, and ticket status easily, which helps improve efficiency and service quality. **What do you dislike about HELLO By MSG91?** More advanced reporting filters would be nice. **What problems is HELLO By MSG91 solving and how is that benefiting you?** Customer service for mid-sized retail business. ### 31. Voice bot adds value after hours **Rating:** 5.0/5.0 stars **Reviewed by:** Danny M. | Useful for real estate agencies., Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2026 **What do you like best about HELLO By MSG91?** The voice bot setup is simple and helps answer basic queries when agents are offline. **What do you dislike about HELLO By MSG91?** Handover rules for complex queries could be smoother. **What problems is HELLO By MSG91 solving and how is that benefiting you?** Lead generation and basic customer support calls. ## HELLO By MSG91 Discussions - [How are you handling analytics and segmentation in HELLO by MSG91’s omnichannel messaging?](https://www.g2.com/discussions/how-are-you-handling-analytics-and-segmentation-in-hello-by-msg91-s-omnichannel-messaging) - 1 upvote - [How are you handling reporting and audit logs in HELLO By MSG91 for compliance needs?](https://www.g2.com/discussions/how-are-you-handling-reporting-and-audit-logs-in-hello-by-msg91-for-compliance-needs) - 1 upvote - [Using HELLO By MSG91 for quick, compliant alerts: how do you handle deeper reporting needs?](https://www.g2.com/discussions/using-hello-by-msg91-for-quick-compliant-alerts-how-do-you-handle-deeper-reporting-needs) - 1 upvote - [View HELLO By MSG91 pricing details and edition comparison](https://www.g2.com/products/hello-by-msg91/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-20+06%3A21%3A30+-0500&secure%5Bsession_id%5D=d108eb92-f1f1-443c-bfb4-4f4f31d54083&secure%5Btoken%5D=6c18e81255c3ba37b7e73cc868e3a9fbc842aa33e5956dacf77e6f2358365d0e&format=llm_user) ## HELLO By MSG91 Integrations - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [WebEngage](https://www.g2.com/products/webengage/reviews) - [WhatsApp Business Platform](https://www.g2.com/products/whatsapp-business-platform/reviews) ## HELLO By MSG91 Features **Channels** - Voice - Social - Web Chat - Mobile SMS - Email **Generative AI** - AI Text-to-Speech **Functions** - Session Routing - Session Queuing - Concurrent Calling - Speech Analytics - Auto Dialer - IVR - Inbound Screen Pop - Persistent Data **Agentic AI - Contact Center** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Administrative** - Session Summary Notes - Administrator Access - Reporting & Dashboards - Session Recording - Agent Scheduling and Assignment **Customer Query Resolution - AI Customer Support Agents** - Automated Ticket Resolution - Contextual Response Generation - Sentiment Analysis - Knowledge Base Utilization - Multilingual Support **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Customer Interaction Automation - AI Customer Support Agents** - Proactive Customer Outreach - Feedback Collection - Escalation Handling - Workflow Optimization **Automation** - Customer Interaction Automation - Feedback Collection - Document Processing **Autonomy** - Independent Decision Making - Adaptive Responses - Task Execution - Problem Solving ## Top HELLO By MSG91 Alternatives - [Talkdesk](https://www.g2.com/products/talkdesk/reviews) - 4.4/5.0 (2,424 reviews) - [JustCall](https://www.g2.com/products/saas-labs-justcall/reviews) - 4.3/5.0 (2,353 reviews) - [NiCE CXone](https://www.g2.com/products/nice-cxone/reviews) - 4.3/5.0 (1,604 reviews)