Compare BrightLocal and Local Falcon 
Featured Products
At a Glance
Market Segments
Small-Business (86.7% of reviews)
Small-Business (88.5% of reviews)
Entry-Level Pricing
Starting at $39.00 Per Month
$24.99 7500 Credits Per Month
BrightLocal
Star Rating
(229)4.6 out of 5
Market Segments
Small-Business (86.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $39.00 Per Month
Browse all 4 pricing plansLocal Falcon
Star Rating
(72)4.7 out of 5
Market Segments
Small-Business (88.5% of reviews)
Pros & Cons
Entry-Level Pricing
$24.99 7500 Credits Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that both BrightLocal and Local Falcon offer strong solutions for local SEO, but Local Falcon edges out slightly in overall user satisfaction, reflected in its higher star rating of 4.7 compared to BrightLocal's 4.6. Users appreciate Local Falcon's ease of navigation and quick results, which are crucial for effective monthly reporting.
- Users say that BrightLocal excels in providing an all-in-one solution for managing local search rankings, citations, and reputation management. Reviewers highlight its smooth citation building process and the effectiveness of its ranking tracking and review management features, making it a comprehensive tool for small businesses.
- According to verified reviews, Local Falcon is praised for its affordability and flexibility, with a starting price of $24.99, making it a cost-effective choice for small businesses. Users find the initial setup to be easy, which is a significant advantage for those looking to get started quickly.
- Reviewers mention that BrightLocal's support quality is notably high, with a score of 9.2, indicating that users feel well-supported throughout their experience. Many appreciate the communication during updates, which helps them stay informed about any issues or changes.
- Users highlight that Local Falcon's data is clear and actionable, which aids in making informed decisions. This clarity is particularly beneficial for users who need to present data in a straightforward manner, enhancing their reporting capabilities.
- G2 reviewers note that while BrightLocal has a larger number of total reviews (219 vs. 61 for Local Falcon), Local Falcon's recent activity with 9 reviews in the last 90 days suggests a growing user base and ongoing engagement, which can be a positive indicator of its evolving features and user satisfaction.
Pricing
Entry-Level Pricing
BrightLocal
Track
Starting at $39.00
Per Month
Essential local SEO tools to track, audit, and improve local search performance.
- Track local rankings
- Audit citations, GBP, and on-site SEO
- Monitor GBP and website performance
Local Falcon
Starter
$24.99
7500 Credits Per Month
Unlimited Keywords and Locations
- Global Availability (works anywhere in the world, in any language)
- Campaigns (Group Locations & Keywords in a single report)
- FalconAI (AI Analysis and Recommendations)
Free Trial
BrightLocal
Free Trial is available
Local Falcon
Free Trial is available
Ratings
Meets Requirements
8.9
171
9.1
54
Ease of Use
8.7
173
9.0
54
Ease of Setup
8.7
126
9.0
48
Ease of Admin
8.8
116
9.0
34
Quality of Support
9.2
165
9.1
44
Has the product been a good partner in doing business?
9.1
112
9.3
33
Product Direction (% positive)
8.9
153
10.0
53
Features by Category
Listing Management
8.9
44
|
Verified
Not enough data
8.7
47
|
Verified
Not enough data
8.8
48
|
Verified
Not enough data
8.7
40
Not enough data
Performance
8.4
45
|
Verified
Not enough data
8.7
50
|
Verified
Not enough data
Local Search Optimization
9.3
59
|
Verified
9.3
48
9.3
56
Feature Not Available
9.3
49
8.3
44
9.1
48
|
Verified
6.8
41
8.0
35
Feature Not Available
9.2
58
|
Verified
8.4
45
Consumer Intelligence
9.6
21
|
Verified
Not enough data
9.5
25
|
Verified
Not enough data
9.3
20
|
Verified
Not enough data
Reporting
7.1
13
|
Verified
Not enough data
7.9
20
|
Verified
Not enough data
9.3
32
|
Verified
Not enough data
Media Monitoring
8.6
20
Not enough data
8.7
14
Not enough data
9.0
13
Not enough data
In-House Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
BrightLocal and Local Falcon are categorized as Local SEO
Unique Categories
BrightLocal is categorized as Local Listing Management, Online Reputation Management, and Multi-Location Marketing Platforms
Local Falcon has no unique categories
Reviews
Reviewers' Company Size
BrightLocal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Local Falcon
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
56.0%
Internet
5.5%
Consumer Services
3.2%
Health, Wellness and Fitness
2.8%
Construction
2.3%
Other
30.3%
Marketing and Advertising
51.7%
Consulting
8.6%
Consumer Services
8.6%
Health, Wellness and Fitness
5.2%
Accounting
3.4%
Other
22.4%
Discussions
How soon will the Review Widget be available to show reviews on websites?
2 Comments
MA
Hi Roger. Thanks for your review.
The widget (aka Review Showcase) is currently being planned and development on it will start in November for release in...Read more
How Much Does BrightLocal cost?
1 Comment
NE
For a single business plan, it is perfect for small businesses and agencies managing up to 3 locations. The cost is $29/mo or $24.17/mo
($290/year - you...Read more
We need an Ecommerce Marketing Technical Specialist: We have rolled out an incredible way for people to simply order emergency locksmith service online with GPS tracking and we have a great SEO team but they are needing help to get our product data base to visible in searches, 2020 Ford Focus Key for example. Can you refer me to a person who you think I could work with based on my info here?
1 Comment
RR
This is a legit request. Please feel free to reach out to me.
Read more
Local Falcon has no more discussions with answers
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