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# Euromonitor International Passport vs Mintel Comparison - What are their main differences?

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Euromonitor International...Mintel[+ Add Product](#)

Reviews

**Euromonitor International Passport** [

4/5(14)

](https://www.g2.com/products/euromonitor-international-passport/reviews#reviews)

**Mintel** [

4.5/5(35)

](https://www.g2.com/products/mintel/reviews#reviews)

Pricing

**Euromonitor International Passport**
No pricing available

**Mintel**
No pricing available

**Pricing Insights**
from reviews

Pros & Cons

**Euromonitor International Passport**
Not enough data

**Mintel**
Not enough data

Screenshots

**Euromonitor International Passport**
 ![Euromonitor International Passport screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/60805/expirable-direct-uploads_2F5ddfebfa-44b0-496a-9876-53bd81fbc080_2FPassport-Screenshot-1.jpg)

**Mintel**
 ![Mintel screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1466521/Mintel-website-2025-digital-450x450-Solutions-On-Demand.jpg)

Ratings

Quality of Work

**Euromonitor International Passport**

8.8

8.812

**Mintel**

8.8

8.810

Responsiveness

**Euromonitor International Passport**

8.9

8.912

**Mintel**

8.4

8.416

Expertise of Team

**Euromonitor International Passport**

8.9

8.912

**Mintel**

8.6

8.616

Execution Ability

**Euromonitor International Passport**

8.6

8.612

**Mintel**

8.5

8.516

Communication Skills

**Euromonitor International Passport**

8.6

8.612

**Mintel**

8.9

8.917

Professionalism

**Euromonitor International Passport**

9.4

9.412

**Mintel**

9.4

9.416

Has the product been a good partner in doing business?

**Euromonitor International Passport**

8.6

8.611

**Mintel**

9.2

9.224

Features

Show 2 feature categories with incomplete data

Marketing Services[Hide 11 FeaturesShow 11 Features](javascript:void(0);)

Not enough data

Not enough data

Planning

Needs Assessment

Not enough data

Not enough data

Resource Allocation

Not enough data

Not enough data

Stayed within Budget

Not enough data

Not enough data

Statement of Work

Not enough data

Not enough data

Best Practices

Not enough data

Not enough data

Delivery

Technical Expertise

Not enough data

Not enough data

Met Deadlines

Not enough data

Not enough data

Meeting Management

Not enough data

Not enough data

Project Updates

Not enough data

Not enough data

Scope Management

Not enough data

Not enough data

Roll-out

Not enough data

Not enough data

B2B Services[Hide 4 FeaturesShow 4 Features](javascript:void(0);)

Not enough data

Not enough data

Team Quality

Change Management Skills

Not enough data

Not enough data

Executive Presence

Not enough data

Not enough data

Vertical Expertise

Not enough data

Not enough data

Technology Partnerships

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Euromonitor International Passport](https://images.g2crowd.com/uploads/product/hd_favicon/124e70f9fdceb5024cd551dfb3cb4532/euromonitor-international-passport.svg "Euromonitor International Passport")](https://www.g2.com/products/euromonitor-international-passport/reviews)

Euromonitor International Passport

Small-Business(50 or fewer emp.)

30.8%

Mid-Market(51-1000 emp.)

23.1%

Enterprise(\> 1000 emp.)

46.2%

[![Mintel](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_4a4df1b6ca1feafc2f92ebd9491de44f/mintel.png "Mintel")](https://www.g2.com/products/mintel/reviews)

Mintel

Small-Business(50 or fewer emp.)

31.4%

Mid-Market(51-1000 emp.)

40.0%

Enterprise(\> 1000 emp.)

28.6%

Small-Business

(50 or fewer emp.)

30.8%

31.4%

Mid-Market

(51-1000 emp.)

23.1%

40.0%

Enterprise

(\> 1000 emp.)

46.2%

28.6%

Reviewers' Industry

[![Euromonitor International Passport](https://images.g2crowd.com/uploads/product/hd_favicon/124e70f9fdceb5024cd551dfb3cb4532/euromonitor-international-passport.svg "Euromonitor International Passport")](https://www.g2.com/products/euromonitor-international-passport/reviews)
Euromonitor International Passport

Marketing and Advertising

14.3%

Consumer Goods

14.3%

Sports

7.1%

Mechanical or Industrial Engineering

7.1%

Market Research

7.1%

Other

50.0%

[![Mintel](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_4a4df1b6ca1feafc2f92ebd9491de44f/mintel.png "Mintel")](https://www.g2.com/products/mintel/reviews)
Mintel

Marketing and Advertising

42.9%

Food & Beverages

14.3%

Consumer Goods

8.6%

Entertainment

5.7%

Sports

2.9%

Other

25.7%

FAQs

## Euromonitor International... vs Mintel FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Mintel vs Euromonitor International...?

Mintel stands out for its higher overall G2 rating and reviewer satisfaction, while Euromonitor International... is noted for its extensive macroeconomic coverage.

| [Mintel](https://www.g2.com/products/mintel/reviews) | [Euromonitor International...](https://www.g2.com/products/euromonitor-international-passport/reviews) |
| --- | --- |
| 4.5/5 (35 reviews) | 4.0/5 (14 reviews) |
| — | — |
| — | — |
| 7.0 | — |
| In-depth insights, large sample sizes, and responsive support | Extensive macroeconomic data and global reach |

### How do the pricing models of Mintel and Euromonitor International... compare?

Mintel is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Euromonitor International....

- **Mintel:** In recent reviews, several reviewers mention that while Mintel's subscription charges are high, the depth and breadth of insights justify the cost for many organizations.
- **Euromonitor International...:** Reviewers frequently cite the platform as expensive, with some noting that the cost can be prohibitive for individuals or smaller organizations.

### What are the best alternatives to Mintel and Euromonitor International...?

The top 3 alternatives to Mintel and Euromonitor International... are Kantar Media, SmartSites, and —.

| Product | G2 Rating (reviews) | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- |
| [Mintel](https://www.g2.com/products/mintel/reviews) | 4.5/5 (35) | High subscription cost, justified by depth of insights | In-depth insights, large sample sizes, responsive support |
| [Euromonitor International...](https://www.g2.com/products/euromonitor-international-passport/reviews) | 4.0/5 (14) | Expensive, especially for individuals and smaller organizations | Extensive macroeconomic data, global reach |
| [Kantar Media](https://www.g2.com/products/kantar-media/reviews) | 3.8/5 (33) | — | — |
| [SmartSites](https://www.g2.com/products/smartsites/reviews) | 4.9/5 (259) | — | — |

### Which Market Research Services features should I prioritize when comparing Mintel and Euromonitor International...?

Buyers should prioritize data depth, report update frequency, user interface usability, support responsiveness, and pricing satisfaction when comparing Mintel and Euromonitor International....

- **Data depth:** Mintel is frequently praised for in-depth insights and large sample sizes; Euromonitor International... is noted for macroeconomic coverage.
- **Report update frequency:** Mintel reviewers mention occasional delays in report updates; Euromonitor International... reviewers highlight up-to-date global data.
- **User interface usability:** Mintel receives mixed feedback on navigation and search; Euromonitor International... is described as easy to use but can lag with large data sets.
- **Support responsiveness:** Mintel is consistently cited for responsive support; Euromonitor International... receives fewer support mentions.
- **Pricing satisfaction:** Mintel and Euromonitor International... both receive feedback about high costs, but Mintel's value is more frequently justified by reviewers.

### What are the pros and cons of Mintel vs Euromonitor International...?

Mintel's headline strength is its in-depth insights and responsive support, while Euromonitor International... excels in macroeconomic data coverage and global reach.

- **Mintel strengths:** In-depth insights, large and representative sample sizes, responsive support, and a user-friendly interface for accessing marketing data.
- **Mintel trade-offs:** High subscription costs, occasional delays in report updates, and some navigation or search challenges.
- **Euromonitor International... strengths:** Extensive macroeconomic data, global coverage, and easy access to statistical and analytical data in tabular form.
- **Euromonitor International... trade-offs:** Expensive for individuals and smaller organizations, some reports described as too vague or not industry-specific, and occasional platform lag when handling large data sets.

### Is Mintel or Euromonitor International... better for small businesses?

Mintel is the better fit for small businesses, as reviewers more frequently cite its accessibility and support for smaller teams.

- **Mintel:** Reviewers from smaller organizations highlight the platform's user-friendly interface and responsive support, though cost is a consideration.
- **Euromonitor International...:** Reviewers note that the platform's cost can be prohibitive for individuals and smaller organizations, with value more apparent for larger-scale or macroeconomic research needs.

### Which Market Research Services platform has better integrations?

Mintel and Euromonitor International... are at parity for integrations, as no recent reviews mention specific integrations for either product.

- **Mintel:** No reviewer-cited integrations in recent reviews.
- **Euromonitor International...:** No reviewer-cited integrations in recent reviews.

### How do Mintel and Euromonitor International... compare on customer support?

Mintel scores higher on Quality of Support, with a 7.0 rating compared to no available score for Euromonitor International....

- **Mintel:** Reviewers consistently praise responsive and helpful support representatives, with several citing positive experiences when needing assistance or custom data pulls.
- **Euromonitor International...:** Support experiences are less frequently mentioned, with some reviewers noting areas for improvement in customer service responsiveness.

### Which is easier to implement, Mintel or Euromonitor International...?

Mintel and Euromonitor International... are at parity on Ease of Setup, as no dimension scores or reviewer implementation experiences are available for either product.

- **Mintel:** No reviewer-cited implementation experiences in recent reviews.
- **Euromonitor International...:** No reviewer-cited implementation experiences in recent reviews.

Alternatives

**Euromonitor International Passport Alternatives**

 ![Kantar Media](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_64959d4f95039dd634fd49df1b2c5212/kantar-media.jpg "Kantar Media")

[
Kantar Media
](/products/kantar-media/reviews)

 ![SmartSites](https://images.g2crowd.com/uploads/product/hd_favicon/1e03dca49ac689c16e6a3c7bb3d3c032/smartsites.svg "SmartSites")

[
SmartSites
](/products/smartsites/reviews)

 ![CIENCE](https://images.g2crowd.com/uploads/product/hd_favicon/5a1e5a6a380c5017215742c99e34bfc6/cience.svg "CIENCE")

[
CIENCE
](/products/cience/reviews)

 ![Innova Market Insights](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_4b5dc907463dbd4cddf2793af4c48c09/innova-market-insights.jpg "Innova Market Insights")

[
Innova Market Insights
](/products/innova-market-insights/reviews)

**Mintel Alternatives**

 ![Kantar Media](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_64959d4f95039dd634fd49df1b2c5212/kantar-media.jpg "Kantar Media")

[
Kantar Media
](/products/kantar-media/reviews)

 ![SmartSites](https://images.g2crowd.com/uploads/product/hd_favicon/1e03dca49ac689c16e6a3c7bb3d3c032/smartsites.svg "SmartSites")

[
SmartSites
](/products/smartsites/reviews)

 ![CIENCE](https://images.g2crowd.com/uploads/product/hd_favicon/5a1e5a6a380c5017215742c99e34bfc6/cience.svg "CIENCE")

[
CIENCE
](/products/cience/reviews)

 ![Innova Market Insights](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_4b5dc907463dbd4cddf2793af4c48c09/innova-market-insights.jpg "Innova Market Insights")

[
Innova Market Insights
](/products/innova-market-insights/reviews)