Its very user friendly , and designed by marketers, hence we can develop track very easily .

Marilyn is a very useful tool I use every day.

The interface is very intuitive. Marilyn guides you through the entire setup process, which doesn't take long at all. All you need to do is connect the channels and import the campaigns into the interface, then set up the bid manager and the automated reporting. The fact that I don't need to adjust the bids automatically saves me on average 2 hours per day. And the same goes for reporting. The statistics graphs are also very easy to use. They give me a clear sense of where the campaign is heading, whether I need to increase the spend or slow down. UTM tagging and link checking are also very useful finctions. I also think Marilyn is unique in how much flexibility it offers in terms of bidding.