--- title: Meltwater Reviews meta_title: 'Meltwater Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 2665 reviews by the users' company size, role or industry to find out how Meltwater works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 2665 scale: '5' date_modified: '2026-07-31' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Meltwater Reviews **Vendor:** Meltwater **Category:** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) **Average Rating:** 4.1/5.0 **Total Reviews:** 2,665 ## About Meltwater Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter decisions, stronger performance and sustainable growth. By analyzing nearly 1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 customers, 50 offices across six continents and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. We activate the power of data so businesses can make smarter, faster decisions. With the most robust dataset across media, social, consumer trends – and now insights into how large language models (LLMs) shape brand visibility – we give companies a complete view of the conversations, behaviors, and signals influencing their markets. Our powerful AI turns this breadth of data into actionable insights, empowering teams across PR, communications and marketing to confidently drive strategy. -- Mira Studio (AI-Powered Media, Market, and Brand Intelligence Assistant) Key features - Natural language querying - Automated insights - Structured reports - Trend-spotting and explanations with suggested actions - Integrated throughout the full Meltwater Platform - Integrates with Copilot and Slack What is Mira Studio? Mira Studio is Meltwater’s conversational AI teammate for media, market, and brand intelligence. Mira Studio helps PR, comms, and marketing teams cut through complexity and reduce time spent on manual analysis, with prompt-driven reporting, briefing, simplified data exploration, and real-time answers. Who uses Mira Studio? Teams that need quick and shareable insights while reducing manual time spent digging through data. Mira Studio converts Meltwater data into summaries, visuals, and provides explanations through natural language interaction. Get to the why of what’s happening, not just the what. -- Media Intelligence for PR (Media Monitoring and Analysis Platform) Key capabilities - Monitor 6M different media sources - Unlimited search - Real-time alerts - Journalist identification - Competitive benchmarking - Unified, shareable reporting - Predictive analytics for mention forecasting - Brand-level sentiment What is Meltwater Media Intelligence? Meltwater’s media intelligence platform monitors and analyzes earned media coverage through tracking brand mentions and narratives across news, print, broadcast, podcasts, and social media. This enables faster response times to trends or feedback through real-time awareness of message penetration, emerging risks, and consumer sentiment. Who Uses Meltwater Media Intelligence? PR and comms teams use Meltwater Media Intelligence to strengthen PR strategies with accurate measurement of brand impact across media sources. With journalist outreach capabilities within a single platform, PR efforts are streamlined for better results. -- Social Listening and Analytics Key capabilities - Monitoring 200B+ social conversations - Analysis of 300M+ social profiles - Influencer identification - Shareable reporting across earned, owned, and paid social - Brand-level sentiment and predictive analytics for brand measurement and forecasting - AI agents for Boolean search creation and management - AI-powered insights summarize brand and topic narratives - Access to Meltwater API What is Meltwater Social Listening and Analytics? Meltwater social listening and analytics is an integrated platform providing monitoring and AI-powered analysis for billions of social conversations. Connect consumer insights to social strategy and marketing campaigns for a seamless approach to brand promotion, quicker crisis response, and powerful competitor insights without data caps. Who uses Meltwater Social Listening? Marketing and social teams in charge of consumer, competitor, and industry insights. -- Influencer Management (Klear – Influencer Relationship Management Platform) Key capabilities - Database of 30M+ global creator profiles - AI-driven influencer discovery and recommendations - Influencer vetting and brand safety analysis - AI-driven outreach and relationship management - Campaign management and creator collaboration tools - Performance benchmarking and ROI tracking - Competitive influencer intelligence What is our influencer management solution? Klear is Meltwater’s influencer discovery and influencer relationship management solution. Vet, manage, and measure influencers and campaigns at scale from within a single tool. AI-powered influencer recommendations improves targeting accuracy, providing better matches and influencing better ROI. Who uses our influencer management solution? Marketing, PR, and Influencer teams use Klear for implementing and scaling their influencer campaigns. Outreach, gifting, payment, analysis and reporting can all be managed through our platform. -- Enterprise and Professional Services Key capabilities - Analyst-led insights and reporting - Custom data configurations - Enterprise-grade support and delivery What is Meltwater Enterprise and Professional Services? Customized intelligence solutions and professional services from Meltwater experts supports large enterprises with advanced or bespoke requirements. This service provides complex data analysis and reporting that go beyond standard product workflows, and ensures fast and accurate delivery for high-stakes or large-scale intelligence needs. ## Meltwater Pros & Cons **What users like:** - Users value the **ease of use** of Meltwater, appreciating its fast setup and helpful customer support. (190 reviews) - Users praise Meltwater for its **powerful filtering settings** , making it easy to find relevant content quickly. (156 reviews) - Users appreciate the **outstanding customer support** from Meltwater, making the learning process easier and more enjoyable. (156 reviews) - Users commend Meltwater for its **exceptional customer support** , appreciating timely help and comprehensive onboarding training. (126 reviews) - Users value the **helpfulness of Meltwater's customer support** and intuitive features that enhance the user experience. (96 reviews) - Users highlight Meltwater's **helpful and responsive customer service** , which greatly enhances their overall experience and satisfaction. (94 reviews) - Detailed Information (89 reviews) - Monitoring (89 reviews) - Users value the **detailed analytics** of Meltwater, enhancing their understanding of social media performance significantly. (87 reviews) - Coverage (75 reviews) **What users dislike:** - Users find that **improvement is needed** in Meltwater's relevancy and relevant platform limitations for smaller organizations. (90 reviews) - Users face a challenging **learning curve** with Meltwater due to complex features and time-consuming training requirements. (63 reviews) - Users find the interface **not intuitive** , creating challenges in effectively navigating and utilizing Meltwater's features. (59 reviews) - Users face **technical issues** with Meltwater, struggling with Boolean logic and experiencing lag, filtering challenges, and onboarding difficulties. (57 reviews) - Users find Meltwater's **complexity** challenging, particularly with Boolean logic and non-intuitive interface issues impacting search efficiency. (55 reviews) - Limited Features (55 reviews) - Users experience **data inaccuracy** with Meltwater, leading to challenges in search results and sentiment measurement issues. (50 reviews) - Users find **difficult navigation** in Meltwater challenging, with a steep learning curve and confusing labels affecting efficiency. (48 reviews) - Inaccuracy (46 reviews) - Media Monitoring (44 reviews) ## Meltwater Reviews ### 1. Great tool for social listening **Rating:** 4.5/5.0 stars **Reviewed by:** Dhruv A. | SMT Corporate Sustainability Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** June 11, 2025 **What do you like best about Meltwater?** Easy to use and Intuitive UI of the application **What do you dislike about Meltwater?** It would be great to have a tutorial for someone who is getting started. **What problems is Meltwater solving and how is that benefiting you?** Competitive analysis ### 2. Social listening is essential for businesses to grow **Rating:** 5.0/5.0 stars **Reviewed by:** Daniela G. | Account Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2025 **What do you like best about Meltwater?** What I like the most is the analytics they handle, as well as the simple way of delimiting the searches. **What do you dislike about Meltwater?** I would like it to be easier to monitor facebook pages without having to register them. Something like with X **What problems is Meltwater solving and how is that benefiting you?** The time it took me to monitor media and X has been reduced considerably. In addition to the analytics that generate relevant data. ### 3. Klear for Influencer Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2023 **What do you like best about Meltwater?** I have tried many other platforms and Meltwater has been the most efficient and user friendly. Other platforms have fallen short in my opinion pertaining to the level of integration you can use it for your campaings. I also use it almost every day, therefore it is klearly (haha) something that is integrated into the core of our management. **What do you dislike about Meltwater?** They recently reduced the size of files that you can send to creators which is not helpful for us since we send our breifing separately through a pdf. Otherwise typically if something is not working the best, you can request it as a new feature and this is something that I find nice! **What problems is Meltwater solving and how is that benefiting you?** The platform makes alot of things easier, such as research and organization of conversation. It is benefiting us in the fact that it reduces alot of time trying to find information if needed to be organized outside of a platform that would do it all. ### 4. Positive experience with emails and online resources though special events **Rating:** 2.5/5.0 stars **Reviewed by:** Michelle D. | Sr Marketing Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** July 24, 2025 **What do you like best about Meltwater?** The variety of marketing and PR services **What do you dislike about Meltwater?** Would like a more flexible contract, month to month or per piece pricing could help. **What problems is Meltwater solving and how is that benefiting you?** Solving the challenges of marketing strategy it benefits providing a more streamlined plan for our internal team. ### 5. The best service to search keywords or tendencies in media outlets **Rating:** 4.5/5.0 stars **Reviewed by:** Víctor M. | Especialista en Comunicacíón Estratégica, Enterprise (> 1000 emp.) **Reviewed Date:** April 16, 2025 **What do you like best about Meltwater?** It is a very intuitive platform that delivers results quickly. **What do you dislike about Meltwater?** I consider that the AV of the news is a bit inflated. **What problems is Meltwater solving and how is that benefiting you?** When a crisis happens and I am asked for media impacts, Meltwater provides me with a report on the situation around the world with detailed data. ### 6. Excellent cross-channel overview of campaign performance **Rating:** 4.0/5.0 stars **Reviewed by:** Megan G. | Senior marketing executive, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2025 **What do you like best about Meltwater?** The quick reporting and downloadable graphics created are fantastic when pulling together campaign reports across press and socials at speed. It's also intuitive. When I click on something I want more information about it goes where I would expect it to. We use it weekly and more frequently during specific campaigns. **What do you dislike about Meltwater?** Lack of integration with LinkedIn is frustrating but that's a Microsoft issue really... **What problems is Meltwater solving and how is that benefiting you?** Quick and deep visibility into campaign performance across the European markets we operate in, in all the relevant languages ### 7. Meltwater is our primary media monitoring tool. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2025 **What do you like best about Meltwater?** I love how versatile Meltwater is - it can be used for media relations, data analysis, sentiment tracking, etc. and you can track traditional, broadcast, and social media on it. It is very reliable in terms of pulling all coverage that I need and the help desk representatives are extremely quick and attentive, which I really appreciate. I use it often for monitoring and have depended very heavily on it over the past two years for client needs. **What do you dislike about Meltwater?** What has caused me difficulty on the platform is the user friendliness generally. It often lags and the platform can slow my work down, as it takes a long time to load various interfaces. Sometimes the dashboards in the analytics tabs can be touch sensitive too with dates and certain inputs. With urgent client needs, I feel that the platform has been slow. **What problems is Meltwater solving and how is that benefiting you?** It helps me monitor my client's media needs. ### 8. Meltwater is fantastic for social listening **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2025 **What do you like best about Meltwater?** I’m able to easily find mentions, articles and videos mentioning my brand. **What do you dislike about Meltwater?** high costs and complex user interface, requires quite a bit of training. **What problems is Meltwater solving and how is that benefiting you?** addressing information overload offering me tools to analyze and manage brand reputation ### 9. The Biggest Thank You **Rating:** 5.0/5.0 stars **Reviewed by:** Angel V. | Manager of Research and Evaluation, Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2025 **What do you like best about Meltwater?** Meltwater Social Listening is top notch! **What do you dislike about Meltwater?** I have no downsides to mention. It has been fantastic for our rebrand **What problems is Meltwater solving and how is that benefiting you?** It is keeping our media needs all in one place instead of using a bunch of different platforms. ### 10. Staff Initiative Works Well **Rating:** 5.0/5.0 stars **Reviewed by:** Kim B. | communications coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** April 02, 2025 **What do you like best about Meltwater?** The Meltwater staff consistently work to help our marketing department meet our goals. They check in to see what sort of issues we are having and how the Meltwater tools can help. For example, we are getting a legislative report daily since it's that season in our state. This comes to my email daily, and I can review it there or click into the site and see more detail. **What do you dislike about Meltwater?** The only dislike is the cost, but at this point it's worth it to our organization. **What problems is Meltwater solving and how is that benefiting you?** Helping demonstrate value to important stakeholders. ### 11. Great experience! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** April 01, 2025 **What do you like best about Meltwater?** I love how easy it is to use, and everyone at the company is very helpful when we need assistance. **What do you dislike about Meltwater?** There isn't anything that I dislike. I think maybe the searches could be slightly better. LIke out own social media keeps being pulled in. **What problems is Meltwater solving and how is that benefiting you?** Its solviing us manually managing all of our social platforms. ### 12. Meltwater is a great tool for media relations management **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Civic & Social Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2025 **What do you like best about Meltwater?** The best things about Meltwater is the customer service. If you need help developing reports or with analytics, they are ready to help right away. **What do you dislike about Meltwater?** There are some limitations on building media lists as far as how many contacts you can include. **What problems is Meltwater solving and how is that benefiting you?** Meltwater is constantly evolving to provide new and innovative ways to present and analyze media coverage. This makes it very easy to report and present success and trends in media coverage. ### 13. Works as expected **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Alternative Medicine | Mid-Market (51-1000 emp.) **Reviewed Date:** July 15, 2025 **What do you like best about Meltwater?** The Engage Publish feature works as intended, allowing me to easily schedule posts. **What do you dislike about Meltwater?** Key features missing like location tagging and granular reporting. **What problems is Meltwater solving and how is that benefiting you?** We needed a platform to enable us to approve and schedule posts using a multi-step approval workflow. ### 14. Meltwater has been a gamechanger for our PR team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** February 13, 2025 **What do you like best about Meltwater?** Prior to Meltwater, my team relied on Google Alerts and manual searches to monitor for our hard-earned media coverage. Ultimately, it got the job done, but it was tedious, time consuming and I knew we were leaving placements on the table. Meltwater totally changed that for us. Now, we have 24/7 monitoring of our keywords - as well as important industry terms that we rarely had realtime visibility into. AND that's just the monitoring part of Meltwater. Our merchandising and reporting has completely evolved (much more professional!) now that we have access to Reports and Newsletters - both of which are curated for us, saving us valuable time. Beyond the actual service: Our account team is incredibly knowledgable, helpful and responsive. **What do you dislike about Meltwater?** There are so many capabilities that at first, it felt overwhelming ... but with the help of our account team, we've quickly been able to master the resources most important to us, **What problems is Meltwater solving and how is that benefiting you?** Previously, our media monitoring was entirely manual. Now, it's turnkey. ### 15. Media Monitoring in Higher Education **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** March 25, 2025 **What do you like best about Meltwater?** The customer service aspect is much stronger than other media monitoring services I have used. I like how there are multiple ways to get help with any aspect of the program including reaching out to a representative, question forums, and mcommunity. **What do you dislike about Meltwater?** I think the reporter search feature could be refined. Also, I wish we could compare multiple years of share of voice in a single graph instead of having to create a new graph for each year. **What problems is Meltwater solving and how is that benefiting you?** Primarily, Meltwater is helping us monitor our media coverage across the university and our athletics. ### 16. Good information and insights for decision making **Rating:** 4.5/5.0 stars **Reviewed by:** Mario A. | Fraud Prevention Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** June 24, 2025 **What do you like best about Meltwater?** The information available at it allows a more clear decision making when choosing the path for marketing campaigns. **What do you dislike about Meltwater?** The user interphase takes a little bit if time to get used to. **What problems is Meltwater solving and how is that benefiting you?** It helps understanding the reach of a brand or the impact prior to releasing new content. ### 17. Inconsistent **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2025 **What do you like best about Meltwater?** The chrome extension to grab media impressions. **What do you dislike about Meltwater?** Whenever I create a post, it's extremely slow with tagging accounts and half the time it won't even recognize the usernames to tag. The natively posted stories are not consistently showing up on the calendar view in order to go back and tag them in order to have accurate analytics. When I send a post over for approval through MW, sometimes it doesn't ping the person I'm requesting approval from, and then we miss posts. **What problems is Meltwater solving and how is that benefiting you?** It allows for us to schedule posts out ahead of time. ### 18. Meltwater Key to University Social Media Success **Rating:** 4.0/5.0 stars **Reviewed by:** Jill O. | Communications and Brand Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 03, 2025 **What do you like best about Meltwater?** The feature/product we use most is Meltwater Engage. It has been paramount in our social media content calendar, scheduling, and monitoring inquiries. **What do you dislike about Meltwater?** We do experience glitches with Meltwater a little more frequently than I would like, but that being said, their chat/customer support team is incredible. So, any time there is a slight issue, you do have access to timely customer support to fix it. **What problems is Meltwater solving and how is that benefiting you?** Bringing together content for various platforms into one scheduling tool is hugely beneficial. I can't imagine having to jump back and forth between platforms to individually schedule content. ### 19. Hard to get started **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** July 24, 2025 **What do you like best about Meltwater?** It’s best with social and where social is concerned **What do you dislike about Meltwater?** It’s hard to get started and the onboarding is not robust enough to feel like a set-up/handoff. **What problems is Meltwater solving and how is that benefiting you?** Aggregating data easier ### 20. Winning with a small team **Rating:** 4.0/5.0 stars **Reviewed by:** Julie B. | Director of Global Marketing, Oil & Energy, Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2025 **What do you like best about Meltwater?** Being able to get more without spending more is the most valuable aspect of Meltwater. **What do you dislike about Meltwater?** Sometimes the searches can be tricky. Mira should help. **What problems is Meltwater solving and how is that benefiting you?** Researching and connecting with editors. ### 21. Social Analytics tool with cheap package but high value **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 08, 2025 **What do you like best about Meltwater?** Meltwater has been helped a great deal for us, be it usi in social listening or orm or caompaign management. its features are amazing and gives data realt time manner, which lacks in most of the industry tools not a days. We are a marketing agency which specialized in ORM and Social Listening **What do you dislike about Meltwater?** the only thing is number of lgoins should be high given that the package is good amout, more than three logins and tools log outs automcatically **What problems is Meltwater solving and how is that benefiting you?** Our cliets ususally require competiton tracking and industry tracking, meltwater helps us to gather l the data in a single place for us to analyse. We use for influcencer data, tracking real time data and insights about industry and brands. Also for response management ### 22. Meltwater is an essential digital marketing multi-tool to keep in your back pocket **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2024 **What do you like best about Meltwater?** It's incredibly helpful to have a one-stop-shop for monitoring brand coverage (and being able to filter by coverage type!), setting up press release wires, and media list building all in one tool. I use meltwater virtually every day in my role and in many ways it blows other PR tools out of the water. It's easy to navigate and customer support is always on deck to help with any roadblocks. **What do you dislike about Meltwater?** The only things I would change are the limitations - you can only download so many contacts per month, and adding more than 500 contacts to a given media list is tedious since you have to add them in batches, which can be difficult given the limitations of the search function. As someone who likes to build large, comprehensive media lists for cross-referencing, this can be a struggle. **What problems is Meltwater solving and how is that benefiting you?** Meltwater is my go-to for anything to do with broadcast coverage - not only does it catch broadcast mentions that other platforms miss, but it gives me a look at the impact of that coverage through reach and social echo metrics that I can share with my team. ### 23. Good product just got better **Rating:** 5.0/5.0 stars **Reviewed by:** LaTwyla M. | Executive Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2025 **What do you like best about Meltwater?** We loved MW before and are thrilled about the new features! **What do you dislike about Meltwater?** Glad to see it’s becoming more streamlined **What problems is Meltwater solving and how is that benefiting you?** Social listening in our state about our issues ### 24. Great tool for media contact lists **Rating:** 4.0/5.0 stars **Reviewed by:** Rachel W. | Deputy Director of Global Media Relations, Enterprise (> 1000 emp.) **Reviewed Date:** May 06, 2025 **What do you like best about Meltwater?** Finding media contacts and the support staff. **What do you dislike about Meltwater?** I wish it crated media clip lists that were more tailored to my needs. **What problems is Meltwater solving and how is that benefiting you?** Getting me journalist contact information! ### 25. Useful tool for media monitoring **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in International Trade and Development | Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2023 **What do you like best about Meltwater?** I like how easy it is to track media mentions across different regions and languages. The dashboards are simple and useful. **What do you dislike about Meltwater?** Sometimes the platform takes too long to load, especially when handling large amounts of data. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater as part of the communications team at CAF to monitor media coverage, track social media performance, and analyze public sentiment across Latin America and the Caribbean. ### 26. Good start to meltwater **Rating:** 4.0/5.0 stars **Reviewed by:** Zachary C. | Senior Manager I, Communications, Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2025 **What do you like best about Meltwater?** I like how we can send out releases to a whole host of media at once, and how you can filter such lists. **What do you dislike about Meltwater?** the loading takes some time, I also am confused on how to do a saved search. **What problems is Meltwater solving and how is that benefiting you?** Reaching media contacts and seeing what media is talking about our org. ### 27. A must-have for any communication dpt. **Rating:** 5.0/5.0 stars **Reviewed by:** Gaelle C. | Digital Communications Manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 28, 2025 **What do you like best about Meltwater?** I use MeltWater on a daily basis for digital and media monitoring, at global level. Once the requests are set up, I receive emails every morning, it's really user friendly. **What do you dislike about Meltwater?** It could look more user friendly than it looks now **What problems is Meltwater solving and how is that benefiting you?** Meltwater aggregates all mentions of our brand for quick and efficient daily monitoring. I save an incredible amount of time every day in research. I also save a lot of time on reporting. ### 28. Meltwater is the tool you've been looking for! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2025 **What do you like best about Meltwater?** Meltwater has a wide range of tools for media monitoring and competitor analysis. It's been very useful to me as a resource in my industry and to help me keep on top of public perceptions. The platform also offers excellent webinars, providing lots of tips and recent trends in the industry. **What do you dislike about Meltwater?** There is such a flurry of features that it can be hard to differentiate between different navigation views, search types, pages, etc. **What problems is Meltwater solving and how is that benefiting you?** Meltwater puts everything I'm trying to track in one place, which makes it easier to generate reports and stay on top of all our media mentions. ### 29. Platform has met expectations for basic stats perimeters **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Government Relations | Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2025 **What do you like best about Meltwater?** The tracking of chatters about the brand/topics/hashtags that would be useful to know in terms of brand perception from the public and what topics are highly mentioned, and the measure of stats under Engage. **What do you dislike about Meltwater?** -Boost function on the platform does not seem to help. Still need to go to native platform to adjust campaign settings before able to boost the post. Counter productive process for boost on the Meltwater platform. -Some missing stats on Measure - i.e. average reach, average min. viewed, followers gained per post. Hopefully, MW is able to track paid performance for platforms like Instagram, LinkedIn and Youtube too, not just for Facebook, and to include stats such as CPM, cost per click, etc. -Can possibly include a local benchmark feature to add in our dashboard under Measure for our reference - i.e. benchmark for average min. viewed locally or to define what is good engagement rate for each platform, etc. **What problems is Meltwater solving and how is that benefiting you?** Social Media Analytics, Listening and Management ### 30. The foundation of all PR work **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Enterprise (> 1000 emp.) **Reviewed Date:** October 22, 2024 **What do you like best about Meltwater?** I appreciate the platform because it compiles all the necessary tools to manage the process before, during, and especially after working on a PR campaign or even a new product launch in the market. I like that they not only have all the solutions for clients but also keep them updated, staying abreast of the latest trends and technologies. The feeling is one of security in decision-making and data gathering. The support and internal team are always quick and focused on finding solutions, very attentive. **What do you dislike about Meltwater?** That the licenses are not flexible when it comes to acquiring exactly what the client needs, meaning that when more functions are required, one has to pay more and ends up acquiring additional tools in the license that are not necessary. **What problems is Meltwater solving and how is that benefiting you?** In our company, we did not had any analytical resources, so we can say that the tool solved all our problems. Today, we can analyze and measure campaigns, and gather all the necessary information about them and others, especially regarding the competition. ### 31. Found Meltwater to be very helpful, especially in terms of finding media contacts in various fields. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Meltwater?** I can usually get assistance 24 hours a day, regardless of the time. **What do you dislike about Meltwater?** Sometimes you have to go through a bot before connecting with a real person and that can be time consuming. **What problems is Meltwater solving and how is that benefiting you?** I need to know who writes about the cultural intelligence industry. Meltwater provides a list of who writes what, and allows me to select a time-frame. So I can find writers who authored a piece on Hispanic consumers last week or last month. ### 32. Too big for our current needs, but a great product! **Rating:** 4.0/5.0 stars **Reviewed by:** Ashley S. | Admissions Counselor, Higher Education, Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2024 **What do you like best about Meltwater?** Meltwater's inclusion of free training and help through Meltwater Academy and mCommunity were crucial elements in my success in my new position. Not a lot of similar products include on-boarding and training like this, so it was very easy to learn and start building the day to day searches and reports I needed. As the most frequent user of Meltwater on our team, there were a few times where I needed the assistance of a Meltwater rep and I found that the customer support was extremely helpful, timely, and often above and beyond. One time the rep replicated my report in a newer format that was easier to implement in my weekly workflow. **What do you dislike about Meltwater?** Unfortunately most of Meltwater's features go beyond what we need for our smaller organization. We do not use Meltwater for our social media listening, so those features go unused. As a smaller organization that is not consumer facing, our media monitoring needs are a bit different, and we have found that Meltwater's growth, while fantastic, is outpacing us. **What problems is Meltwater solving and how is that benefiting you?** Meltwater is helping us get a sense of our media mentions and allowing us to report back to our leadership in a way that is visual and palatable. ### 33. Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2024 **What do you like best about Meltwater?** I really appreciate that the platform brings everything I need together in one place, making it easy to avoid juggling multiple platforms. It's great that I can analyze and schedule social media posts, as well as receive detailed reports on our performance. Plus, the monitoring feed is a real time-saver when I'm looking for mentions of our organization. **What do you dislike about Meltwater?** It can be a bit challenging to get used to the platform, and it might feel a little confusing at first. Overall, the product works quite well. That said, there are times when the scheduling feature for social media might experience some technical hiccups and could benefit from a little review now and then. **What problems is Meltwater solving and how is that benefiting you?** I appreciate that they continually adjust the features and consistently update the platform. It's great that they keep pace with the updates on social media, which is really beneficial. Occasionally, there are some issues with social media, but I've noticed that they work to resolve them over time. ### 34. It's a good service but it lacks precision and variety of influencers, at least, in Colombia. **Rating:** 3.5/5.0 stars **Reviewed by:** David Felipe P. | Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 21, 2025 **What do you like best about Meltwater?** What is most helpful about Meltwater is the influencer insights and demographic's. **What do you dislike about Meltwater?** The biggest downsides about Meltwater is the accuracy regarding the demographics of the influencers. Sometimes I know for a fact that the demographics of the influencers audience is not what Klear is showing, which makes me doubt about the credibility of the other influencer insights. **What problems is Meltwater solving and how is that benefiting you?** The bigger problem Meltwater is helping me to solve is the demographic and insight information about the influencer and its audience. ### 35. Helpful but clunky **Rating:** 3.0/5.0 stars **Reviewed by:** Tom T. | Marketing Insights Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Meltwater?** The ability to dissect what audiences are saying about our and competitors products. Track sentiment and virality of a product to help determine the likelihood of success once we launch **What do you dislike about Meltwater?** Not being able to track TikTok or stories which is where most of the content for our category is found so we are missing a massive piece of the puzzle. What can and can't be downloaded from the platform to manipulate in excel. Only being able to track 370 days at a time and only being able to compared saved searches. **What problems is Meltwater solving and how is that benefiting you?** What is being said about our products and the categorand by who. ### 36. Great customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Jon P. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2025 **What do you like best about Meltwater?** We've been using Meltwater for more than 10 years. Their team is always helpful and responsive, especially when we need something urgently for a client. Strong customer service is a big reason why we continute to use Meltwater. It's also easy to use and they provide onboarding training for our new team mebers. **What do you dislike about Meltwater?** Nobody is perfect but we appreciate that Meltwater is open to feedback and making adjustments when they need to. **What problems is Meltwater solving and how is that benefiting you?** It allows us to reaserch pitch targets, monitor media and provide clips reports, and monitor social channels for our crisis comms clients. ### 37. Extremely professional and courteous **Rating:** 5.0/5.0 stars **Reviewed by:** Darren H. | Public Relations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Meltwater?** The responsiveness of the team behind Meltwater is very impressive. So helpful and courteous, they go to lengths to solve your issue. **What do you dislike about Meltwater?** In spite of the training (which is excellent and thorough), I find the platform itself isn't massively intuitive. For example, while I was on Annual Leave, a colleague was unable to use the platform in my absence. Granted they hadn't received the training so this is a minor issue, but it certainly takes getting used to. **What problems is Meltwater solving and how is that benefiting you?** Meltwater is the tool which we use for PR Outreach, but also for monitoring. Our C-Suite have been very impressed with the sentiment report. ### 38. Everything in One Place **Rating:** 5.0/5.0 stars **Reviewed by:** Autumn D. | Social Media and Marketing Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2025 **What do you like best about Meltwater?** I love that Meltwater has everything I could need as a social media manager in one place. I use Meltwater every day and was able to effortlessly implement and integrate all features I've needed when I switched over from a different platform. They are always really helpful when we have questions or suggestions. **What do you dislike about Meltwater?** There aren't really any downsides. The only thing I can think of is sometimes the site is slow or goes down. **What problems is Meltwater solving and how is that benefiting you?** It is benefitting me because we are able to effortlessly use it as a management software. ### 39. Very helpful in understanding brand sentiment! **Rating:** 4.0/5.0 stars **Reviewed by:** Ivey P. | Marketing Program Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 01, 2024 **What do you like best about Meltwater?** Our team has really been focusing on brand reputation this year, and Meltwater has been such a great tool in helping us understand our brand sentiment and areas where we can improve. I love that we can see what is being said about our competitors too— it's helped us keep a pulse on things we should be talking about and where we can stand out against our competition. **What do you dislike about Meltwater?** We use Meltwater for social planning and scheduling, and trying to collaborate among teammembers feels a bit disorganized. **What problems is Meltwater solving and how is that benefiting you?** Meltwater is helping us understand brand sentiment and giving us an easy way to keep track of sentiment surrounding competitors. ### 40. I use Meltwater to monitor my company's name whenever its mentioned in any form of media! **Rating:** 4.0/5.0 stars **Reviewed by:** Matthew E. | Marketing and Communications Graduate Assitant, Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2025 **What do you like best about Meltwater?** Ease of use, great layout, and super responsive customer support **What do you dislike about Meltwater?** Shows clips from smaller outlets that republish stories instead of just showing clips from the more prominent location **What problems is Meltwater solving and how is that benefiting you?** Meltwater allows us to see where and in what context our company is mentioned, allows us to make improvements and stop crisis before it spreads. ### 41. Meltwater Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2025 **What do you like best about Meltwater?** I really like how easy it is to pitch to people in the industry. **What do you dislike about Meltwater?** I feel like there are a couple of things MW can do better at. They should have a function where we can follow-up on the original email we sent out to the editor, this makes it easier to send and follow-up on our end. **What problems is Meltwater solving and how is that benefiting you?** reaching and searching for media. ### 42. Profitable SL tool in the market, but can improve some features **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2025 **What do you like best about Meltwater?** The limitations of the API restrcted websites doesn't allow many tools to track the forums, but is is available in the meltwater, which helps us a lot, because our manual tasks are reduced, and everything is captured in real time basis, which helps is minimizing crisis for clients **What do you dislike about Meltwater?** the dashborads that are customizable, has limitations and is very basic, we have to make changes in it everytime. **What problems is Meltwater solving and how is that benefiting you?** The main problem Meltwater is helping us solve is threat tracking for our clients, its real time mentions and insights for any kind of digital footprint for our clients help us secure their digital reputation on the global level. ### 43. Meltwater is one of the better options available **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2025 **What do you like best about Meltwater?** The most helpful part of Meltwater is also one of the more unexpected ones, the reports, dashboards, built in AI support - all make using the platform really enjoyable. **What do you dislike about Meltwater?** No dislikes, but opportunities for product development when listening to markets outside of the US. **What problems is Meltwater solving and how is that benefiting you?** Dashboards and platform creation, topic & issue monitoring ### 44. Meltwater is an intuitive and user friendly platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Media Production | Small-Business (50 or fewer emp.) **Reviewed Date:** February 05, 2025 **What do you like best about Meltwater?** They layout! It's incredibly user-friendly and visually appealing. I know where to find everything. The Slack integration has been a game changer. Plus the support team are always on hand. **What do you dislike about Meltwater?** It would be good to be able to customise alert emails more. At the moment, I am getting too broad a range of coverage. **What problems is Meltwater solving and how is that benefiting you?** Everyone on the team can see the same thing. We look at the coverage reports each morning, then have a discussion about what's relevant. Meltwater has really helped us stay on top of media coverage in our industry. ### 45. Easy to understand, informative skill building **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 08, 2025 **What do you like best about Meltwater?** The easy courses, that you can do at your own pace. **What do you dislike about Meltwater?** Some of the information is repetitive, but makes it easy to retain **What problems is Meltwater solving and how is that benefiting you?** Meltwater helps with marketing, email, press releases, the AI component saves time and gets imperative information to team members fast and easy ### 46. Klear from Meltwater is eady to use, your all in one Influencer Marketing Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Ana María S. | Client Director, Mid-Market (51-1000 emp.) **Reviewed Date:** February 11, 2025 **What do you like best about Meltwater?** I like about Meltwater that is very easy to use, it is very insightful. I use it almost everyday. Whenever I need something the team answer very fast. **What do you dislike about Meltwater?** I would like the monitor module in Klear to be filtered by country. **What problems is Meltwater solving and how is that benefiting you?** Providing data to make our strategies more powerful. ### 47. Excellent platform for PR pros **Rating:** 5.0/5.0 stars **Reviewed by:** Andrea R. | VP PR, Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2024 **What do you like best about Meltwater?** The functionality to explore and analyze media trends, clients and competitors is excellent. It has reduced time on client and new business projects significantly, while positioning our team to provide valueable insights to our team. **What do you dislike about Meltwater?** The media database search function is clunky and at times not up to date. The social media content management is not as seamless as other tools. GlobeNewsire press release support is spotty. **What problems is Meltwater solving and how is that benefiting you?** Quickly identifying media trends and performing analysis. Providing deep analysis into competitor trend lines. ### 48. Social Media Management **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2025 **What do you like best about Meltwater?** Meltwater allows us to be more efficient in managing our social media channels. We can effectively post, listen & monitor all in one platform. Meltwater is always making improvements, asking for recommendations on how to enhance their software and they keep up with new trends. Our account representatives add an extra layer of help and provide us with great service. We can go to them with anything and meet regularly to discuss our account. **What do you dislike about Meltwater?** I do wish they were able to get more from certain social channels (LinkedIn, etc.) I don't think this is necessarily Meltwater's downside because I do not think they have control. **What problems is Meltwater solving and how is that benefiting you?** Being more efficient and saving time. ### 49. Meltwater is a quality social media management tool that is consistently improved. **Rating:** 4.5/5.0 stars **Reviewed by:** Matthew D. | Reputation and Brand Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Meltwater?** Meltwater accommodates multiple accounts and large businesses with ease. Publishing is simple and scheduling posts weeks in advance is helpful. Built-in link in bio is a major plus for Instagram accounts. **What do you dislike about Meltwater?** The website can be slow at times and occasional lag occurs. It does not support publishing videos as Reels to Facebook yet, only Instagram. **What problems is Meltwater solving and how is that benefiting you?** It provides great insights into social media metrics across accounts and platforms. It is very useful in managing multiple accounts on different platforms, allowing access to separate or combined metrics, conveniently grouped comments, and refined scheduling capabilities. ### 50. Great customer service makes the proect easier to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2025 **What do you like best about Meltwater?** Meltwater makes it easy to track brand mentions and media trends in one place. The filters help cut through the noise, and the reports are useful for quick insights and the customer support is great. **What do you dislike about Meltwater?** The interface can be a bit clunky, and sentiment analysis isn’t always accurate. **What problems is Meltwater solving and how is that benefiting you?** Meltwater helps me quickly find news articles on topics that matter to internal stakeholders. It makes it easy to keep them updated without spending hours searching. ## Meltwater Discussions - [Describe a time when using Klear for an influencer campaign. What were the results?](https://www.g2.com/discussions/describe-a-time-when-using-klear-for-an-influencer-campaign-what-were-the-results) - 1 comment, 2 upvotes - [Meltwater vs CisionOne for a PR team that needs solid media monitoring and reporting without a complex setup or a per-outlet pricing model that makes costs unpredictable?](https://www.g2.com/discussions/meltwater-vs-cisionone-for-a-pr-team-that-needs-solid-media-monitoring-and-reporting-without-a-complex-setup-or-a-per-outlet-pricing-model-that-makes-costs-unpredictable) - 1 comment, 1 upvote - [How many influencers are on Klear?](https://www.g2.com/discussions/how-many-influencers-are-on-klear) - 1 comment, 1 upvote - [How soon will sysomos and meltwater fully be integrated?](https://www.g2.com/discussions/how-soon-will-sysomos-and-meltwater-fully-be-integrated) - 2 comments, 1 upvote - [How do I make Meltwater work for our organization?](https://www.g2.com/discussions/how-do-i-make-meltwater-work-for-our-organization) - 3 comments, 1 upvote - [View Meltwater pricing details and edition comparison](https://www.g2.com/products/meltwater/reviews?page=10&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-07-31+07%3A22%3A55+-0500&secure%5Bsession_id%5D=5a9276b4-9e9d-4c52-adba-cebc0173b668&secure%5Btoken%5D=866599ef4c3bf3b9f6eb6c3fae874cd94e86ea9ce122b04837447b99402f9055&format=llm_user) ## Meltwater Integrations - [Audiense](https://www.g2.com/products/audiense/reviews) - [ChatGPT](https://www.g2.com/products/chatgpt/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [Klear](https://www.g2.com/products/klear-klear/reviews) - [KLEAR](https://www.g2.com/products/kizeo-klear/reviews) - [LinkedIn Groups](https://www.g2.com/products/linkedin-groups/reviews) - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews) - [PMG Platform](https://www.g2.com/products/pmg-platform/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [X (Twitter)](https://www.g2.com/products/x-twitter/reviews) ## Meltwater Features **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Hashtag Analytics - Sentiment Analysis **Content & Collaboration** - Content Calendar - Content Library - Shared Inbox - Approval Workflows - Users and Permissions - Content Creation **Media Channels** - Broadcast Media - Print Media - Online Media **Audiences** - Audience Insights - Influencer Identification - Buyer Personas - Segmentation **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Compensation - Social Commerce - E-Commerce Integration **Generative AI** - AI Text Generation - AI Text Summarization **AI Visibility & Tracking** - AI Mention Tracking - AI Search Ranking Insights **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning **Social Management** - Social Analytics - Social Publishing - Campaign Optimization - Social Engagement - Social Ads - Campaign Planning - Hashtag Capabilites **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability **Database** - Media Database - Contact/Campaign Management - Newsroom **Geographic Coverage** - Local Media - National Media - International Media **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Sentiment & Brand Analysis** - AI Sentiment Monitoring - AI Hallucination Detection **Agentic AI - Influencer Marketing Platforms** - Cross-system Integration - Proactive Assistance **Outreach** - Media Distribution - PR Planner - Social Media Services **Reporting** - Keyword Targeting - Custom Feeds and Alerts - Custom Reports - Dashboards **Administration** - Data Exporting **Competitive Benchmarking** - Industry AI Sentiment Benchmarking - Competitor AI Presence Comparison **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Social Media Management** - Autonomous Task Execution - Multi-step Planning - Decision Making **Reporting** - Monitoring - Response Desk - Impact Measurement **Generative AI** - AI Text Generation - AI Text Summarization **AI Content Optimization** - AI-Driven Content Recommendations **Agentic AI - Media and Influencer Targeting** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **User Rights/Roles** - Version Control - Team Collaboration **Reporting & Alerts** - AI Visibility Reporting ## Top Meltwater Alternatives - [Onclusive](https://www.g2.com/products/onclusive/reviews) - 4.3/5.0 (202 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.4/5.0 (3,918 reviews) - [CisionOne](https://www.g2.com/products/cisionone/reviews) - 3.9/5.0 (1,322 reviews)