Introducing G2.ai, the future of software buying.Try now
Compare BrightLocal and Local Falcon 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
GMBapi.com
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Paige
Visit Website
At a Glance
Market Segments
Small-Business (86.6% of reviews)
Small-Business (88.5% of reviews)
Entry-Level Pricing
Starting at $39.00 Per Month
$24.99 7500 Credits Per Month
BrightLocal
Star Rating
(227)4.6 out of 5
Market Segments
Small-Business (86.6% of reviews)
Entry-Level Pricing
Starting at $39.00 Per Month
Browse all 4 pricing plansLocal Falcon
Star Rating
(58)4.7 out of 5
Market Segments
Small-Business (88.5% of reviews)
Entry-Level Pricing
$24.99 7500 Credits Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that BrightLocal excels in its "Reputation Management" feature, with a score of 9.1, allowing businesses to effectively monitor and respond to customer reviews, while Local Falcon's reputation management capabilities are less emphasized, leading to a lower overall satisfaction in this area.
- Reviewers mention that Local Falcon shines in "Rank Tracking" and "Online Listings," both scoring 9.7, providing users with robust tools to track their local search performance and manage their online presence, whereas BrightLocal, while still strong, scores slightly lower at 9.3 in these categories.
- G2 users highlight BrightLocal's superior "Quality of Support" with a score of 9.2, indicating that users feel well-supported and valued, while Local Falcon lacks detailed feedback on support quality, which may leave potential users uncertain about assistance availability.
- Users on G2 appreciate BrightLocal's "Dashboards and Reporting" feature, scoring 9.0, for its user-friendly interface and comprehensive analytics, while Local Falcon's reporting capabilities, scoring 8.7, are seen as less intuitive and may require more effort to extract insights.
- Reviewers say that BrightLocal's "Duplicate Monitoring" feature, scoring 8.8, is particularly effective in ensuring accurate business listings across various platforms, whereas Local Falcon does not emphasize this feature as strongly, which could lead to potential listing inconsistencies.
- Users report that Local Falcon's entry-level price of $24.99 is appealing for small businesses looking for budget-friendly options, while BrightLocal's starting price of $39.00 may be seen as a barrier for some, despite its higher overall ratings in key areas.
Pricing
Entry-Level Pricing
BrightLocal
Track
Starting at $39.00
Per Month
Essential local SEO tools to track, audit, and improve local search performance.
- Track local rankings
- Audit citations, GBP, and on-site SEO
- Monitor GBP and website performance
Local Falcon
Starter
$24.99
7500 Credits Per Month
Unlimited Keywords and Locations
- Global Availability (works anywhere in the world, in any language)
- Campaigns (Group Locations & Keywords in a single report)
- FalconAI (AI Analysis and Recommendations)
Free Trial
BrightLocal
Free Trial is available
Local Falcon
Free Trial is available
Ratings
Meets Requirements
8.9
169
9.1
48
Ease of Use
8.8
171
8.9
48
Ease of Setup
8.7
124
9.0
42
Ease of Admin
8.8
116
8.9
33
Quality of Support
9.2
164
9.1
38
Has the product been a good partner in doing business?
9.1
112
9.3
32
Product Direction (% positive)
8.9
151
10.0
47
Features by Category
Listing Management
8.9
44
|
Verified
Not enough data
8.7
47
|
Verified
Not enough data
8.8
48
|
Verified
Not enough data
8.7
40
Not enough data
Performance
8.4
45
|
Verified
Not enough data
8.7
49
|
Verified
Not enough data
Local Search Optimization
9.3
57
|
Verified
9.3
42
9.3
56
Feature Not Available
9.3
49
8.2
40
9.1
48
|
Verified
6.7
39
8.0
35
Feature Not Available
9.2
58
|
Verified
8.4
42
Consumer Intelligence
9.6
21
|
Verified
Not enough data
9.5
25
|
Verified
Not enough data
9.3
20
|
Verified
Not enough data
Reporting
7.1
13
|
Verified
Not enough data
7.9
20
|
Verified
Not enough data
9.3
32
|
Verified
Not enough data
Media Monitoring
8.6
20
Not enough data
8.7
14
Not enough data
9.0
13
Not enough data
In-House Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
BrightLocal and Local Falcon are categorized as Local SEO
Unique Categories
BrightLocal is categorized as Local Listing Management, Online Reputation Management, and Multi-Location Marketing Platforms
Local Falcon has no unique categories
Reviews
Reviewers' Company Size
BrightLocal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Local Falcon
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
56.0%
Internet
5.6%
Health, Wellness and Fitness
2.8%
Consumer Services
2.8%
Construction
2.3%
Other
30.6%
Marketing and Advertising
53.8%
Consulting
9.6%
Consumer Services
7.7%
Health, Wellness and Fitness
5.8%
Business Supplies and Equipment
3.8%
Other
19.2%
Discussions
How soon will the Review Widget be available to show reviews on websites?
2 Comments
RG
Thank You Myles. I appreciate your development to date. I am excited to have the Review Showcase feature. I know that you and your team will make the...Read more
How can more UK focused directories be added to Brightlocal?
1 Comment
MA
Hi Mark. Thanks for your question.
We have a team of citation researchers who constantly review the sites we work with, to ensure they are fully...Read more
Will you eventually offer or already have Sentiment feature under the Reputation Manager?
1 Comment
MA
Hi Khara, thanks for your question.
At this present time sentiment analysis is not something we offer in Reputation Manager, beyond the aggregation of...Read more
Local Falcon has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
