Madgicx Features
Social Functionality (1)
Social Functionality
Product functionality for social advertising. 83 reviewers of Madgicx have provided feedback on this feature.
Campaign Management (11)
Campaign Dashboard
Based on 88 Madgicx reviews. Overview of all media purchases and campaigns in a single interface.
Campaign Optimization
Enables marketer to set metrics by which their campaigns are automatically optimized. This feature was mentioned in 87 Madgicx reviews.
Reach
As reported in 83 Madgicx reviews. Amount and quality of inventory partner sites on which ads can be placed.
Bulk Editing
Enables marketers to edit campaigns in bulk as opposed to one piece at a time. This feature was mentioned in 80 Madgicx reviews.
Batch Uploading
Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. This feature was mentioned in 74 Madgicx reviews.
Brand Safety
Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. 69 reviewers of Madgicx have provided feedback on this feature.
Fraud Protection
As reported in 66 Madgicx reviews. Ensures marketer's ad reach and performance is not inflated by bots or spam websites.
Frequency Capping
As reported in 73 Madgicx reviews. Allows marketer to set a limit on how many times a consumer sees their ad.
Budget Pacing
Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. 78 reviewers of Madgicx have provided feedback on this feature.
Creative Optimization
As reported in 83 Madgicx reviews. Tools offered for creating and optimizing creative components of campaigns.
In-App Ads
Allows for ads to be placed in mobile apps. This feature was mentioned in 64 Madgicx reviews.
Targeting (4)
Targeting
As reported in 87 Madgicx reviews. Able to target desired audiences based on demographics and behavior variables.
Retargeting
Able to retarget previous impressions to your site across the web to increase conversion rates. This feature was mentioned in 82 Madgicx reviews.
Geo-Targeting
Able to tailor ads based on consumer general region, state or designated market area (DMA). 79 reviewers of Madgicx have provided feedback on this feature.
Contextual Targeting
As reported in 75 Madgicx reviews. Able to match the marketer's ad with specific content on a site or page.
Platform (5)
Custom Reports
Based on 76 Madgicx reviews. Able to create custom reports to cater to specific metrics and key performance indicators.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. 81 reviewers of Madgicx have provided feedback on this feature.
Enterprise Scalability
As reported in 72 Madgicx reviews. Provides features to allow scaling for large organizations.
Customization
Based on 74 Madgicx reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
Internationalization
Based on 69 Madgicx reviews. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.
Platform Basics (6)
Attribution Windows
Provides a configurable attribution window, or a timeframe during which eligible conversion events can be claimed.
Retargeting Attribution
Provides mobile retargeting attribution, which can occur when an existing user of an app engages with a retargeting campaign by opening the app.
Validation Rules
Gives users the ability to setup validation rules, which can block mobile attribution for installs that don’t meet defined targeting.
Cross-platform attribution
Provides tracking attribution tracking across multiple platforms, i.e. web and app.
Fraud Detection
Has app install fraud protection capabilities based on indicators from both web and app activity.
Post-Fraud Attribution
Ability to attribute fraud after the event was attributed to a partner.
Platform Data (6)
Uninstall Metrics
Supplies metrics around when users remove an app from their device.
Retention Metrics
Provides app retention metrics based on channels, platforms, or media source.
Analytics Dashboard
Provides visualization around where clicks, installs, and conversion events occurred, which can be segment by device, platform, channel, etc.
Cross-channel insights
Allows users to compare all their marketing channels—including web, email, ads, social, and more—in one place.
Custom Dashboards
Provides the ability to create custom reporting dashboards to further explore attribution data.
Data Segmentation
Ability to segment data to uncover trends in user engagement and reporting metrics.
Attribution Modeling (6)
Single-Touch Attribution
Uses an attribution model that assigns credit to one touchpoint in the customer’s journey.
Multi-Touch Attribution
Uses an attribution model that assigns credit to all touchpoints in the customer’s journey.
Algorithmic Attribution
Uses machine learning to create an attribution model.
Cross-Device Attribution
Tracks customer interactions across mobile and desktop.
Offline Attribution
Allows users to track touchpoints through offline channels, such as events.
Custom Attribution
Allows the user to create a custom attribution model.
Marketing (4)
B2B Attribution
Provides features for B2B marketers.
B2C Attribution
Provides features for B2C marketers.
Marketing Channels
Enables marketers to track multiple marketing channels.
Integrations
Integrates with other sales, marketing, and advertising software.
Reporting (3)
Dashboards
Provides customizable dashboards that allow users to view and manage data.
Data Visualizations
Displays attribution data through easy-to-interpret charts and graphs.
Custom Reporting
Allows users to build custom reports.
Platform Interoperability (1)
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. 54 reviewers of Madgicx have provided feedback on this feature.
Agentic AI - Attribution (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Value Selling Tools (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Social Media Advertising (6)
Autonomous Task Execution
As reported in 24 Madgicx reviews. Capability to perform complex tasks without constant human input
Multi-step Planning
Based on 22 Madgicx reviews. Ability to break down and plan multi-step processes
Cross-system Integration
As reported in 22 Madgicx reviews. Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience 23 reviewers of Madgicx have provided feedback on this feature.
Proactive Assistance
Based on 21 Madgicx reviews. Anticipates needs and offers suggestions without prompting
Decision Making
Based on 24 Madgicx reviews. Makes informed choices based on available data and objectives
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