Compare Madgicx and Smartly 
At a Glance
Market Segments
Small-Business (83.6% of reviews)
Mid-Market (51.4% of reviews)
Entry-Level Pricing
Starting at $99.00 Per Month
% Fee of Media Spend
Madgicx
Star Rating
(221)4.6 out of 5
Market Segments
Small-Business (83.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $99.00 Per Month
Free Trial is available
Browse all 2 pricing plansSmartly
Star Rating
(468)4.4 out of 5
Market Segments
Mid-Market (51.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
% Fee of Media Spend
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Smartly excels in customer support, with users praising the platform for its beneficial and resourceful assistance. One user highlighted the ease of use and deployment, stating they would recommend it to everyone, which reflects a strong onboarding experience.
- Users say Madgicx shines in audience intelligence, providing deep insights into engagement and location. Reviewers appreciate how the platform helps them understand which messages resonate most, making it easier to optimize campaigns effectively.
- According to verified reviews, Smartly has a slight edge in overall satisfaction with a higher G2 Score, indicating that users generally feel more positive about their experience. This is supported by feedback emphasizing the power of saving time when managing multiple creatives.
- Reviewers mention that Madgicx offers a more data-driven approach to campaign management, with AI-driven suggestions that help users quickly identify what is working. This feature has been noted as a significant time-saver for those managing multiple ad channels.
- G2 reviewers highlight that while both platforms have strong ease of use ratings, Madgicx slightly outperforms Smartly in this area, with users appreciating its intuitive interface and streamlined processes for campaign optimization.
- Users report that Smartly's bulk editing and batch uploading features could use improvement, as some find these functionalities less efficient compared to Madgicx, which has received positive feedback for its ease in managing large volumes of creatives.
Pricing
Entry-Level Pricing
Madgicx
Madgicx Pro
Starting at $99.00
Per Month
The ultimate plan if you wish to enjoy everything Madgicx offers and leverage the most cutting-edge AI tech in all areas. The price of this plan is based on your ad spend.
- Ad management tools
- Automation tools
- Analytics tools
Smartly
Self-Serve + Support
% Fee
of Media Spend
The fee percentage calculation shall be based on the Customer’s Advertising Spend in Customer’s Ad Account(s) connected to the Smartly.io platform as converted daily to EUR by Smartly.io.
- Full access to the platform.
- Your CSM serves as your strategic advisor, your very own secret weapon in all things social.
- We train your performance & creative teams to use Smartly.io effectively.
Free Trial
Madgicx
Free Trial is available
Smartly
No trial information availableRatings
Meets Requirements
8.9
132
8.5
385
Ease of Use
8.5
133
8.3
387
Ease of Setup
8.5
84
8.3
178
Ease of Admin
9.0
55
8.3
178
Quality of Support
9.3
132
9.3
380
Has the product been a good partner in doing business?
9.5
56
8.9
176
Product Direction (% positive)
8.7
115
8.6
381
Features by Category
Authoring Tools
Not enough data
8.5
57
Not enough data
7.8
24
Not enough data
8.5
56
Not enough data
8.2
32
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
8.7
45
Not enough data
8.8
54
Publishing Tools
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
56
Platform Basics
9.0
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.8
7
Not enough data
Platform Data
9.2
8
Not enough data
8.6
7
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.8
7
Not enough data
Agentic AI - Value Selling Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
7.1
8
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
7.5
8
Not enough data
7.6
9
Not enough data
7.8
9
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
7.4
9
Not enough data
7.6
9
Not enough data
7.8
9
Not enough data
7.6
9
Not enough data
Reporting
7.6
9
Not enough data
7.5
8
Not enough data
7.6
9
Not enough data
Platform Interoperability
Not enough data
8.8
20
Video Functionality
Not enough data
8.4
68
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.7
84
8.2
320
8.8
85
8.5
317
8.4
75
Feature Not Available
8.2
72
7.8
284
8.1
65
7.7
238
8.5
60
8.2
204
8.3
58
8.0
161
8.4
64
8.1
211
8.6
70
8.2
273
8.5
78
8.5
296
Feature Not Available
8.3
193
8.2
55
7.9
141
Feature Not Available
8.2
151
Targeting
8.8
83
8.8
312
8.7
75
8.9
293
8.6
70
8.9
288
8.6
68
Feature Not Available
Platform
Feature Not Available
8.3
221
8.3
68
8.4
273
Feature Not Available
8.3
291
8.6
76
8.3
311
8.6
68
8.5
261
8.4
68
8.3
279
Feature Not Available
8.4
258
8.5
61
8.6
223
Feature Not Available
8.2
274
Platform Interoperability
8.2(tied score)
46
8.2(tied score)
27
Agentic AI - Social Media Advertising
8.9(won by default)
16
Not enough data
8.4(won by default)
15
Not enough data
8.8(won by default)
14
Not enough data
8.8(won by default)
16
Not enough data
8.6(won by default)
13
Not enough data
8.9(won by default)
16
Not enough data
Social Functionality
8.5
78
8.7(won by 0.2)
286
Campaign Management
8.7(won by 0.5)
84
8.2
320
8.8(won by 0.3)
85
8.5
317
8.4(won by default)
75
Feature Not Available
8.2(won by 0.4)
72
7.8
284
8.1(won by 0.4)
65
7.7
238
8.5(won by 0.3)
60
8.2
204
8.3(won by 0.3)
58
8.0
161
8.4(won by 0.3)
64
8.1
211
8.6(won by 0.4)
70
8.2
273
8.5(tied score)
78
8.5(tied score)
296
Feature Not Available
8.3(won by default)
193
8.2(won by 0.3)
55
7.9
141
Feature Not Available
8.2(won by default)
151
Targeting
8.8(tied score)
83
8.8(tied score)
312
8.7
75
8.9(won by 0.2)
293
8.6
70
8.9(won by 0.3)
288
8.6(won by default)
68
Feature Not Available
Platform
Feature Not Available
8.3(won by default)
221
8.3
68
8.4(won by 0.1)
273
Feature Not Available
8.3(won by default)
291
8.6(won by 0.3)
76
8.3
311
8.6(won by 0.1)
68
8.5
261
8.4(won by 0.1)
68
8.3
279
Feature Not Available
8.4(won by default)
258
8.5
61
8.6(won by 0.1)
223
Feature Not Available
8.2(won by default)
274
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Madgicx and Smartly are categorized as Social Media Advertising
Unique Categories
Madgicx is categorized as Attribution and Mobile Attribution
Smartly is categorized as Creative Management Platforms and Video Advertising
Reviews
Reviewers' Company Size
Madgicx
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
22.0%
Apparel & Fashion
12.1%
Retail
9.2%
Health, Wellness and Fitness
6.4%
Computer Software
4.0%
Other
46.2%
Marketing and Advertising
18.1%
Retail
13.1%
Leisure, Travel & Tourism
8.2%
Apparel & Fashion
7.3%
Food & Beverages
5.6%
Other
47.7%
Alternatives
Discussions
When will you be rolling out the Content Creator directly in Madgicx?
3 Comments
YH
Yeah we're working on it, still don't have exact ETA but it will be released in a few months! Expect end of Q2Read more
How do you manage the clutter of advanced reports and manual refinement without losing time every week?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Try setting up Madgicx's automation to turn off ads at bad hours discovered through Auction Analytics and turn them...Read more
What are you doing when data flow, event tracking, or slow insights hold back your campaign decisions?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Have you explored using Madgicx's AI Ad Generator? You can select high-performing ads from the 'My Creatives' tab and...Read more
What is the best way to optimize the traffic campaigns based on CPC on Facebook using Smartly.io features.
1 Comment
JC
Here are some great ways to optimize Facebook traffic campaigns in Smartly.io:
1. Predictive Budget Allocation with Budget Pools allows for you to have a...Read more
what is the best use-case of smartly you have seen in the industry?
1 Comment
JC
There are so many great use cases of our platform that it is hard to pick just one as the best! But being able to customize, personalize, and localize...Read more
When will better support for Instagram existing posts be implemented?
1 Comment
MM
Hi Mark, unfortunately, no solution available yet as Facebook doesn't let us promote an existing Instagram post.
We've been exploring some options like...Read more
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