Motion Features
Social Functionality (1)
Social Functionality
Product functionality for social advertising.
Campaign Management (15)
Campaign Dashboard
Overview of all media purchases and campaigns in a single interface.
Campaign Optimization
Enables marketer to set metrics by which their campaigns are automatically optimized.
Reach
Amount and quality of inventory partner sites on which ads can be placed.
Bulk Editing
Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
Batch Uploading
Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.
Brand Safety
Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.
Fraud Protection
Ensures marketer's ad reach and performance is not inflated by bots or spam websites.
Frequency Capping
Allows marketer to set a limit on how many times a consumer sees their ad.
Budget Pacing
Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.
Creative Optimization
Tools offered for creating and optimizing creative components of campaigns.
Rich Media Capabilties
Supports rich media display and video ads that involve user interaction.
In-App Ads
Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities
Supports rich media mobile ads that involve user interaction.
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Retargeting Ads
Ads that target individuals who have previously interacted with a brand or visited a specific website
Targeting (5)
Targeting
Able to target desired audiences based on demographics and behavior variables.
Retargeting
Able to retarget previous impressions to your site across the web to increase conversion rates.
Geo-Targeting
Able to tailor ads based on consumer general region, state or designated market area (DMA).
Contextual Targeting
Able to match the marketer's ad with specific content on a site or page.
Audience Targeting
Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention
Platform (25)
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
Custom Reports
Able to create custom reports to cater to specific metrics and key performance indicators.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability
Provides features to allow scaling for large organizations.
Customization
Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
Internationalization
Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.
Notifications
Alerts marketer of the performance of particular campaigns.
Budget Management
Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure
Display Ad Management
Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads.
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Ad Inventory Management
Manage advertised inventory that is featured and tracked across marketing campaigns
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Document Management
Store, manage, and track all electronic documents in a centralized location
File Management
Create, save, and store files
Workflow Management
Create, design and manage workflows for repetitive tasks
Email Management
Manage, store and organize emails within the system or via third-party apps
Display Ad Management
Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads.
Calendar Management
Track and manage schedules and meetings via an integrated calendar
Task Management
Create, manage and track all task activities and progression
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Deadline Management
Specify or track the date/time a project, task, etc., is due for completion
Client Management
Manage contact details and communication with clients
Project Management
Plan and coordinate all the resources, costs and time needed to execute assignments
Platform Interoperability (1)
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Notifications (6)
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Confirmations & Reminders
Ability to send confirmation and reminder emails & texts
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Appointment Follow-Up
Ability to send automated follow-up emails/texts upon conclusion of appointment
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Scheduling Notifications
Receive a notification whenever a customer schedules an appointment
Recurring Appointments
Schedule repeating appointments based on a duration of time
Automated Scheduling
Automatically create schedules based on business needs or employee availability and qualifications
Group Scheduling
Automatically find mutually available meeting time slots across multiple calendars
Settings (3)
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Time Zone Detection
Automatically detects the time zone of both parties to avoid booking mistakes
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Availability Settings
Ability to set preferred availability to ensure appointments are only booked during approved times
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Blocked Time Settings
Ability to block off additional time between appointments for travel or preparation
Personalization (1)
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Links
Personalize a booking link to share with customers
Integrations (2)
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Multi- Calendar Integration
Integrates with multiple calendars, such as: Google Calendar, Microsoft Outlook, iCloud Calendar, etc.
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Video Conferencing
Integrates with video conferencing tools to allow for virtual appointments
Generative AI (3)
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AI Text Generation
Allows users to generate text based on a text prompt.
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AI Text Summarization
Condenses long documents or text into a brief summary.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Agentic AI - Social Media Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Online Appointment Scheduling (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Natural Language Interaction
Engages in human-like conversation for task delegation
Agentic AI - Productivity Bots (5)
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Autonomous Task Execution
Capability to perform complex tasks without constant human input
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Cross-system Integration
Works across multiple software systems or databases
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Adaptive Learning
Improves performance based on feedback and experience
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Decision Making
Makes informed choices based on available data and objectives
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Additional Functionality (65)
Image Editing
Edit, touch up, and convert images for publishing
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Notes Management
Allow users to create, edit, and sort multiple notes
Assignment Management
Assign issues and tasks based on availability or required skills
Task Scheduling
Track and manage the scheduling of tasks
Content Creation
The ability to create unique content
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Productivity Analysis
Statistical data that helps identify improvement areas, delays or interruptions, and output of an employee
Audio Recording
Record and edit recorded audio and/or video
Focus Aid
Tools that provide motivation and discipline to bolster productivity.
Presentation Tools
Share and present designs
Reminders
Timed notification for any upcoming task, deadline, appointment, or activity
Email Management
Manage, store and organize emails within the system or via third-party apps
Prioritization
Arrange tasks based on the level of priority or urgency
Task Management
Create, manage and track all task activities and progression
Single Sign On
Allow users to access multiple services after entering their login credentials once
Secure Data Storage
Securely stores data to prevent data loss or breaches
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Office Suite
A collection of tools to be used for routine tasks within an organization such as word documents, spreadsheets, presentations, etc.
Database Creation
API
Application programming interface that allows for integration with other systems/databases
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
To-Do List
A digital list of items that need to be completed
Chat/Messaging
Communicate using direct chat or messages within the system
Calendar Management
Track and manage schedules and meetings via an integrated calendar
Tagging
Attach digital tags to documents and assets for identification, search, or monitoring purposes
Workflow Management
Create, design and manage workflows for repetitive tasks
Progress Tracking
Reporting on how each user, task or process has advanced since its initiation
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Document Management
Store, manage, and track all electronic documents in a centralized location
File Sharing
Public or private sharing of digital files such as documents, audio/video, images, and more
Data Import/Export
Import and export data to and from software applications
Team Collaboration
Allow multiple team members to edit and work on the same document
Video Content
Supports video files
Productivity Tools
Tools to facilitate the production of information and promote efficiency
Project Management
Plan and coordinate all the resources, costs and time needed to execute assignments
Business Process Automation
Helps automate and manage information, tasks, and procedures by establishing routines and patterns associated with processes
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
Customizable Forms
Customize contracts and forms to collect specific information
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Availability Management
Monitor and analyze the availability of resources to help plan and streamline the service delivery to clients
Wait List Management
Record, update and manage waiting lists
Mobile Access
Access software remotely via mobile devices
Client Portal
Private online space that lets businesses securely share documents and provide information access to clients
Data Import/Export
Import and export data to and from software applications
Appointment Management
Manage various aspects of appointments including booking, rescheduling, canceling
Email Marketing
Create and send email blasts/campaigns
Client Management
Manage contact details and communication with clients
Employee Management
Track employee schedules, availability, and performance across projects and tasks
Client Database
Electronic storage of stakeholder contact information
Online Booking
Book meetings and appointments through a website or digital platform
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
SMS Messaging
Send messages via SMS
Credit Card Processing
Accept and process credit card transactions
API
Application programming interface that allows for integration with other systems/databases
Multi-Location
Manage and support multiple locations
Email Management
Manage, store and organize emails within the system or via third-party apps
Customer History
Access previous interactions or concerns to maintain customer relationships
Calendar Management
Track and manage schedules and meetings via an integrated calendar
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
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