# Gartner vs Mintel Comparison | | Gartner | Mintel | |---|---|---| | **Star Rating** | 4.0 out of 5 | 4.5 out of 5 | | **Total Reviews** | 87 | 35 | | **Largest Market Segment** | Mid-Market (39.3% of reviews) | Mid-Market (40.0% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### Gartner Pros: - Authenticity (3 reviews) - Genuine Reviews (2 reviews) Cons: - Expensive (2 reviews) - Access Restrictions (1 reviews) ### Mintel **Not enough data** --- ## Ratings Comparison | Rating | Gartner | Mintel | |---|---|---| | **Meets Requirements** | 8.5 (62 reviews) | Not enough data | | **Ease of Use** | 8.5 (62 reviews) | Not enough data | | **Ease of Setup** | 8.8 (16 reviews) | Not enough data | | **Ease of Admin** | 8.8 (12 reviews) | Not enough data | | **Quality of Support** | 8.0 (58 reviews) | Not enough data | | **Quality of Work** | Not enough data | 8.8 (10 reviews) | | **Responsiveness** | 9.4 (6 reviews) | 8.4 (16 reviews) | | **Expertise of Team** | 9.2 (6 reviews) | 8.6 (16 reviews) | | **Execution Ability** | 9.2 (6 reviews) | 8.5 (16 reviews) | | **Communication Skills** | 8.9 (6 reviews) | 8.9 (17 reviews) | | **Professionalism** | 9.5 (7 reviews) | 9.4 (16 reviews) | | **Has the product been a good partner in doing business?** | 8.4 (24 reviews) | 9.2 (24 reviews) | | **Product Direction (% positive)** | 8.1 (67 reviews) | 8.5 (8 reviews) | --- ## Pricing ### Gartner #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Mintel #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Marketing Services | Product | Score | Reviews | |---|---|---| | **Gartner** | N/A | N/A | | **Mintel** | N/A | N/A | #### Planning | Feature | Gartner | Mintel | |---|---|---| | **Needs Assessment** | Not enough data | Not enough data | | **Resource Allocation** | Not enough data | Not enough data | | **Stayed within Budget** | Not enough data | Not enough data | | **Statement of Work** | Not enough data | Not enough data | | **Best Practices** | Not enough data | Not enough data | #### Delivery | Feature | Gartner | Mintel | |---|---|---| | **Technical Expertise** | Not enough data | Not enough data | | **Met Deadlines** | Not enough data | Not enough data | | **Meeting Management** | Not enough data | Not enough data | | **Project Updates** | Not enough data | Not enough data | | **Scope Management** | Not enough data | Not enough data | | **Roll-out** | Not enough data | Not enough data | ### B2B Services | Product | Score | Reviews | |---|---|---| | **Gartner** | N/A | N/A | | **Mintel** | N/A | N/A | #### Team Quality | Feature | Gartner | Mintel | |---|---|---| | **Change Management Skills** | Not enough data | Not enough data | | **Executive Presence** | Not enough data | Not enough data | | **Vertical Expertise** | Not enough data | Not enough data | | **Technology Partnerships** | Not enough data | Not enough data | --- ## Categories **Unique to Gartner (1):** [Technology Research Services](https://www.g2.com/categories/technology-research-services) **Unique to Mintel (1):** [Market Research Companies](https://www.g2.com/categories/market-research-services) --- ## Reviewer Demographics ### By Company Size | Segment | Gartner | Mintel | |---|---|---| | **Small-Business** | 25.0% | 31.4% | | **Mid-Market** | 39.3% | 40.0% | | **Enterprise** | 35.7% | 28.6% | ### By Industry #### Gartner - **Information Technology and Services:** 30.6% - **Computer Software:** 12.9% - **Marketing and Advertising:** 5.9% - **Hospital & Health Care:** 4.7% - **Education Management:** 4.7% - **Computer & Network Security:** 3.5% - **E-Learning:** 3.5% - **Banking:** 2.4% - **Telecommunications:** 2.4% - **Higher Education:** 2.4% - **Other:** 27.1% #### Mintel - **Marketing and Advertising:** 42.9% - **Food & Beverages:** 14.3% - **Consumer Goods:** 8.6% - **Entertainment:** 5.7% - **Sports:** 2.9% - **Publishing:** 2.9% - **Online Media:** 2.9% - **Market Research:** 2.9% - **Insurance:** 2.9% - **Information Technology and Services:** 2.9% - **Other:** 11.4% --- ## Alternatives ### Alternatives to Gartner - [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) — 4.6/5 stars (5514 reviews) - [Forrester](https://www.g2.com/products/forrester/reviews) — 4.3/5 stars (38 reviews) - [IDC](https://www.g2.com/products/idc/reviews) — 4.5/5 stars (24 reviews) - [GigaOM](https://www.g2.com/products/gigaom/reviews) — 3.9/5 stars (11 reviews) - [Experts Exchange](https://www.g2.com/products/experts-exchange/reviews) — 4.1/5 stars (34 reviews) - [Ovum](https://www.g2.com/products/ovum/reviews) — 4.0/5 stars (1 reviews) - [Olive](https://www.g2.com/products/olive-technologies-olive/reviews) — 4.4/5 stars (57 reviews) - [Nucleus Research](https://www.g2.com/products/nucleus-research/reviews) — 2.5/5 stars (2 reviews) - [Aberdeen Research](https://www.g2.com/products/aberdeen-research/reviews) — 3.5/5 stars (1 reviews) - [SparkToro](https://www.g2.com/products/sparktoro/reviews) — 4.5/5 stars (12 reviews) ### Alternatives to Mintel - [Kantar Media](https://www.g2.com/products/kantar-media/reviews) — 3.8/5 stars (33 reviews) - [Euromonitor International Passport](https://www.g2.com/products/euromonitor-international-passport/reviews) — 4.0/5 stars (14 reviews) - [CIENCE](https://www.g2.com/products/cience/reviews) — 3.7/5 stars (181 reviews) - [SmartSites](https://www.g2.com/products/smartsites/reviews) — 4.8/5 stars (253 reviews) - [Innova Market Insights](https://www.g2.com/products/innova-market-insights/reviews) — 0.0/5 stars (0 reviews) - [Datamam](https://www.g2.com/products/datamam/reviews) — 5.0/5 stars (82 reviews) - [CrawlNow](https://www.g2.com/products/crawlnow/reviews) — 5.0/5 stars (97 reviews) - [The Sales Factory](https://www.g2.com/products/the-sales-factory/reviews) — 4.5/5 stars (79 reviews) - [BWT](https://www.g2.com/products/bwt/reviews) — 5.0/5 stars (62 reviews) - [Fortune Business Insights](https://www.g2.com/products/fortune-business-insights/reviews) — 4.6/5 stars (11 reviews) --- ## Top Discussions ### Gartner - Title: [What services Gartner provide?](https://www.g2.com/discussions/what-services-gartner-provide) — 1 comment > **Top comment:** "Consulting, tools and templates for better decision making." ### Mintel No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/gartner-vs-mintel)