[ Madgicx Reviews ](https://www.g2.com/products/madgicx/reviews) [ Madgicx Reviews ](https://www.g2.com/products/madgicx/reviews) # Madgicx Features ##### ## Social Functionality (1) Social Functionality Product functionality for social advertising. Show More ##### ## Campaign Management (11) Campaign Dashboard Overview of all media purchases and campaigns in a single interface. Campaign Optimization Enables marketer to set metrics by which their campaigns are automatically optimized. Reach Amount and quality of inventory partner sites on which ads can be placed. Bulk Editing Enables marketers to edit campaigns in bulk as opposed to one piece at a time. Batch Uploading Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. Brand Safety Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. Fraud Protection Ensures marketer's ad reach and performance is not inflated by bots or spam websites. Frequency Capping Allows marketer to set a limit on how many times a consumer sees their ad. Budget Pacing Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. Creative Optimization Tools offered for creating and optimizing creative components of campaigns. In-App Ads Allows for ads to be placed in mobile apps. Show More ##### ## Targeting (4) Targeting Able to target desired audiences based on demographics and behavior variables. Retargeting Able to retarget previous impressions to your site across the web to increase conversion rates. Geo-Targeting Able to tailor ads based on consumer general region, state or designated market area (DMA). Contextual Targeting Able to match the marketer's ad with specific content on a site or page. Show More ##### ## Platform (5) Custom Reports Able to create custom reports to cater to specific metrics and key performance indicators. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. Enterprise Scalability Provides features to allow scaling for large organizations. Customization Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. Internationalization Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. Show More ##### ## Platform Basics (6) Attribution Windows Provides a configurable attribution window, or a timeframe during which eligible conversion events can be claimed. Retargeting Attribution Provides mobile retargeting attribution, which can occur when an existing user of an app engages with a retargeting campaign by opening the app. Validation Rules Gives users the ability to setup validation rules, which can block mobile attribution for installs that don’t meet defined targeting. Cross-platform attribution Provides tracking attribution tracking across multiple platforms, i.e. web and app. Fraud Detection Has app install fraud protection capabilities based on indicators from both web and app activity. Post-Fraud Attribution Ability to attribute fraud after the event was attributed to a partner. Show More ##### ## Platform Data (6) Uninstall Metrics Supplies metrics around when users remove an app from their device. Retention Metrics Provides app retention metrics based on channels, platforms, or media source. Analytics Dashboard Provides visualization around where clicks, installs, and conversion events occurred, which can be segment by device, platform, channel, etc. Cross-channel insights Allows users to compare all their marketing channels—including web, email, ads, social, and more—in one place. Custom Dashboards Provides the ability to create custom reporting dashboards to further explore attribution data. Data Segmentation Ability to segment data to uncover trends in user engagement and reporting metrics. Show More ##### ## Attribution Modeling (6) Single-Touch Attribution Uses an attribution model that assigns credit to one touchpoint in the customer’s journey. Multi-Touch Attribution Uses an attribution model that assigns credit to all touchpoints in the customer’s journey. Algorithmic Attribution Uses machine learning to create an attribution model. Cross-Device Attribution Tracks customer interactions across mobile and desktop. Offline Attribution Allows users to track touchpoints through offline channels, such as events. Custom Attribution Allows the user to create a custom attribution model. Show More ##### ## Marketing (4) B2B Attribution Provides features for B2B marketers. B2C Attribution Provides features for B2C marketers. Marketing Channels Enables marketers to track multiple marketing channels. Integrations Integrates with other sales, marketing, and advertising software. Show More ##### ## Reporting (3) Dashboards Provides customizable dashboards that allow users to view and manage data. Data Visualizations Displays attribution data through easy-to-interpret charts and graphs. Custom Reporting Allows users to build custom reports. Show More ##### ## Platform Interoperability (1) Close Ecosystem API Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. Show More ##### ## Agentic AI - Attribution (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Value Selling Tools (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Social Media Advertising (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ## Top-Rated Alternatives [ ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") AdRoll 4.1/5 (755) ](https://www.g2.com/products/adroll/reviews) [ ![Smartly](https://images.g2crowd.com/uploads/product/hd_favicon/536bf34adcc5258ca89ee125f2757e74/smartly.svg "Smartly") Smartly 4.4/5 (426) ](https://www.g2.com/products/smartly/reviews) [ ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5 (14,159) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ View All Alternatives ](https://www.g2.com/products/madgicx/competitors/alternatives) Madgicx Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_7ddcaf3646ff8eeaafd0f1f84d42ffb1/adespresso-by-hootsuite.png "Product Avatar Image") AdEspresso by Hootsuite 3.6/5 (74) [ Compare Now ](https://www.g2.com/compare/adespresso-by-hootsuite-vs-madgicx) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b2691fd4fdb9c896b56405cae70218c0/smartly.png "Product Avatar Image") Smartly 4.4/5 (468) [ Compare Now ](https://www.g2.com/compare/madgicx-vs-smartly) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3d8a73f469261c6614cb56ce5698db3f/adroll.png "Product Avatar Image") AdRoll 4.1/5 (776) [ Compare Now ](https://www.g2.com/compare/adroll-vs-madgicx) ##### Categories on G2 [ Social Media Advertising ](https://www.g2.com/categories/social-media-advertising)[ Attribution ](https://www.g2.com/categories/attribution)[ Mobile Attribution ](https://www.g2.com/categories/mobile-attribution) ##### Explore More [ Best contact center solution for a growing business ](https://www.g2.com/discussions/what-s-the-best-contact-center-solution-for-a-growing-business)[ Leading third-party risk management software ](https://www.g2.com/discussions/leading-third-party-risk-management-software)[ Top tools for creating secure and scalable APIs ](https://www.g2.com/discussions/top-tools-for-creating-secure-and-scalable-apis) [ Leading AP automation services ](https://www.g2.com/discussions/leading-ap-automation-services)[ Affordable AI sales assistants for medium businesses ](https://www.g2.com/discussions/what-are-the-most-affordable-ai-sales-assistants-for-medium-businesses)[ Pros and Cons Details ](https://www.g2.com/products/madgicx/reviews?qs=pros-and-cons) Show More [ Best contact center solution for a growing business ](https://www.g2.com/discussions/what-s-the-best-contact-center-solution-for-a-growing-business)[ Leading third-party risk management software ](https://www.g2.com/discussions/leading-third-party-risk-management-software)[ Top tools for creating secure and scalable APIs ](https://www.g2.com/discussions/top-tools-for-creating-secure-and-scalable-apis) [ Leading AP automation services ](https://www.g2.com/discussions/leading-ap-automation-services)[ Affordable AI sales assistants for medium businesses ](https://www.g2.com/discussions/what-are-the-most-affordable-ai-sales-assistants-for-medium-businesses)[ Pros and Cons Details ](https://www.g2.com/products/madgicx/reviews?qs=pros-and-cons)