Moosend Features

Integration (5)

Data Import & Export Tools: Based on 289 Moosend reviews and verified by the G2 Product R&D team. Tools for importing/exporting data to/from the platform to support campaign setup and reporting.
Integration APIs: Based on 237 Moosend reviews and verified by the G2 Product R&D team. Supports extensibility through APIs to build and manage integrations with third-party tools.
Breadth of Partner Applications: "Offers a wide range of plug-and-play integrations with third-party applications. " 201 reviewers of Moosend have provided feedback on this feature.
CRM Integration: Based on 194 Moosend reviews and verified by the G2 Product R&D team. Integrates with CRM software, which can help provide context to your mailing lists.
E-Commerce Integration: Based on 191 Moosend reviews and verified by the G2 Product R&D team. Integrates with e-commerce platforms, which can link directly to your online store.

Email Marketing (9)

Email and Mobile Preview: Based on 395 Moosend reviews and verified by the G2 Product R&D team. Make sure subscribers see email as intended. View emulated inboxes of major email providers and mobile devices (e.g., iOS, Android) to resolve rendering issues.
Manage Email Lists: Based on 410 Moosend reviews and verified by the G2 Product R&D team. List management tools include importing and maintaining subscriber data. Manage list segmentation, profile attribute management, and delivery status. Subscribers self-manage preferences.
High-Volume Sending: Based on 337 Moosend reviews and verified by the G2 Product R&D team. Ability to send thousands of unique, personalized emails per second.
Building and Personalizing Emails: Based on 406 Moosend reviews and verified by the G2 Product R&D team. Tools for designing, editing, and personalizing email content for recipients.
Sending Outbound Emails: Based on 397 Moosend reviews and verified by the G2 Product R&D team. Supports the ability to send outbound email campaigns to external recipients.
Manage Email Deliverability: Based on 390 Moosend reviews and verified by the G2 Product R&D team. Maximizes inbox placement by managing spam compliance and sender reputation.
Automated Email Responses: Based on 328 Moosend reviews and verified by the G2 Product R&D team. Automatically respond to user actions or triggers with predefined email messages.
Multi-user Account: Based on 252 Moosend reviews and verified by the G2 Product R&D team. Enables multiple users to login to the same account to maintain a single account for your entire marketing team.
Surveys: Based on 222 Moosend reviews and verified by the G2 Product R&D team. Ability to send secure and personalized survey invites to your contact list.

Reporting & Analytics (2)

Administration (6)

Template Creation: Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates.
Preset Template Availability: Quantity and quality of preset email templates for administrators to construct their own emails.
Custom Unsubscribe: Able to customize the unsubscribe templates, handler, and tracking.
Email Segmentation: Able to segment transactional emails based on their purpose.
Detailed Server Logs: Detailed logs for tracking and debugging mail server activity.
Notifications: Alerts administrator whenever a pre-set event occurs.

Integrations (7)

Webhooks: Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.)
Event Tracking API: API used to track the status of emails.
Mail Send API: API used to send emails (e.g. Web API, SMTP API)
Spam Filter Testing: Testing to ensure emails do not go to recipient's spam folder.
E-Commerce Integration: Based on 57 Moosend reviews and verified by the G2 Product R&D team. Integrates with e-commerce platforms.
Email Marketing Integration: Based on 67 Moosend reviews and verified by the G2 Product R&D team. Integrates with email marketing providers to share captured lead data.
Domain Integration: Based on 63 Moosend reviews and verified by the G2 Product R&D team. Allows companies to connect landing pages to their existing domain.

Platform (8)

Custom Tracking Domain: Ability to define a custom domain from which emails are sent.
Multiple Domains: Able to send emails from multiple domains.
Dedicated IP: Ability to use a dedicated IP for deliverability.
Documentation: Availability and quality of documentation for API, code library, implementation, and set up.
Sender Reputation Management: Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others.
Tracking & Reporting: Tracks emails sent and delivery rates and compiles them into standard reports.
Enterprise Scalability: Provides features and infrastructure to allow scaling for large organizations.
Performance and Reliability: Emails are consistently received and software performs reliably.

Visitor Behavior (3)

Monitoring: Based on 68 Moosend reviews and verified by the G2 Product R&D team. Monitor the behavior of website and online store visitors
Targeting: Based on 74 Moosend reviews and verified by the G2 Product R&D team. Ability to target website visitors based on behavioral patterns
Guided Selling: Based on 58 Moosend reviews and verified by the G2 Product R&D team. Adapt the selling process to each visitor, including content and pricing

Templates (7)

Library: Based on 82 Moosend reviews and verified by the G2 Product R&D team. Provide a library of templates for various purposes such as website engagement or e-commerce
Customization: Based on 84 Moosend reviews and verified by the G2 Product R&D team. Allows users to customize templates and use them on multiple channels easily
Optimization: Based on 79 Moosend reviews and verified by the G2 Product R&D team. Track the performance of different versions of templates and suggest optimizations
Text and Themes: Based on 217 Moosend reviews and verified by the G2 Product R&D team. Allow users to edit text and themes on email templates
Stock Images: Provide a library of stock images to use for emails 107 reviewers of Moosend have provided feedback on this feature.
Proofing: Based on 184 Moosend reviews and verified by the G2 Product R&D team. Offer email proofing capabilities
Mobile Responsive: Provide mobile responsive email templates This feature was mentioned in 124 Moosend reviews.

Personalization (8)

Recommendation: Based on 70 Moosend reviews and verified by the G2 Product R&D team. Recommend products based on order history and online behavior
Content: Based on 71 Moosend reviews and verified by the G2 Product R&D team. Provide custom content to website visitors based on their online behavior
Cart Abandonment: Based on 55 Moosend reviews and verified by the G2 Product R&D team. Deliver messages targeted at buyers who are about to leave an online store
Search: Optimize search based on the role of the user or inventory availability This feature was mentioned in 19 Moosend reviews.
Personalization Engine: Based on 55 Moosend reviews and verified by the G2 Product R&D team. Machine learning or artificial intelligence that powers the personalization features of the platform.
Product Recommendations: Based on 52 Moosend reviews and verified by the G2 Product R&D team. Tools to automatically recommend products to a customer based on their viewing or purchasing history.
A/B Testing: Based on 54 Moosend reviews and verified by the G2 Product R&D team. The ability to test various configurations and recommendations to determine which are most successful with customers.
Personalized Messaging: Based on 67 Moosend reviews and verified by the G2 Product R&D team. Tools to create personalized messaging based on customer data collected from purchases or viewing history.

Multichannel (3)

Web: Based on 63 Moosend reviews and verified by the G2 Product R&D team. Integrate personalized content and recommendations on websites
Email: Based on 86 Moosend reviews and verified by the G2 Product R&D team. Define customized email templates which are sent automatically
Mobile: Based on 85 Moosend reviews and verified by the G2 Product R&D team. Include personalization features that are mobile-friendly and responsive

Edit (3)

Logistics (4)

Analytics: Based on 193 Moosend reviews and verified by the G2 Product R&D team. Provide analytics reporting so that users can see how their campaigns perform
Issues: Based on 177 Moosend reviews and verified by the G2 Product R&D team. Allow for users to identify potential issues that would stop their emails from sending
Integrations: Based on 160 Moosend reviews and verified by the G2 Product R&D team. Integrate with email software or email marketing and marketing automation platforms
Shareable Link: Ability to share email templates via a link to collect feedback on the created emails easily 103 reviewers of Moosend have provided feedback on this feature.

Administration (4)

Marketing Campaigns: Based on 88 Moosend reviews and verified by the G2 Product R&D team. The ability to create and customize marketing campaigns based on user data.
Reports & Analytics: Based on 89 Moosend reviews and verified by the G2 Product R&D team. Easily digestible visual representations of data collected by the platform.
User Data: Based on 82 Moosend reviews and verified by the G2 Product R&D team. Data collected from customers to be analyzed by analytics tools or other e-commerce software.
Integrations: Based on 79 Moosend reviews and verified by the G2 Product R&D team. The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality.

Page Customization (4)

Drag and Drop: Based on 73 Moosend reviews and verified by the G2 Product R&D team. Allows users to drag and drop items and content to customize their site's look.
Templates: Based on 75 Moosend reviews and verified by the G2 Product R&D team. Provides ready-made templates for simplified landing page creation.
Advanced Customization: Based on 68 Moosend reviews and verified by the G2 Product R&D team. Allows users to edit a page's HTML or CSS code, or add custom code.
Content Library: Based on 73 Moosend reviews and verified by the G2 Product R&D team. Allows users to upload and manage content such as photos, videos, and audio.

Page Optimization (3)

Mobile Responsive: Creates mobile responsive pages for optimized viewing on mobile devices. 25 reviewers of Moosend have provided feedback on this feature.
Web Analytics: Based on 65 Moosend reviews and verified by the G2 Product R&D team. Gives users insight into unique pageviews, conversions, visitor location and device type, etc.
SEO: Based on 57 Moosend reviews and verified by the G2 Product R&D team. Optimizes content to increase search engine result rankings.

Generative AI (5)

AI Text Generation: Allows users to generate text based on a text prompt. This feature was mentioned in 125 Moosend reviews.
AI Text Summarization: Condenses long documents or text into a brief summary. 124 reviewers of Moosend have provided feedback on this feature.
AI Text Generation: Allows users to generate text based on a text prompt. This feature was mentioned in 50 Moosend reviews.
AI Text Summarization: Based on 50 Moosend reviews. Condenses long documents or text into a brief summary.
AI Text Generation: As reported in 31 Moosend reviews. Allows users to generate text based on a text prompt.

Agentic AI - Landing Page Builders (1)

Agentic AI - Personalization (6)

Autonomous Task Execution: Capability to perform complex tasks without constant human input
Cross-system Integration: Works across multiple software systems or databases
Adaptive Learning: Improves performance based on feedback and experience
Natural Language Interaction: Engages in human-like conversation for task delegation
Proactive Assistance: Anticipates needs and offers suggestions without prompting
Decision Making: Makes informed choices based on available data and objectives

Agentic AI - E-Commerce Personalization (2)

Agentic AI - Email Marketing (5)

Autonomous Task Execution: Capability to perform complex tasks without constant human input
Autonomous Task Execution: Capability to perform complex tasks without constant human input
Multi-step Planning: Ability to break down and plan multi-step processes
Cross-system Integration: Works across multiple software systems or databases
Cross-system Integration: Works across multiple software systems or databases

Agentic AI - Email Template Builder (2)

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Technology Glossary Features

View definitions of the features and discover new technology terms.

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Webhooks

What are webhooks and why are they useful? Our G2 guide can help you understand webhooks and their use cases.

Dedicated IP

What is dedicated IP and how does it help organizations? Our G2 guide can help you understand dedicated IP and the benefits it offers.

Email Segmentation

Email segmentation is the process of segregating a contact database to create email segments with shared and similar characteristics. Learn more about email segmentation, best practices, and how email marketers can perform email segmentation.

Moosend Comparisons