Madgicx Features
Social Functionality (1)
Social Functionality
86 reviewers of Madgicx have provided feedback on this feature.
Product functionality for social advertising.
Campaign Management (11)
Campaign Dashboard
91 reviewers of Madgicx have provided feedback on this feature.
Overview of all media purchases and campaigns in a single interface.
Campaign Optimization
As reported in 93 Madgicx reviews.
Enables marketer to set metrics by which their campaigns are automatically optimized.
Reach
84 reviewers of Madgicx have provided feedback on this feature.
Amount and quality of inventory partner sites on which ads can be placed.
Bulk Editing
Based on 81 Madgicx reviews.
Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
Batch Uploading
Based on 74 Madgicx reviews.
Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.
Brand Safety
This feature was mentioned in 69 Madgicx reviews.
Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.
Fraud Protection
As reported in 67 Madgicx reviews.
Ensures marketer's ad reach and performance is not inflated by bots or spam websites.
Frequency Capping
73 reviewers of Madgicx have provided feedback on this feature.
Allows marketer to set a limit on how many times a consumer sees their ad.
Budget Pacing
78 reviewers of Madgicx have provided feedback on this feature.
Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.
Creative Optimization
As reported in 84 Madgicx reviews.
Tools offered for creating and optimizing creative components of campaigns.
In-App Ads
As reported in 64 Madgicx reviews.
Allows for ads to be placed in mobile apps.
Targeting (4)
Targeting
This feature was mentioned in 88 Madgicx reviews.
Able to target desired audiences based on demographics and behavior variables.
Retargeting
83 reviewers of Madgicx have provided feedback on this feature.
Able to retarget previous impressions to your site across the web to increase conversion rates.
Geo-Targeting
This feature was mentioned in 79 Madgicx reviews.
Able to tailor ads based on consumer general region, state or designated market area (DMA).
Contextual Targeting
Based on 76 Madgicx reviews.
Able to match the marketer's ad with specific content on a site or page.
Platform (5)
Custom Reports
As reported in 77 Madgicx reviews.
Able to create custom reports to cater to specific metrics and key performance indicators.
Performance and Reliability
As reported in 82 Madgicx reviews.
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability
This feature was mentioned in 74 Madgicx reviews.
Provides features to allow scaling for large organizations.
Customization
75 reviewers of Madgicx have provided feedback on this feature.
Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
Internationalization
This feature was mentioned in 70 Madgicx reviews.
Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.
Platform Basics (6)
Attribution Windows
Provides a configurable attribution window, or a timeframe during which eligible conversion events can be claimed.
Retargeting Attribution
Provides mobile retargeting attribution, which can occur when an existing user of an app engages with a retargeting campaign by opening the app.
Validation Rules
Gives users the ability to setup validation rules, which can block mobile attribution for installs that don’t meet defined targeting.
Cross-platform attribution
Provides tracking attribution tracking across multiple platforms, i.e. web and app.
Fraud Detection
Has app install fraud protection capabilities based on indicators from both web and app activity.
Post-Fraud Attribution
Ability to attribute fraud after the event was attributed to a partner.
Platform Data (6)
Uninstall Metrics
Supplies metrics around when users remove an app from their device.
Retention Metrics
Provides app retention metrics based on channels, platforms, or media source.
Analytics Dashboard
Provides visualization around where clicks, installs, and conversion events occurred, which can be segment by device, platform, channel, etc.
Cross-channel insights
Allows users to compare all their marketing channels—including web, email, ads, social, and more—in one place.
Custom Dashboards
Provides the ability to create custom reporting dashboards to further explore attribution data.
Data Segmentation
Ability to segment data to uncover trends in user engagement and reporting metrics.
Attribution Modeling (6)
Single-Touch Attribution
Uses an attribution model that assigns credit to one touchpoint in the customer’s journey.
Multi-Touch Attribution
Uses an attribution model that assigns credit to all touchpoints in the customer’s journey.
Algorithmic Attribution
Uses machine learning to create an attribution model.
Cross-Device Attribution
Tracks customer interactions across mobile and desktop.
Offline Attribution
Allows users to track touchpoints through offline channels, such as events.
Custom Attribution
Allows the user to create a custom attribution model.
Marketing (4)
B2B Attribution
Provides features for B2B marketers.
B2C Attribution
Provides features for B2C marketers.
Marketing Channels
Enables marketers to track multiple marketing channels.
Integrations
Integrates with other sales, marketing, and advertising software.
Reporting (3)
Dashboards
Provides customizable dashboards that allow users to view and manage data.
Data Visualizations
Displays attribution data through easy-to-interpret charts and graphs.
Custom Reporting
Allows users to build custom reports.
Platform Interoperability (1)
Close Ecosystem API
This feature was mentioned in 55 Madgicx reviews.
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Agentic AI - Attribution (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Value Selling Tools (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Social Media Advertising (6)
Autonomous Task Execution
25 reviewers of Madgicx have provided feedback on this feature.
Capability to perform complex tasks without constant human input
Multi-step Planning
This feature was mentioned in 23 Madgicx reviews.
Ability to break down and plan multi-step processes
Cross-system Integration
This feature was mentioned in 22 Madgicx reviews.
Works across multiple software systems or databases
Adaptive Learning
As reported in 24 Madgicx reviews.
Improves performance based on feedback and experience
Proactive Assistance
21 reviewers of Madgicx have provided feedback on this feature.
Anticipates needs and offers suggestions without prompting
Decision Making
This feature was mentioned in 24 Madgicx reviews.
Makes informed choices based on available data and objectives





