--- title: Meltwater Reviews meta_title: 'Meltwater Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 2666 reviews by the users' company size, role or industry to find out how Meltwater works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 2666 scale: '5' date_modified: '2026-07-31' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Meltwater Reviews **Vendor:** Meltwater **Category:** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) **Average Rating:** 4.1/5.0 **Total Reviews:** 2,666 ## About Meltwater Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter decisions, stronger performance and sustainable growth. By analyzing nearly 1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 customers, 50 offices across six continents and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. We activate the power of data so businesses can make smarter, faster decisions. With the most robust dataset across media, social, consumer trends – and now insights into how large language models (LLMs) shape brand visibility – we give companies a complete view of the conversations, behaviors, and signals influencing their markets. Our powerful AI turns this breadth of data into actionable insights, empowering teams across PR, communications and marketing to confidently drive strategy. -- Mira Studio (AI-Powered Media, Market, and Brand Intelligence Assistant) Key features - Natural language querying - Automated insights - Structured reports - Trend-spotting and explanations with suggested actions - Integrated throughout the full Meltwater Platform - Integrates with Copilot and Slack What is Mira Studio? Mira Studio is Meltwater’s conversational AI teammate for media, market, and brand intelligence. Mira Studio helps PR, comms, and marketing teams cut through complexity and reduce time spent on manual analysis, with prompt-driven reporting, briefing, simplified data exploration, and real-time answers. Who uses Mira Studio? Teams that need quick and shareable insights while reducing manual time spent digging through data. Mira Studio converts Meltwater data into summaries, visuals, and provides explanations through natural language interaction. Get to the why of what’s happening, not just the what. -- Media Intelligence for PR (Media Monitoring and Analysis Platform) Key capabilities - Monitor 6M different media sources - Unlimited search - Real-time alerts - Journalist identification - Competitive benchmarking - Unified, shareable reporting - Predictive analytics for mention forecasting - Brand-level sentiment What is Meltwater Media Intelligence? Meltwater’s media intelligence platform monitors and analyzes earned media coverage through tracking brand mentions and narratives across news, print, broadcast, podcasts, and social media. This enables faster response times to trends or feedback through real-time awareness of message penetration, emerging risks, and consumer sentiment. Who Uses Meltwater Media Intelligence? PR and comms teams use Meltwater Media Intelligence to strengthen PR strategies with accurate measurement of brand impact across media sources. With journalist outreach capabilities within a single platform, PR efforts are streamlined for better results. -- Social Listening and Analytics Key capabilities - Monitoring 200B+ social conversations - Analysis of 300M+ social profiles - Influencer identification - Shareable reporting across earned, owned, and paid social - Brand-level sentiment and predictive analytics for brand measurement and forecasting - AI agents for Boolean search creation and management - AI-powered insights summarize brand and topic narratives - Access to Meltwater API What is Meltwater Social Listening and Analytics? Meltwater social listening and analytics is an integrated platform providing monitoring and AI-powered analysis for billions of social conversations. Connect consumer insights to social strategy and marketing campaigns for a seamless approach to brand promotion, quicker crisis response, and powerful competitor insights without data caps. Who uses Meltwater Social Listening? Marketing and social teams in charge of consumer, competitor, and industry insights. -- Influencer Management (Klear – Influencer Relationship Management Platform) Key capabilities - Database of 30M+ global creator profiles - AI-driven influencer discovery and recommendations - Influencer vetting and brand safety analysis - AI-driven outreach and relationship management - Campaign management and creator collaboration tools - Performance benchmarking and ROI tracking - Competitive influencer intelligence What is our influencer management solution? Klear is Meltwater’s influencer discovery and influencer relationship management solution. Vet, manage, and measure influencers and campaigns at scale from within a single tool. AI-powered influencer recommendations improves targeting accuracy, providing better matches and influencing better ROI. Who uses our influencer management solution? Marketing, PR, and Influencer teams use Klear for implementing and scaling their influencer campaigns. Outreach, gifting, payment, analysis and reporting can all be managed through our platform. -- Enterprise and Professional Services Key capabilities - Analyst-led insights and reporting - Custom data configurations - Enterprise-grade support and delivery What is Meltwater Enterprise and Professional Services? Customized intelligence solutions and professional services from Meltwater experts supports large enterprises with advanced or bespoke requirements. This service provides complex data analysis and reporting that go beyond standard product workflows, and ensures fast and accurate delivery for high-stakes or large-scale intelligence needs. ## Meltwater Pros & Cons **What users like:** - Users value the **ease of use** of Meltwater, appreciating its fast setup and helpful customer support. (190 reviews) - Users praise Meltwater for its **powerful filtering settings** , making it easy to find relevant content quickly. (156 reviews) - Users appreciate the **outstanding customer support** from Meltwater, making the learning process easier and more enjoyable. (156 reviews) - Users commend Meltwater for its **exceptional customer support** , appreciating timely help and comprehensive onboarding training. (126 reviews) - Users value the **helpfulness of Meltwater's customer support** and intuitive features that enhance the user experience. (96 reviews) - Users highlight Meltwater's **helpful and responsive customer service** , which greatly enhances their overall experience and satisfaction. (94 reviews) - Detailed Information (89 reviews) - Monitoring (89 reviews) - Users value the **detailed analytics** of Meltwater, enhancing their understanding of social media performance significantly. (87 reviews) - Coverage (75 reviews) **What users dislike:** - Users find that **improvement is needed** in Meltwater's relevancy and relevant platform limitations for smaller organizations. (90 reviews) - Users face a challenging **learning curve** with Meltwater due to complex features and time-consuming training requirements. (63 reviews) - Users find the interface **not intuitive** , creating challenges in effectively navigating and utilizing Meltwater's features. (59 reviews) - Users face **technical issues** with Meltwater, struggling with Boolean logic and experiencing lag, filtering challenges, and onboarding difficulties. (57 reviews) - Users find Meltwater's **complexity** challenging, particularly with Boolean logic and non-intuitive interface issues impacting search efficiency. (55 reviews) - Limited Features (55 reviews) - Users experience **data inaccuracy** with Meltwater, leading to challenges in search results and sentiment measurement issues. (50 reviews) - Users find **difficult navigation** in Meltwater challenging, with a steep learning curve and confusing labels affecting efficiency. (48 reviews) - Inaccuracy (46 reviews) - Media Monitoring (44 reviews) ## Meltwater Reviews ### 1. Excellent but UI looks dated **Rating:** 5.0/5.0 stars **Reviewed by:** Jack M. | Enterprise (> 1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** I like the breadth of the product range of Meltwater. The initial setup was great, and the team was very helpful. **What do you dislike about Meltwater?** The UI looks dated. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater for monitoring media. ### 2. Efficient Media Sourcing with Room for Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** PR P. **Reviewed Date:** November 12, 2025 **What do you like best about Meltwater?** I use Meltwater to efficiently source journalists and track our media coverage. The software makes compiling lists in an organized and digestible manner impressively straightforward. I absolutely value the organizational features of Meltwater, which allow me to maintain a clear structure in my tasks. Additionally, the simple tab functionality enhances the user experience by making navigation seamless and intuitive. I also found the initial setup of Meltwater to be exceptionally easy, which is a huge advantage for getting started quickly without unnecessary complications. **What do you dislike about Meltwater?** I find pitching through Meltwater challenging as I often don't receive responses from journalists. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater to source journalists and easily find media coverage on us, organizing data in a digestible manner. ### 3. Essential for Brand Monitoring and AI **Rating:** 5.0/5.0 stars **Reviewed by:** Isaac B. **Reviewed Date:** December 16, 2025 **What do you like best about Meltwater?** I like the speed with which changes or new trends can be detected with Meltwater. Additionally, the GenAI Lens is very good for AI monitoring, allowing me to know the sources where consumers get their information and where to focus advertising or efforts. I also found the initial setup relatively easy thanks to the support and training from the Meltwater teams. **What do you dislike about Meltwater?** queries sometimes do not provide enough information **What problems is Meltwater solving and how is that benefiting you?** Meltwater allows me to continuously monitor our brands and market trends. It helps to understand where consumers get their information and how to focus advertising, quickly detecting changes and new trends. ### 4. User-Friendly and Effective, But Occasional Unexpected Changes **Rating:** 4.5/5.0 stars **Reviewed by:** Erik T. | Member editorial advisory board , Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2025 **What do you like best about Meltwater?** Easy to use and it does exactly what I need in my role as Press Officer in a research company. Whenever I have a question, the back office is quick and concrete in its response. **What do you dislike about Meltwater?** The package sometimes surprises me with a change in the 'interaction' that I did not see coming. **What problems is Meltwater solving and how is that benefiting you?** 1) Keeping track of changes in the staffing at the media, 2) making it easy to connect with the journalists: automated spam filters consider our email via Meltwater as safe ### 5. Unmatched Mentions and Promising Dashboards **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** The amount of mentions that come through are unmatched. I also love the direction that they’re going in with the dashboards. **What do you dislike about Meltwater?** The “glitches” and malfunctions. There are often times when buttons, pages or modules just stop working. As someone who’s team is in there 8 hours a day, it really impedes our workflow. **What problems is Meltwater solving and how is that benefiting you?** It allows us to manage mentions and alert our clients all in one place. ### 6. Easy to use! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** April 02, 2025 **What do you like best about Meltwater?** I love that the software is seamless and easy to use. The meltwater team is always accessible and helps to quickly take care of any issues that arise. **What do you dislike about Meltwater?** I miss the software they used for capturing video clips. The new software doesn’t directly take you to the part of the broadcast that mentions your company, **What problems is Meltwater solving and how is that benefiting you?** It helps us to track our media mentions and categorize them. ### 7. Very Simple CEO-Ready Reports **Rating:** 5.0/5.0 stars **Reviewed by:** andrea a. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** CEO ready reports - very simple and easy to create **What do you dislike about Meltwater?** The learning curve is high, needs more workshops **What problems is Meltwater solving and how is that benefiting you?** Deliver monthly reports for clients to show investment in agency. ### 8. Incredible Support and Tools That Deliver **Rating:** 5.0/5.0 stars **Reviewed by:** Katie W. | Enterprise (> 1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** The product support is incredible but the tools themselves provide what we need. **What do you dislike about Meltwater?** The mobile app is so glitchy. I deleted it. **What problems is Meltwater solving and how is that benefiting you?** Media alerts and crisis management ### 9. Effortless Tool That Supercharges My Daily Tasks **Rating:** 5.0/5.0 stars **Reviewed by:** Dena C. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** the ease of it and how much it help my daily tasks **What do you dislike about Meltwater?** the API limitations that come with apps like meta **What problems is Meltwater solving and how is that benefiting you?** it’s helping with daily social monitoring ### 10. Great software, wish had more time to utilize features **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** September 29, 2025 **What do you like best about Meltwater?** I like that I can search databases for emails for outreach to different outlets. I also like pulling coverage from Metlwater **What do you dislike about Meltwater?** I wish it was easier to only pull data/ articles that are from my direct outreach. I want to easily select or unselect to include in my reports for a final number of mentions or AVE. I think as PR people, we don't always have the time to learn how to use all the functions and play around with the platform so I do wish it was more individualized where we are able to show exactly what we need and have a lesson involving that rather than multiple orientations where we learn alot at once rather than put it into practice **What problems is Meltwater solving and how is that benefiting you?** It pulls articles and reach for me to pull for reporting purposes. ### 11. Exceptional Onboarding Experience with Helpful Training **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Utilities | Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2025 **What do you like best about Meltwater?** The onboarding process was a dream come true. I had multiple training sessions with a lovely trainer, Bridget, who made set-up easy and understandable. It was lovely that my onboarding process was led by a kind, thoughtful human being. **What do you dislike about Meltwater?** It doesn't catch everything, all the time. I don't know if a single media monitoring software that does. I still have to manually check many media outlets to see if something was lost. It's usually in the database, but doesn't always get pulled into my searches. **What problems is Meltwater solving and how is that benefiting you?** Meltwater helps me create an internal newsletter that includes all of our media clips for the week. ### 12. Powerful Beyond Scheduling, but Occasional Loading and Filter Issues **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** Meltwater strives to go beyond just scheduling social content, and I'm excited to see how to leverage its other tools **What do you dislike about Meltwater?** The software sometimes does not work, either struggling to load or not applying the filters that I have chosen. **What problems is Meltwater solving and how is that benefiting you?** The introduction of Mira makes it easier to write social posts, and I'm looking forward to trying it out for things like building analytical reports ### 13. Happy customer due to the staff working with me on budget and concerns. **Rating:** 3.5/5.0 stars **Reviewed by:** Maria M. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** The employee, I love everyone I have worked with. **What do you dislike about Meltwater?** The added prices without knowing and error or the software not loading. **What problems is Meltwater solving and how is that benefiting you?** Media monitoring and social data. ### 14. Multiple AI Components That Elevate Campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Music | Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Meltwater?** Multiple Ai components across your campaign. **What do you dislike about Meltwater?** I don't know enough yet. I need to use the tool. **What problems is Meltwater solving and how is that benefiting you?** How to provide holistic measurement of my campaign. ### 15. Effortless Media Monitoring with Room for Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Yamiles N. **Reviewed Date:** December 08, 2025 **What do you like best about Meltwater?** I like being able to see all content in one place, which makes it very convenient. Also, pulling reports is easy, and drilling down results is straightforward with Meltwater. **What do you dislike about Meltwater?** I don't like the story posting and customizing reporting in Meltwater. Story scheduling would be great, and it would be nice to change titles and have longer text boxes in reports. I also wish Meltwater had a preview grid feature. **What problems is Meltwater solving and how is that benefiting you?** Meltwater helps me with content scheduling and media monitoring, and it manages multiple accounts efficiently. I like seeing all content in one place, and pulling reports is easy. ### 16. Enhances Media Relations with Easy Setup **Rating:** 4.0/5.0 stars **Reviewed by:** Libza M. | Communications Advisor **Reviewed Date:** November 12, 2025 **What do you like best about Meltwater?** I find Meltwater incredibly valuable for media tracking and public relations, especially with its ability to conduct Boolean searches and hyper-target journalists. These features are crucial in enabling me to secure credible earned media coverages, which is a significant part of my work. Furthermore, the initial setup of Meltwater was great and pretty easy, ensuring a smooth start. Overall, these factors collectively enhance my productivity and effectiveness in media monitoring and outreach tasks. **What do you dislike about Meltwater?** I dislike the limitation in the journalists database for developing countries, particularly the underrepresentation in regions like Africa. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater for media tracking, journalist outreach, and sentiment analysis, helping me secure credible media coverage efficiently. ### 17. Love the Connections Feature **Rating:** 4.0/5.0 stars **Reviewed by:** Josiah S. | Marketing and Communications Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Meltwater?** Connections with other working professionals **What do you dislike about Meltwater?** Lots of very similiar talks & not very much variety **What problems is Meltwater solving and how is that benefiting you?** It helps with a lot of analytics ### 18. Meltwater Makes Topic Research Easy and Efficient **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Safety | Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** The most helpful thing about Meltwater is the ease of using the platform, and being able to use the platform to the best of my ability when researching the different topics we as an organization are constantly producing **What do you dislike about Meltwater?** There aren't many dislikes to using Meltwater **What problems is Meltwater solving and how is that benefiting you?** Solving the ease of chasing the analytics. It's helping solve our social media management tools. ### 19. Streamlining news scans, saving time **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** October 01, 2025 **What do you like best about Meltwater?** Meltwater has significantly reduced the amount of time I spend searching for relevant news articles for my client. What used to be a tedious and manual task every day has become much more efficient and streamlined. In addition, it was easy to be added to my client's account without any issues. **What do you dislike about Meltwater?** Configuring the terms in the 'explore' section proved quite challenging when we tried to pull news in the specific way our client requested. However, after a quick call with our Meltwater representative, the issue was resolved quickly. **What problems is Meltwater solving and how is that benefiting you?** Meltwater is helping us keep track of any mentions of our client in the news as they happen, which makes us more efficient. It has also made our daily newsletter process much smoother, reducing the amount of manual work required. ### 20. Precise information provision with potential for improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Christopher K. | Assistent der Geschäftsleitung **Reviewed Date:** November 25, 2025 **What do you like best about Meltwater?** I appreciate the design of Meltwater and how the headlines are structured. The quality of the topics compiled for us has improved over the years, enriching our collaboration with Meltwater. I find the customized information that Meltwater provides very helpful, as it saves us a lot of effort. Despite the intensive initial setup, I find the process logical and well thought out. **What do you dislike about Meltwater?** I find it problematic that changes at Meltwater can only be made manually, which is certainly time-consuming. **What problems is Meltwater solving and how is that benefiting you?** Meltwater provides us with customized information that we would have to collect ourselves. This saves time and delivers high-quality content for our newsletter. ### 21. Meltwater Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** October 07, 2025 **What do you like best about Meltwater?** My favorite Meltwater feature is the dashboard feature. I love the optionality it provides in measuring all kinds of data and even leverages AI to analyze some of it for me. This has saved me so much time in my reporting for clients. **What do you dislike about Meltwater?** Meltwater can focus on improving it's new AI feature Mira. I haven't used this capability that much because competitors like ChatGPT have been able to perform better, but I would be open to using it if Meltwater can refine the features a bit. **What problems is Meltwater solving and how is that benefiting you?** Meltwater is helping me quantify how my clients work is performing in the media. This is beneficial to my work because we can use Meltwater to track KPIs and assess whether different elements of our strategy worked or not. ### 22. Solid features and access to sources, but PDF graphics need improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Meltwater?** The features and access to different sources **What do you dislike about Meltwater?** I would like real graphics in the extraction from PDFs **What problems is Meltwater solving and how is that benefiting you?** The ability to exclude one's owned media ### 23. Insights that create impact **Rating:** 5.0/5.0 stars **Reviewed by:** Aisha R. | Project Success & Engagement Leader, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2025 **What do you like best about Meltwater?** What is most helpful is obtaining all the data in the same format with the add on of qualitative information that supports it. **What do you dislike about Meltwater?** For us in Puerto Rico is that we do not have access to monitor broadcast and radio through the platform. This requires for us to monitor manually or pay an outside vendor to do so. The other downsize is that you need to authenticate Facebook and Instagram accounts and add the handles you want to monitor. It would be really great if the platform could get access just with one account and no need to include pages and handles to monitor. **What problems is Meltwater solving and how is that benefiting you?** Meltwater is facilitating our time by capturing all the media information in one place. Previously we had to gather the information by looking up in the internet and estimating data based on previous knowledge. Now we have a platform that provides the data and for our clients this provides a better understanding and accurate results. ### 24. Meltwater is a great tool for media relations and brand search. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Meltwater?** The ease of using Meltwater and finding the information I need for brand and competitor research, social listening, and finding journalists is amazing. **What do you dislike about Meltwater?** There are just a few missing features in certain areas that I think makes sense to have. **What problems is Meltwater solving and how is that benefiting you?** Thanks to Meltwater, the difficulty and time involved in finding journalists and building media lists aren’t an issue. ### 25. Great Media Lists and Top-Notch Support, but Menus Can Be Confusing **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2026 **What do you like best about Meltwater?** The media lists are great, and the customer service is absolutely top notch. **What do you dislike about Meltwater?** Sometimes the menus, etc. are not super user friendly. We spend a lot of time trying to "undo" inadvertent mistakes. **What problems is Meltwater solving and how is that benefiting you?** Meltwater lets us reach a lot of media in an efficient way. ### 26. Intuitive Platform with Powerful Real-Time Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Mary-Anne L. | Partner Director, Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2025 **What do you like best about Meltwater?** The platform is intuitive, the reporting is clean, and the real-time monitoring saves me hours of manual work. It helps me understand conversations around my clients brands, track competitors, and uncover opportunities for my clients. I also appreciate all the ongoing training, and Samuel is amazing to work with and always helps out at the 27th hour. **What do you dislike about Meltwater?** Nothing I can think of currently. Everything to date has been great. **What problems is Meltwater solving and how is that benefiting you?** It gives me fast, reliable insights that help me stay ahead of trends and make smarter decisions. Overall, Meltwater has become an essential tool in how I plan, analyse, and communicate. ### 27. Great Interface and Functionality **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2026 **What do you like best about Meltwater?** Interface and functionality. It's UX design is great, and anything you'd like to do seems to be there. **What do you dislike about Meltwater?** Price and constant changing. Its very expensive and I understand there's always improvements but there are too many changes to get used to the platform and then have it change. **What problems is Meltwater solving and how is that benefiting you?** Letting us monitor the internet for topics related to us. We like to be updated regularly with what is being talked about and the email alerts and easy to use searches are very helpful. ### 28. Great Media Monitoring and Campaign Checklists, but Boolean Search Needs Work **Rating:** 3.5/5.0 stars **Reviewed by:** Briana S. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** Media monitoring and campaign checklists **What do you dislike about Meltwater?** Boolean system is new to me and sometimes complicated **What problems is Meltwater solving and how is that benefiting you?** Campaign tracking; media monitoring and outreach ### 29. Strong evaluations and alerts, but complex operation **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 02, 2025 **What do you like best about Meltwater?** Great opportunities for analysis with correspondingly good graphical representation & comparisons with benchmarks. Also the option to create risk alerts and spike alarms. For us, the function to link posts with a reviewer process & plan in advance is also useful. **What do you dislike about Meltwater?** The platform is very extensive and not easy to penetrate; before the AI search agent existed, it was almost impossible for a layperson to understand the operators for the search and create a new search. One quickly becomes overwhelmed. **What problems is Meltwater solving and how is that benefiting you?** Whenever I had problems with Meltwater, our contacts were super quick to reach and helped very quickly. ### 30. Enhanced Social Listening with Room for Reporting Improvements **Rating:** 3.5/5.0 stars **Reviewed by:** Kimberly D. | Senior Content Marketing Manager **Reviewed Date:** October 08, 2025 **What do you like best about Meltwater?** I really appreciate how Meltwater helps us with social listening and scheduling social media, which is vital for managing our online presence. The social reporting feature is especially useful as it allows us to keep a handle on what is going well and identify areas needing improvement. Additionally, the social listening and media monitoring capabilities are beneficial in understanding what our audience is looking for and conducting competitor analysis, which I find really helpful. **What do you dislike about Meltwater?** There are some social KPIs that aren't measured when it comes to social reporting that I think need to be present. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater for social listening and scheduling, keeping us aware of important comments and hot topics. It helps manage performance and competitor analysis, improving our strategies effectively. ### 31. Meltwater AI Quickly Unifies Disparate Data Sets **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** May 11, 2026 **What do you like best about Meltwater?** The AI component of the meltwater platform. It seems to help pull disparate data sets together quickly without the need for more dashboards and filters. **What do you dislike about Meltwater?** Haven't explored it enough to find the downsides yet. **What problems is Meltwater solving and how is that benefiting you?** We are looking for meltwater to shed insight on how consumers feel about our various program offerings and discounted offers. ### 32. Unique and useful media relations & media monitoring tool! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** October 02, 2025 **What do you like best about Meltwater?** I really like the advanced search function and now Mira AI has been a really useful tool just as a starting point as well. I used to use the comparison feature a lot on several previous client teams, as well as the classic dashboard. I also appreciate the media relations search feature which is often helpful for finding reporter emails. Alerts are also a fantastic feature and are fairly real-time. **What do you dislike about Meltwater?** Sometimes it is slow or doesn't pull in articles that should be pulled, etc. which i often will ask the reps about in the chat function but sometimes that can be a bit slow as well. **What problems is Meltwater solving and how is that benefiting you?** Media relations and helping find contact info as well as monitoring to watch the news for my clients regularly ### 33. Essential Insights and Data: Meltwater’s Invaluable Support for Our Mission **Rating:** 5.0/5.0 stars **Reviewed by:** Megan D. | Marketing and Communications Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Meltwater?** Meltwater provides us with invaluable data and insights. With the Explore function, we can monitor online conversations about our organization and related areas, while also comparing those discussions to competitor activity and analyzing trends over different time periods. My favorite feature, however, is the "best time to post" recommendations within the Engage function. By analyzing our audience’s activity and peak online times, Meltwater suggests optimal posting times, significantly boosting our engagement across all social media platforms. **What do you dislike about Meltwater?** There’s nothing I dislike about Meltwater. However, I do wish platforms like LinkedIn, Instagram, and Facebook had less restrictive privacy regulations, as accessing more data would be incredibly useful for our research and insights - but that's a social platform issue, not a Meltwater issue. **What problems is Meltwater solving and how is that benefiting you?** Meltwater helps us gauge public perception of the foundation, its initiatives, and topics related to Primary Immunodeficiency (PI). With these insights, we can address misconceptions and strengthen our messaging. By tracking conversations around similar foundations, Meltwater provides us with valuable benchmarks on how others in the industry are performing, what they’re focusing on, and where we can stand out. Meltwater’s recommendations on optimal posting times enhance our engagement on platforms like Facebook, Instagram, LinkedIn, and Twitter. This allows us to refine our content strategy based on audience behavior and trends. For campaigns like World Primary Immunodeficiency Week (WPIW), Meltwater enables us to measure reach, engagement, and overall impact. This data helps us assess what resonates with our audience and fine-tune future campaigns. Meltwater also simplifies the process of identifying advocates and potential partners discussing PI or related healthcare topics. Engaging with these individuals amplifies our message and broadens our reach. With Meltwater’s robust reporting capabilities, we can effortlessly create data-driven reports that showcase the foundation’s impact, outreach efforts, and engagement metrics—valuable for keeping stakeholders and donors informed. If any negative narratives emerge, Meltwater allows us to quickly identify and address these issues before they escalate. This real-time insight is key to effectively managing the foundation’s reputation. ### 34. Intuitive Platform that Simplifies Social Listening **Rating:** 5.0/5.0 stars **Reviewed by:** Juan Ignacio V. **Reviewed Date:** December 12, 2025 **What do you like best about Meltwater?** I like your platform, I think it is simple, easy to use, and I believe it is a tool that has been modernizing and incorporating everything related to trends to also simplify the listening processes. **What do you dislike about Meltwater?** I think the topic of creating queries could be improved, to make listening more intuitive. **What problems is Meltwater solving and how is that benefiting you?** I use it for social listening and to follow trends and brand mentions. Meltwater helps me stay alert to many media sources and alerts about brand mentions that need attention. ### 35. Comprehensive Monitoring with Room for Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Morgan A. **Reviewed Date:** December 09, 2025 **What do you like best about Meltwater?** I like that you can research journalists and the topics they write about. It also makes it easy to monitor the placements your clients receive in the media. **What do you dislike about Meltwater?** Creating lists with specific journalists that I want to target. I have a very niche client, and the journalists that we want to target aren't necessarily on Meltwater, and don't have the beats that Meltwater use. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater for sending press releases, monitoring media alerts, and doing mass emails. I can research journalists and monitor the media placements my clients receive. ### 36. Effective Monitoring with Customized Reports **Rating:** 4.5/5.0 stars **Reviewed by:** Luis T. **Reviewed Date:** December 15, 2025 **What do you like best about Meltwater?** I like the comprehensiveness of the Meltwater platform and the ability to create customized reports with significant quality of the data provided. I also find the initial setup very easy. **What do you dislike about Meltwater?** Allow greater versatility when sharing information with third parties **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater to monitor and analyze posts and mentions of PUCMM and other universities. It helps me detect communication crisis situations in time and create customized reports with quality data to understand the reach of campaigns and manage crises. ### 37. Clear Data, Easy to Use, and Amazing Meltwater Support! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Meltwater?** The clarity, ease of use, clear data, Mira Studio and the amazing staff at Meltwater who are superior in response time! **What do you dislike about Meltwater?** It can be intimidating at first but it's easy to adapt to with just a few hours of working in the tool. **What problems is Meltwater solving and how is that benefiting you?** Benchmarking reports both for our company alone and against our competitors. ### 38. Overall I am very satisfied with Melt Water but have areas I'd like to see improve **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Meltwater?** - The innovative platform and mindset - data is always evolving and improving - The account management and care for us as clients is always exceptional - we feel we are always being heard and bespoke improvements made to the product to help us specifically - The insights for short form social platforms are great - The ability to have multiple teams use multiple products from the Melt Water suite - hopefully this can continue to evolve - The AI functionality and improvements are great and continue to help improve the interface and insights we can get - Excellent customer support **What do you dislike about Meltwater?** - Ease of implementation is still an issue for us. Klear still doesn't meet our needs as a platform given the block on our biggest growth channel, YouTube - the team are continually helping us with workarounds but we need a solid, automated solution for data, insights, reporting, discovery - As no YouTube data, we cannot use the Klear score as it excludes YouTube - The connect function and CRM is still very clunky for us which stops us from using the platform for everything end to end - we want to improve this so we can rely on only using Klear v all the internal sheets - Lack of ability to log deal amounts and content amounts in an organised fashion within influencer profiles - we have deals that post content monthly and there is nowhere to log the cost each month a part from in a messy note. Need to see results and cost and performance by influencer and then have that all aggregated with a campaign - Improvements in the above would increase our frequency of use **What problems is Meltwater solving and how is that benefiting you?** - AI automation - with more automation of insights, data etc, more time free'd up on our side for creativity = more influencer activity = more growth = more Klear usage - Discovery of new influencers - this is the primary function we use it for - aggregated view of relevant influencers, although this needs improvement at a regional level (outside of UK and US) - Allows us to centralise all of our influencers rather than in G sheets - CRM function - Allows ua to connect with influencers and mange all conversations in one place ### 39. Boost influencer marketing with data and metrics **Rating:** 4.5/5.0 stars **Reviewed by:** Jaime B. | Especialista de Redes Sociales, Enterprise (> 1000 emp.) **Reviewed Date:** December 11, 2025 **What do you like best about Meltwater?** I like Klear because it helps with my tasks to strengthen influencer marketing strategy with data and metrics. **What do you dislike about Meltwater?** The platform is sometimes slow and I don't always find small profiles for certain interests. **What problems is Meltwater solving and how is that benefiting you?** Time savings in profile search, as well as having average metrics to estimate results. ### 40. Very Efficient **Rating:** 4.5/5.0 stars **Reviewed by:** jewel C. | Media Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2025 **What do you like best about Meltwater?** It is very easy to use for all the things it does. After a few minutes of playing with the site, it feels like all the features are fairly easy to utilize and super helpful in minimizing the number of sites you have to use. **What do you dislike about Meltwater?** I will sometimes get sites where the link is broken or the article does not exist, but it generally doesn't take too much time away from my tasks. **What problems is Meltwater solving and how is that benefiting you?** Helps ne monitor and mentions of the company in one spot instated of searching everywhere. ### 41. Great Training Team and Amazing New Features **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Medical Devices | Enterprise (> 1000 emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Meltwater?** The team is always great for trainings, lots of amazing new features coming out, always reinventing **What do you dislike about Meltwater?** Can be time consuming to toggle back and forth from all the different tabs, especially MIRA to explore, etc. . **What problems is Meltwater solving and how is that benefiting you?** Allowing us to have direct access to our own data without relying on a third party agency ### 42. User-Friendly with Impressive Customization Options **Rating:** 4.5/5.0 stars **Reviewed by:** Guillem F. | CMO, Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2025 **What do you like best about Meltwater?** This software is highly user-friendly and offers numerous customization options, making it easier to identify areas where communications can be improved. **What do you dislike about Meltwater?** At times, the monitoring tool does not display all the mention results. **What problems is Meltwater solving and how is that benefiting you?** Gain a much clearer understanding of current market trends. Discover how your brand is perceived within the market, and evaluate your positioning in relation to other competitors. ### 43. Time-Saving Multi-Channel Scheduling at Its Best **Rating:** 4.0/5.0 stars **Reviewed by:** Hannah L. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2025 **What do you like best about Meltwater?** Being able to schedule social and on multiple channels at the same time, saves a lot of time. Easy to use. **What do you dislike about Meltwater?** There are frequent updates which in one way is good but it also makes you have to relearn where things are. **What problems is Meltwater solving and how is that benefiting you?** Being able to post across multiple platforms and channels really helps me save time. ### 44. Outstanding Support and Guidance from a Friendly Team **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2025 **What do you like best about Meltwater?** All of the representatives that we have worked with have been very friendly, knowledgeable, and helpful. They ensured we had the tools we needed, offered helpful advice and recommendations, and ensured we knew how to use them. **What do you dislike about Meltwater?** Some of the tools are still in the early phase and have some minor inconveniences that require a bit of manual work on a monthly basis. **What problems is Meltwater solving and how is that benefiting you?** For our small team, it is increasing our communication capabilities, helping us be more targeted and effective with our outreach, as well as providing insights into prospective audiences and our competitors. ### 45. Meltwater is a wonderful tool for media mentions and newsletter creation. **Rating:** 5.0/5.0 stars **Reviewed by:** Lane F. | Stragetic Communications Writer, Enterprise (> 1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Meltwater?** A big upside is the interface. It's very easy to find everything I need, and if I have trouble finding it, their assistant tools are very intuitive. The customer support team is always quick to respond to any questions or concerns. **What do you dislike about Meltwater?** There isn't really anything I can think of! I love the tool for our organizational uses. **What problems is Meltwater solving and how is that benefiting you?** Meltwater makes it really easy to track our media mentions and to create an internal newsletter to send out to our communications partners across the university. ### 46. Staying on Top of Industry Trends with Meltwater’s Latest Features **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in International Affairs | Enterprise (> 1000 emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Meltwater?** I’m learning about all the new industry trends and the latest features of Meltwater. **What do you dislike about Meltwater?** It seems to prioritize certain media outlets. With some features, such as Mira briefs, I sometimes get different results. **What problems is Meltwater solving and how is that benefiting you?** What trends relevant to our organization are resonating and provides in depth analysis of those moments ### 47. Useful Tips That Make the Platform Easy to Use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** Easy to build a media list and save important contacts. Also love the reports. **What do you dislike about Meltwater?** interface is not intuitive. frustrating that broadcast is a separate contract. Can't resend a press release to the same list as a follow-up. **What problems is Meltwater solving and how is that benefiting you?** It makes it efficient to send communications to journalists and track coverage. ### 48. Great AI Integration, But Needs Instagram Support **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** The AI integration that helps me to write all of my social media captions. **What do you dislike about Meltwater?** It's lack of integration with Instagram, including reels due to video sizing. And also the tagging element is faulty. **What problems is Meltwater solving and how is that benefiting you?** It helps me schedule out my social media content as well as aggregate information. ### 49. Overall, extremely useful for media tracking and reporting. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** September 26, 2025 **What do you like best about Meltwater?** I like the fact you can easily find reporters, create reports, and report media coverage to clients in a comprehensive newsletter all in one place. I appreciate that all the metrics are easy to identify and flag to clients as well. Broadcast being added to the platform is going to be extremely helpful as well. Our representative, Ryan, is always super quick to respond and helps with anything we bring to him. **What do you dislike about Meltwater?** The AI tool tends to only work some of the time, primarily just helps to create searches and it isn't very good at refining the searches. **What problems is Meltwater solving and how is that benefiting you?** Meltwater allows us to track and report out media coverage and metrics via reports or newsletters in a seamless manner. ### 50. Robust Reporter Database & Useful Analytics, but Navigation and AI Need Work **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** February 05, 2026 **What do you like best about Meltwater?** I think it has a robust database of reporters and the reporting/analytics functions are very useful. **What do you dislike about Meltwater?** I find it difficult to navigate and the AI features are not that impressive. **What problems is Meltwater solving and how is that benefiting you?** It helps me find reporters I need to send releases on faculty research. And it helps track where WashU mentions are placed. ## Meltwater Discussions - [Describe a time when using Klear for an influencer campaign. What were the results?](https://www.g2.com/discussions/describe-a-time-when-using-klear-for-an-influencer-campaign-what-were-the-results) - 1 comment, 2 upvotes - [Meltwater vs CisionOne for a PR team that needs solid media monitoring and reporting without a complex setup or a per-outlet pricing model that makes costs unpredictable?](https://www.g2.com/discussions/meltwater-vs-cisionone-for-a-pr-team-that-needs-solid-media-monitoring-and-reporting-without-a-complex-setup-or-a-per-outlet-pricing-model-that-makes-costs-unpredictable) - 1 comment, 1 upvote - [How many influencers are on Klear?](https://www.g2.com/discussions/how-many-influencers-are-on-klear) - 1 comment, 1 upvote - [How soon will sysomos and meltwater fully be integrated?](https://www.g2.com/discussions/how-soon-will-sysomos-and-meltwater-fully-be-integrated) - 2 comments, 1 upvote - [How do I make Meltwater work for our organization?](https://www.g2.com/discussions/how-do-i-make-meltwater-work-for-our-organization) - 3 comments, 1 upvote - [View Meltwater pricing details and edition comparison](https://www.g2.com/products/meltwater/reviews?page=6§ion=pricing&secure%5Bexpires_at%5D=2026-07-31+11%3A47%3A41+-0500&secure%5Bsession_id%5D=575cb90b-0386-4291-832e-fc285e4c0995&secure%5Btoken%5D=941a46e5609692f5e9e3f7e5065bafb2d49bdea667faa6cce493626295c4c1a0&format=llm_user) ## Meltwater Integrations - [Audiense](https://www.g2.com/products/audiense/reviews) - [ChatGPT](https://www.g2.com/products/chatgpt/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [Klear](https://www.g2.com/products/klear-klear/reviews) - [KLEAR](https://www.g2.com/products/kizeo-klear/reviews) - [LinkedIn Groups](https://www.g2.com/products/linkedin-groups/reviews) - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews) - [PMG Platform](https://www.g2.com/products/pmg-platform/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [X (Twitter)](https://www.g2.com/products/x-twitter/reviews) ## Meltwater Features **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Hashtag Analytics - Sentiment Analysis **Content & Collaboration** - Content Calendar - Content Library - Shared Inbox - Approval Workflows - Users and Permissions - Content Creation **Media Channels** - Broadcast Media - Print Media - Online Media **Audiences** - Audience Insights - Influencer Identification - Buyer Personas - Segmentation **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Compensation - Social Commerce - E-Commerce Integration **Generative AI** - AI Text Generation - AI Text Summarization **AI Visibility & Tracking** - AI Mention Tracking - AI Search Ranking Insights **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning **Social Management** - Social Analytics - Social Publishing - Campaign Optimization - Social Engagement - Social Ads - Campaign Planning - Hashtag Capabilites **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability **Database** - Media Database - Contact/Campaign Management - Newsroom **Geographic Coverage** - Local Media - National Media - International Media **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Sentiment & Brand Analysis** - AI Sentiment Monitoring - AI Hallucination Detection **Agentic AI - Influencer Marketing Platforms** - Cross-system Integration - Proactive Assistance **Outreach** - Media Distribution - PR Planner - Social Media Services **Reporting** - Keyword Targeting - Custom Feeds and Alerts - Custom Reports - Dashboards **Administration** - Data Exporting **Competitive Benchmarking** - Industry AI Sentiment Benchmarking - Competitor AI Presence Comparison **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Social Media Management** - Autonomous Task Execution - Multi-step Planning - Decision Making **Reporting** - Monitoring - Response Desk - Impact Measurement **Generative AI** - AI Text Generation - AI Text Summarization **AI Content Optimization** - AI-Driven Content Recommendations **Agentic AI - Media and Influencer Targeting** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **User Rights/Roles** - Version Control - Team Collaboration **Reporting & Alerts** - AI Visibility Reporting ## Top Meltwater Alternatives - [Onclusive](https://www.g2.com/products/onclusive/reviews) - 4.3/5.0 (202 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.4/5.0 (3,918 reviews) - [CisionOne](https://www.g2.com/products/cisionone/reviews) - 3.9/5.0 (1,322 reviews)