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Mintel Group Ltd

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35 reviews
  • 1 profiles
  • 1 categories
Average star rating
4.5
Serving customers since
1972
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Mintel Group Ltd Reviews

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Tegan J.
TJ
Tegan J.
Media & Insights Lead at Helen & Gertrude
12/23/2021
Validated Reviewer
Review source: G2 invite
Incentivized Review

Excellent Consumer Survey Data

I love how deep the Mintel insights go. Their reports are very in-depth, with dozens of graphs (or varying styles-- bar, pie, radar plots, etc), case study examples, and well-written insights paragraphs. The sample sizes are large enough to seem representative (usually 2,000+ respondents in each survey they report on). The questions go deep into the top questions a brand may have when targeting users buying within a specific industry. Our Mintel rep is also very responsive and has helped pull together short decks with stats from sectors outside the scope of our annual contract.
Verified User in Food & Beverages
GF
Verified User in Food & Beverages
12/15/2021
Validated Reviewer
Review source: Organic

GNPD is an amazing resource!

I like that the website is a one-stop shop for foundational insights and think the features for analysis on GNPD are more than enough to answer the questions my team has.
Taylor K.
TK
Taylor K.
Director at Marlborough 4 Fun
05/12/2021
Validated Reviewer
Review source: G2 invite
Incentivized Review

Mintel for real info/data...Smarter decisions!!

Real market research in one place vs junk all over the internet

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HQ Location:
London, England

Social

@mintelnews

What is Mintel Group Ltd?

Mintel Group Ltd is a global market intelligence agency renowned for its comprehensive research and insights into consumer markets. With over four decades of experience, Mintel specializes in delivering data, analysis, and recommendations that aid businesses in making informed strategic decisions. The company's services include market research reports, competitive analysis, consumer surveys, and bespoke consulting projects.Mintel's expertise spans a wide array of sectors such as food and beverage, beauty and personal care, technology, and lifestyle, among others, making it a versatile resource for companies across various industries. The company leverages advanced analytics and methodologies to forecast future market trends, understand consumer behavior, and gauge brand performance.At the core of Mintel’s offerings is its commitment to accuracy, depth, and forward-looking insights, making it a vital tool for companies aiming to thrive and adapt in dynamic market conditions.

Details

Year Founded
1972