Marilyn Reviews & Product Details

Its very user friendly , and designed by marketers, hence we can develop track very easily . Review collected by and hosted on G2.com.

It could be a little more customer centric Review collected by and hosted on G2.com.

Marilyn is a very useful tool I use every day. Review collected by and hosted on G2.com.

Sometimes, it's hard to get Marilyn going in the morning. Review collected by and hosted on G2.com.

The interface is very intuitive. Marilyn guides you through the entire setup process, which doesn't take long at all. All you need to do is connect the channels and import the campaigns into the interface, then set up the bid manager and the automated reporting. The fact that I don't need to adjust the bids automatically saves me on average 2 hours per day. And the same goes for reporting. The statistics graphs are also very easy to use. They give me a clear sense of where the campaign is heading, whether I need to increase the spend or slow down. UTM tagging and link checking are also very useful finctions. I also think Marilyn is unique in how much flexibility it offers in terms of bidding. Review collected by and hosted on G2.com.

The design of the interface could be improved a bit, sometimes after an update the design looks a bit strange, however that is usually rectified by tech support within an hour. Other than that not much to complain about - very solid product. Review collected by and hosted on G2.com.

Marilyn is very flexible in terms of bidding automation. You basically set the condition and the action it needs to take if that condition has been fulfilled. That functionality allows to execute the entire bidding strategy automatically and manage a high volume of campaigns. The reporting is also good - updated in real-time. Also there is a very useful feature to get report automatically by email. Review collected by and hosted on G2.com.

Not much. A few glitches here and there, but tech support fixed them withing minutes of me notifying them. :) Review collected by and hosted on G2.com.

Marilyn is a very intelliget piece of software, which offers a lot of the same features as the market heavy-weights, such as Marin and Kenshoo, but also adds its own flavour. The similar features include rules for automatic bid adjustment, support for the main advertising platforms - Google Adwords, Facebook ads etc and report scheduling. It also has an excellent integration with Yandex Direkt and it's own editor for Yandex ads. The most useful tools are cross-checking for negative keywords between campaigns, to make sure they don't compete with each other, UTM-tagging, showing recommended bids, based on the stats it collects and intelligent performance monitoring. Also it has an excellent CPA optimization tool, which can increase the CPA up to 20% without having to increase the campaign budget - very impressive! Review collected by and hosted on G2.com.

If you are used to working with a different platform, it may take you a day or two to get used to Marilyn's interface, however once you know your way around it, it's pretty easy to use. Otherwise there are no bugs or glitches - works very smoothly. Review collected by and hosted on G2.com.