--- title: Metadata.io Reviews meta_title: 'Metadata.io Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 300 reviews by the users' company size, role or industry to find out how Metadata.io works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 300 scale: '5' date_modified: '2026-07-14' parent_category: name: Account-Based Execution url: https://www.g2.com/categories/account-based-execution --- # Metadata.io Reviews **Vendor:** Metadata **Category:** [Account-Based Advertising Software](https://www.g2.com/categories/account-based-advertising) **Average Rating:** 4.6/5.0 **Total Reviews:** 300 ## About Metadata.io The B2B Paid Digital Platform designed to optimize Ad Spend into Revenue with precision, efficiency, and AI-agents. While exceptionally designed for an ABM use, Metadata fits perfectly into broader Demand Generation approaches too. Metadata consolidates Paid Social and Paid Search channels into one platform. Allowing teams to scale, manage, and report on campaigns across channels. Metadata's AI optimizes campaigns across channels for metrics based on data from your CRM/MAP like meetings, pipeline, and revenue. The alternative is manually optimizing each channel, separately, for the top-of-funnel metrics available within native channels like cost-per-click. Metadata's target market focuses on leading marketing teams across SaaS industries who invest in Paid Social and Paid Search for customer acquisition. Metadata allows lean teams to hit large pipeline numbers. Key features of Metadata include: - Patented Audience Targeting - Programmed Experimentation at Scale - Unified Campaign Management and Reporting - Autonomous Bottom of Funnel Optimizations - Unlocking untapped B2B channels (Facebook, Instagram, Reddit, X etc) - Lead Enrichment Customers Include: Zoom, UserTesting, Apptio, Notion, Gainsight, Cisco, HPE, Cvent, BigID, LogicMonitor, AwardCo, Writer, Decisions.com, Monotype, Planful, Wrike, Own, Brex and more. ## Metadata.io Pros & Cons **What users like:** - Users value the **automation** features of Metadata.io that streamline campaign management and enhance B2B marketing effectiveness. (12 reviews) - Users value the **efficiency** of Metadata.io, simplifying campaign management and significantly reducing time spent on repetitive tasks. (12 reviews) - Users appreciate the **ease of use** of Metadata.io, facilitating smooth ad management and integration with tech stacks. (10 reviews) - Users value Metadata.io for its **time-saving capabilities** , simplifying campaign management and enhancing focus on performance. (10 reviews) - Users praise the **efficient audience targeting** of Metadata.io, simplifying their marketing efforts and improving campaign success. (8 reviews) - Users love the **intuitive and efficient campaign management** in Metadata.io, facilitating seamless ad creation across platforms. (8 reviews) - Effective (7 reviews) - Insights Value (6 reviews) - Lead Generation (6 reviews) - Advertising Management (5 reviews) **What users dislike:** - Users find the **campaign management process cumbersome** , needing more centralization and causing frustration during active changes. (3 reviews) - Users find the **complexity** of Metadata.io overwhelming, especially affecting smaller teams and real-time campaign management. (3 reviews) - Users find Metadata.io to be **expensive** , with high costs and inflexible payment models affecting accessibility for startups. (3 reviews) - Users find the **inadequate reporting** of Metadata.io complex, complicating data analysis and campaign management significantly. (3 reviews) - Users find the **learning difficulty** with Metadata.io challenging, especially for less experienced and smaller teams. (3 reviews) - Inaccuracy (2 reviews) - Users face **integration issues** with Metadata.io, finding real-time optimization cumbersome and delayed access to new LinkedIn features. (2 reviews) - Learning Curve (2 reviews) - Limited Features (2 reviews) - Limited Flexibility (2 reviews) ## Metadata.io Reviews ### 1. Enterprise Account Based Marketing Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** September 14, 2021 **What do you like best about Metadata.io?** Ability to be able to launch 1:1 Targeted ABM Campaigns **What do you dislike about Metadata.io?** I am hoping to utilize Paid Display options in the future **Recommendations to others considering Metadata.io:** I have learned by trying different experiments and testing gated vs. ungated assets and have seen great results. **What problems is Metadata.io solving and how is that benefiting you?** I can launch highly personalized campaigns towards our top Strategic Accounts with Metadata to increase brand awareness and increase conversions of the right personas for our Sales team to follow up. ### 2. 6 months with Metadata **Rating:** 5.0/5.0 stars **Reviewed by:** Austin P. | Paid Media Manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 29, 2021 **What do you like best about Metadata.io?** 1. The performance of the platform. In our Facebook ads platform, we are able to segment and target audiences that we never could without it. We have seen our CPLs drop by 40% in some cases and we are just getting started. 2. The interactions with our rep and the team has been amazing. Shoutout to Malika. They make it easy to launch campaigns, manage spend, and optimize for results. **What do you dislike about Metadata.io?** The ux of the platform itself is a little confusing at first. They take away most of that pain by managing the campaigns for you in the beginning. **What problems is Metadata.io solving and how is that benefiting you?** The ability to have Linkedin level targeting in our Facebook platform. Metadata allows us to target users in Facebook based on job title, experience level, a certain step in our Salesforce motion, ect. It has really helped narrow our targeting. ### 3. Great Audience Capabilities But Has Ad Reporting Limitations **Rating:** 4.5/5.0 stars **Reviewed by:** Courtney T. | Enterprise (> 1000 emp.) **Reviewed Date:** December 23, 2020 **What do you like best about Metadata.io?** It's great to be able to build audiences with strict criteria to be able to reach our key markets. The platform is straightforward and easy to learn in no time. The integrations with advertising platforms is a plus as well. **What do you dislike about Metadata.io?** Not all ad platforms are included to be able to utilize Metadata audiences. You also can only see ad performance and track leads if you build the ads in the Metadata platform. It's unfortunate because you lose the capabilities that Facebook has if you build ads in Metadata. **Recommendations to others considering Metadata.io:** It's a great platform to use to reach your target audiences even if you have strict criteria. The only downside is if you want reporting on ads, you need to build them in the Metadata platform and not in your ad platform. **What problems is Metadata.io solving and how is that benefiting you?** We had an issue trying to reach a strict MQL criteria. Metadata gives us the capability to reach our target audiences that we know will be qualified leads. It's given us the ability to create custom-tailored campaigns, ads, and landing pages because we know the exact markets and segments we're reaching. ### 4. Amazing tool, better people. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** April 19, 2021 **What do you like best about Metadata.io?** The ability to test so many experiments is unmatched, but honestly, the people like our CSM Lily Roosevelt, have made the technical onboarding seamless. Beyond the tool, Lily has guided us with a deep knowledge of best practices for paid social ads. She has been so attentive, helping to make agile changes to our strategy when needed. Keep up the good work! **What do you dislike about Metadata.io?** The reporting numbers have been a little slow to update. **Recommendations to others considering Metadata.io:** Metadata brings an incredible ability to run tests and experiments on your audience while providing leading industry insight into what converts. **What problems is Metadata.io solving and how is that benefiting you?** We are looking to solve for more marketing-driven deals in a particular area of our business. We have learned a lot about which offerings, ad copy, and ad creatives our audience responds to best. ### 5. Turns Facebook into LinkedIn... and more **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2021 **What do you like best about Metadata.io?** LinkedIn is a very expensive platform with CPM's sometimes reaching $100 on some campaigns. Metadata uses it's MetaMatch Audiences to turn Facebook into LinkedIn, massively improving the CPM by merging it with the lower CPM on Facebook. This combined with the best data enrichment I've ever seen on personal emails makes Metadata a must for any B2B marketing team. With their new integrations of intent data and more innovations sure to come, I'm excited to see what comes next. **What do you dislike about Metadata.io?** There are so many new features launched so quickly that sometimes it's hard to keep up with the latest new tech. However, their Customer Success Team is on hand to walk through these features and make sure we're able to use them on our campaigns. **What problems is Metadata.io solving and how is that benefiting you?** Social media leads are often very poor quality due to the personal email being hard to enrich by certain providers. However, thanks to their mix of both manual and automatic enrichment, we've never seen more personal emails turn into fully detailed firmographic profiles. This alone means that we're now able to score and process a ton of leads, rather than throwing away half of them due to them not containing the right fields for lead scoring. ### 6. Metadata helps marketers to implement ABM campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2021 **What do you like best about Metadata.io?** Integration with the marketing stack is great with various connectors, the support from the CSM team is cool, and marketers can get access to a native 3rd party audience. Some 3rd party data providers can be connected as well but with an additional subscription. It's easy to deploy Facebook and Linkedin at the same time. **What do you dislike about Metadata.io?** For each ad, a specific campaign has to be deployed to show performances (1 ad = 1 campaign) - so we rapidly have a ton of campaigns and it's can be hard to follow performances - no native "intent" data in the tool. If you have a specific nomenclature (eg. specific country/region naming convention) to follow in your CRM, be prepared for additional custom development - Metadata is not supporting custom implementation. **Recommendations to others considering Metadata.io:** The CPC monitoring has to be done on a daily basis manually otherwise the tool tend to define all campaign with the Linkedin native automatic CPC logic that could impact cost per lead hardly **What problems is Metadata.io solving and how is that benefiting you?** We get accès to 3rd party data that enable us to experiment with new campaigns on Linkedin, based on specific audiences that enable us to enlarge our reach. A/B testing between ads and audience is very easy. From the lead perspective, the reconcialiation of personal data collected in LinkedIn/Facebook (personal email address or phone number) with business data for each lead collected is processed by the platform on the go. ### 7. Great audience expansion, overall platform use-case is more limited **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2021 **What do you like best about Metadata.io?** Really intuitive and easy-to-use audience expansion platform, loved having access to more datapoints. **What do you dislike about Metadata.io?** The platform as a whole was limited for our campaigns - aside from the audience expansion functionality, we found other use-cases less impactful. **What problems is Metadata.io solving and how is that benefiting you?** Audiences for paid advertising - greatly improved our LinkedIn and Facebook audiences. ### 8. Powerful tool for lead-driven B2B marketers **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2021 **What do you like best about Metadata.io?** For B2B-focused organizations, it is a way to increase the quality of your sales leads coming through the pipeline. The ease of seeing where your leads have come from helps you to analyze the quality of your campaign and saves your sales team time in vetting your leads. For marketers, it provides a very smooth experience with regard to campaign execution across multiple advertising platforms. The contacts and support at Metadata itself are knowledgeable about the product and quick to respond to queries. **What do you dislike about Metadata.io?** Sometimes the platform connections will break and the reason why is not always clearly defined. **What problems is Metadata.io solving and how is that benefiting you?** It helps us to drive a greater number of more qualified leads through B2B marketing channels where it has historically proven challenging to do so. ### 9. Great tool to help get the most out of social/display ads **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 29, 2021 **What do you like best about Metadata.io?** Easy to organize and collect data on campaign successes across social platforms/display. It helps provide an overview of which campaigns/creatives are performing well vs. underperforming. CSM support is excellent for helping to get the most of the tools and capabilities and setting up campaigns in the platform/assessing performance **What do you dislike about Metadata.io?** You need a healthy monthly budget of at least $10K to spend on your campaigns to get the most of the platform and accurately test. Better suited to enterprise-level companies or those with substantial marketing budgets **What problems is Metadata.io solving and how is that benefiting you?** Allowed for better organizing, testing, and assessing of our social ad campaigns. Their audience builder tool is more sophisticated than what you'll get directly through Facebook or LinkedIn, so if you're looking for a more ABM approach, this tool could be helpful. ### 10. Available, insightful, strategic, flexible. The team at MD.io is always there for me. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** October 26, 2021 **What do you like best about Metadata.io?** The data matching to create a smart and strategic audience list, the support from Ana and Danny is unmatched, and the ease of using the platform to pull data, spend and insights. **What do you dislike about Metadata.io?** The campaign naming isn't my favorite; I think it could be more organized. **What problems is Metadata.io solving and how is that benefiting you?** Lead generation. I've realized the benefits of a thoughtful full-funnel campaign that can be unlocked with MD.io's ability to retarget. ### 11. Great platform for ABM campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2020 **What do you like best about Metadata.io?** Metadata makes it easy to target business emails on Facebook. Before, you'd have to pull a list from a tool like Zoominfo and hope Facebook could match, but Metadata does that all for you and has a pretty high match rate. They also handle campaign management for you, which saves a lot of time. **What do you dislike about Metadata.io?** Only works for Facebook and LinkedIn ads, and only integrates with Salesforce CRM to track leads down funnel. **What problems is Metadata.io solving and how is that benefiting you?** The problem I'm solving is targeting the exact people at the exact organizations through Facebook and LinkedIn ads. We have a very narrow audience that we want to get in front of, and Metadata helps us do so. **Official Response from Olivier Labbé:** > Thank you for taking the tie to write a review and share your feedback! Love hearing you like our Facebook capabilities :-) We released 2 new channels last year. We now handle display advertising and Quora on top of FB & LI. We have a few other channels being delivered in mid-2021. Can't wait for the announcement! ### 12. Efficient and effective paid social platform that does all the work for you! **Rating:** 5.0/5.0 stars **Reviewed by:** Jaimie B. | Senior Director, Demand Generation, Computer & Network Security, Small-Business (50 or fewer emp.) **Reviewed Date:** February 07, 2020 **What do you like best about Metadata.io?** Metadata.io basically replaces the need of an agency of paid specialist and makes the job of a digital marketer SO much easier. You don't have to manage mulitple ad groups and campaigns in multiple ad platforms. AND you don't need to opimize them and babysit them! **What do you dislike about Metadata.io?** The platform is a bit buggy and doesn't present previews of the ads. **Recommendations to others considering Metadata.io:** Do it! It's a great tool **What problems is Metadata.io solving and how is that benefiting you?** The ability to automate paid social. This has freed up SO much time. Also, we finally have on dashboard that can tell us what audience, ads and copy are performing over the rest. ### 13. We are getting there, but not quiet yet. **Rating:** 3.5/5.0 stars **Reviewed by:** Michal W. | Member, Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2020 **What do you like best about Metadata.io?** The platform is intuitive to use, easy to track and optimize. Ability to do a lot of tests simultaneously to be able to get to better results. Ability to connect with senior executives. **What do you dislike about Metadata.io?** Took a while to get an account manager that stuck, there was some switching around until we got to the one we ended up with. Its nice that we have access to senior executives but shame that their whole team isnt as experienced. Some of issues were more because these programs take time and not related to Metadata specifically. Creating a target audience takes a few days which makes each iteration seem like forever. **What problems is Metadata.io solving and how is that benefiting you?** Was not able to launch an ABM campaign on our own - we are understaffed and needed a tool that we could depend on to manage the account. The CS staff also gives us good recommendations on how to improve performance. **Official Response from Olivier Labbé:** > Michal, thank you for the honest feedback. I hear you about movement on the account management side last year. We grew so quickly that we had to keep adding people to the team. You are in great hands now with, Lily! I'll make sure LinkedIn is aware that audience matching should be sped up to match the needs of our customers. It's an active topic we discuss with them. We will also ensure that we keep assigning executive sponsors to the majority of our customers to ensure top-notch support. ### 14. Best platform if you wanna do ABM **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Research | Enterprise (> 1000 emp.) **Reviewed Date:** October 17, 2021 **What do you like best about Metadata.io?** Very good features, amazing support team. **What do you dislike about Metadata.io?** Nothing much for now, everything looks good. **What problems is Metadata.io solving and how is that benefiting you?** We've scaled our ABM efforts through Metadata. ### 15. Metadata streamlines work that would usually take hours into minutes. **Rating:** 5.0/5.0 stars **Reviewed by:** Silvio P. | Founder & CEO, Mid-Market (51-1000 emp.) **Reviewed Date:** December 16, 2020 **What do you like best about Metadata.io?** I love how the Metadata platform is very user friendly and makes the campaign creation process as seamless as possible. **What do you dislike about Metadata.io?** I dislike how not at all ad formats are available. Specifically for Facebook, you can't launch carousel ads, and for LinkedIn, you're not able to launch text or conversation ads. Also, not having the ability to select placements you'd like to launch with is also a bit of a pain since I'd have to manually select the placements I'd like via the platform. **What problems is Metadata.io solving and how is that benefiting you?** The biggest problem we're solving with Metadata is lead quality & employee bandwidth. With Metadata we're able to target higher-intent audiences that aren't natively available. As well as, streamline work that would usually take hours into minutes. I'd highly recommend Metadata to any organization looking to streamline their advertising. ### 16. Actian **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** October 24, 2021 **What do you like best about Metadata.io?** I think the platform has a lot of capabilities when clients have the right assets to utilize it properly. **What do you dislike about Metadata.io?** I think more optimization can be done on an ongoing basis. **What problems is Metadata.io solving and how is that benefiting you?** Our client is looking for more lead gen but they did not give Metadata enough to work with to see the best results. ### 17. Head of Demand Generation **Rating:** 3.5/5.0 stars **Reviewed by:** Kimmah S. | Head of Digital & Demand Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2021 **What do you like best about Metadata.io?** The user friendly UX, the ability to target using technographic, demographic and firmographic data as well as the ability multivariate test. The enhancement of lead data also ensures that we have the most accurate information for new leads so that our sales teams can follow up quickly versus chasing down contact information. **What do you dislike about Metadata.io?** The reporting could stand to be more customizable. **What problems is Metadata.io solving and how is that benefiting you?** We were looking to layer account-based marketing on top of traditional programs but lacked the tools and internal resources to do so. We were able to successfully implement an ABM strategy for digital that delivered MQL's and increase lead volume to assist marketing in meeting business goals. **Official Response from Mark Huber:** > Hey Kimmah, We made some big improvements to our reporting in our last product release. We have quite a bit more planned in 2021. Would love to connect if you have more ideas on how to provide more customizable reporting options. Mark Huber Director of Growth @ Metadata ### 18. Easy to get started ABM and experimentation tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2021 **What do you like best about Metadata.io?** Access to audiences not typically available in other platforms **What do you dislike about Metadata.io?** The challenge of dealing with personal email addresses in your MAP and CRM **What problems is Metadata.io solving and how is that benefiting you?** Reaching out buyers and building awareness in channels that are not typically used by b2b software companies ### 19. Great support, great guidance, platform easy to use. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2021 **What do you like best about Metadata.io?** Hard to say. The platform is very granular, and support goes to a deep level of help. **What do you dislike about Metadata.io?** Somehow, it takes a couple of weeks to start leveraging the power of the platform. **What problems is Metadata.io solving and how is that benefiting you?** We can conduct our campaigns on many channels, from one place. We get clear insights into our performances. ### 20. Evolving additional B2B targeting, enrichment and reach **Rating:** 4.5/5.0 stars **Reviewed by:** Sam T. | Campaign Strategy Director, Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2021 **What do you like best about Metadata.io?** It brings together campaign management and enrichment while adding its USP - multiple platforms like Facebook and display. **What do you dislike about Metadata.io?** Like any system, it needs some familiarization and experience (or help) getting the absolute best from it. **What problems is Metadata.io solving and how is that benefiting you?** Improving targeting, expanding reach, and proving the quality of leads with enriched lead data. ### 21. the team is very responsive! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Small-Business (50 or fewer emp.) **Reviewed Date:** October 26, 2021 **What do you like best about Metadata.io?** The team is very responsive and even helpful when it is their day off. **What do you dislike about Metadata.io?** CPL on the experiment dashboard can be confusing. It would be important to add some info. **What problems is Metadata.io solving and how is that benefiting you?** the quality of the leads ### 22. Metadata changed the way we ran demand-gen (for the better!) **Rating:** 5.0/5.0 stars **Reviewed by:** Trent W. | Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** October 01, 2020 **What do you like best about Metadata.io?** - This really puts demand-gen on autopilot, all we have to worry about is the strategy and creative. The platform makes it dead simple to spin up campaigns super fast. - Metamatch targeting is better than anything you could hope for in the native platform or other tools - The enrichment was better than 2 of our own providers - The simplicity of Audience + Ads + Offer and experimenting on the combinations of those makes it super easy to see what combination of factors is most effective - The platform is super easy to use, and quick to setup--you can start seeing results in a few days or less - Shoutout to Kevin and the rest of the team for being so much more than your average CSMs. Their support has been phenomenal and directly increased the performance of our campaigns across the board. **What do you dislike about Metadata.io?** Overall really not much I dislike. It would be nice to see better date/cohort reporting on when an opportunity influence happened (like $10m in pipeline influenced in Q2). **What problems is Metadata.io solving and how is that benefiting you?** Problems: - Clumsy campaign organization in native ad platforms (LinkedIn) - Little to no B2B targeting options on Facebook - Poor lead quality due to personal email addresses, lack of enrichment - Seeing pipeline influence and performance all in one place Benefits: - Drastically reduced cost per lead - Increased lead quality + enrichment has been a lifesaver for reaching out and engaging with the leads - Facebook is now a viable and high-performing channel driving valuable leads - Reduced campaign launch times, improved organization **Official Response from Mark Huber:** > Hey Trent, We're reworking the messaging on our website right now and I almost want to use this on our homepage :) As a former Metadata customer - I couldn't agree more on the audience targeting and lead enrichment front. It sounds like this makes your life much, much easier. On the reporting front - this is something we've been aware of and heard from other customers too. It was a big focus of our January 2021 product release. We made some serious reporting improvements to our lead and account-based funnels, and added customizable attribution models to help make it easier for you when reporting out on how you're influencing pipeline. Mark Huber Director of Growth @ Metadata ### 23. Very committed success team to guide you through the platform and process **Rating:** 3.5/5.0 stars **Reviewed by:** Elizabeth J. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2020 **What do you like best about Metadata.io?** The platform is pretty intuitive and offers good visibility into what experiments are running and on what terms (budget, timing), but our success contact is always available for additional assistance. Metadata's success team has provided solid guidance on ad optimization and is very committed to completing any requests. **What do you dislike about Metadata.io?** I wish you could edit an ad once saved instead of having to duplicate to make the change. I wish you could duplicate ads across platforms, we run the same thing on Facebook and LinkedIn, but have to build the ad separately on each platform. I'd like to see a feature to add more ads into a campaign once it has launched, rather than pausing existing and creating new campaigns. **Recommendations to others considering Metadata.io:** Ask questions and request justification on any recommendations. Metadata has good insight, but I like knowing why a strategy is suggested. I'd suggest having a pretty solid plan for what you want to accomplish before launching with the tool, otherwise it's easy to get lost in the numbers and run ads that don't align to the greater strategy. **What problems is Metadata.io solving and how is that benefiting you?** Automating ads with Metadata's internal optimization, creating an "always on" competent within our digital marketing, lead generation. ### 24. The Future of B2B Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Sterling M. | Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** May 10, 2021 **What do you like best about Metadata.io?** Audience Building, Reporting, AdsManager, customer support **What do you dislike about Metadata.io?** Reporting Views Have Limitations but they're always updating with new features. **What problems is Metadata.io solving and how is that benefiting you?** The ability to track a lead all the way through the pipeline + match back to a specific creative or campaign. ### 25. A great platform to generate B2B- ABM leads **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 26, 2021 **What do you like best about Metadata.io?** Extensive targeting and reporting options **What do you dislike about Metadata.io?** They should support more channels and integrate more options to report on Pipeline Impact **What problems is Metadata.io solving and how is that benefiting you?** We have more Leads from our Target accounts and ICP. ### 26. Smooth onboarding and integration process **Rating:** 4.0/5.0 stars **Reviewed by:** Liena H. | Marketing Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2021 **What do you like best about Metadata.io?** The onboarding and integration process with different platforms is easy. Our rep, Ana, is super responsive and always here to help us. **What do you dislike about Metadata.io?** We just implemented Metadata not too long ago, I don't have any dislike at the moment. **What problems is Metadata.io solving and how is that benefiting you?** Metadata gives us a hand in managing different social platforms in one place. From an operations perspective, it really helps us keep track of different lead sources in the back end. Metadata comes with an enrichment tool, which helps us with routing as well. ### 27. Effective Paid Social for ABM targeting, but requires high minimum spend to get the most out of **Rating:** 4.0/5.0 stars **Reviewed by:** Eldad A. | Fractional CMO, Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2020 **What do you like best about Metadata.io?** Effective to target ABM audiences. MetaMatch made it quick to see different audiences we could target and gauge their size & vaildity. Most impressive was Lily R. She's brilliant! Truly committed to us getting the most results out of the platform and able to speedily educate the team on how to improve **What do you dislike about Metadata.io?** Minimum spend is high and from feedback & external research we learned those who are seeing the most from the platform are pouring in substantial budgets. Without the money to conduct as many experiments the power is diffused **What problems is Metadata.io solving and how is that benefiting you?** Finding relevancy of ABM audiences and simplifying the ability to target & connect to them **Official Response from Jason Widup:** > Hey Eldad, thank you so much for your review! Lily is great and our MetaMatch technology is definitely unique. I hear you on the minimum ad spend - we're constantly trying to optimize the right combination of budget, audience size, ad, time, # of experiments, etc. And yes, the more money you can pump through, the faster we can get to maximum efficiency. ### 28. A great tool for us so far, excited to see how it evolves in 2021 **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** December 29, 2020 **What do you like best about Metadata.io?** The ability to enrich prospect data has been incredibly valuable for us and unlocked facebook as a true lead gen channel. It has also increased our LinkedIn conversions and given us better insight into how our campaigns are performing. Metadata's customer support has also been amazing with a dedicated rep for our account who is always eager to help! **What do you dislike about Metadata.io?** I would like to see more ad channels supported, such as linkedin inmail. **Recommendations to others considering Metadata.io:** Metadata is a great tool, with excellent support. I am excited to see how they continue to grow and evolve in the new year **What problems is Metadata.io solving and how is that benefiting you?** Metadata has helped us drive quality and actionable leads on facebook, something we never could crack in the past. Metadata has helped us nearly double our lead count from social advertising **Official Response from Mark Huber:** > We appreciate the constructive feedback here. We're constantly testing out new ad channels to see whether they should be added to our roadmap. We're confident you'll be just as excited as we are about the new channels we'll be adding in 2021. Mark Huber Director of Growth @ Metadata ### 29. My Robot For Demand Generation & ABM **Rating:** 5.0/5.0 stars **Reviewed by:** Guillaume "𝑮" C. | Co-Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2020 **What do you like best about Metadata.io?** Metadata is one of my favorite tool(s) in my stack for demand gen for a few reasons: 1). Scalable Automation. Metadata automates the tedious tasks of our campaign building with the power of 10 campaign managers. Metadata can launch hundreds of campaigns in a few minutes based on the criteria I give them & the goal of the campaign. 2). Advanced targeting for different use cases. Metadata can pull a massive audience list by firmographic characteristics like revenue amount, employee count, region, job function, seniority, and job title as well as NAIC & SIC codes. But they can also get hyper-specific into account-only targeting by job title on multiple channels. I funnel my intent data, ABM accounts, and broader audiences into different campaigns in Metadata. 3). Lead-based attribution. Metadata is generating leads at scale for us rather than just impressions/clicks and with their integration into Salesforce they can quantify the pipeline sourced/influenced and retroactively show you what campaigns/audiences/offers drove the best results in that context. 4). Managed services & domain expertise. Metadata handle the weeds work for me but also has a good grasp on how to leverage channels for their strengths. My programmatic budget is driving $1-3 CPC’s on my target audience. Then they are retargeting + running tofu/bofu campaigns on LinkedIn & Facebook to generate leads. **What do you dislike about Metadata.io?** Audiences take 24-48 hours to populate due to LinkedIn/Facebook which is frustrating. Experimentation can be limited by the budget for the campaign so it forces me to change the way I view trying campaigns and forces me to plan more thoroughly. **What problems is Metadata.io solving and how is that benefiting you?** Getting LinkedIn quality leads at Facebook prices due to targeting by job title on Facebook. Saving money on hiring additional campaign managers & lead enrichment. Creating a predictable pipeline engine by the ability for Metadata to sync into my CRM & MA to optimize campaigns by MQL/Opp/Pipeline. Hundreds of hours saved by having the reporting & campaign execution automated. **Official Response from Jason Widup:** > Thanks G! Your continued use of the platform and feedback for us is invaluable! ### 30. Unparalleled customer experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2021 **What do you like best about Metadata.io?** The UX is intuitive and our rep was in the trenches guiding us to success every step of the way. **What do you dislike about Metadata.io?** Not being able to see we traffic on our website by account like other competitor solutions within the platform. **What problems is Metadata.io solving and how is that benefiting you?** ABM, retargeting and lead enrichment ### 31. Great software for ABM Targeting **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 05, 2021 **What do you like best about Metadata.io?** The platform is simple and easy to use. It was super easy to learn the system and felt very intuitive. The team is also great to work with - they are always willing to answer any questions and help with any of our targeting. **What do you dislike about Metadata.io?** The reporting section takes a but getting used to, but once you figure it out it works well. **Recommendations to others considering Metadata.io:** If you're looking for a platform to manage your ABM strategy this is a great solution. It's easy to use and comes with great support. **What problems is Metadata.io solving and how is that benefiting you?** The audience match is incredible and allows us to reach more targets within our ABM strategy. We can easily track our ads and audiences within the tool. **Official Response from Jason Widup:** > Thank you for your positive comments! I think you definitely hit on two of our key differentiators: targeting and our people! Let us know if there's anything we can do to make your experience even better! ### 32. Metadata.io makes digital marketing fun again **Rating:** 5.0/5.0 stars **Reviewed by:** Joe H. | Senior Global Content Strategy Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2020 **What do you like best about Metadata.io?** We turned to Metadata to improve our lead generation programs. I was originally running our paid social campaigns natively in the campaign managers for each channel. Everything was manual, with every campaign operating in a silo. Experimentation, monitoring results, building targeting and audiences - we knew there had to be a better way to bring all these campaigns together in one platform, move faster, and find new audiences we wouldn't otherwise be able to find doing it the old way. Metadata's value lays in: - Experimentation at scale: We can now run dozens (and eventually 100s) of experiments at a time and easily gauge the results of the creative and copy. Colors, keywords, whether the text is on the right or left - all things we can quickly look at and use for future decisions. - Significant improvement in audiences and targeting: Arguably the biggest value add right off the bat. Metadata finds the right people at the right companies in channels we wouldn't otherwise be able to identify them in. From targeted ABM lists around industries, to broader lists based on firmographics and technology, there's a ton you can do. - Enrichment: Metadata's lead enrichment is very solid, especially valuable when you're running lead-gen form ads directly in social newsfeeds. This arms our BDR team with better data (LinkedIn profile, phone number, etc). - World-class CSM team: Metadata provides white-glove guidance from the get-go. They teach you best practices and WHY certain things are being done, and you really see results right away. Like I said in the title - Metadata makes digital marketing fun again. Seeing the results of your content quickly, targeting the right people, it's actually addicting. It sounds cliche, but relieving me of the manual processes I was bogged down by before Metadata lets me focus on what's most important - creating the content itself! **What do you dislike about Metadata.io?** I think there's some improvements that could be made on the audience building side of things - for example, I'd like to be able to quickly tweak my audiences (like add new titles, exclude titles) without having to clone and recreate the audience. Not a big deal, just a small workflow thing. Other thing would be making the reporting a bit more intuitive, to more easily slice and dice the data. The data is all there, it's just being able to more easily look at subsections of it. These are smaller UX issues, and support is really fast to respond to all my nitty gritty questions. **What problems is Metadata.io solving and how is that benefiting you?** We've brought a big chunk of our digital marketing efforts into one platform - which has saved us substantial time and effort, lets us better experiment, and get a better idea of performance and ROI. Metadata empowers me, a Content Marketer, to run a swath of digital campaigns and give me the bandwidth to create content. In terms of benefits, I'll let the numbers do the talking. In the two months, we've seen a 137.5% increase in MQLs. ### 33. Great tool for b2b account based advertising - excited to see what's next with the new funding. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2020 **What do you like best about Metadata.io?** Metadata solved a couple of core problems for us: 1. Targeting our named accounts across different channels, especially Facebook. They have some proprietary tech that helps with the identity resolution / targeting piece. 2. Automating experiments. With metadata, we could literally spin up a hundred different experiments in seconds. 3. Professional services. We had someone who knew advertising cold assisting us almost every step of the way. I'm sure some of that will become a bit more self-service in the future. **What do you dislike about Metadata.io?** I'm excited to see what happens with the next round of funding. Specifically: 1. Improving the UX/UI so it's a cleaner experience and a bit more self service. 2. Improving some of the reporting so it's more flexible and centralized. **Recommendations to others considering Metadata.io:** Metadata is the best bang for the buck when it comes to account based advertising software. **What problems is Metadata.io solving and how is that benefiting you?** Two core problems: 1. Targeting a named account list on channels like Facebook. 2. Automating experiments to automatically optimize for the best performing creative/offer. **Official Response from Jason Widup:** > Thank you so much for your thoughtful review! We just released a slightly updated UI, but we hear you on the UX - it's one of our focuses this year. We also just released customizable attribution, hope you're able to take advantage of that! Please let us know if there is anything else we can do to make your experience better! ### 34. Great platform and customer success team **Rating:** 4.5/5.0 stars **Reviewed by:** Jennifer H. | B2B Digital Marketing Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** February 01, 2021 **What do you like best about Metadata.io?** Metadata has been great at helping one of my client's with strict ICP/target account criteria scale the reach of their target audiences, especially on Facebook where it's historically difficult to reach B2B audiences. **What do you dislike about Metadata.io?** Currently do not have the capability of using custom fields on lead forms. **What problems is Metadata.io solving and how is that benefiting you?** Reaching ICP and target accounts on Facebook and auto-optimizing on paid social. We saw immediate results with 2X lower CPLs across the board and doubling the reach of target accounts on Facebook. ### 35. MetaData is Great **Rating:** 4.5/5.0 stars **Reviewed by:** Maurice M. | Enterprise (> 1000 emp.) **Reviewed Date:** September 21, 2020 **What do you like best about Metadata.io?** The number one reason I use them is that to get better data on all of our paid media and they help us segment our audiences by business size, industry, job titles and etc. for google and facebook. And it works **What do you dislike about Metadata.io?** Took a considerable amount of time to get everything setup with our CRM and marketing automation but this was honestly the most difficult part. **Recommendations to others considering Metadata.io:** Make sure to get your CRM/marketing automation partners prepared for implementation to make your process smoother and easier **What problems is Metadata.io solving and how is that benefiting you?** We are solving issues with very extreme audience targeting for example we are segmenting by business revenue, deal size, company size, etc. We have been able to shorten our paid social lead to SQL time by 3 weeks and is giving us a great ROI for paid social. ### 36. Surprised by Our Results **Rating:** 5.0/5.0 stars **Reviewed by:** Patrick M. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2020 **What do you like best about Metadata.io?** Metadata has far exceeded our expectations. Not only have we been able to get our client's targeted message in front of the right people (on a variety of platforms at the same time), it has enabled us to generate leads from unexpected traffic sources. Details: We were surprised by lead levels and conversion rates that soared not only on paid search/social sources (where we were directly promoting ads), but also direct and organic traffic. Apparently, people are seeing our ads in a variety of places and are coming back to our site directly or from the search engine results... even if they never click on our ads. Surprising results - The lead levels and conversion rates on our direct and organic traffic sources have gone up 4X since turning on the campaign. Woo-Hoo! **What do you dislike about Metadata.io?** It can be complicated or time consuming to set up (although the Metadata support team is very helpful!) **What problems is Metadata.io solving and how is that benefiting you?** Increasing awareness for products, services or brand combined with generating leads. ### 37. Makes demand gen easy **Rating:** 5.0/5.0 stars **Reviewed by:** Hannah Z. | Head of Demand Generation, Small-Business (50 or fewer emp.) **Reviewed Date:** October 20, 2020 **What do you like best about Metadata.io?** The team is really helpful and on top of things communication and setup wise. It's great to see how each experiment is performing against the others without having to be a paid advertising wizard. **What do you dislike about Metadata.io?** The HubSpot integration isn't complete yet, but the field mapping they have now is still adequate. **What problems is Metadata.io solving and how is that benefiting you?** Our previous attempts at paid advertising on social resulted in high volume, low quality leads. Now with metadata, we're seeing the quality we need within our ICP with less garbage to sift through each day. **Official Response from Olivier Labbé:** > Hannah, thank you for your feedback. Glad to see you like our experimentation capabilities. I hear you on the Hubspot CRM integration. It's something we have added to our roadmap as several customers have been asking for it. ### 38. Scalable ABM solution for new business lead generation. **Rating:** 4.5/5.0 stars **Reviewed by:** Thomas T. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 05, 2021 **What do you like best about Metadata.io?** Versatility, ease-of-use and customer success support. **What do you dislike about Metadata.io?** Lack of editing capability - a user must duplicate, edit and deploy rather than on-the-spot editing. **What problems is Metadata.io solving and how is that benefiting you?** Metadata.io has delivered an in-house solution for our team to build, execute and track campaigns through complex segmentation/audience matches. ### 39. Great platform for managing omnichannel campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Alex G. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 23, 2020 **What do you like best about Metadata.io?** What I like about Metadata is a flexibility to launch campaigns across multiple channels, custom audiences while having detailed down the funnel reporting. As Growth Marketer it is valuable to be able to setup and launch LinkedIn and Display campaigns at scale with unlimited experiments. **What do you dislike about Metadata.io?** The only part I dislike about Metadata is that it doesn't allow you to make campaign setting changes after a campaign is created. **What problems is Metadata.io solving and how is that benefiting you?** With Metadata we are using 3rd party targeting options that are not natively available on LinkedIn or Display. Our targeting capabilities with Metadata allows us to be more precise in targeting. ### 40. Powerful yet nimble ABM platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Mid-Market (51-1000 emp.) **Reviewed Date:** February 01, 2021 **What do you like best about Metadata.io?** Integrations with other platforms, including valuable trials. Clean and well-organized user interface. Strong managed service account support. Competitive pricing. **What do you dislike about Metadata.io?** I wish there was a pre-built integration to push data into Salesforce, as well as certain features such as dynamic ad personalization. **What problems is Metadata.io solving and how is that benefiting you?** Great platform to target specific accounts across key channels. With the right admin and strong managed service set-up it can replace agency support. ### 41. The best platform for targeted ABM & ad experimentation **Rating:** 4.5/5.0 stars **Reviewed by:** Katie S. | Sr. Manager, Demand Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2020 **What do you like best about Metadata.io?** Aside from the managed services and expertise that comes with the Metadata account management team, the platform is the best I've seen to target the right people at the right accounts, show your ads across a variety of platforms, experiment to find the right messaging, imagery, and CTA per audience – and most importantly, to generate quality leads and drive real ROI. **What do you dislike about Metadata.io?** The reporting in the platform could be a little more intuitive. It would also be great if there was more to the integration with Salesforce. **What problems is Metadata.io solving and how is that benefiting you?** It's helped bring multiple ad platforms together into one and take our experiments to the next level, while still saving us time in the set up and daily management. And – the leads coming in speak for themselves. **Official Response from Olivier Labbé:** > Thank you, Katie! I completely agree with you :-) We made some epic changes to the reporting in our last release two weeks ago. Hope you like the new reporting capabilities. Can you let me know what else you would like to see regarding the Salesforce integration? We try to keep it to a minimum as most salesforce admins are not looking to add more iframes in Salesforce. ### 42. Metadata makes Account Based Marketing Simple **Rating:** 4.5/5.0 stars **Reviewed by:** Christopher E. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2020 **What do you like best about Metadata.io?** Metadata allows us to target companies in a way that is could not happen with other services. Metadata finds the right people at the specific companies we are targeting in ways we would not be able to without it. The amount of options and customization capabilities is second to no other channel. **What do you dislike about Metadata.io?** I'd love the ability to be able to tweak my audiences/current campaigns without having to clone and recreate them **What problems is Metadata.io solving and how is that benefiting you?** Increasing awareness for products, services or brand combined with generating leads. ### 43. For anyone evaluating ABM platforms - Metadata needs to be on your shortlist **Rating:** 5.0/5.0 stars **Reviewed by:** Mark H. | Head of Brand & Product Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2020 **What do you like best about Metadata.io?** Speed/time-to-value, reporting visibility and customer support. The implementation was a breeze (think weeks, not months). We focused on getting our MVP launch out the door with initial campaigns at each stage in the buyer journey and expanded from there. The Metadata team did a great job by reminding us when we were creating too much complexity on our own around any of our campaigns. The out-of-the-box dashboard/reporting functionality has been great, especially compared to other ABM platforms out there. The triggered and influenced opportunity reporting helps us directly tie our Metadata campaigns to pipeline and revenue. It's also a huge time saver to be able to log in and quickly see macro-level cost metrics like total spend, cost-per-lead, cost-per-MQL and cost-per-Opportunity. Our CSM (shoutout Kylie!) has been awesome so far. She's been super responsive, proactive when any integration issues have come up (also quick to help us correct them) and fun to work with. **What do you dislike about Metadata.io?** There's quite a bit underneath the hood in Metadata (which is exciting at the same time) so there are definitely features/functionality we haven't used yet. The influenced opportunity reporting does need some improvement, specifically if you're marketing to/selling into multiple parts of a larger organization. Metadata will attribute influenced opportunities to a contact as long as the contact is associated with an account that has an open opportunity (regardless of whether the person is in a contact role on the opportunity in Salesforce). At times - this can attribute too much credit to a Metadata conversion. **What problems is Metadata.io solving and how is that benefiting you?** Being able to target the same audiences across LinkedIn, Facebook and Display. Quickly testing multiple variations of creative across channels and optimizing spend based on performance. Most importantly, being table to tie Metadata campaign activities to pipeline and revenue. ### 44. Amazing team + effective B2B advertising platform **Rating:** 4.5/5.0 stars **Reviewed by:** Daniel H. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 15, 2020 **What do you like best about Metadata.io?** The Metadata team - they do all of the heavy lifting for you allowing you to focus on higher-value tasks. Kylie, Malika, and the team have been quick to address any concerns and are always more than happy to talk us through our results and any recommended changes. Targeting capabilities across channels - with Metadata's custom audience builder, you can get hyper-focused with the types of accounts/personas that you need to target. It's then super easy to match those audiences to paid social and display channels. Experimentation at scale - we're at the 2-month mark working with them and we've been able to run over 150 experiments to narrow in on the creatives, audiences, and offers that are performing the best. This would have taken hours and hours of manual work had we not been able to do this through their platform. **What do you dislike about Metadata.io?** Not a major issue, but it would be nice if the audiences were dynamic. I think this might be a feature on the roadmap. **What problems is Metadata.io solving and how is that benefiting you?** Driving high-quality leads from accounts that are within our ideal customer profile. Metadata is getting us closer to where we want to be! ### 45. Metadata, a game changer **Rating:** 4.5/5.0 stars **Reviewed by:** Travis H. | Sr. Manager, Paid Media, Enterprise (> 1000 emp.) **Reviewed Date:** January 29, 2021 **What do you like best about Metadata.io?** Account-level, job title, and other firmagraphic targeting capabilities on FB, as well as data enrichment on leads. **What do you dislike about Metadata.io?** No dislikes. The reporting could improve in some cases, but they're already working on that **What problems is Metadata.io solving and how is that benefiting you?** ABM, data enrichment, firmagraphic targeting. We've seen improved cost efficiency in pipeline generation. **Official Response from Mark Huber:** > Hey Travis, You've probably noticed this already but we made some big reporting improvements in our January 2021 product release. And we've got quite a bit more coming in 2021. The new dashboard includes lead and account-based reporting into two different funnels. Big-time game changer for our customers who run demand gen and ABM campaigns using Metadata. Mark Huber Director of Growth @ Metadata ### 46. Metadata makes managing ABM and multi channel campaigns much easier **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 03, 2019 **What do you like best about Metadata.io?** The ability to see everything in a single place, across all our channels, and easily run tests **What do you dislike about Metadata.io?** The integration to HubSpot could be better. **What problems is Metadata.io solving and how is that benefiting you?** Managing ABM and ads across multiple channels ### 47. Fun tool for working through permutations of digital spend **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 02, 2020 **What do you like best about Metadata.io?** The tool itself is nice and nimble. The platform makes it easy to spin up audiences, segments, etc. We also do finer than usual segmentation with our audiences, especially pinpointed titles, which can lead to smaller sizes of overall audiences. But I like the fact that there's transparency once the audiences are built. We do a ton of audience and data scrubbing, and it's nice to see how Metadata matches to our initial work. Our CSM, Kylie, is a great resource and guide to getting things done as needed. She's a pro and really like working with her. Our initial CSM, Malika, was also great. The entire team at Metadata has that same DNA -- they do seem genuinely invested in your success. Finally, it was a fast implementation. We needed to spin up a tool quickly, and the team was able to get us going in very fast order. **What do you dislike about Metadata.io?** While the implementation was fast, some of the ways Metadata handles the assembly of the ads and offers and CTAs takes some getting used to. Their "Library" needs some more user testing. It works fine -- it's not immediately intuitive. While the social side is solid, I'd like them keep advancing their display ad options. It's not as seamless, and will take extra time to get set up. I think the dev team is working on this. **What problems is Metadata.io solving and how is that benefiting you?** We wanted to centralize the audience defining and ad spend as much as possible. Metadata helps streamline that. **Official Response from Olivier Labbé:** > Thank you for the feedback. Excited to hear you like our audience building and preview capabilities. It's one of my favorite features. We made some improvements with the display capabilities in late 2020 and we have some new features rolling out later this year that will further improve display reporting. ### 48. Metadata Makes Social Selling Easier **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Nanotechnology | Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2020 **What do you like best about Metadata.io?** I like the clean interface and ease of use. Metadata helps us understand the best ways to spend on Facebook and LinkedIn ads. **What do you dislike about Metadata.io?** No real complaints- our support team has been fantastic. They go above and beyond when we need help and provide guidance even outside of the platform. **What problems is Metadata.io solving and how is that benefiting you?** Diving into social media selling was daunting for us. Where to spend and on what. Metadata solves the issue showing us exactly what ads work, and what ads don't. **Official Response from Jason Widup:** > Hey, thank you for your review and positive comments! Our team is great and we consistently hear how well they support our customers. I'm glad you're seeing success with the platform! ### 49. Metadata is **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2020 **What do you like best about Metadata.io?** - Great support, very helpful and always answering any question - A lot of experts in different areas to guide you in the right direction - Reducing the work needed to put in place your digital campaign - Smart integrations to centralise the data in one place - Allowed us to increase our Lead generation greatly while keeping the CPL as a more than acceptable rate **What do you dislike about Metadata.io?** - the platform can sometimes be slow an unresponsive - the AI behind the optimisation is still a grey area **Recommendations to others considering Metadata.io:** Very useful for B2B to target precisely your audience. It helps you generating better leads which are more often converting to an opportunity and eventually a deal. **What problems is Metadata.io solving and how is that benefiting you?** - Targeting the right audience easily for different kind of campaigns - Optimising experiments to get the best conversion rate - Limiting the tasks needed to put in place our digital campaigns ### 50. Makes Experimentation Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2021 **What do you like best about Metadata.io?** Enjoy being able to run many experiments simultaneously **What do you dislike about Metadata.io?** UI could use a refresh. Also, the ability to better filter and slice/dice running experiments. **What problems is Metadata.io solving and how is that benefiting you?** Optimizing ads running on Facebook and LinkedIn. We can ensure our budget is allocated to top performing ads. ## Metadata.io Discussions - [Do I need my own separate subscription to a DSP or 3rd Party Data Providers?](https://www.g2.com/discussions/data-providers) - 2 comments, 2 upvotes - [How does Metadata adjust paid campaigns based on B2B buyer journey stage?](https://www.g2.com/discussions/how-does-metadata-adjust-paid-campaigns-based-on-b2b-buyer-journey-stage) - 1 comment, 1 upvote - [How does Metadata coordinate paid campaigns across LinkedIn, Google, and Meta?](https://www.g2.com/discussions/how-does-metadata-coordinate-paid-campaigns-across-linkedin-google-and-meta) - 1 comment, 1 upvote - [How does Metadata enable multi-channel paid media execution for B2B teams?](https://www.g2.com/discussions/how-does-metadata-enable-multi-channel-paid-media-execution-for-b2b-teams) - 1 comment, 1 upvote - [How does Metadata help marketing teams prove ROI to finance and the CFO?](https://www.g2.com/discussions/how-does-metadata-help-marketing-teams-prove-roi-to-finance-and-the-cfo) - 1 comment, 1 upvote - [View Metadata.io pricing details and edition comparison](https://www.g2.com/products/metadata-io/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-07-15+10%3A13%3A45+-0500&secure%5Bsession_id%5D=10edf8fc-476d-41b3-a89d-428468c21e69&secure%5Btoken%5D=cc7fd8f1679be6b540f33fa1617d1ec377bb7766f31976d677b6f028d58cd31c&format=llm_user) ## Metadata.io Integrations - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Bing Ads](https://www.g2.com/products/bing-ads/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Reddit for business](https://www.g2.com/products/reddit-for-business/reviews) ## Metadata.io Features **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Platform Basics** - Centralization - Account Identification and Segmentation - Multichannel Engagement - Personalized Content and Messaging **Platform Basics** - Retargeting **Lead Intelligence** - Lead Validation - Lead Enrichment - Lead Quality - Lead Analysis **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Intelligence** - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Digital Advertising **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Platform Data** - Measurement - Revenue Analytics **Platform Data** - Campaign Measurement - Attribution **Agentic AI - Lead Intelligence** - Cross-system Integration **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Platform Additional Functionality ** - Integrations **Platform Additional Functionality** - Multivariate Testing - Integrations **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics **Marketing Campaigns** - Omni-Channel Tracking - Media Attribution - Opportunity Timeline - Customization **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Artificial Intelligence** - AI-Powered Data Analysis - AI Personalization ## Top Metadata.io Alternatives - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,942 reviews) - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) - 4.3/5.0 (646 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.3/5.0 (1,427 reviews)