--- title: Meltwater Reviews meta_title: 'Meltwater Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 2666 reviews by the users' company size, role or industry to find out how Meltwater works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 2666 scale: '5' date_modified: '2026-07-31' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Meltwater Reviews **Vendor:** Meltwater **Category:** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) **Average Rating:** 4.1/5.0 **Total Reviews:** 2,666 ## About Meltwater Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter decisions, stronger performance and sustainable growth. By analyzing nearly 1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 customers, 50 offices across six continents and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. We activate the power of data so businesses can make smarter, faster decisions. With the most robust dataset across media, social, consumer trends – and now insights into how large language models (LLMs) shape brand visibility – we give companies a complete view of the conversations, behaviors, and signals influencing their markets. Our powerful AI turns this breadth of data into actionable insights, empowering teams across PR, communications and marketing to confidently drive strategy. -- Mira Studio (AI-Powered Media, Market, and Brand Intelligence Assistant) Key features - Natural language querying - Automated insights - Structured reports - Trend-spotting and explanations with suggested actions - Integrated throughout the full Meltwater Platform - Integrates with Copilot and Slack What is Mira Studio? Mira Studio is Meltwater’s conversational AI teammate for media, market, and brand intelligence. Mira Studio helps PR, comms, and marketing teams cut through complexity and reduce time spent on manual analysis, with prompt-driven reporting, briefing, simplified data exploration, and real-time answers. Who uses Mira Studio? Teams that need quick and shareable insights while reducing manual time spent digging through data. Mira Studio converts Meltwater data into summaries, visuals, and provides explanations through natural language interaction. Get to the why of what’s happening, not just the what. -- Media Intelligence for PR (Media Monitoring and Analysis Platform) Key capabilities - Monitor 6M different media sources - Unlimited search - Real-time alerts - Journalist identification - Competitive benchmarking - Unified, shareable reporting - Predictive analytics for mention forecasting - Brand-level sentiment What is Meltwater Media Intelligence? Meltwater’s media intelligence platform monitors and analyzes earned media coverage through tracking brand mentions and narratives across news, print, broadcast, podcasts, and social media. This enables faster response times to trends or feedback through real-time awareness of message penetration, emerging risks, and consumer sentiment. Who Uses Meltwater Media Intelligence? PR and comms teams use Meltwater Media Intelligence to strengthen PR strategies with accurate measurement of brand impact across media sources. With journalist outreach capabilities within a single platform, PR efforts are streamlined for better results. -- Social Listening and Analytics Key capabilities - Monitoring 200B+ social conversations - Analysis of 300M+ social profiles - Influencer identification - Shareable reporting across earned, owned, and paid social - Brand-level sentiment and predictive analytics for brand measurement and forecasting - AI agents for Boolean search creation and management - AI-powered insights summarize brand and topic narratives - Access to Meltwater API What is Meltwater Social Listening and Analytics? Meltwater social listening and analytics is an integrated platform providing monitoring and AI-powered analysis for billions of social conversations. Connect consumer insights to social strategy and marketing campaigns for a seamless approach to brand promotion, quicker crisis response, and powerful competitor insights without data caps. Who uses Meltwater Social Listening? Marketing and social teams in charge of consumer, competitor, and industry insights. -- Influencer Management (Klear – Influencer Relationship Management Platform) Key capabilities - Database of 30M+ global creator profiles - AI-driven influencer discovery and recommendations - Influencer vetting and brand safety analysis - AI-driven outreach and relationship management - Campaign management and creator collaboration tools - Performance benchmarking and ROI tracking - Competitive influencer intelligence What is our influencer management solution? Klear is Meltwater’s influencer discovery and influencer relationship management solution. Vet, manage, and measure influencers and campaigns at scale from within a single tool. AI-powered influencer recommendations improves targeting accuracy, providing better matches and influencing better ROI. Who uses our influencer management solution? Marketing, PR, and Influencer teams use Klear for implementing and scaling their influencer campaigns. Outreach, gifting, payment, analysis and reporting can all be managed through our platform. -- Enterprise and Professional Services Key capabilities - Analyst-led insights and reporting - Custom data configurations - Enterprise-grade support and delivery What is Meltwater Enterprise and Professional Services? Customized intelligence solutions and professional services from Meltwater experts supports large enterprises with advanced or bespoke requirements. This service provides complex data analysis and reporting that go beyond standard product workflows, and ensures fast and accurate delivery for high-stakes or large-scale intelligence needs. ## Meltwater Pros & Cons **What users like:** - Users value the **ease of use** of Meltwater, appreciating its fast setup and helpful customer support. (190 reviews) - Users praise Meltwater for its **powerful filtering settings** , making it easy to find relevant content quickly. (156 reviews) - Users appreciate the **outstanding customer support** from Meltwater, making the learning process easier and more enjoyable. (156 reviews) - Users commend Meltwater for its **exceptional customer support** , appreciating timely help and comprehensive onboarding training. (126 reviews) - Users value the **helpfulness of Meltwater's customer support** and intuitive features that enhance the user experience. (96 reviews) - Users highlight Meltwater's **helpful and responsive customer service** , which greatly enhances their overall experience and satisfaction. (94 reviews) - Detailed Information (89 reviews) - Monitoring (89 reviews) - Users value the **detailed analytics** of Meltwater, enhancing their understanding of social media performance significantly. (87 reviews) - Coverage (75 reviews) **What users dislike:** - Users find that **improvement is needed** in Meltwater's relevancy and relevant platform limitations for smaller organizations. (90 reviews) - Users face a challenging **learning curve** with Meltwater due to complex features and time-consuming training requirements. (63 reviews) - Users find the interface **not intuitive** , creating challenges in effectively navigating and utilizing Meltwater's features. (59 reviews) - Users face **technical issues** with Meltwater, struggling with Boolean logic and experiencing lag, filtering challenges, and onboarding difficulties. (57 reviews) - Users find Meltwater's **complexity** challenging, particularly with Boolean logic and non-intuitive interface issues impacting search efficiency. (55 reviews) - Limited Features (55 reviews) - Users experience **data inaccuracy** with Meltwater, leading to challenges in search results and sentiment measurement issues. (50 reviews) - Users find **difficult navigation** in Meltwater challenging, with a steep learning curve and confusing labels affecting efficiency. (48 reviews) - Inaccuracy (46 reviews) - Media Monitoring (44 reviews) ## Meltwater Reviews ### 1. Great Media Resources, but Reporting and Broadcast Need Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Adrianne O. | PR & Research Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Meltwater?** I have been using Meltwater for over a decade. Throughout the years, I have considered trying other media monitoring platforms, but each time I explore a new product, it simply does not measure up in terms of results. Meltwater offers the most robust and comprehensive selection of media sources. I also value how straightforward it is to conduct searches and keep track of my clips. The platform is continually introducing new features, and the team is always extremely helpful when it comes to training on these updates. Whenever I have needed extra support, they have been quick to arrange a call and provide assistance. **What do you dislike about Meltwater?** The reporting and broadcast funtions could be more user friendly. **What problems is Meltwater solving and how is that benefiting you?** Given the number of clients we manage, manually tracking our clips would be impossible. We initially turned to Meltwater after one of our campaigns went viral, and now, a decade later, they remain a dependable tool for monitoring all the coverage we secure for our clients. ### 2. Easy, Intuitive Meltwater with Great Mira AI and Flexible Reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** I love how easy and intuitive Meltwater is. The Mira AI feature is great. I also like the many types of report widgets and how they're grouped by function, and that there's a search bar so I can easily find my favorite metrics and learn about new ones. **What do you dislike about Meltwater?** As much as I like Mira AI, it's sometimes glitchy and slow. That's probably the price of cutting edge technology, but I wish the experience was more consistent. **What problems is Meltwater solving and how is that benefiting you?** I need to monitor media and identifying new media/influencer targets. ### 3. So many features - so much to explore **Rating:** 3.0/5.0 stars **Reviewed by:** Sophie A. | Enterprise (> 1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** The speed of which Meltwater is able to pull data for my team to use to our advantage saves us a lot of time. Using Klear for influencer identification has been extremely valuable for us as we build creator campaigns. **What do you dislike about Meltwater?** I feel like without proper brand-provided onboarding, it's hard to get a deep understanding of how to best leverage the different layers of data and use cases for Meltwater. I often feel like I am always discovering new features - often by accident. **What problems is Meltwater solving and how is that benefiting you?** Influencer identification ### 4. Sophisticated Tools, Seamless Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Fabiana C. | Digital Strategist, Community Engagement, Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** I like that Meltwater offers a sophisticated range of tools that are visually appealing and easy to navigate. The report generator, with its filtered options, makes it easy to generate multiple versions of the same information. The initial setup was seamless, and it was easy for my team to create their accounts. **What do you dislike about Meltwater?** N/A **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater for influencer management, report development, and social media metrics. It helps create intuitive reports for my team and clients and easily generates multiple versions of information with filtered options. ### 5. Effective Press Release Tool with Extensive Media Reach **Rating:** 5.0/5.0 stars **Reviewed by:** Donna V. | Deputy Digital Director, Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2026 **What do you like best about Meltwater?** I like that Meltwater has extensive lists filled with a wide variety of media journalists and media sources that we can reach out to. This helps us get more coverage for our press releases. I also appreciate that we have the freedom to create our own lists, benefitting from the large database available. Plus, the initial setup was very easy, making the transition smooth. **What do you dislike about Meltwater?** It's very rare, but once in a while, I'll have a situation where I can't find a city on the map and there's no journalist available in that area. **What problems is Meltwater solving and how is that benefiting you?** Meltwater reaches a vast number of media outlets, giving us better coverage on our press releases. ### 6. Great tool and great team **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** October 29, 2024 **What do you like best about Meltwater?** Very large database and broad data coverage **What do you dislike about Meltwater?** platform navigation could be improved and the account team could care more **What problems is Meltwater solving and how is that benefiting you?** It helps us collecting posts and articles around our brand and our products. Gives us direct feedbacl. It helps us getting insights into upcoming conversations or ciritcs. ### 7. Robust Media Monitoring and Insights That Help Small Teams Punch Above Their Weight **Rating:** 5.0/5.0 stars **Reviewed by:** Madison C. | Enterprise (> 1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** Meltwater's tools and capabilities, combined with the human support, allow our small comms team to punch above our weight class. The insights and media monitoring are robust and the tool is user friendly. **What do you dislike about Meltwater?** Meltwater offers a lot of different add-ons, and at times it can be challenging to figure out which ones we actually need. **What problems is Meltwater solving and how is that benefiting you?** Meltwater is helping us keep our finger on the pulse of when and where our company appears across the media landscape and delivers it to my inbox twice Dailey. ### 8. Effortless Media Monitoring, Highly Recommend **Rating:** 5.0/5.0 stars **Reviewed by:** stephanie r. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Meltwater?** I find Meltwater really easy to use for monitoring our members and federal updates. It helps me stay informed about what our members are doing across the U.S. and share information with reporters effectively. The initial setup of Meltwater was easy too. **What do you dislike about Meltwater?** I'm not sure - maybe incorporate broadcast monitoring into the standard package. **What problems is Meltwater solving and how is that benefiting you?** Meltwater helps me monitor our members across the U.S. and share information with reporters, making it easy to stay informed about what our members are doing and federal updates. ### 9. Far from my expectations **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2025 **What do you like best about Meltwater?** Customer service is more than good. The platform is easy to use. **What do you dislike about Meltwater?** Results are awful. A lot of data is missing. Numbers can't be trusted (and they're fully aware about it). **What problems is Meltwater solving and how is that benefiting you?** Can give me an idea of what is going on around specific topics ### 10. Easy-to-Use Interface with Exceptionally Supportive Team **Rating:** 5.0/5.0 stars **Reviewed by:** George D. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 15, 2026 **What do you like best about Meltwater?** The interface is easy to use, and the team does a great job of making sure you understand all the features within the product. **What do you dislike about Meltwater?** At times, the methodology behind exactly what I’ve queried can be a bit confusing, but the team is consistently responsive and helpful when it comes to answering my questions. **What problems is Meltwater solving and how is that benefiting you?** It fits smoothly into my workflow, especially since it’s a product I’ve been using for a long time. They also keep rolling out helpful AI features that genuinely improve my performance and the ROI I get from client work. ### 11. Intuitive Platform for Social Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Michelle O. | Senior Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Meltwater?** I like the simple platform and the user experience of Meltwater. It has very clear graphs and is easy to navigate. **What do you dislike about Meltwater?** I think understanding whether positive and negative sentiments are from genuine profiles or AI generated content could be improved. It would be helpful to know what part of the narrative online comes from real profiles versus AI. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater for social listening and sentiment analysis, which helps me understand conversations about my brand online and the narrative around it. ### 12. Insightful Tools with AI Explorer and Custom Dashboards **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** Great tools overall—thorough, deep, and genuinely insightful. The AI explorer is especially helpful for running searches quickly, saving them, and setting up email alerts, all within a single interface. I also really appreciate being able to create custom dashboards, which let me monitor my social activity and sentiment, along with competitors. **What do you dislike about Meltwater?** The sentiment analysis is confusing. It sometimes labels a consistently negative social post as positive, and sometimes does the opposite. Because of that, it ends up requiring manual curation to get reliable results. I realize other tools can have similar limitations. **What problems is Meltwater solving and how is that benefiting you?** Helps me do my job more quickly and easily -- finding the alerts and putting them at my fingertips. Also helpful for monitoring social sentiment and activity. ### 13. Real-Time Spike Alerts and Shareable Dashboards **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Meltwater?** The real‑time spike alerts with AI explanations are outstanding; they surface why a topic is trending, the top terms, sentiment and locations, so we can act quickly. I also love the shareable dashboards/reports for quick exec readouts. **What do you dislike about Meltwater?** Two areas could improve: 1. LinkedIn coverage: the platform doesn’t consistently alert on posts where our brand is mentioned without a tag, which creates blind spots for executive thought‑leadership monitoring. 2. Alert relevance & controls: occasionally we receive noisy alerts; while sensitivity can be adjusted, smarter default filtering would save time. 3. Access continuity: if a renewal crosses the contract date, access may be cut off abruptly even as email alerts continue; a grace period would avoid work disruptions **What problems is Meltwater solving and how is that benefiting you?** Media Monitoring Across Channels: It consolidates news, social media, podcasts, and broadcast mentions into one platform, eliminating the need to track multiple sources manually. Real-Time Alerts and Trend Detection: AI-driven spike alerts identify when conversations surge, helping us respond quickly to emerging issues or opportunities. Insightful Analytics: Provides share of voice, sentiment analysis, and narrative trends, which are critical for measuring brand reputation and campaign impact. Executive Reporting Efficiency: Automated dashboards and customizable reports save hours of manual work, making monthly and crisis reporting faster and more accurate. ### 14. Klear experience for Influencer Marketing **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** June 16, 2023 **What do you like best about Meltwater?** IT is higly reliable, great support and vast ampount of datas **What do you dislike about Meltwater?** Probably more topics management for the influencer **What problems is Meltwater solving and how is that benefiting you?** We use it to track specific campaign but also to understand and analyze influencer, not only for campaign, but also to give some informed advice ### 15. Streamlined Influencer Sourcing, Easy to Use **Rating:** 5.0/5.0 stars **Reviewed by:** Yael S. | Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** I like Meltwater because it makes it easy to search for influencers and view their metrics all in one place. This feature simplifies connecting with influencers, especially across local and smaller markets. I also found the initial setup to be easy and user-friendly. **What do you dislike about Meltwater?** Harder to find people in small markets. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater for sourcing local influencers across our franchise, making it easier to connect with them in local and smaller markets. It centralizes search and metrics, streamlining our influencer collaborations. ### 16. Excellent tool for media outreach **Rating:** 4.0/5.0 stars **Reviewed by:** Jayme B. | Assistant director of media relations, Enterprise (> 1000 emp.) **Reviewed Date:** October 01, 2025 **What do you like best about Meltwater?** Meltwater is magnificent at identifying journalists who've written about specific topics. As an old-school media relations professional, I remember the days when we hunted up media contacts using thick, spiral-bound books. The ability to craft custom distribution lists for specific topics results in high engagement rates and an astonishingly low unsubscribe rate of less than .1%. **What do you dislike about Meltwater?** Meltwater is not terribly adept at targeting journalists in discrete geographic areas. It's greatest strength is national outreach, followed by state-level. When the focus narrows to even major metropolitan area, it gets increasingly clunky. **What problems is Meltwater solving and how is that benefiting you?** I have little interaction with social media. My focus is legacy media--newspapers, television, radio--and their online presence. With the demise of printed media directories I relied for more than a decade on curated distribution lists I compiled myself. Meltwater's ability to compile specific contact lists based on beats and topics is an amazing resource. It has allowed us to generate earned media in markets we never had access to before. ### 17. Stream Monitoring That Helps Us Move Fast During High-Volume Crises **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** I really enjoy the insights they provide. And our reps Savanah and Andres who are always there to help when we need help with building searches or are having issues with the software. **What do you dislike about Meltwater?** The software can be unreliable. Features change while I'm actively monitoring a stream. Critical features that we rely on stop working like being able to select multiple mentions at once so I can tag and mark sentiment. During an active crisis we can have thousands of mentions and this can significantly slow down our process. **What problems is Meltwater solving and how is that benefiting you?** It helps us be able to alert our clients to potential brand risks, so they can be in the know and stay ahead of any crisis that might take off. ### 18. A Powerful Tool with Room for Small Improvements **Rating:** 4.0/5.0 stars **Reviewed by:** Jennifer M. | Senior Director Communications, Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Meltwater?** Meltwater is a great tool that puts valuable news and insights right at our fingertips. Having such quick access to relevant updates is a huge benefit for our work. While the platform is strong overall, a few ease-of-use updates—particularly around the newsletter function and making news searches a bit more intuitive—would make it even better. Despite these minor areas for improvement, Meltwater remains an incredibly useful resource that helps us stay informed and ahead. Our customer support team has been wonderful from the beginning. **What do you dislike about Meltwater?** Figuring out the correct search terms to pinpoint exactly what we are looking for can be challenging but that just may be because of my lack of background in this area. Also would love columns to be available in the newsletter and some text formatting improvements. For instance if you create a bulleted list, you cannot undo it. **What problems is Meltwater solving and how is that benefiting you?** Meltwater helps us keep leadership informed by consolidating news and updates into one place. This makes it easier to track key developments, analyze trends, and share insights efficiently, ensuring everyone has the information they need to make timely decisions. ### 19. Optimize Search and Analysis of Influencers **Rating:** 4.5/5.0 stars **Reviewed by:** Tsuriban J. **Reviewed Date:** December 15, 2025 **What do you like best about Meltwater?** I like that Meltwater gives me many options to search for profiles that are already categorized. Additionally, it provides me with information about the performance generated by each of the profiles on their different social networks, which is very useful. **What do you dislike about Meltwater?** Well, I specifically use the Clear module. In this module, I think that maybe the average views are skewed by campaigns that have been boosted. So, if they could be excluded or if I could choose which videos to include in the average, it would be phenomenal. Because there are many cases where the performance of a content creator, let's say, is 100,000 and, for example, the creator always has these pieces with a constant 50,000 views. However, when they are boosted, they can go up to 3, 4, 5 million. It increases in such a way that the averages are skewed because they have been manipulated, as they have a budget to increase their views. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater primarily to find and categorize content creators and influencers. It gives me many search options and obtains performance data on social media, which is essential for our campaigns focused on cost per view. ### 20. Reputation Management **Rating:** 5.0/5.0 stars **Reviewed by:** Carrie O. | Senior Marketing Analyst, Hospital & Health Care, Enterprise (> 1000 emp.) **Reviewed Date:** June 15, 2017 **What do you like best about Meltwater?** Meltwater has significantly improved our ability to track reputation management, both for our organization and our competitors. The convenience of receiving Alerts directly in Teams helps us stay updated on a range of important topics, making it easier to efficiently and effectively oversee our organization's public perception. Beyond just Alerts, Meltwater's reporting features offer valuable insights into trends, key themes, mentions, and share of voice for us and our competitors, and these reports can be easily shared with Leadership. As a Senior Marketing Analyst, it was very easy to integrate Meltwater into our organization's tech stack, and I use Meltwater daily. I am also amazed at how quickly new features and enhancements are implemented, highlighting Meltwater's commitment to continuous innovation. Meltwater is an excellent partner, and the support they provide is outstanding! **What do you dislike about Meltwater?** Although you can share dashboards with Leadership and those that do not have a Meltwater User ID, the data is for a moment in time and is not dynamic. **What problems is Meltwater solving and how is that benefiting you?** We are seeing how impactful our social and news efforts are, and determining what is working and what isn't, and changing course accordingly. The benefit is seeing how much we've grown over the past year, particularly our exposure. ### 21. Meltwater Delivers Powerful, Comprehensive Media Monitoring **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Security and Investigations | Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2025 **What do you like best about Meltwater?** Meltwater is a game-changer for media monitoring. What we love most is how it pulls in data from everywhere, news sites, social platforms, blogs, even podcasts, so nothing slips through the cracks. The AI assistant, Mira, is a huge time-saver, helping us quickly summarize coverage and spot trends without digging through endless reports. The dashboards are easy to customize, and the influencer discovery tool makes campaign planning a breeze. It’s definitely built for big teams and serious projects, but if you want deep insights and smart reporting, Meltwater delivers. **What do you dislike about Meltwater?** There’s is a bit of a learning curve when you first start using it; some of the advanced tools take time to master. A few users mention that real-time accuracy can sometimes lag, and pulling historical data isn’t always as smooth as expected. Overall, it’s powerful, but you’ll need to invest both time and budget to get the most out of it. **What problems is Meltwater solving and how is that benefiting you?** Meltwater solves one of our biggest headaches: keeping track of what’s being said about our brand and industry across countless channels. Before, we spent hours jumping between platforms and manually pulling reports. Now, everything’s in one place—news, social, blogs, even influencers—so we can spot trends and react fast. The AI tools make it easy to turn raw data into insights, which means less time crunching numbers and more time making decisions. It’s helped us stay ahead of competitors and respond to opportunities in real time, which is a huge win for our team. ### 22. Intuitive and Excellent Support, But Searches in Spanish Must Improve **Rating:** 5.0/5.0 stars **Reviewed by:** Joaquín I. **Reviewed Date:** December 15, 2025 **What do you like best about Meltwater?** I like how intuitive it is to use the Meltwater platform. In my team, where not everyone has deep knowledge of using social media, Meltwater allows them to conduct real-time monitoring. I also appreciate the constant training sessions that keep us up to date. The presence of Meltwater executives to resolve doubts is very valuable, as the available chat allows us to get help in a few minutes, regardless of the time. This makes us feel supported and backed to offer the best possible service to our clients. Additionally, I have found Meltwater much more intuitive and easy to use, providing more accurate results than our previous tool. The initial setup was also very easy, thanks to the support of the executives. **What do you dislike about Meltwater?** There are times when searches in Spanish don't work very well. On the other hand, I think it's necessary to adjust MIRA a bit. Its history sometimes fails. Searches when done in Spanish sometimes don't capture well what is being searched for. Regarding MIRA, a few weeks ago it happened to me that it didn't record a search I did and it was impossible to resume it. **What problems is Meltwater solving and how is that benefiting you?** Meltwater allows us to monitor social networks and media quickly, especially during crises, and offers precise context analysis. The platform is intuitive and offers constant training, supporting my team with real-time monitoring. ### 23. Intuitive Social Listening, Needs Sentiment Refinement **Rating:** 4.0/5.0 stars **Reviewed by:** Samantha M. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** I use Meltwater for social listening for my brand, and I find the user-friendly interface really beneficial. It makes building reports and executive summaries very easy. The initial setup of Meltwater was also simple and streamlined, which was a nice plus. **What do you dislike about Meltwater?** The sentiment is not always accurate. The tool can't always identify what's positive, negative or neutral. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater for tracking general organic sentiment, conversation volume, and share of voice, which makes building reports and executive summaries very easy. ### 24. Social Media Strategist **Rating:** 4.5/5.0 stars **Reviewed by:** Cassidy K. | Sr. Media & Influencer Marketing Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2023 **What do you like best about Meltwater?** I use Meltwater every single day, multiple times a day. It has tons of features, but the one I use most often is the explore feature to conduct social listening and sentiment analysis for clients. Meltwater is very user-friendly. The UI/UX experience is easy to navigate and implement depending on your personal or your client's needs. The customer support is phenomenal, being extremely quick to respond and provide support when needed. It is additionally very easy to integrate into your current workflow. **What do you dislike about Meltwater?** There aren't too many downsides of Meltwater that I've discovered. The only thing I wish would improve is the API capabilities of some of the social platforms within the Explore feature, such as including Threads, providing profile names on Facebook social export lists, or being able to recognize and collect keyword mentions that are included in either video or images themselves versus just the captions. **What problems is Meltwater solving and how is that benefiting you?** Being aware of all that's happening on social media from a holistic view. It's hugely beneficial to be proactive and anticipate a crisis response immediately versus waiting until it has already broken the news. I am thankful for all the ways that Meltwater benefits my daily workflow and role as a social media strategist. ### 25. Easy to Use and User-Friendly Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Alyon S. | Communications Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2026 **What do you like best about Meltwater?** I like the ease of use. I find it easy to use. **What do you dislike about Meltwater?** I find as a new user a bit challenging editing tags **What problems is Meltwater solving and how is that benefiting you?** It is solving being able to find relevant news articles so much easier than manually ### 26. Reliable Information, Needs Improvement in Usability **Rating:** 4.5/5.0 stars **Reviewed by:** Rodrigo M. | Consultor digital **Reviewed Date:** December 10, 2025 **What do you like best about Meltwater?** I like the reliability of Meltwater and the type of information it delivers, as well as how it presents it. For my clients, it is recognized for its participation in important studies, and when we deliver reports assembled based on the tool, we mention it as a reliable source. The value lies in the correct delivery of data, which reassures me because I know the tool provides me with reliable information. **What do you dislike about Meltwater?** Many times, I have to search multiple times to be sure that the information is correct. Once, with a client, it happened that Meltwater gave us a piece of data that was not correct. So it's a tool that needs to be studied to be managed better. Also, the initial setup was not so easy because we had to look at it from scratch. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater to monitor social networks and prepare strategies, which helps me analyze information and deliver reports based on reliable data. ### 27. Complete Integration with Excellent Support **Rating:** 4.5/5.0 stars **Reviewed by:** Pablo G. | MARKETING MANAGER **Reviewed Date:** December 10, 2025 **What do you like best about Meltwater?** I like that the Meltwater platform is quite extensive. I really appreciate their good support and assistance service, as it makes the learning curve shorter and allows us to explore more possibilities and scopes it has. Additionally, it allows us to review the entire digital ecosystem on a single platform, facilitating searches and collections, which is very useful for being able to report on our efforts and strategies with media. **What do you dislike about Meltwater?** The only thing that was problematic for us was the relationship with KNEWIN as part of the package. Their coverage of print and traditional media was far below expectations, and we had to cancel that part and hire another provider, increasing the originally considered costs. It would have been great if the traditional media aspect had also been achieved, but that part of the tool was not up to par. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater to review digital media on a single platform, which makes it easier to search and collect mentions and reports, helping to monitor the reputation of our brands. ### 28. Good Features, But Needs Some Enhancements **Rating:** 4.0/5.0 stars **Reviewed by:** Nyrin N. | Enterprise (> 1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** I like Meltwater for tracking our reach, mentions, and Share of Voice (SOV). It's great for competitor analysis and the visual analysis feature is useful. I appreciate that Meltwater includes features like Mira and has capabilities to see our reach and mentions. **What do you dislike about Meltwater?** could be quicker to load dashboards and have a favorites bar for quick access to the most used dashboards. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater for tracking, SOV, and reach. It helps with competitor analysis and provides visual analysis. ### 29. Effortless Brand Monitoring and Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Samantha B. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** I love how easy Meltwater is to use and how it advances our brand. It simplifies my job as a marketer and saves me so much time having everything in one place. The initial setup was super easy; it was handled for us completely. **What do you dislike about Meltwater?** Nothing to dislike! **What problems is Meltwater solving and how is that benefiting you?** Meltwater simplifies my job as a marketer, saving time by having everything in one place. It solves the problem of monitoring our brand and engaging with audiences easily, advancing our brand. ### 30. Digital Marketing Specialist - Sun Peaks Resort **Rating:** 5.0/5.0 stars **Reviewed by:** Michaela W. | Enterprise (> 1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** I really like how I have access to all platforms for my company on one website. It makes organizing posts and ads a lot more efficient. **What do you dislike about Meltwater?** The only feature that has given me problems is the post drafts. They sometimes don't push through to post for the time I scheduled them **What problems is Meltwater solving and how is that benefiting you?** It is helping me stay updated on industry trends and having all my content organized in one platform. This ensures efficient posting and monitoring throughout our channels. ### 31. Powerful PR Reporting Tool with Customizable Searches **Rating:** 4.0/5.0 stars **Reviewed by:** Tarik A. **Reviewed Date:** December 09, 2025 **What do you like best about Meltwater?** I really like how easy it is to use Meltwater, along with the customizability of its booleans. Their new AI tools help create searches effectively, and I appreciate the ability to pull in sources beyond just web searches to get a comprehensive view of a company's coverage. This makes it much easier for us to tailor our searches to specific needs and explore niches that would otherwise be hard to find. The support team is also very helpful with setting up searches if needed. **What do you dislike about Meltwater?** As Meltwater is partially built on a web scraper, it does occasionally scrape irrelevant data from articles, for example, from 'related article' sections or other areas of the page, causing data quality issues. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater for automated PR reports, getting a comprehensive view of client and competitor coverage across the web, which would be impossible manually. Its ease of use, customizable searches, and AI tools help tailor searches to specific needs and gather data from all sources. ### 32. Comprehensive Media Monitoring with Next-Level Summaries **Rating:** 4.0/5.0 stars **Reviewed by:** Thomas Y. **Reviewed Date:** December 09, 2025 **What do you like best about Meltwater?** I appreciate that Meltwater does a good job with brand monitoring and reputation management. I like how it provides a very important service through AI and Mira studios for summarizing data, which helps our daily newsletter give a high-level overview of the day's news. I've also found their customer service to be great and they demonstrate progressive technology. The transition back to using Meltwater was extremely smooth because they used familiar terms from our previous experience. **What do you dislike about Meltwater?** Meltwater has a tendency to have add-on services which is a blessing and a curse at the same time. These add-ons are pricey and often change the direction of the client's original perceptions of what they want to measure. Secondly, summarizing or gathering comments from both traditional and social media should be considered because it serves as an important aspect of measuring sentiment and the voice from the people. Currently, it can be measured on social but not in traditional. **What problems is Meltwater solving and how is that benefiting you?** Meltwater helps us monitor media mentions and manage our brand reputation. It provides good summaries of news items, and AI technology efficiently condenses the daily influx of data, providing a high-level overview of the day's news. ### 33. Effective Journalist Tracking with Accessible Support **Rating:** 4.0/5.0 stars **Reviewed by:** Paul V. **Reviewed Date:** December 09, 2025 **What do you like best about Meltwater?** I like that Meltwater turns up the contact information for people I'm trying to find or turns up new possibilities of journalists. I think some of the Meltwater tracking is good, even though at times it's incomplete. It's important for me to know who may have picked up story pitches that I sent out to journalists, and Meltwater helps with that. I found Meltwater to be more effective than what I used before and their team, led by Matthew Taylor, is much more accessible and easy to work with. The initial setup was easy. **What do you dislike about Meltwater?** I find that at times the Meltwater tracking is incomplete. When I get my daily email on where we might have been published or reported on, it leaves me looking for solutions to better send out emails. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater to track down elusive journalist contacts and conduct targeted searches, often discovering new contacts I wasn't aware of. ### 34. Powerful Media Tracking, Steep Learning Curve **Rating:** 3.0/5.0 stars **Reviewed by:** Ayleen P. | Marketing Communications Specialist **Reviewed Date:** December 09, 2025 **What do you like best about Meltwater?** I like the newsletter feature with its easy plug-in template that basically does it for you. The new analytics tab is cool too, though it's new to me, not sure if it's a new feature overall. Meltwater helps us see where our name is in the news and other media outlets. There's an abundance of tools Meltwater has to help us understand our company mentions and voice in the media. Data analytics is something we use to continue to progress. The initial setup of Meltwater was very easy. **What do you dislike about Meltwater?** I feel that we are not utilizing Meltwater to its full potential. There are so many amazing features and tools, which can be overwhelming, and I don't know where to start. If I don't use Meltwater consistently, I feel that I need a refresher, which is fine, but I wish there was a guide or a list of all Meltwater's capabilities, like a cheat sheet. It would help me use it to its full potential because sometimes I forget how to do something after meeting with a Meltwater contact. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater to track media mentions for our company, providing insights into where our name appears. It helps us generate reports for executives using newsletters that compile our media visibility with ease. ### 35. Good and Substantial **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Meltwater?** Meltwater gives me a clear view of brand perception at scale. The platform’s topic clustering, sentiment breakdown, and source-level filtering let me translate a chaotic volume of mentions into usable insights for strategy. The dashboards update fast and the exporting options make it easy to pull data into internal reports. It also handles global coverage well, which is critical for multinational clients. **What do you dislike about Meltwater?** The UX still feels heavier than it should be. Some workflows take too many clicks, especially when refining searches or cleaning noise. The AI tools are useful but inconsistent, so I still verify most outputs manually. The charts have limited customization, which slows down reporting. Integration with other analytics platforms also feels basic and could be smoother. **What problems is Meltwater solving and how is that benefiting you?** It helps me understand how a brand is talked about in real time and what themes actually shape perception. This supports strategic recommendations for employer branding, campaign direction, and competitive benchmarking. Without Meltwater I would be guessing. With it I can back insights with evidence, spot risks early, and map the ecosystem around a brand with far more clarity. ### 36. Easy to use and lots of features **Rating:** 4.5/5.0 stars **Reviewed by:** Danielle v. | Content specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** September 24, 2025 **What do you like best about Meltwater?** We plan our content per quarter, so it's great for planning all our communication over all platforms. We also use the Engage part almost every day. It helps us keeping track of our goals and gives great insights. The tool is easy to use, having worked with similar tools before. The set up was very fast and our Meltwater contacts are always happy to help or offer solutions for any of our problems. **What do you dislike about Meltwater?** We'd hoped to have the ability to answer all our reviews directly in the platform. For Google this is possible, but for Trustpilot not yet. I think this is not really an Meltwater issue, but more so a Trustpilot connection one. But if this would be possible in the future that would be great. **What problems is Meltwater solving and how is that benefiting you?** We're able to have all the information in one platform. We use it to plan content, do community management, analyse our content and competitors and also keep track of reviews. It's nice to have all your content and information in one tool so you can analyse everything in one place. ### 37. Empowers Social Listening, Needs License Flexibility **Rating:** 4.5/5.0 stars **Reviewed by:** Gina N. **Reviewed Date:** December 16, 2025 **What do you like best about Meltwater?** I use Meltwater as a key digital intelligence and social listening tool. I like that it allows us to go beyond visible content and understand the real context in which brands live—what is said, who says it, how it is said, and what impact it has on public conversation. I really appreciate that we can monitor real-time conversations. I also enjoy the planning part and reputation management features. **What do you dislike about Meltwater?** I don't like that we have a specific number of brands and we cannot make changes to the contract if we need more or less licenses. To be more flexible with the number of licenses. If we lose a client, we would love to stop using a license. If we gain a client, we want to add a license. **What problems is Meltwater solving and how is that benefiting you?** Meltwater lets us understand brand context beyond visible content, monitoring real-time conversations and aiding in planning and reputation management. ### 38. Exhaustive Analysis and Outstanding Support **Rating:** 4.0/5.0 stars **Reviewed by:** Luis A. | Profesor postgrado **Reviewed Date:** December 16, 2025 **What do you like best about Meltwater?** I like that Meltwater provides you with an analysis of what is happening on social media and gives you a real insight. Monitoring media and social networks allows you to turn scattered information into strategic value, providing efficient support for decision-making. I believe that the most valuable attributes are the data analysis and the excellent customer service they have, making the tool truly useful. **What do you dislike about Meltwater?** Perhaps in an operational manner, the number of users assigned to you or the generation of reports. The plans have conditions and these, a number of users, and one always wants more. The generation of reports is a service that should be included in the package and not as an additional service. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater to understand the dialogues on social networks. Provide a real analysis of the environment, systematizing scattered information for strategic decisions. ### 39. Robust Insights Library That Makes Reporting Effortless, but Steep Learning Curve **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** Excellent and robust library of information from connected publications to journalist profiles. I am able to find and create reports with ease to help prove our impact and reach as an organization. It makes my job 10 times easier!!! **What do you dislike about Meltwater?** The onboarding and implementation is very complex. It's difficult to onboard new employees and has a semi-steep learning curve to get real results. Obviously, you can use basic features easier but it takes time to learn and get comfortable enough to utilize the more detailed features and actually get value comparable to price. **What problems is Meltwater solving and how is that benefiting you?** Easily send media outreach to tailored lists and quickly report on annual impressions across major publications with a regional and/or national presence. ### 40. Meltwater Is Essential to My PR Day—Wide Offerings and Incredible Support **Rating:** 5.0/5.0 stars **Reviewed by:** Sophie M. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Meltwater?** Meltwater my essential for starting the day as a PR professional. It has such a wide variety of offerings and an incredible staff to help you navigate it all. **What do you dislike about Meltwater?** It's a plus to have all the bells and whistles but it can be hard to keep up. Fortunately, they have top notch staff. **What problems is Meltwater solving and how is that benefiting you?** It helps us monitor a wide range of local and national media across types of publications and helps us find new media opportunities. ### 41. Great Centralized Lists, but Reporting Filters and Boolean Setup Are Confusing **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2026 **What do you like best about Meltwater?** Centralized lists are the best! Reporting is good, but difficult to cull out what isn't needed. Customer support has been very good. **What do you dislike about Meltwater?** Setting up reporting so that I don't get results I don't need. The boolean is confusing to set up. **What problems is Meltwater solving and how is that benefiting you?** Trying to gather contact information on a national level - to reach smaller markets - would be nearly impossible without this system. ### 42. Valuable Data, but Sentiment Analysis Needs Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** September 26, 2025 **What do you like best about Meltwater?** I like Meltwater for the data it provides and its features like alerts and searches. They help me with social monitoring and knowing what people are saying about my clients. The initial setup was great, and I also use it in conjunction with Slack, which works nicely. **What do you dislike about Meltwater?** I think the sentiment analysis is inaccurate and doesn't capture results fully. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater for social monitoring, which helps me know what people are saying about my clients. ### 43. Efficient for Social Management, But Limited Video & Story Features **Rating:** 4.0/5.0 stars **Reviewed by:** Tara R. | Manager Creative/Marketing Services **Reviewed Date:** December 05, 2025 **What do you like best about Meltwater?** I really like Meltwater’s feature of being able to post to multiple profiles. This feature helps us a lot, especially since we’re a small team with many roles—it makes posting to our multiple brands much easier and saves us time. Also, adding additional profiles was easy, and our account support team is great. **What do you dislike about Meltwater?** I'm disappointed that the Story feature is not as robust as it should be. You can only post to an Instagram story, whereas for free, you could post to Facebook and Instagram from Meta Business Planner. It feels like you don't get your money's worth in this area. Also, posting videos is a bit of a hassle because I believe there is still a 5MB size limit, which means we end up using Meta Business Planner and logging into each platform to post our videos. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater for social media management. It helps our small team manage multiple roles by making posting easier, saving time by allowing us to post the same message to various brands quickly. ### 44. Benefits and Exceptional Support on a Simple Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2025 **What do you like best about Meltwater?** All the benefits obtained with this platform, how simple it can be, the support from the Chatbot and the staff in charge of the companies, as communication is always fluid. **What do you dislike about Meltwater?** I think it's necessary to make some important adjustments, but in the structure of the platform, to have greater reach. **What problems is Meltwater solving and how is that benefiting you?** We use it with corporate clients, regarding the brand and the services they provide. So any doubt that has arisen or any situation, everything has been resolved so far and we have always had the support of the relevant people. As was the case with Nancy Rivas, Francisco Romero, and Alegría. ### 45. Competitive Analysis and Easy Setup with Meltwater **Rating:** 4.0/5.0 stars **Reviewed by:** Iván M. | Jefe de Shopper & Consumer Insights **Reviewed Date:** December 17, 2025 **What do you like best about Meltwater?** I mainly use Meltwater to review the performance of our brand versus key competitors. I like the custom alerts to identify spikes in communication. Look at Studio, it really makes using the platform much easier, especially the ability to generate prompts for information analysis with little knowledge of Boolean language. Also, the initial setup of Meltwater seemed simple to me thanks to Nacy's support. **What do you dislike about Meltwater?** There are so many tools that sometimes it seems overwhelming to navigate them. The fact that all the available analysis options are listed on the left side confuses me. I would prefer if there were business questions from which I could start to explore the information. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater to review our brand's performance against competitors and receive personalized alerts. It helps me measure the impact of communication and understand what people are talking about on social media. ### 46. Comprehensive Insights with Room for Report Simplification **Rating:** 4.0/5.0 stars **Reviewed by:** Alana F. | Social Media Copywriter, Enterprise (> 1000 emp.) **Reviewed Date:** December 02, 2025 **What do you like best about Meltwater?** I appreciate Meltwater's ease of use, which significantly reduces any headaches while effectively allowing me to gain the insights I need effortlessly. The in-depth insights provided by Meltwater enable my team and me to gain a deeper understanding of what is being said about our brands online versus our competitors. This is crucial for identifying potential areas of opportunity and improvement. I am particularly impressed by the excellent support from the account management and support team, who are incredibly helpful in setting up booleans and curating reports accurately. Such responsiveness and support, especially during the onboarding and learning process, is vital, and Meltwater excels in this area. The transition from Mentionlytics to Meltwater was seamless and significantly improved because of the customization offered for our needs. Overall, Meltwater's intuitive platform, insightful analytics, and exceptional customer support make it an invaluable tool for managing and understanding brand presence and sentiment online. **What do you dislike about Meltwater?** It's a bit cumbersome to compare different date ranges within the same report due to the need to create multiple widgets for each brand. This results in long reports that executives find difficult to navigate. A more streamlined reporting feature that allows for easier comparison of data ranges without flipping between pages would greatly enhance usability. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater for social listening, providing my team deep insights into customer issues and sentiment analysis, helping us identify improvement areas. It offers an intuitive platform with support for setup and reporting, aiding strategic brand comparisons and opportunity identification. ### 47. Boosts PR Efforts with Smart AI Tools **Rating:** 4.5/5.0 stars **Reviewed by:** David R. **Reviewed Date:** December 01, 2025 **What do you like best about Meltwater?** I use Meltwater for its robust media and social monitoring capabilities, which significantly assist in outreach efforts. The platform is incredibly useful in identifying channels and outlets that align with the content we are developing, allowing for targeted messaging across the numerous academic fields we cater to. I particularly appreciate the AI assistant, which aids in generating search queries and crafting effective communications for the media, providing invaluable support in a diverse academic environment. Meltwater allows me to shape a nationwide outreach pool, a feature I find highly beneficial. The ability to search media outlets based on location and topic is crucial for our faculty and staff, enabling them to contribute pieces to specific outlets and engage with relevant content creators effectively. I experienced a smooth transition when adopting Meltwater, thanks in part to the multiple experts from Meltwater who were readily available for consultations through Zoom calls and emails, as well as the comprehensive introductory materials that eased the setup process. Overall, these features collectively enhance the university’s communication strategies, making Meltwater a tool I trust and would likely recommend. **What do you dislike about Meltwater?** I lack sufficient automation with Meltwater to support my work efficiently. Given that I don't have a full-time PR staff member, I need as much assistance as possible in generating, distributing, and tracking media pieces. An increase in automation, such as auto-filling certain execution parts for specific outreaches and identifying relevant outlets and writers, would be considerably helpful. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater to streamline media and social monitoring, targeting appropriate channels for our content, and easily tracking media mentions, which enhances our outreach efforts. ### 48. Comprehensive Platform with Smooth Social Media Management **Rating:** 4.5/5.0 stars **Reviewed by:** Bev L. **Reviewed Date:** December 01, 2025 **What do you like best about Meltwater?** I appreciate that Meltwater is a single platform that allows for multiple functionalities, which makes it a comprehensive solution for our organization. It's highly beneficial that I don't need to learn and manage multiple platforms for different areas such as public relations and social media scheduling. Being able to send social media posts across various accounts and measure mentions of our organization all within one platform streamlines our workflow efficiently. Meltwater also provides solid support, which is reassuring when navigating its multiple features. Additionally, the ability to easily track impressions and engagement is crucial for our operations, especially considering our sponsorship commitments. Figuring out audience reach and impact on our events becomes straightforward. Using Meltwater has meant a cost-effective solution as it replaces other subscriptions like Hootsuite, saving us money and the complication of dealing with multiple platforms. Furthermore, its ease of use contributes significantly to its value, reducing the learning curve for staff and enhancing productivity. **What do you dislike about Meltwater?** I sometimes encounter issues when trying to collaborate or populate hashtags with Meltwater. Not all features from platforms like Instagram and TikTok are available through Meltwater. This limitation can be challenging and I hope these functionalities will improve with technological advancements. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater to streamline social media scheduling, track mentions, and manage public relations efficiently. It simplifies tools into one platform, reducing costs and offering seamless integration for measuring impressions and engagement. ### 49. Intuitive UI with Room for Price Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Carla S. | Sr. VP Global Communications and External Affairs, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Meltwater?** I like that the UX/UI interface of Meltwater is easy to use. The visuals are also attractive and pleasant to look at. **What do you dislike about Meltwater?** I wish the social media monitoring were part of the central service instead of as an add-on. I think it's a valuable addition to your core offering, but the price point is too high. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater for media analytics and intelligence gathering. It helps me measure impact and tweak my strategy towards what is working and what isn't. ### 50. Effective Media Monitoring with Meltwater **Rating:** 4.5/5.0 stars **Reviewed by:** Miriam A. **Reviewed Date:** December 12, 2025 **What do you like best about Meltwater?** I like receiving notifications in the email about where we appeared in the media during the day or week. This is useful because many times I can see news or events in the region that I didn't know had taken place, which is important for the internal control of Market and Communications. It has also helped me detect not-so-positive news about us on a couple of occasions. **What do you dislike about Meltwater?** I think they could expand a little the media in which the searches appear. Sometimes, I have found a couple of media that are not there. **What problems is Meltwater solving and how is that benefiting you?** We use Meltwater to monitor the media and find out what is being said about our company and the competition. The tool allows us to measure the share of voice, which helps to assess our presence and positioning, as well as to plan strategies to improve our visibility in the media. ## Meltwater Discussions - [Describe a time when using Klear for an influencer campaign. What were the results?](https://www.g2.com/discussions/describe-a-time-when-using-klear-for-an-influencer-campaign-what-were-the-results) - 1 comment, 2 upvotes - [Meltwater vs CisionOne for a PR team that needs solid media monitoring and reporting without a complex setup or a per-outlet pricing model that makes costs unpredictable?](https://www.g2.com/discussions/meltwater-vs-cisionone-for-a-pr-team-that-needs-solid-media-monitoring-and-reporting-without-a-complex-setup-or-a-per-outlet-pricing-model-that-makes-costs-unpredictable) - 1 comment, 1 upvote - [How many influencers are on Klear?](https://www.g2.com/discussions/how-many-influencers-are-on-klear) - 1 comment, 1 upvote - [How soon will sysomos and meltwater fully be integrated?](https://www.g2.com/discussions/how-soon-will-sysomos-and-meltwater-fully-be-integrated) - 2 comments, 1 upvote - [How do I make Meltwater work for our organization?](https://www.g2.com/discussions/how-do-i-make-meltwater-work-for-our-organization) - 3 comments, 1 upvote - [View Meltwater pricing details and edition comparison](https://www.g2.com/products/meltwater/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-31+08%3A58%3A33+-0500&secure%5Bsession_id%5D=ca997008-caa5-4897-a154-b5bfa64ec7c2&secure%5Btoken%5D=e37de9bffb9ea6be6242a10c88d3a1593fa8805f3cda872995c938a519ae5455&format=llm_user) ## Meltwater Integrations - [Audiense](https://www.g2.com/products/audiense/reviews) - [ChatGPT](https://www.g2.com/products/chatgpt/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [Klear](https://www.g2.com/products/klear-klear/reviews) - [KLEAR](https://www.g2.com/products/kizeo-klear/reviews) - [LinkedIn Groups](https://www.g2.com/products/linkedin-groups/reviews) - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews) - [PMG Platform](https://www.g2.com/products/pmg-platform/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [X (Twitter)](https://www.g2.com/products/x-twitter/reviews) ## Meltwater Features **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Hashtag Analytics - Sentiment Analysis **Content & Collaboration** - Content Calendar - Content Library - Shared Inbox - Approval Workflows - Users and Permissions - Content Creation **Media Channels** - Broadcast Media - Print Media - Online Media **Audiences** - Audience Insights - Influencer Identification - Buyer Personas - Segmentation **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Compensation - Social Commerce - E-Commerce Integration **Generative AI** - AI Text Generation - AI Text Summarization **AI Visibility & Tracking** - AI Mention Tracking - AI Search Ranking Insights **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning **Social Management** - Social Analytics - Social Publishing - Campaign Optimization - Social Engagement - Social Ads - Campaign Planning - Hashtag Capabilites **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability **Database** - Media Database - Contact/Campaign Management - Newsroom **Geographic Coverage** - Local Media - National Media - International Media **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Sentiment & Brand Analysis** - AI Sentiment Monitoring - AI Hallucination Detection **Agentic AI - Influencer Marketing Platforms** - Cross-system Integration - Proactive Assistance **Outreach** - Media Distribution - PR Planner - Social Media Services **Reporting** - Keyword Targeting - Custom Feeds and Alerts - Custom Reports - Dashboards **Administration** - Data Exporting **Competitive Benchmarking** - Industry AI Sentiment Benchmarking - Competitor AI Presence Comparison **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Social Media Management** - Autonomous Task Execution - Multi-step Planning - Decision Making **Reporting** - Monitoring - Response Desk - Impact Measurement **Generative AI** - AI Text Generation - AI Text Summarization **AI Content Optimization** - AI-Driven Content Recommendations **Agentic AI - Media and Influencer Targeting** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **User Rights/Roles** - Version Control - Team Collaboration **Reporting & Alerts** - AI Visibility Reporting ## Top Meltwater Alternatives - [Onclusive](https://www.g2.com/products/onclusive/reviews) - 4.3/5.0 (202 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.4/5.0 (3,918 reviews) - [CisionOne](https://www.g2.com/products/cisionone/reviews) - 3.9/5.0 (1,322 reviews)